What myBlend does

myBlend is a Paris-based luxury Beauty-Tech skincare brand founded in 2007 and wholly owned by the Clarins Group, repositioned in 2022 under founder Dr. Olivier Courtin. The product portfolio combines Beauty-Tech devices with high-end cosmetics: the myLEDmask2 LED face and neck mask (288 dual-core LEDs delivering 630nm red and 850nm near-infrared photobiomodulation at a 4 J/cm² calibrated fluence, ergonomically designed from a study of 113 facial morphologies), the myLIFTINGroller microcurrent/vibration/mechanical-massage device, a regenerative skincare range built around the proprietary Peptides-complex 4P and Age Defense-Complex, a Supersérum line of eight targeted serums, masks, body care, SPF50+ urban protection, and a nutricosmetics supplement (Nutri Glow Pro Collagen). Pricing spans roughly €30 to €750, positioning the brand firmly in the premium segment.

The commercial model is hybrid and ultra-selective. myBlend sells direct-to-consumer through nine localized e-commerce storefronts (France, UK, North America, Italy, Germany, Portugal, Spain, Europe, Rest of World) and operates the La Maison myBlend flagship boutique and Beauty-Tech spa in Paris's Marais district. Distribution extends into a curated network of luxury hotel spa partners including Four Seasons (Bora Bora, Seychelles, Geneva, Prague), Mandarin Oriental Lutetia Paris, Monte-Carlo Bay, Bürgenstock Resort, and Conrad Hamburg, and as of late 2025 an exclusive partnership with Groupe GM for hotel amenities. Customer segments are affluent anti-aging consumers (primary), luxury hospitality partners, and personalized-beauty seekers, supported by the mySkinDiag AI-powered diagnostic tool (developed with partner OTSTC using a 1M+ photo dermatology database), the my+ four-tier loyalty program, and a €20 referral program.

Reported revenue was approximately €3 million in 2024, up 40% year-over-year, with profitability targeted by 2030. The brand is B Corp certified and benefits from Clarins Group's 70+ years of cosmetic R&D infrastructure, clinical validation, and regulatory know-how. Operational constraints include significant ongoing R&D investment, limited distribution scale by design, and a dependence on parent-company funding for the foreseeable horizon.

Name

myBlend

Legal name

myBlend

Website

https://my-blend.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

myBlend is a Paris-based, Clarins Group-owned luxury Beauty-Tech skincare brand selling LED masks, microcurrent devices, and premium anti-aging cosmetics to affluent consumers via direct e-commerce in 9 markets, a flagship Paris spa, and ultra-selective luxury hotel partnerships.

Ownership category

akta.pro rank

Product category

Luxury Skincare and Beauty-Tech Devices

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

akta.pro secondary industries

Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices) (CRABAAAJ), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Professional Skincare & Facial Treatments (CRABALAF), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

Keywords

• Luxury skincare products
• Beauty-Tech devices
• LED photobiomodulation mask
• Microcurrent facial tools
• Anti-aging cosmetics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Premium Beauty-Tech Devices: One-time high-ticket device sales including myLEDmask2 (€750), myLIFTINGroller (€295), and other Beauty-Tech tools. These are typically one-time purchases unlike recurring cosmetic consumables, presenting economic model challenges.
2. Luxury Skincare Products: Recurring sales of premium cosmetics including creams (€140-260), serums (€65-75), masks (€30-140), body care (€110), and dietary supplements (€70). Products range from €30 to €260 with average order supporting loyalty program points.
3. Spa and Treatment Services: Revenue from spa treatments at La Maison myBlend Paris and partner spas worldwide. Services range from €20 (LED mask sessions) to €290 (Hydrafacial treatments), with subscription options for regular treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

myBlend sells premium Beauty-Tech devices (myLEDmask2 LED photobiomodulation mask, myLIFTINGroller microcurrent facial tool) and luxury anti-aging skincare products including La Crème Régénérante with [Peptides-complex]4P, the Supersérum range, urban protection SPF50+, body care, masks, peelings, and the Nutri Glow Pro Collagen dietary supplement. The portfolio is supported by the mySkinDiag AI-powered online skin diagnostic and distributed via direct e-commerce, a Paris flagship boutique-spa, and ultra-selective luxury hotel and perfumery partnerships.

