What SoftEd does

SoftEd (legal entity Software Education LLC) is a US-headquartered professional training services company founded in 2003 and operating from Cary, North Carolina. The company delivers expert-led certification courses across four primary disciplines — Agile, project management, business analysis, and AI — to enterprise teams and individual professionals. It maintains accreditations with the four major relevant certification bodies: ICAgile (Member Organization), PMI (Authorized Training Partner), IIBA (Endorsed Education Provider), and Scrum Alliance (via Winnow Management), enabling it to issue globally recognized credentials such as ICP, PMP-aligned PDUs, IIBA CDUs, and CSM/CSPO.

The product portfolio spans approximately 25+ AI courses (generative AI, agentic AI on Azure/Google ADK/OpenAI SDK, role-based AI for testing/BA/PM, Generative SEO, MCP), core Agile certifications (ICP, ICP-APO, ICP-TST, ICP-ATA, ICP-PDM), the PMP Bootcamp, the Business Analysis Bootcamp aligned to BABOK, and a Professional Skills bundle. Delivery occurs through three channels: synchronous live-online public courses via Zoom, customized private/team training (on-site or virtual) for organizations, and self-paced microcredentials through the Scrum Alliance partnership. Technology is intentionally lean — Zoom for delivery, Stripe for payments — with no proprietary learning management system, no proprietary AI models, and no software platform IP; the company's intellectual property is its curriculum, instructor faculty, and accreditation portfolio.

SoftEd's business model combines one-time per-seat public course fees (range: $49.99 for self-paced microcredentials to $1,595 for the Business Analysis Bootcamp), quote-based private team training for 8+ learners, and custom enterprise coaching engagements. Go-to-market is dual-track: a self-serve calendar/checkout on softed.com for individual learners and an enterprise field/inside sales motion ([email protected], 1-800-373-7028) for private team training. Demand generation runs through content marketing (white papers, blog, webinars, YouTube, LinkedIn), partner referrals via IIBA chapters, and flagship events (GenAI Day, AI and Software Engineering conference). Named enterprise customers include Capital One, Accenture, Booz Allen Hamilton, Michelin North America, Starbucks, NASDAQ, SWIFT, AllianceBernstein, Caterpillar Financial, DSB Bank, New Balance, and JM Family, though the company is privately held with no disclosed revenue, funding, or M&A activity.

Name

SoftEd

Legal name

Software Education LLC

Website

https://softed.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SoftEd (Software Education LLC) is a US-based professional training provider delivering accredited Agile, project management, business analysis, and AI courses to enterprise teams and individual professionals via live-online, private on-site, and self-paced microcredential formats.

Ownership category

akta.pro rank

Product category

Professional Training and Certification Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)

akta.pro secondary industries

QA, Test Automation & Software Quality (Manual/Automated Testing, Performance) (EDABAFAL), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI), Sales, Customer Service & Soft Skills Training (BPACANAD), Cloud, DevOps & Software Engineering Certifications (EDAAANAH)

Keywords

• Agile training
• AI training
• Project management certification
• Business analysis training
• Professional development

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Public Live-Online Course Registrations: Individual professionals register and pay for scheduled live-online courses via the softed.com calendar and checkout. Courses are priced per seat with tiered group discounts (20% off for 3+ attendees from same organization on same transaction). Revenue is recognized per enrollment and is one-time per participant per course.
2. Private/Team Training: Organizations request customized private training delivered live-online or on-site. Pricing is quote-based and tailored to scope, number of learners, and customization level. This is an enterprise sales motion generating higher-value, multi-seat contracts.
3. Self-Paced Microcredential Courses: Some courses (e.g., AI for Scrum Masters, AI for Product Owners) are delivered as self-paced online microcredentials via the Scrum Alliance partnership. Participants pay a flat fee per course and receive a digital badge upon completion. Revenue is one-time per enrollment.
4. Enterprise Coaching and Learning Journeys: SoftEd offers end-to-end learning journeys, workshops, and coaching engagements aligned to transformation goals. These are custom-designed engagements billed separately from standard course fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

SoftEd (Software Education LLC) is a professional training provider delivering expert-led certification courses in Agile, project management, business analysis, AI, and professional skills. Courses are accredited by PMI, ICAgile, IIBA, and Scrum Alliance, and are delivered via live-online public sessions, private on-site or virtual team training, and self-paced microcredentials. The portfolio includes Agile Fundamentals, PMP Bootcamp, AI for Business Analysis, Certified ScrumMaster, and an extensive 25+ course AI training program.

Product overview

SoftEd (Software Education LLC) is a professional training provider offering expert-led certification courses and educational programs. The portfolio includes ICAgile accredited Agile courses (Fundamentals, Business Analysis, Testing, Test Automation, Product Management), PMI-authorized project management training (PMP Bootcamp), IIBA-endorsed business analysis courses (Business Analysis Bootcamp, Business Process Modeling), and a comprehensive AI training program spanning AI for Software Testing, AI for Business Analysis, AI for Project Management, AI and Design Thinking, Agentic AI courses (Azure, Google ADK, OpenAI SDK), Generative SEO/MCP courses, and Scrum Alliance AI microcredentials (Prompt Engineering, AI for Scrum Masters, AI for Product Owners). Professional Skills training covers communication, leadership, coaching, negotiation, and emotional intelligence. Delivery formats include live online public courses, private on-site/virtual team training, and self-paced microcredentials. Supplementary resources include free webinars, white papers, and microlearning modules. Certification bodies partnered include ICAgile, PMI (ATP), IIBA (EEP), and Scrum Alliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Agile Fundamentals (ICP)

Quantifiable outcome

• 14–35 PMI PDUs awarded per course, enabling PMP/PgMP/CAPM certification maintenance and eligibility
• +3 more outcomes

Named customers13 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Partnerships

Five partnerships are on record, tiered core, secondary and minor.

• International Consortium for Agile (ICAgile)coreStrategic or Co-development PartnerSoftEd is an ICAgile Member Organization, authorized to deliver ICAgile accredited courses and certifications across multiple tracks including Agile Fundamentals, Product Management, Agile Testing, Agile Test Automation, and Agile Project and Delivery Management. ICAgile is an internationally recognized independent accreditation and certification body encompassing all brands of agile.
• Project Management Institute (PMI)coreStrategic or Co-development PartnerSoftEd is a PMI Authorized Training Partner (ATP), enabling it to offer courses accredited by PMI that contribute Professional Development Units (PDUs) toward PMP, CAPM, and PgMP certifications. The partnership provides global credibility and certification pathway access for SoftEd's project management curriculum.
• International Institute of Business Analysis (IIBA)coreStrategic or Co-development PartnerSoftEd is an IIBA Endorsed Education Provider (EEP). Its courses are accredited and contribute Continuing Development Units (CDUs) toward IIBA certifications including ECBA, CCBA, CBAP, and CBATL. SoftEd also partners with IIBA chapters across the U.S., delivering free chapter presentations to the BA community.
• Scrum Alliance (via Winnow Management)secondaryChannel Partner/ Reseller/ DistributorSoftEd partners with Winnow Management to deliver Scrum Alliance certifications including Certified ScrumMaster (CSM) and Certified Scrum Product Owner (CSPO). Winnow Management is the authorized Scrum Alliance partner providing certification issuance capability.
• Chris Knotts (Author / Facilitator)minorOthersChris Knotts is a SoftEd facilitator and author of the 'Design Thinking in Software, AI & Enterprise Tech' white paper. He combines design thinking and lean technology management to innovate in product development. His expertise spans AI, data engineering, DevOps, and enterprise agility, with prior work for Apple, Cisco, Fidelity Investments, and the Department of Homeland Security.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• cPrime: cPrime is an Agile transformation consulting and training firm delivering SAFe, Scrum, and scaled Agile courses with similar enterprise and individual segments. Direct competitor in the same Agile certification training category as SoftEd.
• Mountain Goat Software: Mike Cohn's Mountain Goat Software offers Scrum and Agile training, including Certified Scrum Developer and product owner courses, competing with SoftEd's Agile Fundamentals and Scrum certification lineup.
• Scaled Agile: Scaled Agile is the SAFe framework owner and leading SAFe certification and training provider, competing with SoftEd in enterprise Agile transformation and certification training.
• Procept Associates: Procept is a PMI Authorized Training Partner delivering project management, business analysis, and Agile courses with both public and private delivery — directly comparable to SoftEd's catalog and accreditation footprint.
• BigAgile: BigAgile provides ICAgile-accredited Agile training and enterprise transformation workshops, overlapping with SoftEd's Agile Fundamentals, ICP, and ICP-TST certifications.
• KnowledgeHut: KnowledgeHut is a global training provider offering PMP, Agile, Scrum, and AI courses with public schedules and corporate delivery, comparable to SoftEd's per-seat and enterprise model.

Broad incumbents

• Skillsoft: Skillsoft is a large incumbent corporate learning platform offering leadership, business, and technology training via subscription, including Agile and project management content that competes with SoftEd's enterprise L&D offerings.
• Coursera for Business: Coursera for Business aggregates university and vendor content (including Agile, AI, PM) into enterprise subscriptions, positioning as a platform incumbent competing for the same corporate L&D budget as SoftEd's private training engagements.
• Pluralsight: Pluralsight is a broad tech and leadership skills platform offering enterprise subscriptions spanning Agile, AI, cloud, and software development training — overlapping with SoftEd's enterprise channel as a platform incumbent.

Others

• Scrum Alliance: Scrum Alliance is the certification body that grants SoftEd (via Winnow Management) the right to issue CSM and CSPO credentials. Not a direct competitor but an ecosystem enabler whose policy and certification roadmap decisions materially shape SoftEd's catalog.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@softed4472
• LinkedInlinkedin.com/company/software-education
• Xx.com/softedman

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftEd