Suntec Singapore Convention & Exhibition Centre

What Suntec Singapore Convention & Exhibition Centre does

Suntec Singapore Convention & Exhibition Centre, founded in 1995 and based at 1 Raffles Boulevard in Singapore's Central Business District, operates one of Southeast Asia's largest integrated MICE (Meetings, Incentives, Conventions & Exhibitions) venues. The Centre delivers approximately 42,000 sqm of vertically stacked, column-flexible event space across 36 meeting rooms (Level 3), 12,000 sqm of column-free exhibition halls (Level 4), and auditoriums with 6,850 combined seats (Level 6), and is anchored by The Big Picture - the world's largest HD LED video wall at the main entrance. Subsidiary product lines include Engage Theatres (Asia's first plug-and-play event arena with three configurable theatres up to 5,370 guests), the HybriD 360-degree virtual venue viewer, the Online Booking Platform, the Suntec 360 virtual tour platform, Art@Suntec gallery space, and the Essential Virtual Assistant (EVA) for customer queries. Adjacent attractions include direct MRT access (Esplanade, Promenade, City Hall) and the surrounding Suntec City Mall and 5,200 hotel rooms within vicinity.

The Centre earns revenue primarily through venue space rental (hourly, half-day, full-day, multi-day) complemented by in-house culinary services (Banquets, Kai-Mei Meals, LUXEbuffettes, Lite Bites) and technical/AV services supporting up to 8,000 concurrent WiFi connections. Pricing is largely quote-based, with packaged offerings from $7.88++ per guest for room/AVL packages, $78.88++ per guest for all-inclusive meeting packages, and from $2,844.40+ per hour for Engage Theatres. Go-to-market operates through dedicated enterprise sales teams, VITAL Singapore government procurement, online booking, and association referrals via memberships in AFECA, ICCA, AIPC, UFI, and SACEOS. Customers span corporate event organisers, professional associations and institutions, healthcare and pharmaceutical conference hosts, government and public sector bodies, and lifestyle entertainment segments enabled by 24/7 operations launched in 2019. The Centre has hosted over 30,000 events since founding and is part of the SingHaiyi Group ecosystem with Suntec REIT as a key stakeholder.

Name

Suntec Singapore Convention & Exhibition Centre

Legal name

Suntec Singapore Convention & Exhibition Centre

Website

https://suntecsingapore.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Suntec Singapore Convention & Exhibition Centre is a Singapore-based MICE venue operating 42,000 sqm of meeting, exhibition, and auditorium space across 36 meeting rooms, 12,000 sqm of halls, and 6,850 seats, serving corporate event organisers, associations, government, and healthcare clients via in-house F&B, AV, and hybrid event technology.

Ownership category

akta.pro rank

Product category

Convention & Exhibition Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Convention centre services
• Exhibition venue rental
• Corporate event hosting
• Meeting room rental
• MICE venue services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Venue Space Rental: Primary revenue stream from renting flexible event spaces including meeting rooms (36 rooms on Level 3), exhibition halls (12,000 sqm on Level 4), and auditoriums (Level 6 with 6,850 total seat capacity). Spaces are rented on hourly, half-day, full-day, or multi-day basis.
2. Culinary and F&B Services: In-house catering services including Chinese banquets, Western sets, international/Indian buffets, Kai-Mei healthy meals, lite bites, canapes, and beverage services. All food handling staff certified in WSQ Food & Beverage Safety & Hygiene.
3. Technical and AV Services: Audio-visual services, on-site technical assistance, dedicated internet/phone lines, and production support. Free high-speed WiFi supports up to 8,000 concurrent connections.
4. LUXEbuffettes: Themed buffette packages for meeting breaks, conference luncheons, networking events, and evening cocktails. Features live chef stations and curated culinary themes serving up to 200 guests per buffette.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Suntec Singapore Convention & Exhibition Centre is a purpose-built MICE venue in Singapore's Central Business District that rents out 42,000 sqm of flexible multi-level event space including 36 meeting rooms, 12,000 sqm of column-free exhibition halls, and two auditoriums with 6,850 total seats. It complements venue rental with in-house culinary services (banquets, buffets, themed LUXEbuffettes, Kai-Mei meals), plug-and-play Engage Theatres with full AV production, free venue-wide WiFi supporting 8,000 concurrent connections, and proprietary platforms such as EVA virtual assistant and HybriD venue viewer for event organisers and attendees.

