White House Custom Colour

What White House Custom Colour does

White House Custom Colour (WHCC) is a privately held, B2B professional photo printing laboratory headquartered in Eagan, Minnesota, that serves professional photographers as its primary customer base, with wedding photographers as the lead vertical and senior portrait, family, fine art, and sports/event photographers as secondary segments. The company operates a centralized production facility from which it drop-ships finished photo products directly to end clients across North America.

Its product portfolio spans prints (photographic prints, fine art prints, canvas, metal, acrylic, wood, and standouts), albums and books (handcrafted albums, layflat, hardcover, softcover, and accordion mini books), wall art (gallery wraps, float frames, bamboo panels, framed prints, gallery walls), cards and stationery (flat, folded, business, promotional, and photo greetings), and keepsakes (acrylic blocks, ornaments, mugs, keychains, water bottles, bag tags, wood boxes). Underlying the catalog is a digital platform that includes the WHCC e-commerce site with online design tools, a ROES desktop ordering application for high-volume users, payment links, sales-session tools, an iPhone order-tracking app, and a RESTful API stack consisting of an Order Submit API (for programmatic order submission, catalog access, image enhancement, and album workflows) and a white-label Editor API (for embedding product-design experiences into partner software), with staging and production environments exposed.

WHCC makes money as a transaction-based print and product supplier: photographers place orders via the WHCC site, the ROES desktop app, or one of eight integrated partner platforms (Pixieset, SmugMug, PhotoDay, ShootProof, Pic-Time, PASS, PhotoShelter, Flickr), and WHCC fulfills them, often drop-shipping the finished goods to the photographer's client with white-label packaging and real-time tracking. Pricing is quote-based and not publicly disclosed. Distribution combines the company's own e-commerce storefront, partner-platform fulfillment, and direct enterprise-style relationships with high-volume studios. The company is co-owned by Mike Hanline and has operated continuously for over four decades.

Name

White House Custom Colour

Legal name

White House Custom Colour

Website

https://whcc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

White House Custom Colour (WHCC) is a privately held, Minnesota-based professional photo printing lab that produces prints, albums, wall art, cards, and keepsakes for professional photographers, with drop-shipping, white-label packaging, and API-driven integrations to major gallery platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Products: Sale of professional quality photo prints including photographic prints, fine art prints, canvas wraps, metal prints, acrylic prints, and framed prints. One-time transaction-based purchases ordered by photographers for their clients.
2. Albums and Books: Sale of handcrafted photo albums, layflat books, hardcover books, and softcover books with various cover materials and customization options including debossing.
3. Wall Art: Gallery wraps, float frames, framed prints, bamboo panels, and other wall display products.
4. Cards and Stationery: Flat cards, folded cards, graduation cards, wedding cards, holiday cards, business cards, and promotional cards with various customization options.
5. Tabletop Displays and Keepsakes: Acrylic blocks, bamboo tabletop frames, wood boxes, image folios, ornaments, coffee mugs, keychains, and other keepsake products.
6. Professional Services: Drop shipping services, premium packaging, proofing services, and custom debossing options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

White House Custom Colour is a professional photo printing lab that manufactures and fulfills physical photographic products, including photographic and fine art prints, handcrafted albums and books, wall art (metal, acrylic, canvas, wood, framed), cards and stationery, and tabletop keepsakes, on behalf of professional photographers. The company also provides drop shipping, premium packaging, proofing, and API-based integrations that allow photographers to order, design, and resell WHCC products through their own studio management platforms.

Product overview

White House Custom Colour (WHCC) operates as a professional photo printing lab offering a comprehensive portfolio of photo products and printing services for professional photographers. The core offerings span five main categories: Prints (including Photographic Prints, Fine Art Prints, and Canvas Prints), Albums & Books (including Albums, Layflat Books, Hardcover Books, and Accordion Mini Books), Wall Art (including Metal Prints, Acrylic Prints, Gallery Wraps, Framed Prints, Float Frames, and Wood Prints), Cards & Stationery (including Flat Cards, Folded Cards, and Business Cards), and Keepsakes (including Ornaments, Coffee Mugs, Keychains, and Bag Tags). Additionally, WHCC provides a digital platform including design tools (Gallery Wall Designer, Album & Book Designer), Studio Projects for workflow management, Payment Links for client sales, and an iPhone order tracking app. The company also offers services including Drop Shipping, Premium Packaging, and Print Fulfillment API for integration with photographer workflow tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Photographic Prints Professional quality photo prints offered in multiple finishes and mounting options for professional photographers to sell to their clients.
• Fine Art Prints Archival loose or mounted inkjet prints on archival paper (including Hahnemühle) for artwork, fine art, and landscape photographers and galleries.
• Albums Handcrafted professional photo albums with thick spreads and premium covers (including leather and debossing options) for weddings and legacy image collections.
• Layflat Books Photo books with layflat binding for seamless spread presentation, designed for everyday photography sessions.
• Hardcover Books Hardcover photo books crafted with magazine-printed pages that curve at the spine like a classic bound art book.
• Softcover Books Soft-covered photo books suitable for various photography collections.
• Accordion Mini Books Mini-sized keepsake books with magnetic closures, marketed for stocking stuffers and small gifts.
• Metal Prints Photo prints produced on high-quality aluminum for durable displays with rich color reproduction.
• Acrylic Prints Crystal clear acrylic photo prints with detailed image reproduction and depth for premium wall displays.
• Gallery Wraps Handcrafted canvas wall art printed with giclée technique, ready to display.
• Portrait Canvas Traditional hand-sprayed canvas with high-end appearance designed for portrait photography.
• Float Wraps Canvas wraps with floating effect for gallery-level wall presentation.
• Bamboo Panels Eco-friendly wall displays made from sustainable bamboo material.
• Wood Prints Natural maple wood photo prints combining nature imagery with natural wood materials.
• Framed Prints Professional photo prints mounted in frames with over 30 moulding styles.
• Float Frames Gallery-level framing combined with archival Fine Art Prints to create a floating display effect.
• Canvas Prints Giclée-printed canvas products available in various display formats.
• Standouts Standout display prints featuring a distinctive mounting style.
• Exterior Metal Prints Weather-resistant metal prints designed for outdoor display applications.
• Banners Large format banner prints intended for events and promotions.
• Flat Cards Flat greeting cards available in multiple sizes, shapes, and foil options for weddings, holidays, and various occasions.
• Folded Cards Folded greeting cards providing additional room for photos and personalized messages.
• Promotional Cards Cards designed for marketing and promotional use by photographers and small businesses.
• Business Cards Professional business cards intended for photographers and small businesses.
• Address Labels Custom address labels used for correspondence and mailings.
• Envelope Seals Decorative seals used to embellish envelope closures.
• Package Labels Custom labels used for package shipping and identification.
• Gift Tags Custom gift tags designed for presents and packages.
• Photo Greetings Photo-based greeting cards for various occasions.
• Acrylic Blocks Crystal clear acrylic blocks (1-inch depth) for tabletop or shelf display, with engraving options.
• Bamboo Tabletop Frames Eco-friendly bamboo frames with a distinctive pattern along exposed edges, designed for tabletop display.
• Image Folios Portfolio-style display cases designed to hold and present photo images.
• Wood Boxes Wooden boxes used for storing and displaying photo prints, with engraving options.
• Print Boxes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• PixiesetcoreTechnology or IntegrationIntegration partner allowing Pixieset users to order WHCC print products directly through the platform. Pixieset is a popular client gallery and studio management platform for photographers.
• FlickrcoreTechnology or IntegrationIntegration partner allowing Flickr users to order prints of their uploaded images through WHCC.
• SmugMugcoreTechnology or IntegrationIntegration partner enabling SmugMug users to order WHCC print products through the SmugMug platform.
• PhotoDaycoreTechnology or IntegrationIntegration partner for PhotoDay platform users to access WHCC print fulfillment services.
• ShootProofcoreTechnology or IntegrationIntegration partner allowing ShootProof users to order WHCC prints and products directly.
• Pic-TimecoreTechnology or IntegrationIntegration partner for Pic-Time platform to offer WHCC print products to photographers.
• PASScoreTechnology or IntegrationIntegration partner (PASS Gallery) enabling PASS users to order WHCC print products.
• PhotoSheltercoreTechnology or IntegrationIntegration partner allowing PhotoShelter users to access WHCC print fulfillment services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mpix: Professional photo printing service (part of the Shutterfly family) serving photographers with prints, albums, photo books, and wall décor. Direct competitor with overlapping product lines and professional/serious-amateur target market.
• ProDPI: Professional photo printing lab offering giclée prints, metal prints, canvas wraps, and albums with online ordering and ROES. Directly comparable pro lab with similar product categories and photographer customer base.
• Nations Photo Lab: US-based professional photo printing lab offering prints, albums, metal prints, and gallery products to professional photographers with online ordering and ROES integration. Directly comparable B2B pro lab competitor with overlapping SKU mix and target customer.
• Artifact Uprising: Premium photo product brand offering photo books, prints, and framing on archival materials with a strong brand. Direct competitor in the premium segment with comparable fine-art, wedding, and gifting product overlap.
• Bay Photo Lab: California-based professional photo lab serving portrait, wedding, and commercial photographers with prints, albums, metal/acrylic/wood prints, and gallery wraps. Direct competitor with comparable premium-tier positioning and pro-photographer focus.
• Printique (AdoramaPix): Professional photo lab offering archival prints, albums, and wall décor to photographers and serious amateurs. Comparable premium-tier pro photo lab with overlapping product categories.

Regional players

• Loxley Colour: UK-based professional photo printing lab serving wedding, portrait, and commercial photographers with prints, albums, and wall art. Comparable pro lab offering, primarily serving the UK and European markets rather than North America.
• Peak Imaging: UK professional photo printing lab offering giclée prints, albums, and acrylic/metal wall décor. Comparable pro lab product mix, primarily serving UK-based professional photographers.

Others

• SmugMug: Photo platform for photographers offering storage, galleries, and print fulfillment — both a channel partner that routes orders to WHCC and a competitor through its own Bay Photo-backed print offering.

Broad incumbents

• Shutterfly: Large-scale consumer and pro photo printing platform (parent of Mpix/Lifetouch). Overlaps with WHCC in print, album, and wall décor categories but serves a much broader consumer base at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg4LSzVVjJL2PeVa6joy4pQ
• Instagraminstagram.com/whccpro
• Xx.com/whccpro
• Facebookfacebook.com/WHCCpro
• LinkedInlinkedin.com/company/white-house-custom-colour

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White House Custom Colour