Franklin Homes
Franklin Homes, founded 1969 in Russellville, Alabama, manufactures HUD-code manufactured and modular homes across four product series and 94+ floor plans, selling exclusively through an authorized retailer network across 14 U.S. states. It serves individual homebuyers (first-time, move-up, retiree, coastal), multi-family developers, and commercial clients with custom factory-built projects.
- Company typePrivate
- Founded1969
- HeadquartersRussellville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Franklin Homes does
Franklin Homes (legal entity Franklin Structures, LLC) is a U.S. manufacturer of factory-built modular and HUD-code manufactured homes, founded in 1969 and headquartered at a single production facility in Russellville, Alabama. The company operates a roughly 100–250-person operation building residential and light-commercial structures inside a controlled factory environment, with a stated manufacturing capability to produce fully custom one-off designs, multi-family buildings (up to four-story condominiums), and commercial modular projects spanning 1,000 to 10,000+ square feet. Its product portfolio is organized into four series — Classic Series DW (double-wide premium), Classic Series SW (single-wide), Essentials Series (cost-effective), and Franklin Prefab Series (high-end customizable, including a Cottage Collection) — collectively covering 94+ floor plans. Technical differentiators include minimum 2x4 roof trusses at 24" on-center, 2x6 exterior walls at 16" on-center, R-11-19-30 thermal zone III insulation, factory pre-alignment and pre-testing of mechanical systems, TallWall 7/16" OSB sheathing with AirGuard moisture barrier, and standard inclusions such as 200-amp copper-wired electrical service, LG appliances, solid-wood soft-close cabinetry, and luxury vinyl plank flooring, backed by a 10-year structural and 1-year full warranty.
The company sells exclusively through a network of authorized retailers operating across 14 states (Alabama, Florida, Kentucky, Georgia, Indiana, Louisiana, Tennessee, Texas, Arkansas, Mississippi, Missouri, Oklahoma, South Carolina, North Carolina, West Virginia, Illinois, Nevada, Kansas). Retailers handle the full customer lifecycle: model tours, floor plan selection, customization, financing assistance, site preparation, delivery, installation, and post-sale warranty service. End customers are predominantly individual homebuyers across personas including first-time buyers, upgraders, retirees, and beach/coastal property owners; secondary segments include multi-family developers and commercial businesses requiring custom modular structures. Pricing is not publicly disclosed and is determined through retailer quotes, with customer-stated budget bands ranging from $100,000 to $300,000+. The company generates revenue primarily through one-time home sales (manufactured and modular, HUD-code and modular respectively), supplemented by custom home building and commercial/multi-family project services.
In August 2024, Franklin Homes was acquired by private investment firm Silver Canyon Group, which announced plans to support growth via additional manufacturing plants and strategic management changes, marking a shift to a capital-backed expansion posture. Franklin Homes maintains brand presence through its website, Twitter/X, video content (Wistia/YouTube), authorized retailer network, and trade show participation (notably the 2025 Biloxi Manufactured Home Show), and has received industry recognition including Tennessee's Most Beautiful Manufactured Home from the Tennessee Manufactured Housing Association. No public API, AI/ML capabilities, patents, or external funding rounds were disclosed in source materials.
Franklin Homes firmographics
Firmographics- Name
- Franklin Homes
- Legal name
- Franklin Structures, LLC
- Website
- https://franklinhomesusa.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Franklin Homes, founded 1969 in Russellville, Alabama, manufactures HUD-code manufactured and modular homes across four product series and 94+ floor plans, selling exclusively through an authorized retailer network across 14 U.S. states. It serves individual homebuyers (first-time, move-up, retiree, coastal), multi-family developers, and commercial clients with custom factory-built projects.
- Ownership category
- akta.pro rank
Franklin Homes industry classification
Industry- Product category
- Manufactured and Modular Housing
- NAICS
- Manufactured Home (Mobile Home) Manufacturing (321991), New Housing For-Sale Builders (236117)
- SIC
- Mobile Homes (2451)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Franklin Homes is headquartered
LocationHeadquarters
- HQ city
- Russellville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Franklin Homes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Manufactured Home Sales: One-time sale of factory-built manufactured homes (HUD code) and modular homes. Homes are sold through authorized retailers who handle customer sales, financing, delivery, installation, and ongoing support.
- Modular Home Sales: Sale of modular homes for permanent foundations, including single-family, multi-family (duplexes to four-story condominiums), and commercial buildings. Custom design services included.
- Custom Home Building Services: Fully custom home building services for customers working with their own architects and designers, producing unique one-off designs in controlled factory environment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-Based Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Franklin Homes product offering
Product offeringCore offering
Franklin Homes manufactures HUD-code manufactured homes and modular homes in a controlled factory environment in Russellville, Alabama. The company offers a portfolio of home series including the Classic Series DW, Classic Series SW, Essentials Series, and Franklin Prefab Series, plus custom home building, multi-family, and commercial project services. Homes are sold exclusively through a network of authorized retailers and dealers across 14 states.
