Mwave
Mwave is an Australian e-commerce technology retailer selling PCs, components, peripherals, and gaming hardware to consumers, gamers, DIY builders, and small businesses across Australia via its online storefront and a Sydney showroom.
- Company typePrivate
- Founded2006
- HeadquartersLidcombe, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mwave does
Mwave is an Australian online technology marketplace and retailer operating under The digiDirect Group, headquartered in Strathfield South, NSW. The company sells consumer and enterprise technology hardware through its owned e-commerce storefront at mwave.com.au, complemented by a physical showroom, iOS and Android apps, and nationwide delivery via Australia Post. Its catalog spans more than 4,565 SKUs across 20+ categories, including desktop PCs, laptops and tablets, CPUs, graphics cards, memory, storage, monitors, peripherals, networking, servers, gaming gear, software, audio, and a newer 'Loot & Gadgets' collectibles line.
The core platform combines a self-serve Custom PC Configurator with category-specific product finder tools (gaming PC, laptop, CPU, GPU, monitor, motherboard, SSD, PSU, keyboard, and case fan finders) that guide customers through component selection. Mwave bundles complementary components into DIY Bundles, runs time-limited flash sales via its Wavey Deals format, and operates an mVIP loyalty program. Authorized reseller relationships with Apple, NVIDIA, AMD, ASUS, Logitech, and Ubiquiti underpin its multi-brand assortment, and payment options include PayPal, Afterpay, and ZipPay.
Mwave serves four primary customer segments — gaming enthusiasts, business/corporate clients, home and student buyers, and tech DIYers — with pricing based on standard unit pricing plus frequent promotional discounts (e.g., EOFY sales up to 40% off). Corporate buyers can request bulk quotes via a dedicated sales channel. The business generates revenue primarily through one-time hardware sales, supplemented by software licenses, custom PC assembly services, refurbished/open-box sales, and gift cards. The company does not disclose financials, has no external venture funding, and appears to operate as a self-funded subsidiary of The digiDirect Group.
Mwave firmographics
Firmographics- Name
- Mwave
- Legal name
- Mwave Australia
- Website
- https://www.mwave.com.au/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mwave is an Australian e-commerce technology retailer selling PCs, components, peripherals, and gaming hardware to consumers, gamers, DIY builders, and small businesses across Australia via its online storefront and a Sydney showroom.
- Ownership category
- akta.pro rank
Where Mwave is headquartered
LocationHeadquarters
- HQ city
- Lidcombe
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Mwave business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: One-time product sales of computer hardware including desktops, laptops, components, peripherals, networking equipment, and accessories. Revenue generated through direct consumer transactions on the e-commerce platform.
- Software Licenses: Sales of software products including operating systems (Windows), antivirus/security software, office/business software, and utilities.
- Custom PC Building Services: Custom PC configuration and building services where customers select components and Mwave assembles the system for a fee.
- Refurbished Products: Sales of refurbished and open-box products at discounted prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
| Unit Pricing | Pay-as-you-go | Bundle deals for component packages |
| Unit Pricing | Pay-as-you-go | Wavey Deals - limited time flash sales |
| Unit Pricing | Multi-year contract | Corporate/Bulk pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mwave product offering
Product offeringCore offering
Mwave is an Australian online and physical retailer of technology products, primarily computer hardware, components, peripherals, networking, and consumer electronics. The company sells pre-built branded computers across gaming, home/business, and workstation categories, operates a Custom PC Configurator for DIY system builders, and runs a multi-category e-commerce storefront covering 4,500+ SKUs alongside a NSW showroom for pickups and walk-in purchases.
Product overview
Mwave is an Australian technology e-commerce retailer operating as a multi-category online store. The platform offers a unified shopping experience across a comprehensive technology product portfolio. The core offering includes pre-built branded computers (Gaming PCs, Home & Business PCs, Workstations) alongside a Custom PC Configurator tool enabling customers to build custom systems. The business model centers on product sales across 20+ categories including components, laptops, peripherals, storage, networking, and gaming gear. Supporting services include Wavey Deals (time-limited group buying), DIY Bundles (pre-configured hardware packages), and mVIP membership for exclusive deals. Mwave also provides corporate/business purchasing options and maintains physical showroom presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Mwave Gaming PCs Pre-built gaming desktop computers branded and sold by Mwave, available in various configurations targeting gaming enthusiasts seeking high-performance systems.
- Mwave Home & Business PCs Pre-built desktop computers designed for home and business use, offering reliable performance for everyday computing tasks.
- Mwave Workstation PCs High-performance desktop workstations engineered for professional workloads such as content creation, CAD, and computational tasks.
- Custom PC Configurator Online tool that allows customers to customize and build their own PC by selecting individual components, with Mwave assembling the system for a fee.
- DIY Bundles Pre-configured hardware bundles combining complementary components (e.g., mini PCs with RAM and SSD upgrades, cases with power supplies) at discounted prices versus individual purchase.