Product overview

Suntec Singapore Convention & Exhibition Centre operates as a comprehensive MICE (Meetings, Incentives, Conventions & Exhibitions) venue offering a platform-plus-services model. The core offering comprises 42,000 sqm of flexible multi-level event space including 36 meeting rooms (Level 3), 12,000 sqm exhibition halls (Level 4), and auditoriums seating over 5,000 (Level 6), anchored by The Big Picture LED wall. The portfolio extends to Engage Theatres (Asia's first plug-and-play arena with three configurable spaces up to 5,400 guests), diverse culinary services (Banquets & Buffets, Kai-Mei Meals, LUXEbuffettes, Lite Bites), digital platforms (EVA virtual assistant, HybriD 360° venue viewer, Online Booking Platform, Suntec 360 virtual tours), and Art@Suntec gallery space. Services include AV provision, Business Centre, Exhibitor Services, and catering packages ranging from $7.88++ to $128.88++ per guest.

Differentiator

Problem solved

Functional benefit

Brands

• Engage Theatres: Asia's first plug & play event arena with state-of-the-art AV technology for conferences, concerts, and corporate events. Features three theatres with capacities up to 5,370 guests in theatre layout.
• Kai-Mei Meals
• LUXEbuffettes
• EVA (Essential Virtual Assistant)
• Art@Suntec
• HybriD

Products and services

• Meeting Rooms (Level 3) 36 customisable meeting rooms with operable walls and floor-to-ceiling windows overlooking the city, rented on hourly, half-day, full-day, or multi-day basis for corporate events, seminars, town halls, and training sessions.
• Exhibition Halls (Level 4) 12,000 sqm of multi-purpose column-free hall space with movable soundproof walls and LED lighting, used for trade exhibitions, large-scale conferences, plenary sessions, and corporate dinners.
• Auditoriums (Level 6) Main auditorium seating over 4,200 guests with state-of-the-art sound and lighting systems and an adjacent 850-seat multi-functional auditorium; entire floor convertible to 10,000 sqm column-free exhibition space, with 6,850 total seat capacity.
• The Big Picture (Level 1) The world's largest high-definition LED video wall at the main entrance providing a customisable digital backdrop for event promotion and guest impressions.
• Engage Theatres Asia's first plug-and-play event arena offering three configurable theatres (Engage 1 up to 1,857 guests, Engage 2 up to 3,767 guests, Engage 3 up to 5,370 guests) with LED walls, 4K PTZ cameras, professional audio, lighting, streaming, and on-site technical crew for conferences, concerts, and corporate events.
• Banquets & Buffets In-house culinary offerings including 48-dish 8-course Chinese Banquet menus, Western Set menus, International Buffets with 17 menu items and live stations, and Indian Buffets with vegetarian options, prepared by certified culinary staff.
• Kai-Mei Meals Healthy wholesome individually packed meal sets inspired by traditional Japanese kaiseki cuisine, featuring biodegradable and environmentally sustainable packaging, distributed via kai-mei.sg.
• LUXEbuffettes Themed buffettes combining visual presentation with culinary excellence for meeting breaks, conference luncheons, networking events, and evening cocktail functions, featuring two live chef stations, trio of canapes, and serving up to 200 guests with Singaporean, Indian, Japanese, Sustainable, Thai, Wellness, and Western themes.
• EVA (Essential Virtual Assistant) Knowledge-based online platform at evasuntec.com where customers can find information about Suntec Singapore's services, products, forms, permits, and processes; trained for one year and capable of answering queries 24/7.
• Art@Suntec Dedicated indoor art space at Level 3 showcasing local artists' work and providing a platform for homegrown artists to reach local and international visitors, open 24/7.
• Suntec 360 Virtual Tour 360-degree virtual tour platform at suntec360.com that allows prospective clients to visualise events and view various event setups at the venue.
• HybriD System Award-winning virtual venue platform providing event organisers with a 360-degree view of Suntec Singapore's spaces for remote planning, visualisation, and hybrid event attendance.

Quantifiable outcome

• LED lighting provides 1.46 million kWh annual energy savings, equivalent to powering 470 HDB flats
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SetscocoreTechnology or Integration · 1 January 2024Suntec Singapore partnered with Setsco in attaining ISO 20121 certification, a global benchmark for sustainable event management. This certification underscores commitment to integrating sustainability at every level of operations.
• Unearthed ProductionscoreTechnology or Integration · 1 January 2024Unearthed Productions is the production agency powering Suntec Singapore's Engage Theatres. They help plan, produce and stream events using state-of-the-art technology including 4K cameras, LED walls, professional audio, and lighting systems.
• CanoncoreStrategic or Co-development Partner · 14 August 2019Canon collaborated with Suntec Singapore for the Art@Suntec exhibition featuring local Instagram influencer Jimmy Chan (@jimchanfc). Canon supported the photography exhibition 'The World Through Jimmy's Lens: Perception of Wanderlust' at the Centre's dedicated art space.
• GOJEKminorGTM or Marketing Partner · 24 July 2019Partnership for 24/7 operations launch celebration event. GOJEK supported the giveaway event for private hire and taxi drivers by providing GOJEK-branded car accessories. Event was appreciation of service to drivers by Suntec Singapore's customers.
• SingHaiyi GroupcoreOthers · 1 January 1995Suntec Singapore is part of the SingHaiyi Group, a major real estate and hospitality group. The Group provides parent company support and ownership for the convention and exhibition centre.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• AsiaWorld-Expo: Hong Kong's other major exhibition venue adjacent to the airport, hosting trade shows, consumer exhibitions, and conventions. Direct regional competitor to Suntec for Asia-based MICE events where organisers choose Hong Kong as the destination.
• IMPACT Arena, Exhibition and Convention Center: Thailand's largest MICE complex in Bangkok with exhibition halls, convention centre, and arena. Serves the same regional association congress, trade show, and large-scale corporate event market as Suntec; competes for Asia-based event bookings where destination choice is Bangkok vs Singapore.
• Singapore EXPO: Singapore's other major convention and exhibition venue located in the eastern part of the island. Operates comparable MICE space (10 halls + MAX Pavilion), serving the same corporate, association, and consumer event organiser base in Singapore; direct head-to-head competitor for exhibitions and trade shows.
• Tokyo Big Sight (Tokyo International Exhibition Center): Japan's largest convention and exhibition venue with multiple halls including the iconic inverted-pyramid Conference Tower. Hosts large-scale international exhibitions, trade shows, and conventions targeting the same Asian corporate and association market as Suntec.
• COEX Convention & Exhibition Center: Seoul's leading convention centre located in the Gangnam business district with 54,000+ sqm of exhibition and convention space. Comparable multi-purpose MICE platform hosting trade shows, conventions, and consumer events; key regional competitor for Korean vs Singapore-bound Asia MICE demand.
• Hong Kong Convention and Exhibition Centre (HKCEC): Hong Kong's flagship MICE venue managed by Hong Kong Trade Development Council. Comparable multi-level convention centre hosting exhibitions, conventions, and corporate events for Asia-based and international organisers; competes for the same regional association and trade-show calendar as Suntec.
• Queen Sirikit National Convention Center: Bangkok's purpose-built national convention centre with plenary hall and exhibition halls. Operates as a state-affiliated MICE venue competing with Suntec for the same Asia-Pacific association congress and corporate event RFPs when organisers choose between Bangkok and Singapore.
• International Convention Centre Sydney (ICC Sydney): Sydney's waterfront convention and exhibition centre operated by a joint venture with ASM Global. Comparable tier-1 Asia-Pacific MICE venue offering exhibition halls, convention space, and integrated meeting rooms; competes for international congress and corporate event bookings.

Broad incumbents

• Sands Expo and Convention Centre at Marina Bay Sands: Large integrated resort convention facility in Singapore offering 120,000 sqm of flexible meeting space. Operates as part of a broader hospitality/casino portfolio but directly competes with Suntec for high-end MICE bookings, association congresses, and large-scale exhibitions in the same Singapore market.
• AEG / ASM Global (venue management competitor): Global venue management company operating convention centres worldwide including ICC Sydney and several large arenas. Represents the broader operator model that could compete for management contracts or replicate Suntec's operational playbook at scale across multiple venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/suntecsingapore
• Facebookfacebook.com/suntecsingapore
• LinkedInlinkedin.com/company/suntec-singapore
• Instagraminstagram.com/suntecsingapore
• YouTubeyoutube.com/user/SuntecSingapore

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suntec Singapore Convention & Exhibition Centre