Dinomarket

What Dinomarket does

Dinomarket (legally PT DINOMARKET) is an Indonesian direct-to-consumer e-commerce platform founded in 2008 that sells consumer electronics, smartphones, wearables, computing equipment, audio devices, cameras, gaming/hobby products, home electronics, household appliances, health and beauty gadgets, automotive accessories, precious metals, and travel gear. The platform operates at www.dinomarket.com and positions itself around the tagline 'Asli - Baru - Bergaransi Resi' (Original - New - Officially Warranted), aiming to mitigate counterfeit and warranty risk in the Indonesian electronics market. Product catalog spans roughly 13 top-level categories with deep subcategory navigation, and prices are denominated in Indonesian Rupiah (IDR) with examples such as an ESR tempered-glass screen protector at Rp 149,000 and a Samsung Galaxy A57 5G 8/256GB at Rp 6,299,000.

The platform is built on a standard e-commerce technology stack — an online storefront with user accounts, product browsing, cart/checkout, and an after-sales service flow. Payment and authentication are the most technically rich surfaces: Dinomarket integrates over 20 Indonesian banks for transfers, virtual accounts, and direct debit; four international card networks (Visa, Mastercard, JCB, American Express) with installment options up to 24–36 months; Indonesian e-wallets (OVO, GoPay, LinkAja, Sakuku, Jenius, FLazz); and BNPL providers (Akulaku, Kredivo, Indodana). Identity is handled via Google Sign-In and Apple ID SSO. Headcount is 51–100 and the company is headquartered in Jakarta, Indonesia. Founder Victor Wiguna continues to lead as Founder & CEO, and the company is marking its 17th anniversary of continuous operation.

Commercially, Dinomarket operates a transactional one-time-purchase revenue model: it resells products directly to Indonesian consumers at unit prices, with promotional cashback tied to specific bank partners and a dedicated corporate ordering ('Order Korporat') channel for B2B bulk procurement. It has a merchant onboarding portal ('Pendaftaran Merchant') indicating intent to broaden toward a third-party marketplace. The company has raised one disclosed round of $6,000,000 from Tiger Global Management in November 2011 and is privately held with no disclosed parent company, subsidiaries, M&A activity, regulatory actions, or external investors beyond that round. No patents, awards, certifications, or AI/ML capabilities are disclosed.

Name

Dinomarket

Legal name

PT DINOMARKET

Website

https://dinomarket.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Dinomarket is an Indonesian e-commerce platform founded in 2008 that sells consumer electronics, smartphones, wearables, and home appliances to individual consumers and corporate buyers via its own website, supported by 20+ bank, e-wallet, and BNPL payment integrations.

Ownership category

akta.pro rank

Product category

Online Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Nonstore Retailers (5960), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Tablets & E-Readers Retail (CRACABAB)

Keywords

• Online electronics marketplace
• Consumer gadgets retail
• E-commerce platform
• Consumer electronics store
• Corporate electronics procurement

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Product Sales: Dinomarket generates revenue through direct product sales of electronics, gadgets, and accessories. The platform acts as an online retailer selling products directly to consumers with pricing in Indonesian Rupiah (IDR).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dinomarket operates an Indonesian online e-commerce marketplace that sells electronics, gadgets, smartphones, tablets, wearables, audio devices, computing equipment, cameras, home electronics, and related consumer technology products. The platform provides risk-free shopping with guarantees of original, new, and officially warranted merchandise, supports 40+ payment methods, and offers both consumer self-service shopping and corporate ordering services for business procurement.