Product overview

myBlend is a luxury skincare and Beauty-Tech brand owned by the Clarins Group, launched in 2007 and redesigned in 2022 by Dr. Olivier Courtin. The offering spans a unified portfolio of Beauty-Tech devices (myLEDmask2 with 288 dual-core LEDs for photobiomodulation, myLIFTINGroller with microcurrent/vibration/massage), core anti-aging skincare (La Crème Régénérante and its three texture variants, Supersérum range of 8 targeted serums, Pré-Sérum Revitalisant), sun/urban protection (Écran Urbain SPF50+ 6-in-1), body care (Baume Corps Nutrition, Huile Nutrition Universelle), masks and peelings (Peeling Peau Neuve, Masque Hydragel, and others), nutritional supplements (Nutri Glow Pro Collagen), an AI-powered skin diagnostic tool (mySkinDiag), plus a loyalty program (my+). The brand's spa channel includes its flagship La Maison myBlend in Paris and a global network of exclusive partner spas in luxury hotels and resorts. Distribution follows an ultra-selective strategy targeting luxury hotel partnerships and high-end perfumeries, with direct-to-consumer e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• myLEDmask2 A next-generation LED face and neck mask using red light (630nm continuous) and near-infrared (850nm pulsed) photobiomodulation with 288 dual-core LEDs and MORPHOFIT COVERAGE ergonomic design, clinically proven to make skin look up to 3 years younger in one month. Designed for affluent consumers seeking at-home professional-grade Beauty-Tech treatments.
• myLIFTINGroller A microcurrent lifting tool combining three technologies (microcurrent, vibrations, and bi-head mechanical massage) to stimulate facial muscles, reactivate tissue regeneration, and redefine face contours in 7 minutes per day, with 88% lifting effect and 90% reporting denser, more elastic skin in 28 days.
• La Crème Régénérante High-performance anti-aging cream concentrated with [Peptides-complex]4P, fermented turmeric, and marine prebiome, available in 60ml (€260) and 30ml (€140) formats, providing 24-hour hydration and smoothing all signs of aging in 4 weeks.
• Supersérum Range A range of eight concentrated face serums (Super-Serum Rides, Hydra+, Fermeté, Éclat, Taches, Apaisant, Réparateur, Imperfections) each pairing a biomimetic peptide with two highly concentrated reference molecules for targeted skincare effects, priced €65-€75.
• Écran Urbain Multi-Protection SPF50+ A 6-in-1 urban multi-protection face product combining very high SPF50+ sun protection with Age Defense-Complex to shield skin from UV, photo-pollution, atmospheric pollution, blue light, pollen, and indoor pollution, addressing 85% of causes of cutaneous photo-aging at €65 for 30ml.
• Baume Corps Nutrition Hydrating and nourishing body balm with highly concentrated Matrixyl 3000 peptides, shea butter, hyaluronic acids, and plant squalane, certified to nourish skin for 96% of users after 28 days at €110 for 200ml.
• Nutri Glow Pro Collagen A 30-day soluble powder dietary supplement formulated under Dr. Béatrice de Reynal's dermonutrition expertise, combining sea buckthorn berry (with vitamin C up to 12x higher than oranges) with prebiotic inulin, beta-carotene, niacin, and D-biotin to act on skin firmness, hydration, and radiance from within at €70 for a 30-day supply.
• mySkinDiag An online AI-powered skin diagnostic tool that combines automatic photo analysis detecting 11 key facial skin signs with a lifestyle questionnaire to prescribe a personalized product selection, powered by OTSTC's 25+ years of dermatology and AI research with over one million photos analyzed by expert panels.
• La Maison myBlend Spa Treatments A flagship Beauty-Tech spa in Paris's Marais district offering synergistic treatments combining manual expertise, highly concentrated formulas, and advanced technologies (radiofrequency, electrostimulation, cryo-therm aesthetics, LED light) including signature face and body treatments, Hydrafacial protocols, and LED mask sessions, priced from €20 to €290.

