Pins and Aces
Pins and Aces is a privately held, direct-to-consumer golf lifestyle brand based in Arvada, Colorado, that designs and sells headcovers, premium apparel, golf bags, and accessories, monetizing through its Shopify storefront, mobile apps, wholesale, and entertainment-brand licensing partnerships.
- Company typePrivate
- Founded2022
- HeadquartersArvada, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pins and Aces does
Pins and Aces is a privately held, direct-to-consumer golf lifestyle brand headquartered in Arvada, Colorado, founded in 2018 and operating with 11-50 employees. The company designs and sells golf headcovers (driver, putter, fairway, hybrid, and sets), golf bags (stand, cart, Sunday, and Den Caddy organizers), performance apparel (polos, hoodies, outerwear, bottoms for men, women, and youth), hats, and accessories such as ball markers, gloves, and drinkware, under the umbrella positioning of "The People's Golf Brand." Its technical and product differentiators include the proprietary LiquorStick portable drink dispenser (now in version 3.0), performance fabrics with moisture-wicking, SPF 45+ protection, wrinkle resistance, and built-in sunglasses holders on polos. The company also operates a premium sub-brand called Player Preferred, which offers refined, boardroom-to-course apparel developed over a multi-year design cycle.
The business runs primarily on a Shopify e-commerce storefront, supported by dedicated iOS and Android mobile apps, an Amazon Marketplace presence, a wholesale inquiry program, an affiliate program, a brand ambassador program, and a Rivo-powered VIP Club membership with tiered rewards (Jack of Spades through Royal Flush). Pricing is unit-based across a roughly $15 to $400 range, with free domestic shipping on orders over $75, flat-rate international shipping at $14.95, and a no-questions-asked return policy. Revenue is generated through one-time product sales, licensing royalties from brand partnerships, and wholesale distribution. A material portion of differentiation comes from licensing partnerships with entertainment and lifestyle brands including Coca-Cola, South Park, Teenage Mutant Ninja Turtles, Taco Bell, Margaritaville, Top Gun / Paramount, and Blazy Susan.
The company is bootstrapped with no disclosed funding rounds, no institutional investors, and no parent entity. It has been featured in Golf Channel, MyGolfSpy, Forbes, Sports Illustrated, and USA Today, and is reportedly used by PGA TOUR professionals. Hero products show review counts in the low thousands, indicating a meaningful but undisclosed consumer base. There are no public revenue figures, headcount trends, or financial disclosures, which limits external visibility into scale and growth rates.
Pins and Aces firmographics
Firmographics- Name
- Pins and Aces
- Legal name
- Pins and Aces
- Website
- https://pinsandaces.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pins and Aces is a privately held, direct-to-consumer golf lifestyle brand based in Arvada, Colorado, that designs and sells headcovers, premium apparel, golf bags, and accessories, monetizing through its Shopify storefront, mobile apps, wholesale, and entertainment-brand licensing partnerships.
- Ownership category
- akta.pro rank
Pins and Aces industry classification
Industry- Product category
- Golf Apparel & Accessories
- NAICS
- Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Footwear & Apparel Retail (CRAMACAH), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)
Keywords
Where Pins and Aces is headquartered
LocationHeadquarters
- HQ city
- Arvada
- HQ country
- United States
- HQ region
- North America
Markets served
Pins and Aces business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of proprietary golf apparel, accessories, and headcovers through owned Shopify storefront. Revenue generated through one-time product purchases with domestic free shipping over $75 and international flat-rate shipping at $14.95.
- Golf Apparel: Sale of golf-specific apparel including polos, hoodies, outerwear, bottoms, and performance wear for men, women, and youth.
- Golf Accessories: Sale of accessories including headcovers, golf bags, ball markers, gloves, hats, and drinkware accessories.
- Wholesale Distribution: B2B wholesale channel for retailers to carry Pins and Aces products.
- Licensing Partnerships: Revenue from licensed products featuring partner brands including Coca-Cola, South Park, and TMNT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Golf Bags ($149.95 - $399.95) |
| Unit Pricing | Pay-as-you-go | Headcovers ($49.95 - $179.85) |
| Unit Pricing | Pay-as-you-go | Golf Polos ($39.95 - $74.95) |
| Unit Pricing | Pay-as-you-go | Accessories ($14.95 - $99.95) |
| Unit Pricing | Pay-as-you-go | Apparel - Outerwear & Bottoms ($69.95 - $109.95) |
| Subscription | Monthly | Membership Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Pins and Aces product offering
Product offeringCore offering
Pins and Aces designs, manufactures, and sells proprietary golf headcovers, premium golf bags, performance golf apparel (polos, hoodies, outerwear, bottoms), hats, and on-course accessories under the Pins and Aces core brand and the Player Preferred sub-brand. Products are sold direct-to-consumer through a Shopify storefront and selectively via wholesale, with proprietary items such as the LiquorStick portable drink dispenser and licensed collaborations (Coca-Cola, South Park, TMNT, Top Gun, Blazy Susan, Taco Bell, Margaritaville).
Product overview
Pins and Aces is a golf lifestyle brand offering a distinctive portfolio of colorful, bold-patterned golf accessories and performance apparel. The core product lineup centers on golf headcovers (driver, putter, fairway, hybrid covers, and sets), premium Player Preferred golf bags (stand bags and cart bags), and performance apparel (polos, hoodies, outerwear). Supporting product categories include golf hats, belts, gloves, ball markers, drinkware accessories, and the proprietary LiquorStick portable drink dispenser. The company positions itself as 'The People's Golf Brand' targeting golfers who want to stand out on the course. The Player Preferred sub-brand delivers a more refined, boardroom-to-course aesthetic. The brand also operates a VIP Club loyalty program with tiered membership levels.
Differentiator
Problem solved
Functional benefit
Brands
- Player Preferred: A refined golf apparel line that performs on the course and belongs in the boardroom, featuring subtle patterns, elevated palettes, and smart silhouettes for the modern golfer.
Products and services
- Golf Headcovers Bold, colorful golf club headcovers spanning driver, putter, fairway, and hybrid covers as well as themed sets; designed for individual golfers seeking distinctive, conversation-starting course accessories.
- Golf Bags
- Golf Apparel Performance golf apparel including polos, tee shirts, hoodies, outerwear, and bottoms for men, women, and youth with moisture-wicking fabric, SPF 45+ protection, wrinkle resistance, 4-way stretch, and built-in sunglasses holders.
- Golf Hats Bold golf hats and caps featuring perforations, rope styling, and various themes including patriotic, licensed character, and branded logo designs; designed for individual golfers who want standout on-course headwear.
- Golf Accessories Golf course accessories including belts, gloves, ball markers, drinkware (beer sleeves, dispensers), Hat Caddies, Glove & Accessory Caddies, and golf tees; for individual golfers seeking functional and novelty on-course items.
- LiquorStick Portable Drink Dispenser Proprietary portable drink dispenser designed for on-the-go beverage access on the golf course, currently in version 3.0 (LiquorStick R 3.0) with sleek black design and streamlined nozzle; sold to individual golfers and as a course-accessory item.
- Player Preferred Premium Apparel Sub-Brand Refined, traditional-style premium golf apparel sub-brand offering polos, pullovers, crewnecks, and waffle-knit joggers and shorts, designed for sophisticated golfers seeking timeless style that transitions from course to boardroom.
Companies that use Pins and Aces
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Pins and Aces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pins and Aces partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Blazy SusancoreCollaborative partnership with Blazy Susan featuring cannabis-themed golf accessories including driver covers, blade putter covers, mallet putter covers, fairway covers, hybrid covers, ball markers (Pink J design), and golf polos. Bold pink silhouette and floral designs.
- RivocoreRivo loyalty platform powering the VIP Club membership program with tiered rewards system (Jack of Spades through Royal Flush) for customer engagement and retention.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Pins and Aces competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pins and Aces social profiles
Digital presencePins and Aces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pins and Aces leadership team
Management profileNumber of profiles
Profiles2 records
Pins and Aces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pins and Aces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pins and Aces
What does Pins and Aces do?
Pins and Aces designs, manufactures, and sells proprietary golf headcovers, premium golf bags, performance golf apparel (polos, hoodies, outerwear, bottoms), hats, and on-course accessories under the Pins and Aces core brand and the Player Preferred sub-brand. Products are sold direct-to-consumer through a Shopify storefront and selectively via wholesale, with proprietary items such as the LiquorStick portable drink dispenser and licensed collaborations (Coca-Cola, South Park, TMNT, Top Gun, Blazy Susan, Taco Bell, Margaritaville).
Is Pins and Aces a public or private company?
Pins and Aces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pins and Aces founded?
Pins and Aces was founded in 2022. It employs 11 to 50 people.
Where is Pins and Aces based?
Pins and Aces is headquartered in Arvada, United States, in the North America region.
How does Pins and Aces make money?
Five revenue lines are on record. E-commerce Product Sales are the primary driver. The others are golf Apparel, golf Accessories, wholesale Distribution and licensing Partnerships.
Does Pins and Aces have an API?
No public API is recorded for Pins and Aces.
What industry is Pins and Aces in?
Pins and Aces's product category is Golf Apparel & Accessories. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAF, Golf Gloves, Headwear & Accessories Retail. Its NAICS code is 45911 and its SIC code is 5600.