Vibrant Marketing
Vibrant Marketing is a Montreal-headquartered, North American full-service commercial marketing firm delivering experiential activations, outsourced field sales, merchandising, and digital content to enterprise brand clients across beverage/alcohol, retail, financial services, and other verticals through eight offices in Canada and the United States.
- Company typePrivate
- Founded2006
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vibrant Marketing does
Vibrant Marketing (legal name VIBRANT Marketing) is a privately held, full-service North American commercial marketing firm headquartered in Montreal, Canada, founded in 2006 and operating with 101–250 employees across eight offices in Canada (Montreal, Toronto, Vancouver) and the United States (New York, Newark, Chicago, Los Angeles, Orlando/Windermere). The firm is organized around two integrated service lines: Marketing Services, comprising strategy, creative and branding, experiential activations, and digital and content creation; and Sales Solutions, comprising outsourced sales and merchandising, trade marketing, and reporting and performance analytics. Underneath the agency operations, the company runs a sub-brand called Vibrant Studios that produces licensed immersive entertainment properties such as TINTIN THE IMMERSIVE ADVENTURE and DUNGEONS & DRAGONS: The Immersive Quest.
The company's core deliverable is in-person and field-based consumer engagement executed on behalf of brand clients, with a particular depth in the beverage and alcohol vertical (Sleeman, Carlsberg, Diageo/Johnnie Walker, Ketel One Botanical, Kronenbourg 1664, Unibroue, Somersby, Unibroue, Guinness). Adjacent verticals include retail and e-commerce (Best Buy Canada, EB Games), food and beverage (Danone, Keurig, HelloFresh, Kim Crawford/Constellation, Lactantia), financial services (National Bank), technology and subscription (Spotify, Videotron), entertainment (La Ronde, OpenTable), healthcare (Pendopharm), and automotive (BMW Canada). Documented measurable outcomes include a 35% lift in Spotify student premium subscriptions, a 28% sales lift for Johnnie Walker's Paint North America Black campaign, and 16,000+ annual in-field merchandising hours for a 13+ year Sleeman program.
Commercially, Vibrant is a B2B professional services firm that prices projects based on campaign scope, type, and duration (not publicly disclosed) and acquires new clients through its portfolio of case studies showcased on its website, social channels (LinkedIn, Instagram, Facebook), and event exposure. Delivery is event-driven: client programs are executed through a deployable workforce of brand ambassadors and field sales representatives who carry activations across physical retail, festivals, trade shows, and pop-up venues. The firm is independently operated with no disclosed parent, no funding history, no M&A activity, and no public ownership or ticker. Leadership comprises Éric Brouillet (President) and Greg Baumken (VP and Partner), with a VP of Strategy and Creative.
Vibrant Marketing firmographics
Firmographics- Name
- Vibrant Marketing
- Legal name
- VIBRANT Marketing
- Website
- https://vibrant.marketing
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vibrant Marketing is a Montreal-headquartered, North American full-service commercial marketing firm delivering experiential activations, outsourced field sales, merchandising, and digital content to enterprise brand clients across beverage/alcohol, retail, financial services, and other verticals through eight offices in Canada and the United States.
- Ownership category
- akta.pro rank
Vibrant Marketing industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Channel Marketing (Distributor/Reseller Programs) (MPAAAJAK), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
Keywords
Where Vibrant Marketing is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Vibrant Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketing Services: Vibrant Marketing generates revenue through providing marketing services including strategy, creative and branding, experiential marketing, digital and content creation to brand clients across North America.
- Sales Solutions: Revenue from outsourced sales, merchandising, and trade marketing services deployed on behalf of brand clients to drive retail execution and sales performance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vibrant Marketing product offering
Product offeringCore offering
Vibrant Marketing is a full-service North American commercial marketing firm that helps brand partners succeed by delivering engaging experiences and sales capabilities. Its core offerings span Marketing Services (Strategy, Creative + Branding, Experiential, Digital + Content) and Sales Solutions (Outsourced Sales + Merch, Trade Marketing, Reporting + Performance), complemented by Vibrant Studios, an immersive experience platform producing branded entertainment properties such as TINTIN THE IMMERSIVE ADVENTURE and DUNGEONS & DRAGONS: The Immersive Quest.
Product overview
Vibrant Marketing is a leading North American commercial marketing firm that operates as a unified platform offering both Marketing Services and Sales Solutions. The Marketing Services division encompasses Strategy, Creative + Branding, Experiential, and Digital + Content capabilities, while the Sales Solutions division provides Outsourced Sales + Merch, Trade Marketing, and Reporting + Performance services. The company also operates Vibrant Studios as a specialized immersive experience platform featuring branded entertainment properties like TINTIN THE IMMERSIVE ADVENTURE and DUNGEONS & DRAGONS: The Immersive Quest. The portfolio integrates strategic consulting with hands-on execution across experiential activations, field sales, digital campaigns, and performance analytics to help brand partners succeed through engaging consumer experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Vibrant Studios: Immersive experience brand offering activations like TINTIN THE IMMERSIVE ADVENTURE and DUNGEONS & DRAGONS: The Immersive Quest
Products and services
- Marketing Services Full suite of marketing services including Strategy, Creative + Branding, Experiential, and Digital + Content capabilities designed to help brand partners succeed through engaging consumer experiences.