- mVIP Membership Loyalty membership program offering registered members exclusive deals and discounts across the Mwave product catalog.
- Mwave eGift Cards Digital gift cards available for purchase, usable as payment on the Mwave platform for any product in the catalog.
Quantifiable outcome
- Clearance sale showing 4,565 products across 115 pages demonstrating large inventory scale
Companies that use Mwave
Customer profileSegments4 records
Ideal customer profiles4 records
Mwave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mwave partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Australia PostminorShipping partner for nationwide delivery of Mwave products. Mwave offers free delivery promotions via Australia Post on qualifying orders.
- PayPalminorPayment processing partner offering customers additional payment options at checkout.
- AfterpayminorBuy now, pay later payment option allowing customers to split purchases into installments.
- ZipPayminorBuy now, pay later payment solution for customer purchases.
- AppleminorAuthorized reseller of Apple products including Mac computers, iPads, and accessories.
- NVIDIAminorAuthorized reseller of NVIDIA graphics cards and gaming solutions.
- AMDminorAuthorized reseller of AMD processors and graphics cards.
- ASUSminorAuthorized reseller of ASUS products including ROG gaming gear, motherboards, and laptops.
- LogitechminorAuthorized reseller of Logitech products including keyboards, mice, webcams, and audio.
- Ubiquiti NetworksminorAuthorized reseller of Ubiquiti networking products including routers, switches, and surveillance cameras.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mwave competitors and assessment
Company assessmentBroad incumbents
- JB Hi-Fi: Largest Australian specialty omnichannel retailer of consumer electronics, computers, and gaming hardware. Overlaps with Mwave on laptops, components, peripherals, and gaming, but at much greater scale and with a broader general-merchandise mix.
- Amazon Australia: Dominant global e-commerce marketplace with growing Australian footprint. Competes with Mwave on price, selection, and delivery speed across nearly all of Mwave's hardware, peripheral, and component categories.
Direct peers
- MSY Technology: Australian budget-focused PC components and peripherals retailer. Comparable to Mwave in core product mix (motherboards, GPUs, RAM, storage) but skewed toward price-sensitive DIY customers.
- PLE Computers: Long-standing Australian PC components and custom-built systems retailer with both online and physical stores. Closely comparable to Mwave in product range (GPUs, CPUs, cases, peripherals) and target customers (DIY builders and gamers).
- Scorptec Computers: Australian specialist retailer of PC components, custom gaming PCs, and DIY bundles with an online configurator. Direct head-to-head competitor to Mwave in the enthusiast and custom-build segment, serving the same Australian market with comparable product mix.
- Centre Com: Australian online and retail computer store selling PCs, laptops, components, and gaming gear. Direct overlap with Mwave in product assortment and customer base, including custom PC configuration services.
- Umart: Australian online and bricks-and-mortar retailer specialising in PC components, custom systems, and gaming gear. Directly comparable to Mwave in category focus, configurator offering, and price-driven DIY positioning.
Regional players
- Catch (formerly Catch of the Day): Australian online marketplace selling technology, home, and lifestyle products. Competes with Mwave on promotional pricing and breadth of consumer electronics, though with less depth in enthusiast PC components.
- Mighty Ape: Australia/NZ online general merchandise and entertainment retailer carrying gaming, computing, and consumer electronics. Regional overlap with Mwave in gaming peripherals, PC accessories, and software categories.
Others
- digiDirect: Sister company under The digiDirect Group, Mwave's parent conglomerate. Operates in adjacent consumer tech retail (cameras, imaging, audio) and shares back-office, capital, and customer cross-sell potential with Mwave.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mwave social profiles
Digital presenceMwave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mwave leadership team
Management profileNumber of profiles
Profiles3 records
Mwave funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mwave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mwave
What does Mwave do?
Mwave is an Australian online and physical retailer of technology products, primarily computer hardware, components, peripherals, networking, and consumer electronics. The company sells pre-built branded computers across gaming, home/business, and workstation categories, operates a Custom PC Configurator for DIY system builders, and runs a multi-category e-commerce storefront covering 4,500+ SKUs alongside a NSW showroom for pickups and walk-in purchases.
Is Mwave a public or private company?
Mwave is a private company. It is classified as corporate owned and is currently operating.
When was Mwave founded?
Mwave was founded in 2006. It employs 11 to 50 people.
Where is Mwave based?
Mwave is headquartered in Lidcombe, Australia, in the Oceania region.
How does Mwave make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses, custom PC Building Services and refurbished Products.
Who are Mwave's main competitors?
Broad incumbents on record are JB Hi-Fi and Amazon Australia. Direct peers are MSY Technology, PLE Computers, Scorptec Computers, Centre Com and Umart. Regional players are Catch (formerly Catch of the Day) and Mighty Ape. digiDirect is listed as an others.
Does Mwave have an API?
No public API is recorded for Mwave.