Product overview

Dinomarket is an Indonesian e-commerce marketplace specializing in electronics and gadgets. The platform offers a comprehensive range of product categories including smartphones and tablets, wearables, power solutions, audio equipment, computers and office equipment, cameras, gaming and hobby products, home electronics, household equipment, health and beauty gadgets, automotive gadgets, precious metals and e-money, and travel accessories. The marketplace connects buyers with sellers offering products with claims of authenticity, new condition, and official warranty. Notable brands featured include Samsung Galaxy A series, iPhone products, ESR accessories, Tineco vacuum cleaners, Dyson products, and various other electronics brands. The platform provides multiple payment options including bank transfers, credit cards, digital wallets, and buy-now-pay-later services.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartphone & Tablet Marketplace category offering smartphones, tablets, and related accessories from brands such as Samsung Galaxy A series and iPhone. Targets Indonesian consumers seeking original, officially warranted mobile devices.
• Wearables Marketplace category offering smart watches, smartbands, GPS and sport trackers, VR devices, and wearable accessories for individual consumers in Indonesia.
• Powerbank, Charger & Kabel Marketplace category offering powerbanks, wall chargers, car chargers, power stations, solar panels, and related charging accessories for personal and mobile use.
• Headphone & Speaker Marketplace category offering wireless earbuds (TWS/Buds), speakers, home theater systems, sound bars, and audio accessories.
• Komputer, Laptop & Office Marketplace category offering PCs, laptops, wifi routers and networking gear, monitors, keyboards and mice, HDD/SSD storage, printers, projectors, flash drives, and CCTV systems.
• Kamera & Video Marketplace category offering DSLR, mirrorless, pocket, action, and instant cameras along with camera accessories.
• Hobi & Games Marketplace category offering game consoles, drones, bicycles, scooters, motorcycles, and related hobby/entertainment products.
• Elektronik Rumah Tangga Marketplace category offering TVs, air conditioners, refrigerators, washing machines, air purifiers, kitchen appliances (rice cookers, blenders, ovens), water heaters, robot vacuums, and smart home devices.
• Peralatan Rumah Tangga Marketplace category offering household equipment including cookware, tumblers, cleaning equipment, bedroom and bathroom accessories, and storage solutions.
• Gadget Kesehatan & Kecantikan Marketplace category offering sports equipment, health monitoring devices, hair care tools, and personal care gadgets.
• Gadget Otomotif Marketplace category offering car vacuum cleaners, dashcams, car air purifiers, and other automotive accessories.
• Logam Mulia & Uang Elektronik Marketplace category offering precious metals (gold) and electronic money products including FLazz e-wallet cards.
• Gadget Traveling Marketplace category offering luggage and travel accessories for personal and business travel.
• Corporate Ordering (Order Korporat) Dedicated service for Indonesian business customers needing bulk procurement or formal ordering of electronics and gadgets, with corporate billing and after-sales support.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration45 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Bank MandiricoreChannel Partner/ Reseller/ DistributorMajor Indonesian state-owned bank providing payment processing and promotional cashback offers to Dinomarket customers. Partnership enables customers to use Bank Mandiri debit and credit cards for purchases with promotional benefits.
• Bank Central Asia (BCA)coreChannel Partner/ Reseller/ DistributorLeading Indonesian private bank partner offering payment processing, virtual account services, Sakuku e-wallet integration, and promotional cashback programs for Dinomarket shoppers.
• Bank Rakyat Indonesia (BRI)coreChannel Partner/ Reseller/ DistributorIndonesian state bank providing payment services including BRI Debit, BRI Virtual Account, BRIMO, and BRI Point integration for Dinomarket transactions.
• Bank Negara Indonesia (BNI)coreChannel Partner/ Reseller/ DistributorIndonesian state-owned bank offering multiple payment methods including BNI Debit Card, BNI Debit Online, IPAY BNI for Dinomarket customer payments.
• Bank CIMB NiagaminorChannel Partner/ Reseller/ DistributorIndonesian bank providing CIMB Clicks and CIMB OCTOPAY payment options for Dinomarket transactions.
