JTH Financial
JTH Financial, LLC operates the Liberty Tax brand, providing consumer and small business tax preparation through a nationwide franchise office network and an online filing platform, supplemented by ITIN, tax debt resolution, bookkeeping, and tax education services.
- Company typePrivate
- Founded2015
- HeadquartersVirginia Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What JTH Financial does
JTH Financial, LLC is a Virginia Beach-based private company that operates the Liberty Tax consumer tax preparation brand. Its core business is delivering personal and small business tax preparation services through a two-channel distribution model: a nationwide franchise office network that provides in-person, advisor-assisted filing, and an online self-serve platform for digital filing. The stated core technology is a tax preparation software platform supporting both in-person and online filing workflows; JTH Financial is also listed as an IRS Authorized e-file provider, and the company website carries GoDaddy Verified Secure credentials.
The product portfolio extends beyond core annual filing. Add-on modules include ITIN Application Services for taxpayers without Social Security Numbers, DeepBlue as a distinct in-person service tier, Small Business Bookkeeping, Tax Debt Resolution (covering payment plans, settlements, and penalty abatement), a Tax School / Tax Education program for training tax professionals, and Tax Tools & Calculators. Together these create a multi-touch relationship with the taxpayer across the financial lifecycle rather than a single annual transaction.
JTH Financial monetizes primarily through one-time per-return service fees for tax preparation across both in-person and online channels, augmented by adjacent service fees (bookkeeping, tax debt resolution, ITIN filings) and, by inference from the franchise model, franchise fees and royalties. The customer base is a horizontally segmented mass market, with individual taxpayers as the primary segment and small business owners as a secondary segment. Marketing spans organic social (Facebook, Instagram, X, LinkedIn), a blog and tax resources content engine, and a CJ Affiliate referral program, while the channel partner list includes Community Tax. The company is private, with no disclosed funding rounds, M&A activity, or management team data in the source material.
JTH Financial firmographics
Firmographics- Name
- JTH Financial
- Legal name
- JTH Financial, LLC
- Website
- https://jthfinancialllc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JTH Financial, LLC operates the Liberty Tax brand, providing consumer and small business tax preparation through a nationwide franchise office network and an online filing platform, supplemented by ITIN, tax debt resolution, bookkeeping, and tax education services.
- Ownership category
- akta.pro rank
JTH Financial industry classification
Industry- Product category
- Tax Preparation Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Tax Planning & Personal Tax Optimization Tools (FSAGADAJ)
- akta.pro secondary industries
- Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ), Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools (FSAGAEAE)
Keywords
Where JTH Financial is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Markets served
JTH Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Tax Preparation Services: Revenue generated from in-person and online tax preparation services for individual and small business taxpayers
Distribution channels3 records
Marketing channels3 records
JTH Financial product offering
Product offeringCore offering
JTH Financial, through the Liberty Tax brand, delivers consumer and small-business tax preparation services via a nationwide franchise office network and an online self-service filing platform. Its core offerings include personal income tax filing (both in-person and online), ITIN application assistance, small business bookkeeping, tax debt resolution, and tax professional education through Liberty Tax School, all supported by online planning tools and calculators.
Product overview
JTH Financial operates Liberty Tax as a unified tax preparation service offering both in-person and online filing options. The core offering consists of in-person tax filing at physical office locations and online tax filing through their digital platform. Additional services include ITIN application assistance, DeepBlue tax preparation, small business bookkeeping, tax debt resolution, and tax education programs. The company also provides supplementary tools and calculators for taxpayer planning. The portfolio is structured as a core tax filing service with multiple add-on modules addressing different taxpayer needs.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person Tax Filing Tax preparation services delivered at physical Liberty Tax office locations where customers meet with tax professionals to complete and file their personal or small business returns.
- Online Tax Filing Digital tax preparation and filing platform allowing customers to complete and submit their personal or small business tax returns electronically through the Liberty Tax online product.
- ITIN Application Services Assistance with Individual Taxpayer Identification Number (ITIN) applications for individuals who need a U.S. tax ID but are not eligible for a Social Security Number.
- DeepBlue Tax Preparation Distinct tax preparation service offering under the Liberty Tax brand (DeepBlue), positioned within the Liberty Tax ecosystem for customers seeking an alternative tax filing experience.