- Sales Solutions Comprehensive sales solutions including Outsourced Sales + Merch, Trade Marketing, and Reporting + Performance services to drive measurable sales results for brand partners.
- Vibrant Studios Immersive branded entertainment experiences including TINTIN THE IMMERSIVE ADVENTURE and DUNGEONS & DRAGONS: The Immersive Quest for experiential marketing activations.
Quantifiable outcome
- Spotify Campus Heroes campaign increased student premium subscriptions by 35% (23,234 new subscribers)
- +6 more outcomes
Companies that use Vibrant Marketing
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Vibrant Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vibrant Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- M5 Marketing CommunicationsminorVibrant partnered with M5 Marketing Communications to execute the Subway Food Truck guerrilla marketing campaign in British Columbia. M5 led the campaign while Vibrant created the branded food truck and deployed brand ambassadors.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vibrant Marketing competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: IPG-owned brand experience agency creating live, virtual, and hybrid experiences for global brands — operates at the same scale and category focus as Vibrant's experiential practice.
- Sparks: North American experiential marketing agency owned by Publicis Groupe, delivering brand experiences, sampling, and sponsorship activation for major CPG and beverage clients — direct competitor in Vibrant's core experiential lane.
- Mosaic Group: North American leader in field marketing, retail activation, and merchandising services — directly comparable to Vibrant's Outsourced Sales + Merch and Trade Marketing offerings across CPG verticals.
- GMR Marketing: Global experiential marketing agency serving sports, entertainment, and consumer brands with strategy, activation, and measurement capabilities — operates at the same intersection of experiential, trade marketing, and consumer engagement as Vibrant.
- George P. Johnson Experience Marketing: Large global experiential marketing agency owned by Project Worldwide, specializing in brand experiences, events, and activations for technology and consumer brands — comparable in service breadth and enterprise client mix.
- MKG: New York-based experiential marketing and creative agency producing brand activations, pop-ups, and content — overlapping service model and target client base with Vibrant's experiential and digital content offerings.
- The Marketing Arm: Omnicom-owned agency specializing in sponsorship, experiential marketing, and shopper marketing — directly comparable in service mix and target verticals (beverage, retail, CPG).
Regional players
- Lg2: Major Montreal-based independent creative and brand strategy agency serving Canadian and North American CPG clients — the closest Quebec-headquartered peer to Vibrant and a direct competitor for local brand budgets.
- Sid Lee: Montreal-founded creative agency (now part of dentsu) with deep CPG, beverage, and entertainment client roster — competes with Vibrant for Quebec and broader Canadian experiential and creative mandates.
- Citizen Relations: Canadian public relations and integrated marketing agency with North American reach — competes with Vibrant for integrated brand engagement work, particularly for consumer and lifestyle brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vibrant Marketing social profiles
Digital presenceVibrant Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vibrant Marketing leadership team
Management profileNumber of profiles
Profiles3 records
Vibrant Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vibrant Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vibrant Marketing
What does Vibrant Marketing do?
Vibrant Marketing is a full-service North American commercial marketing firm that helps brand partners succeed by delivering engaging experiences and sales capabilities. Its core offerings span Marketing Services (Strategy, Creative + Branding, Experiential, Digital + Content) and Sales Solutions (Outsourced Sales + Merch, Trade Marketing, Reporting + Performance), complemented by Vibrant Studios, an immersive experience platform producing branded entertainment properties such as TINTIN THE IMMERSIVE ADVENTURE and DUNGEONS & DRAGONS: The Immersive Quest.
Is Vibrant Marketing a public or private company?
Vibrant Marketing is a private company. It is classified as unknown and is currently operating.
When was Vibrant Marketing founded?
Vibrant Marketing was founded in 2006. It employs 101 to 250 people.
Where is Vibrant Marketing based?
Vibrant Marketing is headquartered in Montréal, Canada, in the North America region.
How does Vibrant Marketing make money?
Two revenue lines are on record. Marketing Services are the primary driver. The others are sales Solutions.
Who are Vibrant Marketing's main competitors?
Direct peers on record are Jack Morton Worldwide, Sparks, Mosaic Group, GMR Marketing, George P. Johnson Experience Marketing, MKG and The Marketing Arm. Regional players are Lg2, Sid Lee and Citizen Relations.
Does Vibrant Marketing have an API?
No public API is recorded for Vibrant Marketing.
What industry is Vibrant Marketing in?
Vibrant Marketing's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54181 and its SIC code is 7310.