Procept Associates
Procept Associates is a Canadian private training and consulting firm founded in 1963 that delivers 300+ project management, change management, business analysis, leadership, and agile courses to corporate, government, and individual learners across Canada, the US, Europe, the Middle East, and West Africa.
- Company typePrivate
- Founded1963
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Procept Associates does
Procept Associates Ltd. is a privately-held Canadian professional training and consulting firm headquartered in Toronto, founded in 1963, that delivers project management, change management, business analysis, leadership, and agile education to corporate, government, and individual learners. Its core offering is a catalog of more than 300 courses delivered through public open-enrollment sessions, customized in-house corporate training, and advisory consulting engagements, with credentials spanning PMP, CAPM, Disciplined Agile (DASM/DASSM), Change Management (APMG), ITIL (AXELOS/PeopleCert), PMAC certifications, and CCA Gold Seal. The company holds a dense stack of sector accreditations — PMI Authorized Training Partner (#1021), IIBA Premier-Level EEP, APMG ATO, PeopleCert/AXELOS ATO, PMAC, and CCA Gold Seal — and was the first PMI Registered Education Provider in Canada (1999) and the first in North America to deliver ITIL v4 (2019). Delivery is primarily virtual instructor-led via GoToTraining, supplemented by a Members Portal containing 35 templates, 129 e-courses, 195 whitepapers, 61 videos, and 179 webinars for course participants.
The business operates a multi-channel GTM combining direct enterprise field sales through regional offices (Toronto, British Columbia, Europe, Middle East), self-serve public registration via Eventbrite, in-house corporate training, and channel partnerships with universities (Laurentian, Western, Waterloo, Dalhousie) and professional associations (PMI chapters, PMAC, MEARIE). Pricing is quote-based and not publicly disclosed; engagements are structured as multi-year contracts with custom needs assessments. The firm reports having trained more than one million people across 17,000+ organizations and operates through two wholly-owned subsidiaries — TidalShift Inc. (executive coaching and change management) and Barnes & Conti Associates LLC (influence and negotiation training) — plus a jointly-controlled GenXus Corporation e-learning partnership.
Governance is led by CEO Carlo Barrettara and President Kevin Aguanno (also Agile Practice Lead), following founder Keith Farndale's transition to semi-retirement in 2015. Practice leads head Change Management (Reginald Scotland), IT Management (Sola Oduko, who also runs the Nigerian franchise), and Western Canada sales (Morley H. Selver). The company has no disclosed external investors, no funding rounds, and no M&A activity in the source materials; revenue and headcount (stated 11-50 employees with a 70+ instructor network) are not publicly disclosed.
Procept Associates firmographics
Firmographics- Name
- Procept Associates
- Legal name
- Procept Associates Ltd.
- Website
- https://procept.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Procept Associates is a Canadian private training and consulting firm founded in 1963 that delivers 300+ project management, change management, business analysis, leadership, and agile courses to corporate, government, and individual learners across Canada, the US, Europe, the Middle East, and West Africa.
- Ownership category
- akta.pro rank
Where Procept Associates is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Procept Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Training Services: Revenue generated from public training courses (open enrollment) and custom in-house corporate training delivered to organizations. Course offerings span project management, change management, business analysis, leadership, and agile disciplines.
- Consulting Services: Advisory consulting services for project delivery, change management, business analysis, and IT service management delivered by experienced subject matter experts with minimum 10 years industry experience.
- E-Learning Courses: Self-directed online courses including the Managing Large Project Teams course developed with GenXus Corporation, providing PDU-earning opportunities for certification maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based pricing for training and consulting services |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Procept Associates product offering
Product offeringCore offering
Procept Associates delivers professional training and consulting services across project management, change management, business analysis, leadership, and agile disciplines, with a catalog of 300+ accredited courses delivered via public open enrollment, custom in-house corporate programs, and e-learning. The firm provides expert advisory consulting for project delivery and a Members Portal with templates, e-courses, whitepapers, videos, and webinars. Offerings carry accreditations from PMI, IIBA, APMG, PeopleCert/AXELOS, PMAC, and the Canadian Construction Association Gold Seal program.