• Bank DanamonminorChannel Partner/ Reseller/ DistributorIndonesian bank offering Danamon Debit and Danamon Online Banking payment services for Dinomarket customers.
• VisacoreChannel Partner/ Reseller/ DistributorInternational payment network partner enabling credit card processing for VISA-branded cards including installment options (Cicilan 0% and Cicilan Ringan) on Dinomarket purchases.
• MastercardcoreChannel Partner/ Reseller/ DistributorInternational payment network partner for credit card processing on Dinomarket platform supporting installment payments.
• JCBminorChannel Partner/ Reseller/ DistributorInternational payment network partner enabling JCB credit card transactions on Dinomarket.
• American ExpressminorChannel Partner/ Reseller/ DistributorInternational payment network partner for American Express credit card processing on Dinomarket.
• OVOminorChannel Partner/ Reseller/ DistributorIndonesian e-wallet partner providing OVO payment option for Dinomarket transactions.
• GoPayminorChannel Partner/ Reseller/ DistributorIndonesian digital wallet by Gojek providing payment integration for Dinomarket purchases.
• LinkAjaminorChannel Partner/ Reseller/ DistributorIndonesian e-money and e-wallet service partner for Dinomarket payment processing.
• AkulakuminorChannel Partner/ Reseller/ DistributorIndonesian installment and e-commerce platform partner providing buy-now-pay-later options for Dinomarket customers.
• KredivominorChannel Partner/ Reseller/ DistributorIndonesian fintech partner offering installment credit services for Dinomarket purchases.
• IndodanaminorChannel Partner/ Reseller/ DistributorIndonesian digital financing platform partner providing installment payment options for Dinomarket customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blibli: Indonesian publicly listed e-commerce platform with a strong focus on consumer electronics, gadgets, and home appliances — directly comparable to Dinomarket's core categories. Operates similar D2C and B2B (Blibli For Business) channels with bank installment and cashback financing.
• Bhinneka: Long-running Indonesian e-commerce platform specializing in IT, electronics, and office products with B2B and B2C channels. Comparable to Dinomarket in product mix, target customer, and authentic-product positioning for the Indonesian market.
• Electronic City: Indonesian electronics specialty retailer operating both online and offline stores with a focus on smartphones, laptops, and home appliances. Overlaps directly with Dinomarket's core product categories and consumer electronics positioning.
• Eraspace: Indonesian premium electronics retailer and Apple Authorized Reseller, plus multi-brand gadgets and audio. Comparable to Dinomarket's electronics and authentic-product positioning in the Indonesian consumer market.
• iBox: Apple Authorized Premium Reseller in Indonesia, operating online and physical stores. Directly comparable in authentic Apple/gadget retailing and Indonesian consumer electronics, though with a more focused brand portfolio than Dinomarket.

Broad incumbents

• Tokopedia: One of Indonesia's largest horizontal e-commerce marketplaces (now part of GoTo and partnered with TikTok Shop). Competes with Dinomarket across electronics and gadgets but serves a much broader assortment and customer base.
• Shopee Indonesia: Leading Indonesian marketplace operated by Sea Group, dominating consumer electronics category. Competes with Dinomarket on price, assortment, and payment financing, but at vastly larger scale and category breadth.
• Lazada Indonesia: Major Southeast Asian e-commerce marketplace with a strong electronics vertical in Indonesia. Comparable in product mix and target customer, but operates as a broad multi-category platform rather than an electronics specialist.

Others

• Akulaku: Indonesian BNPL and e-commerce platform; a Dinomarket payment partner. Relevant as both an ecosystem participant and an emerging competitor in the installment-driven electronics purchase flow that Dinomarket relies on.
• Kredivo: Indonesian digital credit and BNPL provider; a Dinomarket payment partner. Relevant as an enabling ecosystem participant whose credit products and policies directly influence Dinomarket's conversion and basket size.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DINOMARKET
• Facebookfacebook.com/DinoMarketCom
• Instagraminstagram.com/dinomarket
• LinkedInlinkedin.com/company/pt-dinomarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinomarket