What Renova does

Renova (legal name: RENOVA - Fábrica de Papel do Almonda SA) is a privately held Portuguese hygienic paper manufacturer founded in 1939 with historical watermark roots dating to 1818. Headquartered in Torres Novas, Portugal, the company operates two industrial units and a logistics center in Portugal plus a third production unit in Saint-Yorre, France, with approximately 620 direct employees as of 2021. Its product portfolio spans toilet paper (white, colored, ecological, and premium lines including the iconographic Renova Black, the world's first black toilet paper), kitchen rolls, paper napkins, facial and pocket tissues, feminine hygiene products, and a B2B 'For Your Business' professional line covering jumbo rolls, dispensers, and industrial paper products. The company also operates a customization service, Renova Made By You, for personalized napkins printed on aqueous-ink tissue for events and corporate branding.

The business model combines direct-to-consumer e-commerce (myrenova.com), physical retail distribution, and B2B professional channels, with products priced on a per-unit basis ranging from approximately €2.34 to €44.28. Renova's distribution covers more than 70 countries across five continents, including established markets in Spain, France, the UK, Mexico, South Korea, and China, with active expansion into Norway, Denmark, Germany, and the Baltic states under a new Textilpapier sub-brand. Its go-to-market leverages disruptive marketing — most recently a global mixed-reality DOOH campaign executed with creative agency SuperHeroes, studio JIMMY, and Vistar Media — to position colored and designer tissue products as lifestyle items rather than commodities.

Production capacity was expanded by 50% with the commissioning of Paper Machine No. 7 in Torres Novas (2021), a project described as technologically pioneering across Europe. The company holds the EU Ecolabel (Renovagreen, launched 2000), FSC certification (C136137), dermatological and gynecological testing credentials, and GDPR compliance. Renova is a 100% Portuguese company with no disclosed external institutional investors, parent entity, or public listing.

Name

Renova

Legal name

RENOVA - Fábrica de Papel do Almonda SA

Website

https://myrenova.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Renova is a privately held Portuguese hygienic paper manufacturer founded in 1939, producing colored, premium, and recycled toilet paper, kitchen rolls, napkins, and tissues for consumers in 70+ countries and for B2B hospitality clients, with the world's first black toilet paper as its signature product.

Ownership category

akta.pro rank

Product category

Consumer Tissue Paper Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Paper Towels & Tissue Dispensers (Consumer/At-home) (CRAJAFAH), Paper Towels & Kitchen Rolls (CRADALAC), Paper Napkins (CRAJAFAD), Paper Handkerchiefs & Pocket Tissues (CRAJAFAG), Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)

Keywords

• Tissue paper products
• Recycled paper manufacturing
• Professional hygiene supplies
• Custom printed napkins
• Consumer paper goods

Headquarters

HQ city

Torres Novas

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Tissue Products: Direct-to-consumer sales of toilet paper, kitchen rolls, paper napkins, and tissues through e-commerce and retail stores. Product lines include colored, white, and ecological options.
2. Business/Professional Products: B2B sales of industrial paper rolls, hand towels, napkins, and dispensers for professional/hospitality use.
3. Customized Napkins (Made By You): Personalized napkin customization service allowing customers to design their own paper napkins with custom images or text.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Renova manufactures and sells a full range of consumer and professional tissue paper products, including toilet paper (notably the world's first black toilet paper), kitchen rolls, paper napkins, facial and pocket tissues, and feminine hygiene items. The company serves both end consumers (premium, design-led, ecological, and customization products) and businesses/hospitality (jumbo rolls, dispensers, hand towels, industrial paper) through dedicated product lines. Renova Made By You adds a customization service for personalized napkins printed with non-toxic aqueous ink.

Product overview

Renova is a Portuguese hygienic paper manufacturer offering a diverse portfolio of consumer and professional tissue paper products. The core offering includes toilet paper (in white, colorful designer patterns, ecological recycled, and premium lines like Black, Skin Care, and Grand Royal), kitchen rolls, paper napkins, tissues, and feminine hygiene products. Renova pioneered black toilet paper globally and was the first to launch EU Ecolabel certified paper products. The company provides B2B professional solutions through its 'For Your Business' line and offers customization services via 'Renova Made By You' for personalized napkins. Recent expansion includes ecological products with plastic-free packaging and the new Textilpapier brand for European markets. The brand operates across more than 70 countries and is known for combining colorful design innovation with sustainability commitments.

Differentiator

Problem solved

Functional benefit

Brands

• Renovagreen: Products manufactured with 100% recycled paper, the first range of paper products certified with the European Union Ecolabel, launched at the beginning of the millennium.

Products and services

• Black Toilet Paper The iconographic black toilet paper (6-roll packs at €8.98) made from 100% virgin pulp, very soft and absorbent, tested under dermatological and gynaecological control. Targeted at premium/lifestyle consumers globally.
• Toilet Paper (White, Colour & Design, Ecological) Range of toilet paper products including white, colorful designer patterns, and ecological recycled options, available in multiple ply configurations and pack sizes for everyday consumer use.
• Kitchen Roll Kitchen paper towels available in white, colour and design, and ecological varieties, including Max Absorption XXL, Red Label, and Gigaroll formats for household and food-contact use.
• Paper Napkins Paper napkins in white, colour and design, and ecological varieties, including the premium Gold line with special textures and extra sizes for household dining.
• Tissues (Pocket, Facial, Ecological) Facial and pocket tissues including double-faced coloured tissues and recycled options, available in various colour combinations for everyday consumer use.
• Feminine Hygiene Feminine hygiene products including sanitary pads and pantyliners for consumer use.
• Renova Made By You (Custom Napkins) Customization service allowing customers to design and print personalized napkins with their own images, text, or designs from an image bank, printed on 3-ply white tissue paper (33x33cm) using non-toxic aqueous ink. Priced at €12.30 per pack of 20 with free shipping and a Buy 3 Pay 2 promotion.
• For Your Business (Professional / Industrial Line) B2B professional hygiene solutions including jumbo toilet paper, standard rolls, folded toilet paper, hand towels, industrial paper rolls, napkins, couch rolls, dispensers, and liquid soap, targeted at hotels, restaurants, offices, and healthcare facilities.
• Renovagreen (Ecological Product Line) Sustainable product line including ecological toilet paper, kitchen towels, and napkins, certified with the EU Ecolabel and manufactured with 100% recycled paper for environmentally conscious consumers.
• Grand Royal Toilet Paper Premium 4-ply luxury toilet paper with 21% larger sheets than standard, superior softness, and premium quality fibers, targeted at consumers seeking a higher-end everyday product.
• Skin Care Toilet Paper Triple-ply premium toilet paper with a softening lotion enriched with natural extracts (vanilla, lavender) for sensitive skin, targeted at consumers seeking extra-care personal hygiene products.

Quantifiable outcome

• Present in more than 70 countries across 5 continents
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SuperHeroes AMS | NYC | SGPcoreGTM or Marketing Partner · 9 August 2024Creative agency partnership for global outdoor advertising campaign. The agency created mixed reality videos featuring CGI content where Renova's products interact with iconic landmarks, extended from social media to DOOH digital screens.
• JIMMYminorStrategic or Co-development PartnerDigital street art studio collaborated on mixed reality campaign featuring CGI content for Renova's global outdoor advertising. Artists created content where products interact with landmarks like Eiffel Tower and New York subway.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Procter & Gamble: Global FMCG incumbent whose tissue portfolio (Charmin, Bounty) competes with Renova at the mass-market tier. Overlapping capability but as part of a much broader household portfolio.

Direct peers

• Essity: Swedish-based global hygiene and tissue company with brands such as Tork (away-from-home) and Tempo (consumer). Closely comparable to Renova's tissue manufacturing portfolio and B2B/professional segment.
• Sofidel: Italian-headquartered tissue manufacturer (Regina, Nicky brands) with pan-European operations. Comparable as a European-focused tissue producer with both consumer and B2B/hospitality exposure.
• Cascades: Canadian-based tissue and tissue parent producer with North American and European operations. Comparable product mix (consumer + AFH) and emphasis on recycled-fiber sustainability.
• Kimberly-Clark: Global tissue manufacturer behind Kleenex, Andrex, and Cottonelle. Competes directly with Renova in toilet paper, facial tissue, and kitchen towels across consumer and professional channels.
• Metsä Tissue: Finnish tissue producer with brands such as Lambi and Serla, owned by Metsä Group. Comparable as a European-focused tissue manufacturer emphasizing sustainability and recycled fibers.
• WEPA Industrie: Family-owned German tissue manufacturer with consumer (e.g., Dash) and professional brands. Similar ownership profile and European manufacturing footprint to Renova.

Emerging players

• Seventh Generation (Unilever): Sustainability-led household and tissue brand now owned by Unilever. Overlaps with Renova's eco-positioning and recycled-fiber Renovagreen product line.
• Who Gives a Crap: DTC sustainable tissue brand selling recycled and bamboo toilet paper online globally. Overlaps with Renova's Renovagreen positioning and DTC e-commerce motion.

Regional players

• SHP Group (Celtex): Iberian tissue manufacturer (Celtex brand) competing with Renova primarily in Spain and Portugal. Similar size and product focus make it a direct Iberian-region competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/renova

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renova