Hot Milhas
Hot Milhas is a Brazilian digital marketplace, founded in 2010, that intermediates the sale of airline loyalty program miles between individual consumers and buyers, supporting LATAM Pass, Smiles, and TudoAzul. It operates as a self-serve web and mobile platform affiliated with the 123milhas group.
- Company typePrivate
- Founded2010
- HeadquartersBelo Horizonte, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hot Milhas does
Hot Milhas (legal entity Art Viagens e Turismo Ltda) is a Brazilian digital marketplace that intermediates the sale of airline loyalty program miles between individual consumers and buyers. Founded in 2010 and headquartered in Belo Horizonte, the company operates as the first and longest-running miles intermediation platform in Brazil, supporting the three major domestic airline loyalty programs: LATAM Pass (LATAM Airlines), Smiles (GOL Linhas Aéreas), and TudoAzul (Azul Linhas Aéreas). The platform allows users to obtain instantaneous online quotes by selecting their loyalty program and desired mileage quantity, and choose between two payment modalities: fast payment within one business day or a higher-value payment within up to 150 days.
The core product is a self-serve web platform, supplemented by native iOS and Android mobile applications and an educational content blog. The platform's architecture is a standard two-sided marketplace hosted on AWS infrastructure, with identity verification and anti-fraud controls layered into the transaction flow. The company is privately held, employs 251-500 people, and is affiliated with the 123milhas group, which provides a captive downstream buyer for miles in the form of ticket issuance. Revenue is generated through transaction-based commissions on each intermediated miles sale, with pricing determined by loyalty program, quantity, and payment timing preference rather than publicly disclosed rates. The company is LGPD-compliant and has appointed a Data Protection Officer (Cassius Rodrigo Veloso Teixeira). All operations are concentrated in Brazil, with no international expansion evidenced in the source material.
Hot Milhas firmographics
Firmographics- Name
- Hot Milhas
- Legal name
- Art Viagens e Turismo Ltda
- Website
- https://hotmilhas.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hot Milhas is a Brazilian digital marketplace, founded in 2010, that intermediates the sale of airline loyalty program miles between individual consumers and buyers, supporting LATAM Pass, Smiles, and TudoAzul. It operates as a self-serve web and mobile platform affiliated with the 123milhas group.
- Ownership category
- akta.pro rank
Hot Milhas industry classification
Industry- Product category
- Travel Loyalty Marketplace
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Loyalty, Points Currency & Stored Value Payments (THALAHAK)
- akta.pro secondary industry
- Fraud Prevention, Risk Scoring & Chargeback Management (THALAHAF)
Keywords
Where Hot Milhas is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Hot Milhas business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Miles Intermediation Commission: Platform acts as intermediary between mile sellers and buyers, earning commission on each transaction. Users receive payment via bank deposit after selling their miles from airline loyalty programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based pricing determined by program, quantity, and payment timing preference |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Hot Milhas product offering
Product offeringCore offering
Hot Milhas operates an online Brazilian platform that intermediates the buying and selling of airline loyalty-program miles across multiple programs including LATAM Pass, Smiles, and TudoAzul. The platform enables individual travelers and sellers to transact miles for flight redemptions, charging commission-based fees on each transaction while providing web and mobile (iOS/Android) access.
Product overview
HotMilhas is a Brazilian airline miles intermediation platform that enables users to sell their accumulated loyalty program miles (LATAM Pass, Smiles, Tudo Azul) for cash. The platform consists of a web-based core service, a mobile application for iOS and Android, and an educational blog. The main product is the quotation and negotiation service where users select their loyalty program, enter the quantity of miles, and receive a quote with two payment options: fast payment (within 1 business day) or higher-value payment (within 150 days).
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Milhas Miles Intermediation Platform An online Brazilian intermediation marketplace where individual users can buy (and sell) airline loyalty miles from programs including LATAM Pass, Smiles, and TudoAzul, for the purpose of redeeming award flights. Commission-based intermediation fees are charged on each transaction.
Quantifiable outcome
- Payment available immediately after approval
- +1 more outcomes
Companies that use Hot Milhas
Customer profileSegments2 records
Ideal customer profiles1 record
Hot Milhas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hot Milhas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- 123milhascoreParent company/group partner for airline ticket issuance using customer miles. HotMilhas is part of the 123milhas group, sharing data for ticket issuance with loyalty program miles and management purposes.
- LATAM Pass (LATAM Airlines)coreOne of three airline loyalty programs supported for miles trading. Users can sell their LATAM Pass miles through the HotMilhas platform.
- Smiles (GOL Linhas Aéreas)coreOne of three airline loyalty programs supported for miles trading. Users can sell their Smiles miles (GOL airline) through the HotMilhas platform.
- TudoAzul (Azul Linhas Aéreas)coreOne of three airline loyalty programs supported for miles trading. Users can sell their TudoAzul miles (Azul airline) through the HotMilhas platform.
- Amazon Web Services (AWS)supportingCloud infrastructure provider used by HotMilhas for data storage, platform hosting, and operational technology services.
- Payment Gateways and Financial InstitutionssupportingThird-party payment processors and financial institutions for processing secure bank transfers and payment transactions for miles sales.
Scale indicators2 records
Recent moves6 records
Expansion highlights11 records
Hot Milhas competitors and assessment
Company assessmentOthers
- Livelo: Brazilian bank points program (a joint venture of Banco do Brasil and Bradesco) whose accumulated points can be transferred to airline miles, sitting on the supply side of HotMilhas's intermediation flow.
- AwardWallet: Subscription-based platform for tracking airline miles, hotel points, and credit card rewards across multiple loyalty programs; an adjacent enabler in the loyalty ecosystem rather than a direct marketplace competitor.
- Esfera: Brazilian credit-card points program from Banco Santander that converts to airline miles, representing upstream supply potential that HotMilhas could expand into.
Broad incumbents
- The Points Guy: Established US media and affiliate platform covering airline miles, credit card rewards, and loyalty programs — a much broader incumbent in the loyalty-currency content and deal-discovery space adjacent to HotMilhas's core market.
Direct peers
- Maxmilhas: Brazilian direct competitor that intermediates airline miles sales, offering a comparable self-serve platform for Brazilian consumers to monetize loyalty currency from the same domestic programs (LATAM, Smiles, TudoAzul).
- 123milhas: Parent/affiliated group company in the same travel-commerce ecosystem, historically offering discounted airline tickets and now overlapping with HotMilhas on miles intermediation and downstream ticket issuance.
Emerging players
- Point.me: US-based award availability search and booking platform that helps consumers extract value from airline miles, addressing the same end-customer pain (monetizing or maximizing loyalty currency) via a different monetization mechanism.
- Roame: US-based miles marketplace that buys miles from sellers and resells award travel, operating a comparable peer-to-peer miles intermediation model in North America with similar KYC and payment flows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hot Milhas social profiles
Digital presenceHot Milhas compliance and trust
Trust signalCompliance2 records
Hot Milhas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hot Milhas leadership team
Management profileNumber of profiles
Profiles1 record
Hot Milhas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hot Milhas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hot Milhas
What does Hot Milhas do?
Hot Milhas operates an online Brazilian platform that intermediates the buying and selling of airline loyalty-program miles across multiple programs including LATAM Pass, Smiles, and TudoAzul. The platform enables individual travelers and sellers to transact miles for flight redemptions, charging commission-based fees on each transaction while providing web and mobile (iOS/Android) access.
Is Hot Milhas a public or private company?
Hot Milhas is a private company. It is classified as corporate owned and is currently operating.
When was Hot Milhas founded?
Hot Milhas was founded in 2010. It employs 251 to 500 people.
Where is Hot Milhas based?
Hot Milhas is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Hot Milhas make money?
One revenue line is on record: miles Intermediation Commission.
Who are Hot Milhas's main competitors?
Others on record are Livelo, AwardWallet and Esfera. The Points Guy is listed as a broad incumbent. Direct peers are Maxmilhas and 123milhas. Emerging players are Point.me and Roame.
Does Hot Milhas have an API?
No public API is recorded for Hot Milhas.
What industry is Hot Milhas in?
Hot Milhas's product category is Travel Loyalty Marketplace. Its primary akta.pro industry code is THALAHAK, Loyalty, Points Currency & Stored Value Payments, with a secondary code of THALAHAF, Fraud Prevention, Risk Scoring & Chargeback Management. Its NAICS code is 561510.