Morrisette
Morrisette Packaging is a third-generation, family-owned full-service packaging partner serving mid-market and enterprise customers in the Southeast US, offering custom packaging design, in-house manufacturing, automation equipment, kitting/fulfillment, supplies, and sustainability consulting across fourteen industry verticals.
- Company typePrivate
- Founded1962
- HeadquartersGreensboro, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Morrisette does
Morrisette Packaging is a third-generation, family-owned full-service packaging company headquartered in Browns Summit (Greensboro), North Carolina, founded in 1962. Operating from eight regional hubs across North Carolina, South Carolina, and Virginia (Charlotte, Raleigh, Hickory, West Columbia, Duncan, Danville, Roanoke), the company sells directly through field sales, inside sales, and account managers to mid-market and enterprise customers, with an e-commerce storefront (Shop.Morrisette) serving smaller accounts. It targets roughly 14 verticals including food & beverage, automotive & aerospace, ecommerce, industrial & manufacturing, retail, pet, medical & pharmaceutical, and furniture & home goods.
The company's offering spans custom structural and graphic packaging design, in-house corrugated and foam manufacturing, packaging automation equipment (case erectors, sealers, shrink wrappers, palletizers, labelers) with installation and maintenance, kitting and fulfillment services for subscription boxes and promotional kits, packaging products and supplies (corrugated boxes, stretch film, tape, mailers, bubble wrap), facility supplies (janitorial, PPE, breakroom), and sustainability/lifecycle consulting. Its proprietary differentiator is a material-neutral design process: designers recommend the optimal substrate — corrugate, rigid, foam, folding carton, or flexible packaging — based on each customer's product, supply chain, and sustainability goals rather than being tied to a specific material. Two design centers (Greensboro 2017, Greenville 2022) house graphic designers, structural engineers, and CAD programmers supporting custom design at no incremental cost for ongoing clients.
Morrisette generates revenue across seven streams: custom design services (professional services), automation equipment and solutions (hardware sales with financing, installation, training, and maintenance), in-house manufacturing (corrugated boxes, inserts, foam, displays), packaging products and supplies (with JIT delivery and inventory management), facility solutions (janitorial, PPE, breakroom bundled with packaging), kitting and fulfillment (subscription boxes, promotional kits, multi-part bundles), and sustainability consulting. Pricing features no minimum order requirement and freemium custom design for ongoing relationships, with multi-year equipment financing contracts. Growth has been driven by a long-running roll-up strategy (six acquisitions since 2003, most recently John Edwards in 2022), expansion of physical locations, and vertical integration into design and manufacturing — including a 2026 capital investment in corrugated manufacturing capacity paired with a refreshed brand identity.
Morrisette firmographics
Firmographics- Name
- Morrisette
- Legal name
- Morrisette Packaging, Inc.
- Website
- https://morrisette.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Morrisette Packaging is a third-generation, family-owned full-service packaging partner serving mid-market and enterprise customers in the Southeast US, offering custom packaging design, in-house manufacturing, automation equipment, kitting/fulfillment, supplies, and sustainability consulting across fourteen industry verticals.
- Ownership category
- akta.pro rank
Morrisette industry classification
Industry- Product category
- Industrial Packaging
- NAICS
- Other Paperboard Container Manufacturing (322219), Folding Paperboard Box Manufacturing (322212), Plastics Product Manufacturing (3261)
- SIC
- Paperboard Containers & Boxes (2650), Plastics Foam Products (3086), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)
Keywords
Where Morrisette is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Morrisette business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Design Services: Custom packaging design services including structural packaging design, retail-ready branding, and graphic design. No additional cost for custom services as they aim to become long-term partners with clients.
- Automation Equipment & Solutions: Packaging automation equipment including case erectors, sealers, shrink wrappers, palletizers, and labeling systems. Also includes custom engineering, installation, training, preventative maintenance, parts, and on-call service. Financing options available.
- Manufacturing: In-house manufacturing of corrugated boxes, inserts, foam packaging, and displays. Includes both short-run digital production and full-service manufacturing with precision cutting and material selection.
- Packaging Products & Supplies: Stock and supply of packaging products including corrugated boxes, stretch film, poly mailers, bubble wrap, packing tape, and other essentials. Offers just-in-time delivery and inventory management services.
- Facility Solutions: Facility supplies including janitorial products, cleaning supplies, PPE, and breakroom essentials. Bundled with packaging products for convenience and supply chain simplification.
- Kitting & Fulfillment: Assembly, packing, and fulfillment services for subscription boxes, promotional kits, and multi-part product bundles. Includes just-in-time delivery, quality control, and order handling.
- Sustainable Packaging Consulting: Sustainability consulting and material optimization to help clients reduce environmental impact, improve reporting, and meet sustainability goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No minimum order requirement |
| Freemium | Multi-year contract | Free custom design services |
| Other | Multi-year contract | Equipment financing options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Morrisette product offering
Product offeringCore offering
Morrisette Packaging designs, manufactures, and supplies custom and stock packaging solutions for businesses, including corrugated boxes, foam inserts, folding cartons, rigid packaging, and protective materials. Beyond physical products, the company provides custom packaging design services, packaging automation equipment and integration, kitting and fulfillment operations, facility and janitorial supplies, and sustainability consulting under a material-neutral recommendation model.
Product overview
Morrisette Packaging is a full-service packaging partner offering a comprehensive suite of services and products. The core offerings include Custom Design (structural and graphic packaging design), Automation Solutions (equipment and integration), Manufacturing Solutions (in-house production), and Packaging Products (supplies). These are supported by Kitting & Fulfillment, Foam Packaging, Facility Solutions, and Sustainability Services. The company operates from a material-neutral perspective, recommending solutions based on customer needs rather than being tied to specific materials. Services range from packaging design and prototyping to full-scale manufacturing and ongoing fulfillment support across 14 industry verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Design Collaborative custom packaging design services including structural packaging design, retail-ready branding, graphic design, and material-neutral recommendations. Provided at no additional cost for ongoing clients to support long-term partnership.
- Automation Solutions
Quantifiable outcome
- No minimum order requirement allows businesses to start small and scale
- +2 more outcomes
Companies that use Morrisette
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles3 records
Morrisette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Morrisette partnerships and signals
Strategic signalScale indicators3 records
Recent moves21 records
Expansion highlights6 records
Morrisette competitors and assessment
Company assessmentDirect peers
- Berlin Packaging: Largest hybrid packaging supplier in North America combining distribution, manufacturing, and design services across rigid and corrugated containers. Closest comparable to Morrisette's integrated full-service model, though operating at significantly larger national scale.
- Veritiv Corporation: North American packaging distributor with print, facility, and logistics solutions and in-house corrugated converting capabilities. Direct peer in the hybrid distribution + manufacturing space, with substantially broader geographic coverage.
- TricorBraun: Global rigid packaging distributor with design, engineering, and sourcing services. Comparable in offering integrated design and supply services across multiple material types, with a stronger rigid plastics tilt than Morrisette.
- Imperial Dade: Privately held distributor of foodservice packaging, janitorial/sanitation, and equipment supplies built through aggressive regional roll-up acquisitions. Highly comparable operating model — multi-category distribution with regional hub density.
Broad incumbents
- Pratt Industries: Largest U.S. privately-held 100% recycled corrugated packaging manufacturer with design centers and converting capacity. Comparable on the corrugated manufacturing and design services side, though more narrowly focused than Morrisette's full-service platform.
- Bunzl plc: Global distribution and outsourcing group operating across packaging, foodservice, and cleaning/hygiene. Comparable in multi-category distribution with M&A-driven growth, though at materially larger scale and public-company capital base.
- Sealed Air Corporation: Global manufacturer of protective and food packaging including Bubble Wrap and Cryovac. Comparable on the protective/foam packaging and automation equipment side, though much larger and product-focused rather than distribution-led.
- Pactiv Evergreen: Major manufacturer of foodservice and food merchandising packaging, including foam, paperboard, and plastic containers. Comparable in foam and protective packaging manufacturing, though serving national foodservice customers rather than regional industrial accounts.
- Smurfit Kappa: One of the world's largest paper-based packaging manufacturers with integrated containerboard and corrugated operations. Comparable on the corrugated manufacturing side, though vastly larger and globally distributed.
- Sonoco Products: Diversified global packaging manufacturer serving industrial, consumer, and healthcare end markets. Comparable in serving multi-vertical industrial customers with a mix of manufactured and supplied packaging solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Morrisette social profiles
Digital presenceMorrisette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morrisette leadership team
Management profileNumber of profiles
Profiles12 records
Morrisette subsidiaries and ownership
Company hierarchySubsidiaries6 records
Morrisette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morrisette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morrisette
What does Morrisette do?
Morrisette Packaging designs, manufactures, and supplies custom and stock packaging solutions for businesses, including corrugated boxes, foam inserts, folding cartons, rigid packaging, and protective materials. Beyond physical products, the company provides custom packaging design services, packaging automation equipment and integration, kitting and fulfillment operations, facility and janitorial supplies, and sustainability consulting under a material-neutral recommendation model.
Is Morrisette a public or private company?
Morrisette is a private company. It is classified as family owned and is currently operating.
When was Morrisette founded?
Morrisette was founded in 1962. It employs 251 to 500 people.
Where is Morrisette based?
Morrisette is headquartered in Greensboro, United States, in the North America region.
How does Morrisette make money?
Seven revenue lines are on record. Custom Design Services are the primary driver. The others are automation Equipment & Solutions, manufacturing, packaging Products & Supplies, facility Solutions, kitting & Fulfillment and sustainable Packaging Consulting.
Who are Morrisette's main competitors?
Direct peers on record are Berlin Packaging, Veritiv Corporation, TricorBraun and Imperial Dade. Broad incumbents are Pratt Industries, Bunzl plc, Sealed Air Corporation, Pactiv Evergreen, Smurfit Kappa and Sonoco Products.
Does Morrisette have an API?
No public API is recorded for Morrisette.
What industry is Morrisette in?
Morrisette's product category is Industrial Packaging. Its primary akta.pro industry code is IMAMAHAA, Corrugated Packaging & Boxes (RSC, die-cut, bulk bins). Its NAICS code is 322219 and its SIC code is 2650.