Product overview
Procept Associates is a training and consulting company offering 300+ courses across project management, change management, business analysis, leadership, and agile disciplines. The core product portfolio includes exam preparation courses (PMP, CAPM, CPC), professional certifications (Disciplined Agile DASM/DASSM, Change Management CMP), and specialized training courses. The company also provides consulting services for project delivery and maintains a Members Portal with supplementary resources including templates, e-courses, whitepapers, videos, and webinars. Procept partners with universities and professional associations to deliver accredited credentials and certifications.
Differentiator
Problem solved
Functional benefit
Brands
- TidalShift: Subsidiary brand focusing on executive coaching and change management services
- Barnes & Conti Associates
Companies that use Procept Associates
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Procept Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Procept Associates partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor and strategic.
- Northwestern Ontario Innovation CentrecoreThree-way partnership where NOIC offers Procept's full project management training curriculum delivered by award-winning instructors. Completion earns participants a certificate from Laurentian University's Goodman School of Mines.
- Dalhousie UniversitycorePartnership to offer change management certification programs at Dalhousie University for the first time. Free webinar hosted to introduce certification options.
- PriceWaterhouseCoopers (PwC)minorCo-sponsored 1-day project management conference at PwC Toronto offices alongside PMAC. Procept provided speakers (Sylvie Edwards, Mark Peco) and door prizes for advanced PM topics event.
- MEARIE GroupminorTidalShift sponsored MEARIE Conference 'Roadmap to Resiliency' for Ontario energy-sector clients. Partnership offers Change Management Practitioner certification.
- OSSENO SoftwarestrategicStrategic partnership where Procept provides consulting, systems integration, configuration, training and support services for OSSENO's ReqSuite® RM tool in North America. The German company's AI-powered requirements management tool complements Procept's business analysis expertise.
- Laurentian UniversitycorePartnership for project management certificate programs. Goodman School of Mines at Laurentian awards certificates for completion of Procept's 10-day training curriculum delivered through NOIC.
- GenXus CorporationminorPartnership to develop and deliver the 'Managing Large Project Teams: Modern Lessons from the Giza Pyramid Project' e-learning course (20 PDUs). Dr. Mark Kozak-Holland developed content using historical research.
- Project Management Institute (PMI)coreAuthorized Training Partner (ATP) status allowing Procept to offer PMI courses including PMP Exam Prep, Disciplined Agile Scrum Master (DASM), and Disciplined Agile Senior Scrum Master (DASSM). Procept was first REP in Canada (1999).
- APMG InternationalcoreAccredited Training Organization (ATO) for Change Management certifications through APMG.
- PeopleCert / AXELOScoreAccredited Training Organization (ATO) for ITIL training under AXELOS. First in North America to offer ITIL v4 training (2019).
- International Institute for Business Analysis (IIBA)corePremier-Level Endorsed Education Provider (EEP) for IIBA. One of first Chartered Endorsed Education Providers since 2004. Provides CBAP and CCBA certification preparation.
- Project Management Association of Canada (PMAC)corePMAC-Accredited training provider for Certified Agile Project Manager (Cert.APM), EPC Project Management, and Project Management Essentials courses leading to CPC certification.
- Humber Institute of TechnologyminorPartnership for Humber Certificate in Virtual Instructor-Led Training program. Procept instructors complete the certificate to demonstrate online delivery competency using GoToTraining platform.
- Barnes & Conti Associates LLCminorAffiliated company providing influence and negotiation training methodologies. Co-founder B. Kim Barnes contributes articles to Members Portal on influence topics.
- TidalShift Inc.coreProcept subsidiary specializing in executive coaching, change management training (Change Management Practitioner certification), and organizational development services.
- Western UniversityminorUniversity partnership for OSAP-funded micro-credential courses. Business analysis and Certified Agile Project Manager courses eligible for government funding.