- Small Business Bookkeeping Bookkeeping services for small businesses to help manage financial records and support ongoing tax preparation and compliance.
- Tax Debt Resolution Services to help individuals and small businesses resolve tax debt issues, including payment plans, settlements, and penalty abatement with tax authorities.
- Liberty Tax School (Tax Education) Educational programs offered under Liberty Tax School to train tax professionals, including preparation for tax preparer certification.
Companies that use JTH Financial
Customer profileSegments2 records
Ideal customer profiles2 records
JTH Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JTH Financial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Community TaxminorCommunity Tax is listed as a partner organization, suggesting a referral or channel partnership relationship for tax-related services.
- CJ AffiliateminorCJ Affiliate partnership program allows publishers to refer customers to Liberty Tax services in exchange for referral commissions.
Recent moves5 records
Expansion highlights3 records
JTH Financial competitors and assessment
Company assessmentDirect peers
- TaxAct: Online tax preparation software serving individuals and small businesses with DIY and assisted tiers. Competes with JTH on price-sensitive online filers and small business returns.
- H&R Block: Largest US tax preparation services company, offering both in-person retail offices and an online DIY platform. Directly comparable to JTH/Liberty Tax in product mix, customer segments, and omnichannel strategy.
- Intuit TurboTax: Dominant US DIY tax preparation software product from Intuit, serving individual and small business taxpayers. Competes directly with JTH's online filing offering for the same customer base.
- TaxSlayer: Lower-priced online tax preparation software competing for value-oriented individual filers. Directly comparable to JTH's online filing product on price and target segment.
- FreeTaxUSA: Low-cost US online tax filing service popular with price-sensitive filers. Applies pricing pressure on JTH's online product for straightforward returns.
- Jackson Hewitt Tax Service: US tax preparation franchise with in-person offices and online filing, targeting similar individual and small business segments. Closest franchise-based direct competitor to Liberty Tax.
Emerging players
- Community Tax: Tax resolution and tax debt services firm, listed as a partner on JTH/Liberty Tax's website. Comparable for the tax debt resolution product line and adjacent in customer base.
- Drake Software: Tax preparation software used primarily by tax professionals and small firms. Comparable to JTH on the professional tax-prep tooling layer, even though its end customers are preparers rather than consumers.
Broad incumbents
- ADP: Large payroll, tax filing, and small business services provider with a much broader product portfolio. Comparable to JTH on small business bookkeeping and tax compliance offerings, but at far greater scale.
Others
- Wolters Kluwer Tax & Accounting: Global provider of professional tax and accounting software (CCH, ProSystem fx Tax). Comparable ecosystem player to JTH's tax-preparation tooling but sells to accounting professionals and enterprises rather than retail consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JTH Financial social profiles
Digital presenceJTH Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
JTH Financial leadership team
Management profileNumber of profiles
JTH Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JTH Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JTH Financial
What does JTH Financial do?
JTH Financial, through the Liberty Tax brand, delivers consumer and small-business tax preparation services via a nationwide franchise office network and an online self-service filing platform. Its core offerings include personal income tax filing (both in-person and online), ITIN application assistance, small business bookkeeping, tax debt resolution, and tax professional education through Liberty Tax School, all supported by online planning tools and calculators.
Is JTH Financial a public or private company?
JTH Financial is a private company. It is classified as unknown and is currently operating.
When was JTH Financial founded?
JTH Financial was founded in 2015. It employs 11 to 50 people.
Where is JTH Financial based?
JTH Financial is headquartered in Virginia Beach, United States, in the North America region.
How does JTH Financial make money?
One revenue line is on record: tax Preparation Services.
Who are JTH Financial's main competitors?
Direct peers on record are TaxAct, H&R Block, Intuit TurboTax, TaxSlayer, FreeTaxUSA and Jackson Hewitt Tax Service. Emerging players are Community Tax and Drake Software. ADP is listed as a broad incumbent. Wolters Kluwer Tax & Accounting is listed as an others.
Does JTH Financial have an API?
No public API is recorded for JTH Financial.
What industry is JTH Financial in?
JTH Financial's product category is Tax Preparation Services. Its primary akta.pro industry code is FSAGADAJ, Tax Planning & Personal Tax Optimization Tools, with a secondary code of BPAHABAJ, Indirect Tax (VAT/GST/Sales & Use) Services. Its NAICS code is 54121 and its SIC code is 6199.