What SeriousMD does

SeriousMD is a cloud-based electronic medical records (EMR/EHR) and practice management platform built specifically for licensed physicians and medical groups in the Philippines. The platform consolidates medical records management (with SOAP note-taking, customizable charting, and prescription notes), appointment scheduling with built-in queueing, telemedicine consultations (video/audio/chat with side-by-side note-taking), billing and payment processing with HMO claims tracking, analytics and DOH COVID-19 reporting, and doctor-to-doctor collaboration. Its core technology stack includes a web-based SaaS application, a Philippine-localized prescription drug and ICD10 database, lab system integrations, and a native iOS app with offline-first functionality and automatic cloud sync, all built to comply with the Philippine Data Privacy Act (DPA 2012).

The company operates a product-led growth (PLG) motion targeting individual Filipino physicians through self-serve registration with PRC ID credential verification, supported by content marketing, SEO, and a testimonial-driven 'Wall of Love.' Its business model is freemium: a free Basic tier with a mandatory payment paywall, a Pro tier at P1,950/month (roughly $35 USD) with optional annual billing, and custom Group pricing for larger practices, monetized through recurring subscriptions plus a 5% + Php75 transaction fee on payments processed via the platform. A core strategic partnership with NowServing.ph gives every verified SeriousMD doctor an auto-generated patient profile and booking page, creating a built-in patient acquisition channel. The product is operated by LeapFroggr Inc., a Philippine corporation headquartered in Binondo, Manila, with a team of 11-50 employees and no disclosed outside venture capital backing to date.

Name

SeriousMD

Legal name

LeapFroggr Inc.

Website

https://seriousmd.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SeriousMD is a cloud-based EMR/EHR and practice management platform built for licensed physicians in the Philippines, offering medical records, telemedicine, billing, analytics, and offline iOS access on a freemium subscription model integrated with the NowServing patient booking network.

Ownership category

akta.pro rank

Product category

Electronic Medical Records (EMR/EHR) Software

NAICS

Software Publishers (513210), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Health Services (8000)

akta.pro primary industry

Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ)

akta.pro secondary industries

Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF), Patient Intake, Digital Registration & eForms (HLACAEAF)

Keywords

• Electronic medical records
• Practice management software
• Telemedicine platform
• Healthcare billing software
• Medical scheduling software

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Revenue (EMR Access): Monthly or annual subscription fees for EMR platform access with tiered feature sets (Basic, Pro, Group plans)
2. Payment Processing Fees: 5% + Php75 transaction fee on payments processed through the platform for Basic tier; Pro and Group tiers have optional paywall and manual billing features

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SeriousMD sells a cloud-based electronic medical records (EMR/EHR) and practice management platform for licensed physicians in the Philippines. The platform bundles patient records, SOAP-based charting, appointment scheduling with queueing, telemedicine (video, audio, chat), billing and HMO claims processing, analytics, doctor referrals, and an offline-capable iOS mobile app, sold via tiered subscriptions (Basic free, Pro P1,950/month, Group custom).

Product overview

SeriousMD offers a unified cloud-based EMR/EHR platform for Philippine healthcare professionals. The core product, SeriousMD EMR/EHR, integrates appointment scheduling, virtual consultations (telemedicine), billing and payments, analytics, and offline mobile functionality. The platform connects with NowServing for patient booking and includes modules like YAKAP Integration and Connected Care for external partnerships and doctor collaboration. The system is offered in Basic (free), Pro (P1,950/month), and Group (custom pricing) tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• SeriousMD EMR/EHR Cloud-based Electronic Medical Records and Electronic Health Records system designed for licensed physicians and medical facilities in the Philippines. Provides medical records management, SOAP and custom clinical notes, prescription writing, appointment scheduling with built-in patient queueing, virtual consultations (video, audio, chat) with side-by-side notes view, online billing with HMO claims tracking and payment processing, practice analytics including DOH COVID-19 reporting, doctor-to-doctor referrals with shared EMRs, and an offline-first iOS mobile app. Sold via tiered subscriptions: Basic (free), Pro (P1,950/month or P22,788 annually), and Group (custom pricing).
• NowServing Patient-facing doctor directory and appointment booking platform operating at nowserving.ph. Patients can find verified SeriousMD doctors, view their specialty profiles, and request appointments online. All SeriousMD verified users automatically receive a NowServing profile page, creating a patient-acquisition channel that drives demand back to the EMR platform.

Quantifiable outcome

• Never waste time looking for patient records
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature11 records

Partnerships

One partnership is on record.

• NowServing.phcoreGTM or Marketing PartnerNowServing.ph is a patient-facing doctor directory and appointment booking platform. All SeriousMD verified users automatically receive a NowServing profile page where patients can find them and request appointments. This partnership provides a patient acquisition channel for SeriousMD doctors and drives platform adoption.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Doctor Anywhere: Doctor Anywhere is a Singapore-headquartered regional telehealth and digital health platform operating across SEA. As a well-funded incumbent with provider-side and patient-side offerings, it competes for the same healthcare-provider digitization budgets SeriousMD targets.
• Practo: Practo is an India-headquartered digital healthcare platform offering practice management software, EMR, and patient booking. As a larger, more established player in emerging Asia healthcare SaaS, it serves as a comparable incumbent scaling doctor-side software across multiple geographies.
• Epic Systems: Epic is the dominant hospital-grade EHR vendor globally and pushes into specialty and ambulatory settings. While SeriousMD targets solo Filipino doctors today, Epic (and adjacent systems like Cerner/Oracle Health) define enterprise buyer expectations for any hospital-grade expansion.

Emerging players

• Halodoc: Halodoc is an Indonesia-based integrated telehealth and provider platform that has expanded across Southeast Asia. While primarily Indonesia-focused, it represents the regional platform model combining telemedicine, EMR, and patient booking that SeriousMD competes against conceptually in SEA.

Direct peers

• SeeYouDoc: SeeYouDoc is a Philippine-based healthcare platform offering doctor appointments, telemedicine, and EMR-style record management for Filipino patients and providers. Comparable patient-acquisition-plus-records bundle targeting the same Philippine physician segment as SeriousMD.
• Klinify: Klinify is a cloud-based EMR/medical practice management platform headquartered in Singapore serving clinics across Southeast Asia, including the Philippines. Directly competes with SeriousMD in the SMB/individual physician EMR segment with similar cloud + mobile positioning.
• MedCheck: MedCheck is a Philippines-focused EMR and clinic management system used by local doctors and small clinics. Directly competes with SeriousMD's EMR + practice management offering for Filipino solo practitioners and group practices.

Regional players

• HealthHub Philippines (eZConsult): HealthHub / eZConsult is a Philippines-based telehealth and EMR-adjacent platform from a local health-tech operator. Directly overlaps SeriousMD in the Philippine market on provider enablement and patient booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seriousmd
• Facebookfacebook.com/seriousmd
• LinkedInlinkedin.com/company/seriousmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeriousMD