What ResellMe does

ResellMe (legally ResellMe Tech Pvt. Ltd.) is an Indian mobile-first two-sided marketplace, incorporated in 2021 (CIN U74999UP2021PTC144300) and headquartered in Noida, Uttar Pradesh. The platform connects 10,000+ KYC-verified micro-brands — verified via GST, bank account, and pickup address — with 300,000+ active resellers and end customers, enabling factory-price sourcing and social-media-driven resale. Its core product surface consists of a web platform (resellme.in), an Android mobile app (com.myreselling.app), and a native WhatsApp Business integration for transactional communications including order, payment, and refund flows. The platform hosts 400,000+ products across categories and delivers to 20,000+ Indian pincodes with a self-reported return rate under 10%.

ResellMe's revenue model is described as marketplace_commission, though specific take-rates are not publicly disclosed and brand registration is free. The go-to-market is hybrid product-led (mobile app self-service) and community-led (reseller social-media networks), with the company targeting three primary segments: individual consumers discovering authentic micro-brands, boutique owners and small retailers sourcing inventory, and micro-brands seeking online distribution. Distribution is entirely domestic to India. Investor backing is limited to a single 2023 funding round from Faad Network and PointOne Capital (amount undisclosed), and the company operates with 11-50 employees, indicating a bootstrapped, capital-efficient growth posture. The company positions itself as "India's #1 platform" for micro-brand discovery and reselling, differentiating from horizontal marketplaces through curation of authentic, story-driven small brands rather than breadth of catalog.

Name

ResellMe

Legal name

ResellMe Tech Pvt. Ltd.

Website

https://resellme.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

ResellMe is an Indian mobile-first two-sided marketplace connecting 10,000+ KYC-verified micro-brands with 300,000+ resellers and end customers for factory-price sourcing and social-media-driven resale, delivering across 20,000+ pincodes.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Product Reselling Platform: ResellMe operates as a marketplace connecting micro-brands with resellers. The platform enables brands to list products and resellers to purchase at wholesale/factory prices for resale. Revenue appears to be generated through product margins and transaction fees from the marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ResellMe is a mobile-first online marketplace that connects India's micro-brands with resellers and end consumers. The platform enables small manufacturers to list their products at factory/wholesale prices, allows resellers to discover and resell these products via social media, and lets individual consumers purchase authentic micro-brand goods directly. Core components include a web marketplace, an Android mobile app, a brand onboarding service with GST/bank verification, and WhatsApp Business integration for transactional communications.

Product overview

ResellMe operates as a unified e-commerce and reselling platform that connects India's micro-brands with customers and resellers. The core offering consists of the ResellMe Platform (web-based marketplace and management system) and the ResellMe Mobile App (Android application for resellers). The platform also includes a Brand Registration Service that enables small brands to onboard and access the reseller network. Together, these components facilitate discovery of authentic micro-brands, catalog sharing, social media reselling, and order fulfillment across 20,000+ pincodes.

Differentiator

Problem solved

Functional benefit

Products and services

• ResellMe Platform

Quantifiable outcome

• 5,000,000+ happy customers and resellers on platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global marketplace for small, independent, and handmade brands selling directly to consumers. Comparable in enabling micro-brand discovery and sales, though geographically and operationally different.
• Udaan: Indian B2B commerce platform enabling small retailers to source from manufacturers and wholesalers. Comparable to ResellMe in connecting micro-brands/manufacturers with small resellers, though at larger scale.
• DealShare: Indian social e-commerce platform focused on group buying and reseller-driven distribution. Overlaps with ResellMe in enabling micro-entrepreneurs to resell, but operates at broader scale and category.
• IndiaMART: India's largest B2B marketplace connecting manufacturers, suppliers, and buyers. While not a reseller-onboarding platform, it addresses the same micro-brand and SMB supply side that ResellMe serves.

Direct peers

• GlowRoad: Indian B2B social commerce platform that supplies products to resellers at wholesale prices for resale via social media. Highly comparable to ResellMe's factory-price reseller model.
• Shop101: India-based platform that enables small businesses and individuals to set up online stores and resell products from suppliers. Directly comparable to ResellMe's reseller-onboarding model.
• Meesho: India's largest social commerce platform enabling individuals and small entrepreneurs to resell products via WhatsApp, Facebook, and other social channels. Closest direct competitor to ResellMe in the reseller-driven B2B/B2C marketplace model.

Emerging players

• Poshmark: Social commerce marketplace where individual resellers list and sell products. Comparable reseller-driven model, though focused on resale of pre-owned items rather than factory-priced micro-brand goods.
• Bulbul (now shut down): Indian social commerce platform that enabled resellers to sell through video commerce. Was a direct competitor to ResellMe in reseller-led social selling; relevant comparable historically even if not currently active.

Regional players

• Alibaba (1688): China-based wholesale and factory-price sourcing platform that connects manufacturers with resellers and SMBs. Conceptually similar to ResellMe's factory-price model but operates in a different geography and at vastly different scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ResellMe