SuperHeroes Amsterdam

What SuperHeroes Amsterdam does

SuperHeroes Amsterdam is an independent boutique creative advertising agency founded in 2009 and headquartered in Amsterdam, Netherlands. The firm builds brands through three integrated service pillars: Culture & Insights (research and cultural analysis), Creativity (campaign development and execution), and Creative Commerce (connecting creative output to commercial outcomes). Its primary customer segment is luxury brands seeking sophisticated creative work targeting a new generation of consumers, with a secondary segment of general brands requiring culturally relevant campaign work. Notable clients disclosed include Renova, for whom the agency executed a global outdoor campaign using mixed-reality CGI content distributed via Vistar Media's programmatic DOOH platform.

The agency operates an ecosystem of specialized sub-brands — The Robins for culture and insights, Deluxe for the luxury market, Lois as a creator collective for hand-crafted storytelling, and Garage as a creative studio — supported by offices in Amsterdam, New York, Los Angeles, and Singapore. The team spans over 14 nationalities, and the firm holds B Corp certification and was named Ad Age Small Agency of the Year 2025. Founders Rogier Vijverberg (Executive Creative Director) and Django Weisz Blanchetta (CEO) lead the company.

The business model is professional services: engagements are quoted on a per-project or retainer basis, with no publicly disclosed pricing. Revenue is generated through direct client engagements targeting enterprise buyers, supplemented by technology partnerships (notably Vistar Media) that extend campaign distribution capabilities. The company is privately held with no disclosed funding rounds, parent company, or external institutional investors.

Name

SuperHeroes Amsterdam

Legal name

SuperHeroes Amsterdam

Website

https://hellosuperheroes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperHeroes Amsterdam is an independent boutique creative advertising agency founded in 2009 that builds brands through Culture & Insights, Creativity, and Creative Commerce. It serves enterprise clients including luxury brands across four global offices in Amsterdam, New York, Los Angeles, and Singapore.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Strategy & Identity Systems (MPAAAEAA)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Creative advertising services
• Brand strategy agency
• Campaign development services
• Creative commerce solutions
• Luxury brand marketing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand strategy, campaign development, and creative execution for clients. Revenue generated through professional services engagements, project fees, and ongoing retainer relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SuperHeroes Amsterdam is an independent creative advertising agency that builds buzzing brands for clients through three core superpowers: Culture & Insights, Creativity, and Creative Commerce. The agency delivers brand strategy, campaign development, content creation across social and digital-out-of-home channels, and brand management services to enterprise brand clients globally. It operates through specialized sub-brands including The Robins (cultural insights), Deluxe (luxury market), Lois (creator collective), and Garage (creative studio).

Product overview

SuperHeroes Amsterdam is an independent creative advertising agency operating as a single unified offering across four global locations (Amsterdam, New York, Los Angeles, and Singapore). The agency builds buzzing brands through three integrated superpowers: Culture & Insights (via The Robins sub-brand), Creativity, and Creative Commerce. The portfolio includes specialized sub-brands—Deluxe for luxury market segments, Lois as a creator collective, and Garage for additional creative services. The agency has over 14 nationalities represented and holds B Corp certification, having been recognized as Ad Age Small Agency of the Year 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Deluxe: Where Luxury brands meet the new generation. A luxury division of SuperHeroes.
• Lois
• The Robins

Products and services

• SuperHeroes Agency (Creative Advertising Services) Full-service independent creative advertising agency building buzzing brands for enterprise clients through Culture & Insights, Creativity, and Creative Commerce superpowers, operating across Amsterdam, New York, Los Angeles, and Singapore.
• The Robins (Culture & Insights Division) Specialized sub-brand providing cultural research, cultural analysis, and strategic insights to inform brand positioning and creative direction for client campaigns.
• Deluxe (Luxury Division) Dedicated luxury division of SuperHeroes serving luxury brands with sophisticated creative work tailored to the new generation of luxury consumers.
• Lois (Creator Collective) Creative collective of creators serving as a partner for brands looking to tell authentic, hand-crafted stories that feel truly human, as part of the SuperHeroes ecosystem.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, notable and minor.

• DeluxecoreStrategic or Co-development Partner · 19 September 2024Luxury division launched by SuperHeroes as a separate entity (superheroesdeluxe.com) serving luxury brands with specialized creative services tailored to the luxury market segment.
• RenovanotableStrategic or Co-development Partner · 9 August 2024Renova, known for colorful toilet paper, partnered with SuperHeroes for a global outdoor advertising campaign. The campaign brought mixed reality videos to digital screens, featuring CGI content where Renova's products interact with iconic landmarks like the Eiffel Tower and New York subway. Content was extended from TikTok and Instagram to outdoor digital screens using Vistar Media's DOOH DSP platform.
• JIMMYcoreStrategic or Co-development Partner · 9 August 2024Digital street art studio collaborating with SuperHeroes on the Renova campaign. JIMMY provided mixed reality artists who created CGI content featuring Renova's products interacting with iconic landmarks.
• Vistar MediacoreTechnology or Integration · 9 August 2024DOOH (Digital Out-of-Home) DSP platform used to distribute campaign content to digital screens. Vistar Media enabled deployment of screens near landmark locations during peak hours for the Renova global outdoor advertising campaign.
• LoisminorStrategic or Co-development PartnerA collective of creators and partner for brands looking to tell authentic, hand-crafted stories that feel truly human. Part of the SuperHeroes ecosystem of specialized creative partners.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 72andSunny: Independent global creative agency headquartered in LA with offices in NYC, Amsterdam, and APAC. Closely comparable to SuperHeroes in scale, independent positioning, and global boutique-creative model.
• Mother: Iconic independent creative agency with offices in London, NYC, LA, and Shanghai. Comparable to SuperHeroes as an independent, culture-led creative shop serving global brand clients without a holding-company parent.
• Anomaly: Independent creative agency with offices in NYC, LA, London, Shanghai, Toronto, and Berlin. Comparable to SuperHeroes in independent global boutique model and brand-building focus.
• Wieden+Kennedy: Independent global creative agency headquartered in Portland with offices in NYC, London, Tokyo, Shanghai, Delhi, São Paulo, and Amsterdam. Directly comparable independent-creative peer with multi-office international footprint.
• Droga5: Creative agency (now part of Accenture Song) known for bold, culturally-relevant campaigns. Comparable to SuperHeroes in creative ambition and brand-building approach, though larger and now network-affiliated.
• GUT: Independent creative agency founded in 2018 with offices in Miami, NYC, LA, Toronto, Buenos Aires, São Paulo, and Amsterdam. Closely comparable independent boutique model with rapid global expansion similar to SuperHeroes.
• JOAN Creative: Independent creative agency in NYC known for bold campaigns. Comparable to SuperHeroes as a culture-driven boutique serving premium brands with full-service creative offerings.
• Arts&Science: Independent creative agency with offices in LA, NYC, and London. Comparable boutique creative peer focused on integrated brand work for premium clients.

Regional players

• TBWA\Hakuhodo: Major creative network operating in APAC including Japan and Singapore. Comparable to SuperHeroes in the APAC creative-services space, though significantly larger and network-affiliated.
• The Monkeys: Australian independent creative agency (now part of Accenture Song). Comparable boutique creative peer known for award-winning brand work, though primarily serving APAC/Oceania market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSm26ZLoHb3JgFwX8mMrkuA
• LinkedInlinkedin.com/company/superheroes-amsterdam
• Instagraminstagram.com/hello_superheroes
• Xx.com/_superheroes
• Facebookfacebook.com/hellosuperheroes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperHeroes Amsterdam