Clarins

What Clarins does

Clarins (CLARINS FRANCE SAS) is a family-owned French luxury beauty company founded in Paris in 1954 by Jacques Courtin-Clarins, operating today across more than 150 countries with 5,001–10,000 employees and approximately 150 owned retail boutiques and spas globally. The company manufactures and sells plant-based cosmetics and skincare, spanning anti-aging serums (Double Serum), foundations, lip care (Cryo-Plumping Lip Oil, Water Lip Stain), mascara, men's grooming (ClarinsMen), haircare (Clarins Hair Therapy), and beauty-tech devices (myLEDmask2 developed with myBlend). Its technology backbone combines proprietary botanical formulations (Cryo-Active Technology, A.U.R.A., F_03, WATER-SHOT COMPLEX, HYALURONIC LIP TECHNOLOGY), patented packaging (dual-chamber with Aptar, Gaïa reloadable airless), a 30+ year skin-longevity research program yielding 10 patents and 13 peer-reviewed publications, and consumer-facing AI features (AI Skin Observer, Virtual Try-On, Beauty Finders).

Clarins monetizes through a hybrid direct-to-consumer and wholesale model: owned e-commerce (clarins.com), boutiques, outlet stores, and spa services (€50–€220 per treatment) drive DTC revenue, while regional distributors and digital marketplaces extend reach internationally. Pricing spans €21 lip balms to €750 LED devices, with the Clarins Unlimited subscription (10–20% discounts, auto-replenishment) and Club Clarins loyalty program adding recurring mechanics. Distribution is omnichannel — owned retail, e-commerce, marketplaces, third-party distributors, and gifting (digital gift cards) — across skincare, makeup, haircare, men's grooming, and spa service lines. Strategic priorities evident in the data include sustainability (B Corp, 100% recyclable packaging, 30% regenerative sourcing by 2030), R&D-led product innovation (Longevity Research Center), and experiential brand-building (Cannes, Galentine's Day activations).

Name

Clarins

Legal name

CLARINS FRANCE

Website

https://clarins.fr

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Clarins is a family-owned French luxury beauty company, founded in 1954, selling plant-based skincare, makeup, haircare, men's grooming products, and spa services across 150+ countries through owned retail, e-commerce, and wholesale channels.

Ownership category

akta.pro rank

Product category

Premium Beauty and Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Conditioners & Hair Masks (CRABABAB), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Premium skincare products
• Luxury cosmetics
• Beauty and fragrance
• Professional spa treatments
• Haircare products

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Direct-to-Consumer Product Sales: Clarins generates revenue primarily through direct sales of skincare, makeup, and haircare products via owned e-commerce platform (clarins.com) and Clarins boutiques and spas. Product categories include Double Serum, Extra-Firming, Hydra-Essentiel, Hair Therapy, and ClarinsMen lines.
2. Spa and Beauty Services: Revenue from professional spa treatments offered in Clarins boutiques and spas, including Expert Jeunesse, Expert Silhouette, Relaxing Aroma, and Clarins Precious signature treatments. Spa services range from 30 to 90 minutes at various price points.
3. Subscription Services (Clarins Unlimited): Subscription program offering automatic product replenishment with discounts (10% first order, 20% recurring), free delivery, and Club Clarins points accumulation. Covers facial, body, and lip care products.
4. Digital Gift Cards: E-gift cards valid for one year on clarins.com or in boutiques and spas, available in preset denominations or custom amounts (minimum €30), usable in single or multiple transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Clarins is a French luxury beauty company that develops, manufactures, and sells skincare, makeup, haircare, and fragrance products worldwide through its own retail boutiques, third-party retailers, and brand-operated spas. The company also offers professional beauty treatments and spa services under the Clarins brand, combining product retail with in-person beauty and wellness experiences.

Product overview

Clarins is a French luxury beauty brand offering a comprehensive portfolio of skincare, makeup, and haircare products. The core offerings include the iconic Double Serum anti-aging treatment and the new Double Serum Foundation hybrid makeup-skincare product. The company has expanded into beauty tech with the myLEDmask2 LED therapy device (in collaboration with myBlend), and recently launched Clarins Hair Therapy, a five-product haircare line. Skincare lines include Hydra-Essentiel hydration, Extra-Firming anti-aging with COLLAGEN technology, and the premium Precious line. The makeup range features the Wonder Perfect 5D mascara, Water Lip Stain, and new Cryo-Plumping Lip Oil collection. ClarinsMen provides dedicated men's skincare with energizing and hydrating formulations. The brand also operates Clarins Spa offering professional treatments.

