What Rivo does

Rivo (Rivo Commerce, Inc.) is a cloud-based customer retention SaaS platform built natively for Shopify and Shopify Plus merchants, founded in 2021 and headquartered in Las Vegas with 11–50 employees. The platform consolidates loyalty, referrals, customer accounts, and membership/subscription programs into a single product suite, addressing the use case of converting first-time Shopify buyers into repeat purchasers and brand advocates. Core products — Rivo Loyalty (points, cashback, VIP tiers), Rivo Referrals (referral links with fraud prevention), Rivo Accounts (personalized login and account management), and Rivo Memberships (paid recurring subscriptions) — are delivered through a unified platform-plus-modules architecture with over 150 features and 50+ native integrations (Klaviyo, Postscript, Gorgias, Recharge, Skio, Attentive). The platform is differentiated by deep checkout-level integration with Shopify, an open API and developer toolkit for custom implementations, SOC 2 Type II compliance, and migration tooling that has onboarded brands away from Yotpo, Stamped, and Friendbuy.

Rivo operates a dual go-to-market combining product-led self-serve distribution through the Shopify App Store with an enterprise field sales motion targeting Shopify Plus brands. Pricing is subscription-based with monthly billing, structured into a self-serve tier and a quote-based enterprise tier with extended SLAs; specific pricing is not publicly disclosed. The customer base spans 9,000+ brands across verticals including fashion, beauty, food and beverage, pet, cookware, and electronics, with named enterprise customers such as Dr. Squatch, HexClad, Kitsch, Ridge, Tuckernuck, BERO, Atari, and Ultra Football (Nike). Revenue model is recurring subscription SaaS with documented customer outcomes including up to 8.7x repeat purchase rate lifts for top-tier VIP customers, $1.5B+ in aggregate merchant revenue generated through the platform, and an average reported ROI of 4.8x across loyalty programs. Recent strategic initiatives include a Spring 2026 product release with 100+ updates, a Claude + Rivo Model Context Protocol integration enabling AI-agent access, receipt-scanning computer vision for omnichannel enrollment, and expansion of compliance posture for European market entry.

Name

Rivo

Legal name

Rivo Commerce, Inc.

Website

https://rivo.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Rivo is a cloud-based customer retention SaaS platform built natively for Shopify and Shopify Plus merchants, consolidating loyalty programs, referrals, customer accounts, and memberships into a unified suite serving over 9,000 DTC brands across fashion, beauty, food and beverage, and related verticals.

Ownership category

akta.pro rank

Product category

Ecommerce Customer Retention Software

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Customer loyalty platform
• Shopify retention software
• Referral marketing platform
• VIP membership programs
• Ecommerce customer accounts

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Monthly or annual subscription fees for platform access, with tiered plans based on feature scope and brand size. Self-serve tiers available through Shopify App Store with straightforward month-to-month billing agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rivo is a customer retention SaaS platform built exclusively for Shopify merchants, providing loyalty programs, referral marketing, personalized customer accounts, VIP tiers, and subscription-based memberships. The platform embeds natively into Shopify checkout and storefronts and bundles 150+ features with 50+ integrations to help direct-to-consumer brands increase lifetime value and repeat purchase rates.

Product overview

Rivo is a modern customer retention platform built exclusively for Shopify and Shopify Plus merchants. The platform operates as a unified platform-plus-modules architecture with four core products: Rivo Loyalty, Rivo Referrals, Rivo Accounts, and Rivo Memberships. These core products work together to help brands convert one-time buyers into repeat customers through integrated loyalty programs, referral marketing, personalized customer accounts, and subscription/membership offerings. Additional add-on modules include Wallet Passes, Gift Cards, Store Credit, and Wishlists. The platform provides over 150 features including points programs, VIP tiers, cashback rewards, fraud protection, and 50+ native integrations. Rivo also offers an open platform with a developer toolkit and API for customization, enabling brands to tailor the loyalty experience to their specific needs. Key value propositions include $1.5B+ revenue generated for brands, 52x ROI claims, and case studies showing repeat purchase rate lifts up to 8.7x for top-tier VIP customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Rivo Loyalty

Quantifiable outcome

• Brands generate $1.5B+ in revenue through Rivo loyalty programs
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, supporting, flagship and minor.

• KlaviyocoreTechnology or IntegrationDeep integration enabling loyalty data sync with email marketing platform. Allows brands to segment customers based on loyalty status, tier, and engagement for targeted email campaigns.
• PostscriptcoreTechnology or IntegrationSMS marketing integration allowing loyalty program triggers and rewards notifications via text message to customers.
• GorgiassupportingTechnology or IntegrationCustomer service platform integration enabling support teams to view loyalty status and customer engagement data during service interactions.
• RechargecoreTechnology or IntegrationSubscription management platform integration supporting membership and recurring loyalty program structures.
• ShopifyflagshipTechnology or IntegrationNative platform partnership. Rivo is built exclusively for Shopify with deep integration into Shopify checkout, customer accounts, and merchant dashboard.
• DigimarccoreStrategic or Co-development PartnerConnected packaging technology partnership enabling BERO's omnichannel loyalty program with serialized product identification and QR code rewards tracking.
• VantasupportingTechnology or IntegrationContinuous compliance monitoring platform used to track and automate SOC 2 Type II control evidence collection.
• Confluence AwardsminorGTM or Marketing PartnerCanada's first national awards program for creators. RIVO sponsored as official partner, positioning the brand within the creator community.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smile.io: Smile.io is one of the most established loyalty and rewards platforms for Shopify merchants, offering points, VIP, and referral programs. Rivo positions directly against Smile.io in comparison pages and shares the same Shopify-only ICP.
• Yotpo: Yotpo is a broader commerce marketing platform combining reviews, loyalty, referrals, and SMS. Rivo explicitly targets Yotpo migrations (Dr. Squatch, HexClad), and the two compete for the same Shopify Plus retention budget.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty and retention platform serving Shopify and other ecommerce platforms. It competes head-to-head with Rivo on loyalty program depth, analytics, and integrations.
• Stamped.io: Stamped.io offers loyalty, reviews, and referrals for Shopify merchants. Kitsch and others migrated from Stamped to Rivo, making it a direct displacement competitor in the loyalty module.
• Okendo: Okendo is a reviews, ratings, and loyalty platform for Shopify brands. It competes with Rivo in the loyalty and UGC categories and is listed as a comparable on Rivo's comparison pages.
• Friendbuy: Friendbuy is a referral and loyalty marketing platform for ecommerce brands. Rivo's documented wins include migrating brands away from Friendbuy (Ryze), and the two compete for referral program budgets.
• Talkable: Talkable is a referral marketing platform used by Shopify and other ecommerce brands. Rivo's Rivo Referrals product competes directly with Talkable, and the company targets Talkable in its comparison content.

Emerging players

• Toki: Toki is a newer Shopify loyalty app offering points and rewards programs. It is listed by Rivo among comparable alternatives, representing a lower-priced emerging entrant in the same niche.

Broad incumbents

• Klaviyo: Klaviyo is the dominant Shopify-native email/SMS and customer data platform. While Klaviyo is also a deep Rivo integration partner, its expanding owned retention and segmentation features overlap with parts of Rivo's value proposition.
• Shopify (Shopify Audiences, native loyalty features): Shopify itself is increasingly adding native merchant tools (Audiences, Shop Pay, discount and gift card features) that compete at the edges with specialist loyalty platforms. As the underlying platform owner, it represents both Rivo's biggest partner and its largest structural risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rivocommerce
• LinkedInlinkedin.com/company/rivocommerce
• Facebookfacebook.com/rivocommerce

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivo