Famobi
Famobi is a Cologne-based full-service HTML5 games agency that develops, licenses, and distributes a catalog of premium browser-based casual games to publishers, platform operators, telecom carriers, and brands worldwide, including Amazon, YouTube, Xiaomi, Google, and Microsoft Bing.
- Company typePrivate
- Founded2018
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Famobi does
Famobi GmbH is a Cologne-based full-service HTML5 games agency founded in 2014 (firmographics) / 2018 (earliest copyright reference), operating as a privately held GmbH with 11–50 employees and led by founder-CEO Ilker Aydin. The company develops and distributes a catalog of premium browser-based HTML5 games spanning puzzle, arcade, racing, match-3, mahjong, bubble shooter, and casual skill genres, and licenses or embeds them into third-party platforms. Notable franchises include the Cut The Rope and Om Nom series, which Famobi developed in HTML5 for Zeptolab. Underlying technology consists of cross-platform HTML5 game builds (no app download required), a proprietary Content Management System (CMS) enabling partners to operate white-label game portals with custom domains and SEO settings, a real-time analytics dashboard, a Game Feed API for catalog metadata, and centralized game hosting with on-the-fly updates. The company has secured distribution relationships with Amazon Freetime Unlimited (100 exclusive games), YouTube Playables (founding partner, 10 games), Google gamesnacks / Area 120, Xiaomi Funmax App, Microsoft Bing, Vodafone Games, Glance Gaming, Zeptolab, and Deutsche Bahn. Famobi monetizes through four streams: one-time/perpetual game licensing (with source code), monthly subscription services for hosted games, revenue-share affiliate programs for publishers and developers, and custom game reskin services for brand and marketing clients. Pricing is quote-based and not publicly disclosed; affiliate partners must meet a 50,000 monthly visit threshold and have minimum payouts of €250 (developers) / €500 (publishers). The company also operates a direct-to-consumer game portal (games.famobi.com) monetized through advertising and an HTML5 Games Shop (buy.html5games.com) for individual purchases. No external funding, M&A activity, or AI/ML capabilities are disclosed.
Famobi firmographics
Firmographics- Name
- Famobi
- Legal name
- Famobi GmbH
- Website
- https://famobi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Famobi is a Cologne-based full-service HTML5 games agency that develops, licenses, and distributes a catalog of premium browser-based casual games to publishers, platform operators, telecom carriers, and brands worldwide, including Amazon, YouTube, Xiaomi, Google, and Microsoft Bing.
- Ownership category
- akta.pro rank
Famobi industry classification
Industry- Product category
- HTML5 Casual Game Development and Licensing
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industries
- Mobile & F2P Game Studios (MPAFAAAB), Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Famobi is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Famobi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Game Licensing: Famobi licenses HTML5 games to publishers, brands, and platform operators through one-time purchase or subscription models. Licensees receive source code and can host games on their own servers.
- Subscription Service: Monthly subscription service where customers pay a fee based on the number of games licensed. Famobi hosts games, provides updates, bug fixes, and ad-free experience unless custom ad tags are implemented. Standard contract term is 12 months.
- Revenue Share (Affiliate Program): Partners earn revenue share based on advertising displayed during game plays. Developers receive minimum 250 Euro payout threshold; publishers receive 500 Euro threshold. Revenue is divided into in-game ads and on-page ads for CMS websites.
- Game Reskin Services: Custom reskin services where Famobi modifies game assets (characters, backgrounds, sounds, splash screens) to match partner branding. Pricing varies based on scope of changes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription service with variable pricing based on game count |
| One time/ perpetual license | Pay-as-you-go | One-time game purchase with source code |
| Transaction based/ take rate | Monthly | Revenue share affiliate program for publishers and developers |
| Unit Pricing | Pay-as-you-go | Custom game reskin services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Famobi product offering
Product offeringCore offering
Famobi develops and distributes a premium catalog of HTML5 casual games that run in any modern browser across desktop, mobile, and tablet without downloads. The company monetizes this catalog through one-time/perpetual game licensing, monthly subscription hosting, an advertising revenue-share affiliate program, custom game reskin services, and a direct-to-consumer ad-supported game portal. Supporting infrastructure includes a proprietary partner CMS for branded game portals, a real-time reporting dashboard, and a metadata feed API for catalog integration.
Product overview
Famobi is a full-service HTML5 games agency offering a portfolio of premium games available through licensing and subscription models. The core product is the HTML5 Games Catalog featuring hundreds of games across puzzle, arcade, racing, match-3, bubble shooter, mahjong, skill, sports, and action genres. Key products include: the Game Licensing service for purchasing individual games with source code; the Subscription Service for monthly access with hosted games and real-time reporting; the Famobi CMS for partners to create managed game portals; the Affiliate Program for revenue-sharing on partner websites; the Game Feed API for displaying game metadata; and the Reskin Service for customizing game visuals. Notable game franchises include the Cut The Rope series and Om Nom games developed from scratch in HTML5 for Zeptolab. The company also operates HTML5 Games Shop and related sites like gamebow.com and html5games.com.
Differentiator
Problem solved
Functional benefit
Products and services
- HTML5 Games Catalog A comprehensive catalog of 100+ premium HTML5 casual games available for licensing, subscription, and free play across desktop, mobile, and tablet browsers without downloads.
- Game Licensing Service One-time or perpetual license of individual HTML5 games (or bundles) to publishers, VAS providers, network operators, and brands, including source code and rights to host the branded game.
- Subscription Service Monthly subscription providing partners access to a large hosted library of HTML5 games, including updates, bug fixes, optional ad-free play, and a real-time reporting dashboard.
- Famobi Content Management System (CMS) Proprietary hosted CMS that lets partners create and operate their own branded HTML5 game portals with custom categories, SEO, and optional custom domains via CNAME.
- Affiliate Program Self-serve revenue-share program where eligible publishers (50,000+ monthly visits) and developers embed Famobi games via iFrame or CMS and earn share of advertising revenue, tracked via personalised Affiliate IDs.
- Game Feed API Data feed service (api.famobi.com/feed and feed.csv) that exposes game metadata, thumbnails, descriptions, categories, and orientation data for partners displaying Famobi's catalog on their platforms.
- Game Reskin Service Custom service that modifies game assets (characters, backgrounds, sounds, splash screens) to reskin Famobi games to a partner's brand or campaign requirements.
- HTML5 Games Shop E-commerce storefront (buy.html5games.com) where customers can directly purchase individual HTML5 games with source code, priced by premium level and complexity.
Quantifiable outcome
- 100 games exclusively available on Amazon Freetime Unlimited
- +3 more outcomes
Companies that use Famobi
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Famobi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Famobi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Xiaomi (Funmax App)coreFamobi provides instant access to their games through the pre-installed Xiaomi Funmax App. Users can play games directly without downloading, with Famobi handling game delivery and updates through Xiaomi's platform infrastructure.
- Glance GamingcoreFamobi supports Glance Gaming by providing a large number of HTML5 games to their innovative platform. Partnership enables Glance to offer diverse gaming content to their user base.
- YouTube PlayablesflagshipFamobi is one of the first partners of YouTube Playables, having launched 10 games on the platform at launch. This partnership positions Famobi as a leading HTML5 game provider for major technology platforms.
- Microsoft BingcoreFamobi games are available directly on the Bing app through Bing Games, allowing users to play HTML5 games directly within the Bing search and browsing experience.
- Amazon (Freetime Unlimited)flagshipFamobi provides 100 games exclusively for Amazon Freetime Unlimited App, a significant content partnership that demonstrates Famobi's ability to deliver premium, family-friendly gaming content at scale.
- Google (Area 120/gamesnacks)flagshipFamobi consults Google's in-house incubator Area 120 and provides games for Google's gamesnacks platform. This partnership involves strategic consultation on HTML5 game development and distribution within Google's ecosystem.
- Deutsche BahnminorFamobi provides its best games for the Deutsche Bahn intranet portal, offering entertainment content to train passengers through their digital services.
- VodafonecoreFamobi provides games for Vodafone's gaming platform, enabling the telecommunications company to offer entertainment content to their mobile subscribers.
- ZeptolabflagshipFamobi developed Zeptolab's mobile app 'Om Nom Run' from scratch in HTML5. This is a significant product development partnership involving Famobi creating new game content based on Zeptolab's popular Om Nom IP (from Cut The Rope).
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Famobi competitors and assessment
Company assessmentRegional players
- Yandex Games: HTML5 game distribution platform from Yandex serving primarily Russian/CIS and broader international audiences. Comparable HTML5 distribution model, though regional.
Broad incumbents
- Azerion: Large European casual gaming and digital advertising company operating multiple game portals and distribution networks. Comparable in HTML5/casual distribution at greater scale.
- Kongregate: Web-based casual game portal (originally Flash, now HTML5) owned by Modern Times Group. Comparable in browser-based casual distribution, though significantly larger and broader in scope.
- Miniclip: Established casual game publisher with web and mobile presence (Cut The Rope's original publisher, owned by Tencent). Comparable casual IP portfolio and cross-platform distribution.
- Voodoo: Hyper-casual mobile game publisher publishing hundreds of titles on app stores with ad-driven monetization. Comparable audience (casual mobile gamers) and genre focus, but native-app rather than HTML5.
Direct peers
- GamePix: HTML5 game distribution platform serving publishers, telecom operators, and VAS providers with cross-device browser games. Directly comparable go-to-market (VAS/telecom focus, affiliate revenue share, OEM licensing).
- Softgames: Berlin-based HTML5 game developer/distributor targeting telecom carriers, publishers, and OEMs. Closely comparable in technology stack, VAS distribution, and embedded OEM partnerships.
- CrazyGames: Direct competitor operating one of the largest HTML5 web game portals and licensing/distributing HTML5 games to publishers and platforms. Closely comparable business model to Famobi's catalog + affiliate revenue share approach.
- Poki: Major HTML5 casual game portal that licenses and distributes browser games to publishers and platform partners. Comparable in distribution channels, ad monetization, and cross-device HTML5 focus.
Others
- Zeptolab: Famobi's flagship IP partner (Cut The Rope / Om Nom), Zeptolab develops mobile games and licenses them for HTML5 distribution through Famobi. Adjacent relationship — both parties operate in casual mobile/HTML5 gaming with a shared IP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Famobi social profiles
Digital presenceFamobi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Famobi leadership team
Management profileNumber of profiles
Profiles1 record
Famobi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Famobi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Famobi
What does Famobi do?
Famobi develops and distributes a premium catalog of HTML5 casual games that run in any modern browser across desktop, mobile, and tablet without downloads. The company monetizes this catalog through one-time/perpetual game licensing, monthly subscription hosting, an advertising revenue-share affiliate program, custom game reskin services, and a direct-to-consumer ad-supported game portal. Supporting infrastructure includes a proprietary partner CMS for branded game portals, a real-time reporting dashboard, and a metadata feed API for catalog integration.
Is Famobi a public or private company?
Famobi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Famobi founded?
Famobi was founded in 2018. It employs 11 to 50 people.
Where is Famobi based?
Famobi is headquartered in Cologne, Germany, in the Europe region.
How does Famobi make money?
Four revenue lines are on record. Game Licensing is the primary driver. The others are subscription Service, revenue Share (Affiliate Program) and game Reskin Services.
Who are Famobi's main competitors?
Yandex Games is listed as a regional player. Broad incumbents are Azerion, Kongregate, Miniclip and Voodoo. Direct peers are GamePix, Softgames, CrazyGames and Poki. Zeptolab is listed as an others.
Does Famobi have an API?
No public API is recorded for Famobi.
What industry is Famobi in?
Famobi's product category is HTML5 Casual Game Development and Licensing. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 5132 and its SIC code is 7372.