OPTUNE
Optune, operated by Oscillate AG, is a Swiss cloud-based SaaS platform that connects artists, booking agents, promoters, and venue managers on a unified booking and event management workflow for the live entertainment industry, monetizing through freemium access for artists and subscription plans for agencies.
- Company typePrivate
- Founded2016
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What OPTUNE does
Optune, operated by Oscillate AG and headquartered in Zürich, Switzerland, is a cloud-based SaaS platform that connects artists, booking agents, promoters, and location managers on a single booking and event management system. Founded in 2016, the company serves the live entertainment industry with role-specific solutions for each stakeholder (Artist, Booking Agent, Promoter/Booker, Location Manager), backed by a mobile app for artists and an open API for custom integrations. Core technology includes real-time collaborative workflows spanning the full booking lifecycle from offer to invoice, contract and invoice templates with dynamic hashtag fields, e-signature support, calendar synchronization with iCal and Google Calendar, public profile and gig pages, guest list management, and embedded widgets for external websites. The platform integrates with Facebook, Bandsintown, OneScreener, WordPress, Wix, and Squarespace on the distribution side and runs on Stripe, PayPal/Braintree, Intercom, and Google Analytics on the operational side, with GDPR and PCI-DSS compliance. Optune also offers Team Polls, smart booking request routing, and (as of January 2026) an AI Assistant that helps users navigate booking logistics using booking details and public information.
Optune operates a freemium, product-led go-to-market. Individual artists access the platform free of charge, while booking agencies pay recurring subscription fees on Starter (up to 3 artists, 1 agent) or Pro tiers, available monthly or annually at approximately 20% savings. Pricing is not publicly disclosed. Distribution is digital-first via direct website sign-up, mobile app stores, and embedded widgets, with localized positioning and content marketing targeting the Swiss and DACH entertainment market. Named customers include boutique and mid-sized Swiss agencies such as Damenbart, ClaxMusic, DeinDJ.ch (Switzerland's largest DJ agency with over 100 DJs), Just Because, and Two Gentlemen, illustrating a fragmented SMB customer base rather than anchor-account dependency. The company employs between 11 and 50 people and has raised undisclosed funding across three rounds (2016, 2019, 2024), with 2024 capital coming in part from Swiss entertainment industry personalities.
OPTUNE firmographics
Firmographics- Name
- OPTUNE
- Legal name
- Oscillate AG
- Website
- https://optune.me
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optune, operated by Oscillate AG, is a Swiss cloud-based SaaS platform that connects artists, booking agents, promoters, and venue managers on a unified booking and event management workflow for the live entertainment industry, monetizing through freemium access for artists and subscription plans for agencies.
- Ownership category
- akta.pro rank
OPTUNE industry classification
Industry- Product category
- Live entertainment booking management software
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Creator Marketplaces & Booking Platforms (MPACAGAB)
- akta.pro secondary industry
- Creator Management & Talent Representation (BPAFAHAB)
Keywords
Where OPTUNE is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
OPTUNE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Agency Subscription Plans: Subscription-based SaaS model with Starter Plan (up to 3 artists, 1 agent) and Pro Plan (for larger agencies). Available as monthly or annual subscriptions. Annual plans offer approximately 20% savings.
- Artist Free Tier: Free access for individual artists, generating revenue indirectly through network effects and agency adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry level for small agencies |
| Subscription | Monthly | Pro Plan - For growing agencies |
| Subscription | Annual | Annual Subscription - Discounted yearly plans |
| Freemium | Monthly | Free for Artists |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
OPTUNE product offering
Product offeringCore offering
Optune is a cloud-based booking and event management SaaS platform for the live entertainment industry, offered by Oscillate AG. It connects four stakeholder groups — artists, booking agents, promoters, and location managers — through role-specific solutions covering the full booking lifecycle from offer to invoice, with collaborative in-app workflows, contract and invoice templates, calendar synchronization, public artist profiles, and an AI booking assistant.
Product overview
Optune is a cloud-based booking and event management platform for the live entertainment industry. The unified platform serves four user segments (artists, booking agents, promoters, and location managers) through role-specific solutions that share a common database and ecosystem. Core products include the OpTuNE Platform web application (with dedicated pages for each user role: Artist, Agency Manager, Promoter/Booker, and Location Manager), the free Optune Mobile App for artists, and the Optune API for custom integrations. Key features include contract and invoice templates with hashtag-based dynamic content, public profile/gig websites, booking request forms, the AI Assistant for booking task assistance, Team Polls for collaboration, and guest list management. The platform integrates with Facebook, Bandsintown, Google Calendar, iCal, WordPress, OneScreener, and offers payment processing via Stripe and PayPal/Braintree.
Differentiator
Problem solved
Functional benefit
Products and services
- OpTuNE Platform (Artist Solution) Free solution for individual music artists to manage their bookings, share public calendars, and collaborate with their team including bandmates, technicians, and assistants.
- Agency Manager (Booking Agent Solution) Paid subscription solution for booking agencies to manage multiple artists, process bookings in streamlined workflows, create invoices and contracts, and collaborate with promoters and artists.
- Promoter/Booker Solution Solution for promoters and bookers to manage event bookings, coordinate with artists and agencies, and streamline venue and event logistics.
- Location Manager Solution Solution for venue and location managers to coordinate booking details, manage event logistics, and collaborate with artists and promoters.
- Optune Mobile App (Artist App) Free mobile application for artists to view and download all details of upcoming gigs including transportation, pick-ups, hospitality, hotels, and more.
- Optune API Open API enabling custom integrations with external tools, websites, dashboards, CRM systems and custom applications. Supports reading booking data, contacts, venues and artist information, with ability to write selected data back into Optune.
- Artist Public Profile Page Shareable artist profile containing description, upcoming gigs, booking request form, biography, tech and hospitality riders, press kit and social media links.
- Booking Request Form Widget Embeddable widget for websites that enables promoters and bookers to submit booking requests directly to the artist or agency.
Quantifiable outcome
- Save more than 40% of administrative time with automated workflows
Companies that use OPTUNE
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
OPTUNE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature14 records
OPTUNE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecoreStripe handles payment processing for the platform. Adheres to PCI-DSS standards for secure payment handling.
- PayPal/BraintreecoreAdditional payment processor alongside Stripe, providing multiple payment options for customers.
- FacebookcoreDeep integration with Facebook allowing artists to push bookings to their social media channels and install 'Upcoming Shows' tab on their Facebook pages.
- OneScreenercoreSame parent company (Oscillate AG) product enabling artists to advertise upcoming Optune bookings on OneScreener-powered websites.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
OPTUNE competitors and assessment
Company assessmentBroad incumbents
- Calendly: Calendly is a leading scheduling and appointment-booking SaaS used widely by agents and promoters to coordinate meetings and shows. It competes for parts of the scheduling and booking-request workflow that Optune handles, though it lacks music-specific contract and rider features.
- PatronManager: PatronManager is a CRM built on Salesforce for arts and cultural organizations, covering ticketing, subscriptions, and patron management. It serves a similar booking-adjacent workflow but targets larger arts institutions rather than independent music booking agencies.
- Eventbrite: Eventbrite is a large event creation, ticketing, and discovery platform used by promoters and venues. While focused on ticketing and registration, it competes for some of the same promoter-side workflow Optune supports and is a known alternative for live event organizers.
- Tessitura Network: Tessitura is the dominant CRM and ticketing platform for performing arts organizations (theaters, orchestras, venues). It addresses a similar workflow (bookings, audience, contracts, invoicing) but at larger institutional clients in performing arts rather than independent music agencies.
- Acuity Scheduling: Acuity Scheduling is a Squarespace-owned appointment scheduling platform with invoicing and payment features. It is used by independent performers and small agencies for basic booking workflows, representing a lighter-weight alternative to Optune's full offer-to-invoice stack.
Direct peers
- Bandsintown for Artists: Bandsintown provides concert discovery and artist event management tools, including a promoter-to-artist event submission flow. Its 'Upcoming Shows' promotion function competes with Optune's public profile and upcoming gigs widget for the same artist audience.
- Songkick: Songkick is a concert discovery and tour management platform used by artists, agents, and promoters to coordinate live shows. It overlaps directly with Optune's artist- and promoter-facing workflows around tour booking, gig listings, and promotion.
Emerging players
- Artlogic: Artlogic is a vertical SaaS for art galleries and dealers offering CRM, inventory, invoicing, and website tools. While targeting visual arts rather than music, it shares Optune's pattern of purpose-built SaaS for creative-industry workflow automation and could be a model for vertical expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OPTUNE social profiles
Digital presenceOPTUNE compliance and trust
Trust signalCompliance2 records
OPTUNE financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPTUNE leadership team
Management profileNumber of profiles
Profiles3 records
OPTUNE funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPTUNE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPTUNE
What does OPTUNE do?
Optune is a cloud-based booking and event management SaaS platform for the live entertainment industry, offered by Oscillate AG. It connects four stakeholder groups — artists, booking agents, promoters, and location managers — through role-specific solutions covering the full booking lifecycle from offer to invoice, with collaborative in-app workflows, contract and invoice templates, calendar synchronization, public artist profiles, and an AI booking assistant.
Is OPTUNE a public or private company?
OPTUNE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OPTUNE founded?
OPTUNE was founded in 2016. It employs 11 to 50 people.
Where is OPTUNE based?
OPTUNE is headquartered in Zürich, Switzerland, in the Europe region.
How does OPTUNE make money?
Two revenue lines are on record. Agency Subscription Plans are the primary driver. The others are artist Free Tier.
Who are OPTUNE's main competitors?
Broad incumbents on record are Calendly, PatronManager, Eventbrite, Tessitura Network and Acuity Scheduling. Direct peers are Bandsintown for Artists and Songkick. Artlogic is listed as an emerging player.
Does OPTUNE have an API?
Yes. Optune offers an open API that enables custom integrations with external tools, websites, dashboards, CRM systems, and custom applications. The API allows booking data, contacts, venues and artist information to be read from Optune, and selected data can also be written back into Optune, making custom workflows and automations much easier to build. Documentation available via Upvoty feedback platform. Developer documentation is at roadmap.optune.me/changelog.
What industry is OPTUNE in?
OPTUNE's product category is Live entertainment booking management software. Its primary akta.pro industry code is MPACAGAB, Creator Marketplaces & Booking Platforms, with a secondary code of BPAFAHAB, Creator Management & Talent Representation. Its NAICS code is 7114 and its SIC code is 7373.