Product overview
Franklin Homes is a manufactured and modular home manufacturer offering a portfolio of home series and custom building services. The product lineup includes the Classic Series DW (premium double-wide), Classic Series SW (single-wide), Essentials Series (budget-friendly), and Franklin Prefab Series (high-end customizable). Beyond standard models, the company offers Custom Home Building, Commercial Projects, and Multi-Family Projects services. All homes are built in a controlled factory environment in Russellville, Alabama, and sold through authorized retailers across 14 states.
Differentiator
Problem solved
Functional benefit
Brands
- Classic Series: Pinnacle of single and double-section factory-produced homes, available as HUD code manufactured home or modular home. Features extensive standard features and full customization options.
- Classic Series SW
- Essentials Series
- Franklin Prefab Series
Products and services
- Classic Series DW
Quantifiable outcome
- All homes pre-aligned and tested at factory before shipping to ensure efficient field setup and quality assurance
- +1 more outcomes
Companies that use Franklin Homes
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Franklin Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Franklin Homes partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Franklin Homes competitors and assessment
Company assessmentBroad incumbents
- Clayton Homes: Largest manufactured home builder in the US, owned by Berkshire Hathaway. Operates a multi-plant factory-built housing platform with extensive retailer network, captive financing (21st Mortgage), and broader product breadth — a direct large-scale competitor to Franklin Homes across HUD-code and modular segments.
Direct peers
- Skyline Champion: Public manufactured and modular home manufacturer (NYSE: SKY) with extensive multi-plant capacity, builder network, and offerings across manufactured, modular, and park model homes. Closest direct competitor to Franklin Homes given similar product categories and dealer-driven distribution.
- Cavco Industries: Public manufactured home, modular home, and park model builder (NASDAQ: CVCO) producing factory-built homes through multiple subsidiaries. Comparable to Franklin Homes in offering both HUD-code manufactured homes and modular homes with strong retail/dealer relationships.
- Palm Harbor Homes: Manufactured and modular home builder offering factory-built homes through a dealer network across multiple US states. Direct competitor in the modular home segment targeting similar residential customer segments.
- Fleetwood Homes: Manufactured home builder with multiple production facilities and a US dealer network, offering HUD-code manufactured homes. Comparable factory-built approach and channel-driven distribution model to Franklin Homes.
- Marlette Homes: Manufactured home manufacturer producing factory-built homes under the Marlette brand, distributed through independent retailers. Similar GTM motion and product positioning to Franklin Homes' HUD-code manufactured offering.
- TRU Homes: Manufactured and modular home producer with multiple US plants serving a dealer network. Directly comparable to Franklin Homes in factory-built housing offerings and channel structure.
- Live Oak Homes: Manufactured home builder operating factory-built housing plants and serving regional dealer networks. Comparable mid-scale manufactured housing platform to Franklin Homes.
- Homes of Merit: Manufactured home manufacturer with multiple production facilities serving the Southeast US through independent retailers. Highly comparable geographically and in product mix to Franklin Homes.
- Redman Homes: Established manufactured home brand within the Skyline Champion portfolio, producing factory-built HUD-code homes distributed through dealer networks. Similar product category and channel-driven GTM to Franklin Homes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Franklin Homes social profiles
Digital presenceFranklin Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franklin Homes leadership team
Management profileNumber of profiles
Franklin Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franklin Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franklin Homes
What does Franklin Homes do?
Franklin Homes manufactures HUD-code manufactured homes and modular homes in a controlled factory environment in Russellville, Alabama. The company offers a portfolio of home series including the Classic Series DW, Classic Series SW, Essentials Series, and Franklin Prefab Series, plus custom home building, multi-family, and commercial project services. Homes are sold exclusively through a network of authorized retailers and dealers across 14 states.
Is Franklin Homes a public or private company?
Franklin Homes is a private company. It is classified as corporate owned and is currently acquired.
When was Franklin Homes founded?
Franklin Homes was founded in 1969. It employs 101 to 250 people.
Where is Franklin Homes based?
Franklin Homes is headquartered in Russellville, United States, in the North America region.
How does Franklin Homes make money?
Three revenue lines are on record. Manufactured Home Sales are the primary driver. The others are modular Home Sales and custom Home Building Services.
Who are Franklin Homes's main competitors?
Clayton Homes is listed as a broad incumbent. Direct peers are Skyline Champion, Cavco Industries, Palm Harbor Homes, Fleetwood Homes, Marlette Homes, TRU Homes, Live Oak Homes, Homes of Merit and Redman Homes.
Does Franklin Homes have an API?
No public API is recorded for Franklin Homes.
What industry is Franklin Homes in?
Franklin Homes's product category is Manufactured and Modular Housing. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 321991 and its SIC code is 2451.