Differentiator

Problem solved

Functional benefit

Brands

• ClarinsMen: Men's skincare line featuring products including cleansers, moisturizers, eye care, and shaving products formulated with ingredients like ginseng, bison grass, and gymnema.
• myBlend

Products and services

• Clarins Skincare

Quantifiable outcome

• 91% of women find skin appears younger after 30 minutes of Expert Jeunesse treatment
• +22 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• LinkedInflagshipGTM or Marketing Partner · 22 June 2026Strategic partnership hosting the exclusive four-day Cannes Cryo Lip Oil launch event at Crane Club pop-up near Carlton Hotel, bringing together beauty, fashion, entertainment, and marketing influencers for immersive brand activation.
• International Research InstitutionscoreStrategic or Co-development Partner · 18 June 202612 scientific collaborations with international universities and research institutes supporting doctoral programs at the Dr. Olivier Courtin Clarins Longevity Research Center in Paris and Pontoise.
• myBlendcoreStrategic or Co-development Partner · 1 June 2026Collaboration for myLEDmask2 LED therapy mask bringing professional-grade light technology into home use, combining myBlend's LED expertise with Clarins' skincare formulation knowledge.
• AptarGroupcoreTechnology or Integration · 6 May 2026Long-term packaging innovation partnership resulting in patented Gaïa reloadable airless technology for Total Eye Lift Eye Cream (73% material reduction) and custom dual-chamber packaging for Double Serum Foundation (95% recyclable, 38% recycled content). Won 2026 DIELINE Award and 2025 Formes de Luxe Award.
• Trasce ConsortiumminorStrategic or Co-development Partner · 1 January 2026Industry consortium working on regenerative agriculture supply chain traceability, with Clarins committed to sourcing 30% of raw materials regeneratively by 2030.
• 14 Children's charities (Prix Clarins pour l'Enfance)flagshipOthers · 1 January 2020Over 20 years of supporting children's charities through annual Prix Clarins pour l'Enfance awards, including associations like Asmae Sœur Emmanuelle, Mécénat Chirurgie Cardiaque, and 12 others, with product donations and fundraising events.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Caudalie: French natural-origin skincare brand (vineyard-derived actives) sold through pharmacy, retail, and DTC. Comparable to Clarins in plant-based positioning but with mass-prestige price points and broader pharmacy distribution.

Direct peers

• Guerlain: LVMH-owned heritage French beauty house spanning fragrance, skincare (Orchidée Impériale, Abeille Royale), and makeup. Competes with Clarins across luxury skincare counters and travel retail.
• L'Occitane Group: Publicly listed French natural beauty group (L'Occitane en Provence, Melvita, Elemis) competing with Clarins in plant-based skincare, with comparable geographic reach and category breadth including spa-adjacent brands.
• Sisley Paris: Family-owned French luxury skincare brand built on plant-based formulations and high price points (€100-€500+). The closest peer to Clarins in positioning, ownership structure, and botanical-scientific philosophy.
• La Mer: Estée Lauder-owned ultra-luxury skincare brand anchored by the iconic Crème de la Mer moisturizer at €300+. Directly competes with Clarins Precious, Double Serum, and Extra-Firming in anti-aging prestige skincare.
• Shiseido: Japanese prestige beauty group with brands including SHISEIDO, Cle de Peau, NARS, and Drunk Elephant. Direct competitor in premium anti-aging skincare, foundation, and global duty-free channels.

Broad incumbents

• Chanel (Beauty): Privately held luxury house with major prestige beauty franchise (Sublimage, Hydra Beauty, Le Lift). Competes at the top of the luxury skincare pyramid with comparable price points to Clarins Precious line.
• L'Oréal Luxe: L'Oréal's luxury division housing Lancôme, YSL Beauté, Giorgio Armani Beauty, and Helena Rubinstein. Competes head-to-head with Clarins in premium skincare, foundation, and beauty devices globally.
• Estée Lauder Companies: Global luxury beauty conglomerate owning La Mer, Clinique, Tom Ford Beauty, and The Ordinary. Closest large-cap peer given direct overlap in prestige skincare, makeup, and haircare across global department stores and DTC channels.
• LVMH (Perfumes & Cosmetics): Houses Dior Beauty, Givenchy Beauty, Guerlain, and Benefit. The dominant luxury conglomerate in prestige beauty with vastly larger marketing budgets and travel-retail penetration than family-owned Clarins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Clarinsfr
• YouTubeyoutube.com/user/clarins
• Facebookfacebook.com/ClarinsIndia
• Instagraminstagram.com/clarinsfr
• Pinterestpinterest.com/clarinsint

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarins