What Fresca Farms does

Fresca Farms is a vertically integrated grower, importer, and wholesale distributor of fresh cut flowers headquartered in Miami, Florida. The company owns and operates farms across three of the most productive flower-growing regions in South America — Bogotá and Medellín in Colombia, and Quito in Ecuador — totaling 180 hectares in production, with an additional 70 hectares licensed and ready for expansion at its main Bogotá campus. The bouquet production facility is co-located on the Bogotá savanna campus, enabling direct post-harvest processing without intermediary handoffs.

The company's product portfolio spans single-variety stems (roses, hydrangea, peonies, lilies, ranunculus, and dozens of additional varieties), curated bouquet collections (Classic, Wildflower, Trend, Welcome Home, Bouquet of the Month), pre-arranged floral displays, and a Premium Ecuadorian Varieties line featuring named proprietary rose cultivars. Product differentiation comes from on-campus breeder partnerships that develop commercial varieties available exclusively at Fresca Farms, and from dual sustainability credentials — FlorVerde Sustainable Flowers and Rainforest Alliance Certified (since 2014).

Fresca Farms operates a B2B wholesale model selling to retailers, florists, and distributors in the US floral industry through its shop.frescafarms.com e-commerce platform, which is powered by the Komet Sales B2B ordering system behind account-based credentials. Pricing is not publicly disclosed. The company is privately held, was founded in 2000, and is supported by a quarterly publication (Fresca Perspective) and active social channels for brand presence. No revenue, headcount, or funding data is publicly available.

Name

Fresca Farms

Legal name

Fresca Farms

Website

https://frescafarms.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresca Farms is a vertically integrated grower and B2B wholesale distributor of fresh cut flowers, operating 180 hectares of farms across Colombia and Ecuador and supplying retailers, florists, and distributors in the United States with proprietary and certified-sustainable varieties.

Ownership category

akta.pro rank

Product category

Fresh Cut Flower Wholesale

NAICS

Floriculture Production (111422), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)

Keywords

• Fresh cut flowers
• Wholesale flower distribution
• Flower farming
• Fresh flower imports
• Floral wholesale supply

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Cut Flower Sales: Wholesale distribution of fresh cut flowers including varieties, bouquets, and arrangements. Products are sold directly to businesses in the floral industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fresca Farms grows, imports, and globally distributes fresh cut flowers for wholesale buyers in the floral industry. The company cultivates 180 hectares across farms in Bogotá and Medellín, Colombia, and Quito, Ecuador, and sells single-variety fresh cut flowers, pre-arranged bouquets, professionally designed arrangements, and exclusive premium Ecuadorian rose varieties to retail and event floral businesses in the United States.

Product overview

Fresca Farms is a grower, importer, and global distributor of fresh cut flowers. The company operates across three product lines: single-variety fresh cut flowers (Varieties), pre-arranged bunches (Bouquets), and professionally designed displays (Arrangements). Their premium offering includes exclusive Ecuadorian rose varieties. With 180 hectares in production across farms in Bogota and Medellin Colombia and Quito Ecuador, plus bouquet production facilities in Bogota, they supply fresh cut flowers to businesses in the United States. The company emphasizes sustainable growing standards and holds industry certifications including FlorVerde Sustainable Flowers and Rainforest Alliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Varieties A broad wholesale catalog of single-variety fresh cut flowers — including roses, garden roses, spray roses, carnations, hydrangea, peony, ranunculus, lisianthus, orchids, sunflowers, protea, lilies, and many more — sold to florists, floral retailers, and floral distributors for use in retail, events, and floral arrangements.
• Bouquets Pre-arranged bouquet collections — including Classic Collection, Farmer's Market, Trend Collection, Strike a Pose, Wildflower Collection, Bouquet of the Month, and Welcome Home Collection — produced at Fresca Farms' bouquet facility on the Bogotá main campus and sold wholesale to floral businesses.
• Arrangements Professionally designed flower arrangements — including Bee a Wildflower and Farmer's Market Arrangements — sold wholesale to floral businesses for resale or event use.
• Premium Ecuadorian Varieties Premium Ecuadorian rose varieties — including Be Sweet, Candy Xpression, Happy Bride, Ocean Mist, Soul, Watergame, Bella, Carnelian, Highlight, Orange Enigma, Summerlight, Bella Donna, Cool Down, Hot Explorer, Pinky Promise, Superstition, Bianco, Country Aquarell, Melon Xpression, Playa Blanca, Swan, Blueberry, Desert, Momentum, Redvolution, and Sweet Spot — grown at the Quito, Ecuador farm and sold wholesale to floral businesses.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• On-campus BreederscoreStrategic or Co-development PartnerFresca Farms has partnered with breeders located on their campus to test and develop varieties for commercial production. These proprietary varieties are available exclusively at Fresca Farms, providing unique product offerings not found elsewhere.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florabundance: US importer and wholesale distributor of cut flowers sourced from South America and other origins, serving florists and event designers. Comparable US wholesale distribution motion with broad varietal mix targeting professional floral buyers.
• Sunshine Bouquet Company: Major US-based importer and bouquet producer sourcing from South American farms. Competes directly with Fresca for shelf space at US mass-market and supermarket floral buyers, with overlapping bouquet/arrangement product lines.
• Royal Flowers: Ecuadorian fresh cut flower grower and exporter with roses as core product, supplying US wholesalers. Directly comparable in geography, product mix, and US wholesale go-to-market.
• Sun Valley Floral Group: Vertically integrated California-based cut flower grower and US wholesale distributor. Comparable farm-to-florist model with owned production plus broad bouquet/arrangement offering for the same B2B customer base.
• Pacific Floral Exchange: US-based wholesale flower importer and distributor serving florists with cut flowers sourced primarily from Latin America. Direct comparable in import-wholesale-to-florist model serving the same B2B buyer profile as Fresca.
• Mayesh Wholesale Florist: US wholesale flower distributor supplying professional florists and event designers across multiple branches. Competes with Fresca for the same B2B florist and event customer segment with overlapping premium and everyday varietal offering.
• Esmeralda Farms: One of the largest Ecuadorian rose and fresh cut flower growers with US distribution. Most direct comparable to Fresca: similar South American production footprint, US B2B wholesale model, and broad varietal offering.

Broad incumbents

• Dümmen Orange: Global leader in floricultural breeding and propagation, with rose and cut flower genetics licensed to growers worldwide. Comparable because Fresca's on-campus breeder partnership model competes with Dümmen's network; they share buyer-customers in the cut flower supply chain.
• Ball Horticultural Company: Large, established horticulture company with breeding, production, and distribution across ornamental and cut flower segments. A broad incumbent that operates across adjacencies (bedding plants, cut flowers) that touch Fresca's customer base.

Others

• FloraLife (a Division of Smithers-Oasis): Global supplier of postharvest care products (flower food, hydration solutions) and supply chain expertise to the floral industry. Adjacent/complementary rather than competing, but operates across the same South America-US cut flower supply chain and shares key customers with Fresca.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/frescafarms
• YouTubeyoutube.com/frescafarms
• Facebookfacebook.com/fresca.farms
• Instagraminstagram.com/frescafarms
• PinterestPinterest.com/frescafarms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresca Farms