Quantifiable outcome

• Skin appears up to 3 years younger after 1 month of LED mask use
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Groupe GMcoreStrategic or Co-development Partner · 9 December 2025Exclusive partnership for hotel amenities sector entering. Collaboration features refillable dispenser systems and natural ingredients, aligning with Groupe GM's sustainability initiatives. Launch of eco-designed product line for luxury hotels.
• NuoncoreStrategic or Co-development PartnerLaunched myLIFTINGRoller device in collaboration with Nuon for €295. Co-development of Beauty-Tech microcurrent device combining Nuon's technology with myBlend's cosmetic expertise.
• OTSTCcoreTechnology or IntegrationTechnology provider for mySkinDiag online skin diagnosis. OTSTC brings 25+ years of dermatology research, imaging, and AI expertise with a database of over 1 million photos for accurate skin analysis.
• HydrafacialminorStrategic or Co-development PartnerSpa treatment partnership combining Hydrafacial technology with myBlend Beauty-Tech CellSynergy for enhanced skin cleansing, hydration, and anti-aging results.
• Clarins GroupcoreOthersParent company that owns myBlend since 2007 brand launch. Provides 70+ years of cosmetic research expertise, scientific validation capabilities, and brand credibility. Dr. Olivier Courtin serves as founder.
• Four Seasons Hotels and ResortscoreChannel Partner/ Reseller/ DistributorSpa partnerships at multiple properties including Bora Bora, Seychelles (Desroches Island and Mahe), Geneva, and Prague. Offers myBlend treatments in Te Mahana Spa and other resort spas.
• Mandarin Oriental Lutetia PariscoreChannel Partner/ Reseller/ DistributorAkasha Spa collaboration offering exclusive myBlend regenerative treatments and immersive wellness experiences at the luxury Paris hotel.
• Monte-Carlo Bay Hotel & ResortcoreChannel Partner/ Reseller/ DistributorSpa Clarins x myBlend exclusive collaboration at the Monaco resort, combining Clarins expertise with myBlend Beauty-Tech for premium treatments.
• Conrad Hotel HamburgminorChannel Partner/ Reseller/ DistributorSpa partnership offering customized myBlend treatments combined with Levante Spa facilities including pool, saunas, and holistic wellness options.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sisley Paris: Established French luxury skincare house offering premium anti-aging skincare and select Beauty-Tech devices. Comparable on luxury positioning, French heritage, and ultra-premium price architecture serving the same affluent consumer.
• La Mer: Iconic ultra-luxury skincare brand positioned at the top of the prestige market with proprietary fermentation technology. Comparable on luxury price tier, prestige distribution, and emphasis on clinical/biological efficacy narrative.
• Clarins: Parent company and the broader luxury skincare house with 70+ years of expertise. Provides distribution, R&D and credibility leverage to myBlend while competing in adjacent premium skincare categories.

Direct peers

• Dr. Dennis Gross Skincare: US dermatologist-founded brand combining at-home Beauty-Tech devices (LED masks, peels) with clinical skincare. Most direct head-to-head competitor on the LED-mask-plus-skincare bundle model.
• 111SKIN: Luxury clinical skincare brand positioned at the intersection of aesthetic medicine and premium skincare. Comparable on science-validated efficacy claims, premium pricing (£100+ SKUs) and Harrods-class luxury distribution.
• NuFACE: Established Beauty-Tech brand specializing in at-home microcurrent lifting devices. Direct competitor in the microcurrent category that myLIFTINGroller enters, with similar premium positioning.
• Augustinus Bader: Luxury science-led skincare brand with proprietary technology (TFC8) and ultra-premium positioning. Closest comparable on the luxury + proprietary-IP + clinical-evidence combination targeting affluent anti-aging consumers.
• Solawave: Beauty-Tech company offering red-light therapy devices (Wrinkle Comb) and skincare. Direct competitor in the consumer LED/photobiomodulation device category with DTC-led distribution.
• Dr. Barbara Sturm: German-founded luxury skincare brand with clinician-led, science-driven positioning and premium pricing. Comparable on the doctor-led, high-performance, celebrity-amplified luxury model serving the same affluent demographic.
• CurrentBody: Beauty-Tech specialist retailer focused on at-home LED, microcurrent and radiofrequency devices (including its own-brand CurrentBody Skin). Most direct competitor in the LED mask device category myBlend pioneered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myBlend
• LinkedInlinkedin.com/company/myblend-groupeclari

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myBlend