- University of WaterloominorUniversity partnership for OSAP-funded micro-credential courses including Comprehensive Business Analysis and Enterprise and Strategic Analysis courses.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Procept Associates competitors and assessment
Company assessmentDirect peers
- Simplilearn: Simplilearn is a major professional certification training provider with PMP, PMI-ACP, CSM, ITIL, and change management programs delivered via blended online and corporate formats, directly overlapping Procept's certification training portfolio.
- GreyCampus: GreyCampus delivers PMP, CAPM, PMI-ACP, and ITIL training programs with strong instructor-led and corporate offerings, mirroring Procept's PMP/CAPM/ITIL portfolio and targeting similar working professionals seeking certifications.
- QA Ltd: QA is a UK-headquartered professional training provider offering ITIL, PRINCE2, agile, and project management courses to enterprises and individuals, comparable to Procept in both curriculum scope and instructor-led delivery format.
- Learning Tree International: Learning Tree is an established professional training provider offering IT, project management, business analysis, and leadership courses to enterprises globally, with a similar instructor-led and custom corporate delivery model as Procept.
- KnowledgeHut: KnowledgeHut is a global professional training provider offering PMP, CAPM, CSM, SAFe, and ITIL certification courses with both live instructor-led and corporate delivery. It directly competes with Procept's core certification prep portfolio and serves a similar B2B audience.
- Global Knowledge: Global Knowledge is a worldwide IT and business training provider offering ITIL, PMP, agile, and cybersecurity courses through instructor-led and virtual delivery, directly competing with Procept's ITIL and project management training lines.
- The Knowledge Academy: The Knowledge Academy delivers PMP, PRINCE2, ITIL, and business analysis training globally with both public and in-house corporate options, overlapping with Procept's certification prep and corporate training offerings.
- Watermark Learning: Watermark Learning is a US-based training provider specializing in business analysis (IIBA-endorsed) and project management certification prep, directly overlapping Procept's IIBA EEP and PMP/CAPM exam preparation offerings.
Broad incumbents
- Pluralsight: Pluralsight is a major technology-focused online learning platform with project management, agile, and ITIL-related content serving enterprises and individual subscribers, competing for IT/PM training budgets with a tech-led self-paced model.
- Skillsoft: Skillsoft is a large corporate learning platform offering thousands of courses across leadership, project management, IT, and business skills via Skillsoft Percipio, serving enterprise customers that Procept also targets with broader content coverage and digital delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Procept Associates social profiles
Digital presenceProcept Associates compliance and trust
Trust signalCompliance6 records
Procept Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procept Associates leadership team
Management profileNumber of profiles
Profiles6 records
Procept Associates subsidiaries and ownership
Company hierarchySubsidiaries3 records
Procept Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procept Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procept Associates
What does Procept Associates do?
Procept Associates delivers professional training and consulting services across project management, change management, business analysis, leadership, and agile disciplines, with a catalog of 300+ accredited courses delivered via public open enrollment, custom in-house corporate programs, and e-learning. The firm provides expert advisory consulting for project delivery and a Members Portal with templates, e-courses, whitepapers, videos, and webinars. Offerings carry accreditations from PMI, IIBA, APMG, PeopleCert/AXELOS, PMAC, and the Canadian Construction Association Gold Seal program.
Is Procept Associates a public or private company?
Procept Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Procept Associates founded?
Procept Associates was founded in 1963. It employs 11 to 50 people.
Where is Procept Associates based?
Procept Associates is headquartered in Toronto, Canada, in the North America region.
How does Procept Associates make money?
Three revenue lines are on record. Professional Training Services are the primary driver. The others are consulting Services and E-Learning Courses.
Who are Procept Associates's main competitors?
Direct peers on record are Simplilearn, GreyCampus, QA Ltd, Learning Tree International, KnowledgeHut, Global Knowledge, The Knowledge Academy and Watermark Learning. Broad incumbents are Pluralsight and Skillsoft.
Does Procept Associates have an API?
No public API is recorded for Procept Associates.