Florabundance
Florabundance is a U.S. wholesale distributor of fresh cut flowers, foliage, garlands, wreaths, and bouquets, founded in 1994 and based in Carpinteria, California. It sells exclusively to approved professional florists, floral designers, special event companies, and select hospitality accounts via a B2B e-commerce platform with dedicated Wholesale Floral Consultants.
- Company typePrivate
- Founded1994
- HeadquartersCarpinteria, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Florabundance does
Florabundance, Inc. is a privately held wholesale distributor of fresh cut flowers, foliage, garlands, wreaths, and bouquets, founded in 1994 and headquartered in Carpinteria, California. The company sells exclusively to approved professional customers, including floral designers, traditional florists, special event companies, and select hospitality and retail accounts. Customers must apply for an account and receive approval before gaining access to pricing and the ability to place orders; each approved customer is assigned a dedicated Wholesale Floral Consultant who provides personalized guidance on flower selection, combinations, and delivery timing.
The company operates a B2B e-commerce platform (florabundance.com) as its primary ordering channel, supported 24/7, with a catalog organized by variety and color (e.g., 280 green varieties, 160 yellow, 100 orange, 49 blue). Sourcing is global, spanning California and other U.S. states alongside major flower-producing countries including Holland, Colombia, and Ecuador; dedicated programs include 'Holland Direct' for Dutch imports and 'American Grown' for certified domestically-grown flowers. Proprietary packaging techniques underpin a 100% quality guarantee with a 48-hour claims window. Products are shipped nationwide from the single Carpinteria warehouse. The company is led by Joost Bongaerts as Owner, CEO & President, with José Rabelo (Wholesale Floral Consultant) and Debbie Kline (Sales Manager and Rose Buyer) among named team members.
Revenue is generated through one-time wholesale transactions on flowers, foliage, garlands, wreaths, bouquets, bulbs and tubers, and floral supplies, supplemented by shipping transaction fees. Pricing is not publicly disclosed and requires account approval. Florabundance has earned third-party validation through features in Netflix's With Love, Meghan (Seasons 1 and 2) and PBS's Life in Bloom (Season 8), a Certified American Grown Wholesaler designation, and a strategic partnership with BloomNation offering florists a $150 discount on its retail florist platform. The company operates with 11-50 employees and no disclosed parent company, funding rounds, or M&A activity.
Florabundance firmographics
Firmographics- Name
- Florabundance
- Legal name
- Florabundance, Inc.
- Website
- https://florabundance.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Florabundance is a U.S. wholesale distributor of fresh cut flowers, foliage, garlands, wreaths, and bouquets, founded in 1994 and based in Carpinteria, California. It sells exclusively to approved professional florists, floral designers, special event companies, and select hospitality accounts via a B2B e-commerce platform with dedicated Wholesale Floral Consultants.
- Ownership category
- akta.pro rank
Florabundance industry classification
Industry- Product category
- Wholesale Floral Distribution
- NAICS
- Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Florabundance is headquartered
LocationHeadquarters
- HQ city
- Carpinteria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Florabundance business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Fresh Cut Flowers and Foliage: B2B wholesale sales of fresh cut flowers, foliage, garlands, wreaths, and bouquets to approved professional customers in the floral industry. Products are sourced from California, other US states, Holland, Colombia, Ecuador and other major flower producing countries.
- Floral Supplies: Sale of floral supplies to support professional florists and event designers.
- Flower and Plant Shipping: Shipping services for wholesale flower and plant deliveries to professional customers nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing for approved floral professionals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Florabundance product offering
Product offeringCore offering
Florabundance is a B2B wholesale distributor that sells premium fresh cut flowers, foliage, garlands, wreaths, bouquets, bulbs and tubers, and floral supplies to approved professional florists, floral designers, and event companies. Customers must apply for and be granted an account, after which they receive wholesale pricing, 24/7 online ordering, and a dedicated Wholesale Floral Consultant for product selection guidance. All orders ship nationwide from the company's Carpinteria, California warehouse under a 100% quality guarantee.
Product overview
Florabundance is a wholesale fresh cut flower and foliage supplier for floral professionals. Their core product portfolio includes fresh cut flowers, foliage, garlands, wreaths, and bouquets, with products organized by color categories (Blue, Green, Yellow, Orange, Red, Purple, Pink, White, and more) and flower varieties. They source from California, the United States, Holland, Colombia, Ecuador and beyond, offering American Grown certified flowers and Holland Direct imports. Their service offerings include a Flower Pull customization service and Inspirational Design Days educational events. The company provides 100% quality guarantee on all products and operates primarily as a B2B e-commerce platform for wholesale ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Fresh Cut Flowers Premium quality wholesale fresh cut flowers sourced from California, the United States, Holland, Colombia, Ecuador and beyond, providing a consistent year-round supply to approved professional florists, floral designers, and event companies.
- Wholesale Foliage Extensive selection of wholesale foliage and greenery including ferns, leaves, branches, and tropical foliage used in professional floral arrangements.
- Garlands and Wreaths Decorative garlands and wreaths made from fresh flowers and foliage for events, weddings, holiday programs, and retail display.
- Bouquets Pre-made bouquets available for wholesale purchase, featuring seasonal and premium flower combinations for resale or event use.
- Bulbs and Tubers Wholesale selection of bulbs and tubers for professional floral designers.
- Floral Supplies Wholesale supplies and accessories for floral professionals, including care products and design tools.
- American Grown Flowers Wholesale flowers certified as grown in the United States under Florabundance's Certified American Grown Wholesaler status, providing origin transparency for domestic-sourced varieties.
- Holland Direct Wholesale flowers imported directly from Holland, giving U.S. floral professionals access to European specialty flower varieties.
- Flower Pull Service Customized selection service in which Florabundance's Wholesale Floral Consultants help customers visualize color palettes, flower combinations, textures, and seasonal availability before purchase.
- Inspirational Design Days Educational events and design workshops hosted by Florabundance for floral professionals to learn about industry trends and design techniques.
Quantifiable outcome
- 100% Quality Guarantee on all products with 48-hour claims window
- +1 more outcomes
Companies that use Florabundance
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Florabundance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Florabundance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BloomNationcoreFlorabundance partnered with BloomNation offering over 3,700 florists a $150 discount on their first month using BloomNation's platform. BloomNation is described as the #1 Growth Platform for Florists providing POS, marketing, and financing services to help florists maximize profits and streamline operations.
- J Schwanke / Life in Bloom (PBS)coreFeatured in PBS series Life in Bloom Season 8 Episode 807 'Beauty Blooms'. The collaboration showcases Florabundance operations and helps tell the story of the American floral industry. CalFlowers and Fabulous Florals are underwriters for the show.
- Henk Onings (Dutch Lily Days)minorFlorabundance team visited Henk Onings' operation as part of Dutch Lily Days, learning about lily innovation and diversity. Represents relationship with international flower breeders and growers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Florabundance competitors and assessment
Company assessmentDirect peers
- Mayesh Wholesale Florist: One of the largest US wholesale florists, headquartered in Los Angeles with multiple regional branches. Directly comparable as a B2B fresh-cut flower and foliage wholesaler serving professional florists, designers, and event companies across overlapping California and national trade.
- DWF Wholesale Florists: Los Angeles-based wholesale florist offering fresh cut flowers and floral supplies to trade buyers. Directly comparable product line, B2B trade focus, and California operating footprint as Florabundance.
- Greenleaf Wholesale Florist: Major US wholesale florist distributing fresh cut flowers, greens, and florist supplies to trade customers. Directly comparable as a multi-region B2B floral wholesaler serving the same professional florist and event-designer segments.
- Kennicott Brothers: Long-standing US wholesale florist operating multiple branch locations with nationwide wholesale delivery. Directly comparable core business of fresh cut flowers, foliage, and supplies sold to approved trade customers.
- Burton + Burton: Wholesale florist and giftware distributor serving event designers, florists, and hospitality accounts. Comparable B2B wholesale model with overlapping customer base in event and wedding design.
- Eagle Wholesale Florist: Midwest US wholesale florist serving professional buyers with fresh cut flowers and florist supplies. Same B2B wholesale trade model as Florabundance, primarily serving a different US region.
- Jet Fresh Flowers: Wholesale flower distributor sourcing globally (including direct Colombian and Ecuadorian farms) to supply US florists and event designers. Comparable international sourcing approach and B2B trade customer base.
Others
- CalFlowers (California Cut Flower Commission): Industry trade association representing California cut flower growers, shippers, and wholesalers. Comparable ecosystem role and overlap on Certified American Grown and domestic-sourcing themes that Florabundance actively markets.
- BloomNation: B2B technology platform providing POS, marketing, and financing to retail florists — an existing commercial partner of Florabundance via the $150 florist discount offer. Comparable end-customer base (the same 3,700+ US florists) and adjacent value chain position.
Emerging players
- FiftyFlowers: Online bulk-flower retailer selling directly to brides, wedding planners, and event designers. Comparable product category and partial overlap on event/wedding floral buying, but competes through a direct-to-consumer channel rather than trade-account wholesale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Florabundance social profiles
Digital presenceFlorabundance compliance and trust
Trust signalCompliance2 records
Florabundance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florabundance leadership team
Management profileNumber of profiles
Profiles1 record
Florabundance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florabundance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florabundance
What does Florabundance do?
Florabundance is a B2B wholesale distributor that sells premium fresh cut flowers, foliage, garlands, wreaths, bouquets, bulbs and tubers, and floral supplies to approved professional florists, floral designers, and event companies. Customers must apply for and be granted an account, after which they receive wholesale pricing, 24/7 online ordering, and a dedicated Wholesale Floral Consultant for product selection guidance. All orders ship nationwide from the company's Carpinteria, California warehouse under a 100% quality guarantee.
Is Florabundance a public or private company?
Florabundance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Florabundance founded?
Florabundance was founded in 1994. It employs 11 to 50 people.
Where is Florabundance based?
Florabundance is headquartered in Carpinteria, United States, in the North America region.
How does Florabundance make money?
Three revenue lines are on record. Wholesale Fresh Cut Flowers and Foliage is the primary driver. The others are floral Supplies and flower and Plant Shipping.
Who are Florabundance's main competitors?
Direct peers on record are Mayesh Wholesale Florist, DWF Wholesale Florists, Greenleaf Wholesale Florist, Kennicott Brothers, Burton + Burton, Eagle Wholesale Florist and Jet Fresh Flowers. Others are CalFlowers (California Cut Flower Commission) and BloomNation. FiftyFlowers is listed as an emerging player.
Does Florabundance have an API?
No public API is recorded for Florabundance.
What industry is Florabundance in?
Florabundance's product category is Wholesale Floral Distribution. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 424930.