House of Brand Group

What House of Brand Group does

House of Brand Group is an Australian brand insights, analytics, brand experience (BX), and growth consultancy founded in 2011 in Sydney by Peter Drinkwater, an accredited Master Brand Coach. The firm operates a senior-servicing model that delivers four interlocking service lines: Research and Analytics (quantitative, qualitative, advanced analytics, and cultural insight), Brand Planning and Coaching (brand strategy, positioning, portfolio and architecture work, plus Brand NLP coaching), Brand Experience (BX) and Activation (CX audits, retail activations, and identity execution), and Brand Energy™ Interventions. Its offering is differentiated by a portfolio of proprietary methodologies including the FATT Brands® brand equity model, the Brand Energy® positioning model, the Customer Energy Score, the Sponsorship Determinator, and a Brand NLP coaching approach, all supported by an in-house team of senior researchers, brand strategists, CX professionals, and data analysts.

Name

House of Brand Group

Legal name

House of Brand Group

Website

https://houseofbrandgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Brand Consulting Services

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Brand Architecture & Portfolio Strategy (BPAFAEAE)

Keywords

• Brand consulting services
• Market research analytics
• Brand strategy coaching
• Customer experience audits
• Brand health tracking

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Brand Consulting Services: Project-based and retainer engagements for brand insights, strategy, and experience consulting services including research and analytics, brand planning and coaching, and brand experience activation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

House of Brand Group is a brand insights, analytics, brand experience (BX), and growth consultancy that sells research, brand strategy, brand coaching, and brand activation services to enterprise, mid-market, startup, and government/not-for-profit clients. Its work combines quantitative and qualitative research with proprietary methodologies such as FATT Brands®, Brand Energy®, Customer Energy Score, Sponsorship Determinator, and Brand NLP coaching to translate human insight into brand growth actions.

Product overview

House of Brand Group is a brand insights, analytics, brand experience (BX), and growth consultancy offering a portfolio of interconnected consulting services. Their core offerings include Research and Analytics, Brand Planning and Coaching, Brand Experience (BX) and Activation, and Brand Energy™ Interventions. These services are supported by proprietary methodologies including the FATT Brands® brand equity model, Customer Energy Score metric, Sponsorship Determinator tool, Naming Generator process, and Brand NLP coaching approach. The company specializes in connecting insights to execution across brand strategy, customer experience, and marketing communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Research and Analytics Quantitative and qualitative research, advanced analytics, and cultural insight services including brand health tracking, segmentation studies, communications effectiveness, BX/CX audits, and biometrics measurement, delivered to enterprise, mid-market, and startup clients.
• Brand Planning and Coaching Brand strategy, positioning, portfolio planning, and architecture development including Brand NLP coaching and media/comms planning services, used by corporate, scale-up, and government clients to grow and align leadership, marketing, and CX teams around brand values.
• Brand Experience (BX) and Activation Brand experience development, BX audits, retail activations, brand identity creation, and execution support to infuse brands with emotion, designed for clients seeking to translate brand strategy into differentiated customer-facing execution.
• Brand Energy™ Interventions Comprehensive data analytics and management consulting service combining top-down segmentation and brand strategy with bottom-up BX audits and inside-out brand coaching, used by clients seeking a full-funnel energising of brand growth.

Quantifiable outcome

• 27% incremental growth from target segments for a $300m revenue travel scale-up
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor.

• Plan AustraliaminorStrategic or Co-development PartnerCharitable partnership supporting education of women in developing countries through donations from percentage of profits as part of the company's Meaningful Kindness value and giving back initiatives.
• Amnesty InternationalminorStrategic or Co-development PartnerCharity client and advocacy partner. The company is a strong advocate for this charity and Not-For-Profit clients.
• Red CrossminorStrategic or Co-development PartnerCharity client and advocacy partner supported through the company's Meaningful Kindness value.
• OzHarvestminorStrategic or Co-development PartnerCharity client and advocacy partner supported through the company's giving back initiatives.
• Cancer CouncilminorStrategic or Co-development PartnerCharity client supported through the company's advocacy and giving back programs.
• Vision AustraliaminorStrategic or Co-development PartnerNot-For-Profit client supported through the company's charitable initiatives.
• Autism Spectrum AustraliaminorStrategic or Co-development PartnerNot-For-Profit client supported through the company's advocacy programs.
• Suicide Prevention AustraliaminorStrategic or Co-development PartnerNot-For-Profit client supported through the company's charitable partnerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Interbrand: Heritage global brand consultancy offering brand valuation, strategy, naming, and design. Direct incumbent competitor for House of Brand Group's brand strategy and equity work, with much greater scale and an established brand valuation IP layer.
• Millward Brown: Iconic brand equity and advertising effectiveness research firm (now part of Kantar). Competes directly with House of Brand Group's FATT Brands-equivalent brand tracking and communications effectiveness work; CEO Nick Palmer started his career at Millward Brown.
• Prophet: Global brand and marketing consultancy combining research, strategy, experience design, and activation. Comparable to House of Brand Group's integrated insights-to-execution model but with deeper management consulting DNA and broader geographic presence.
• Wolff Olins: Omnicom-owned global brand consultancy operating across strategy, design, and experience. Compares to House of Brand Group on brand strategy, identity, and experience activation work for large enterprise and challenger brand clients.
• Kantar (Brand & Marketing): World's largest brand and consumer research group offering brand tracking, advertising effectiveness, and strategy. Direct incumbent competition for House of Brand Group's tracker and equity work, but operates at vastly greater scale and breadth; multiple HOB alumni worked at Kantar Media.

Direct peers

• Added Value: Brand and cultural insight consultancy offering brand strategy, innovation, and consumer research. Comparable to House of Brand Group on the human-insight-led brand growth proposition, semiotics/cultural insight work, and cross-sector brand strategy engagements.
• Siegel+Gale: Global brand strategy and design consultancy known for simplicity-focused branding, naming, and customer experience. Overlaps House of Brand Group on naming architecture, brand positioning, and CX-led brand work for enterprise and growth clients.
• Landor & Fitch: Global brand consulting and design firm covering brand strategy, research, naming, identity, and experience. Comparable to House of Brand Group across the full brand lifecycle, with similar sector-agnostic enterprise client base and proprietary brand methodology offerings.
• Hall & Partners: Global brand and communications research consultancy offering insights, brand strategy and CX measurement. Closely comparable to House of Brand Group on client base, research-led brand strategy model, and senior-serving ethos; CEO Nick Palmer and Director Megan Smith both previously worked at Hall & Partners.
• FutureBrand: Interpublic-owned brand consultancy offering research, strategy, naming, architecture, and brand experience design. Closely overlaps House of Brand Group's core offerings — particularly brand architecture, naming, and BX/activation — for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights3 records

Customer concentration

• Facebookfacebook.com/hobgroupresearch/?ref=br_rs
• LinkedInlinkedin.com/company/house-of-brand-research
• Instagraminstagram.com/houseofbrandgroup/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Brand Group