Old Time Pottery
Old Time Pottery is a privately held, brick-and-mortar off-price retailer of home decor, furniture, rugs, and household merchandise, operating approximately ten stores across the Midwest and Southeast as a banner of the Gabe's (Gabriel Brothers, Inc.) off-price family.
- Company typePrivate
- Founded1986
- HeadquartersMurfreesboro, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Old Time Pottery does
Old Time Pottery is a brick-and-mortar discount retailer of home decor and household merchandise, founded in 1985 and headquartered in Murfreesboro, Tennessee. The company operates approximately ten retail showrooms across the Midwest and Southeast United States, including locations in Alabama, Florida, Illinois, Missouri, South Carolina, and Tennessee. Its core assortment spans rugs, furniture, accent decor, lighting, outdoor living, bed and bath, kitchen and dining, planters, florals, and storage solutions, with apparel, footwear, toys, essentials, and pet items added through integration with the parent company.
The business is a wholly-owned brand of Gabriel Brothers, Inc. (Gabe's), a West Virginia-based off-price retail conglomerate founded in 1961 that advertises prices up to 70% below department store levels. Old Time Pottery employs an everyday low pricing model and does not accept coupons or offer discount programs, relying instead on rotating closeout and surplus merchandise sourced through the parent network. Distribution is exclusively physical retail, with no e-commerce channel for the Old Time Pottery brand itself, and customer acquisition is driven by store-level discovery and the shared Gabe's Unbelievable Rewards loyalty program. The customer base is horizontal, serving mass-market general consumers for personal home decorating needs and a secondary segment of tax-exempt business and non-profit purchasers.
Old Time Pottery firmographics
Firmographics- Name
- Old Time Pottery
- Legal name
- Gabriel Brothers, Inc.
- Website
- https://oldtimepottery.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Old Time Pottery is a privately held, brick-and-mortar off-price retailer of home decor, furniture, rugs, and household merchandise, operating approximately ten stores across the Midwest and Southeast as a banner of the Gabe's (Gabriel Brothers, Inc.) off-price family.
- Ownership category
- akta.pro rank
Where Old Time Pottery is headquartered
LocationHeadquarters
- HQ city
- Murfreesboro
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Old Time Pottery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Merchandise Sales: The primary revenue stream is one-time retail sales of home décor, furniture, rugs, apparel, footwear, toys, and everyday essentials. Prices are set at 'everyday low prices' with no discount programs offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Everyday low price model — no tiered pricing or discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Old Time Pottery product offering
Product offeringCore offering
Old Time Pottery operates a chain of brick-and-mortar discount retail stores selling home décor, furniture, rugs, lighting, outdoor living items, bed and bath goods, kitchen and dining products, planters, florals, storage, and organization merchandise, plus apparel, footwear, toys, and pet items sourced through its affiliation with parent company Gabe's. The company sells directly to retail customers at everyday low prices with no e-commerce channel, targeting budget-conscious consumers across the U.S. Midwest and Southeast.
Product overview
Old Time Pottery is a home décor retail store offering a single unified product portfolio focused on home furnishings and décor. The core offerings center around room-by-room décor categories including rugs, furniture, decor, lighting, outdoor living, bed & bath, kitchen & dining, planters, florals, and storage. As part of the Gabe's family, the store also offers extended categories including apparel, footwear, toys, and pet items. The company positions itself as an off-price retailer with low prices on an ever-changing selection, emphasizing value through big brand names and trending products.
Differentiator
Problem solved
Functional benefit
Products and services
- Rugs A variety of rugs for different rooms and styles, sold as part of the ever-changing home décor selection at Old Time Pottery stores.
- Furniture Home furniture pieces including living room, dining, and accent furniture sold at Old Time Pottery stores.
- Decor Home décor items including accent décor, seasonal décor, and wall art sold at Old Time Pottery stores.
- Lighting Indoor lighting fixtures and lamps for various rooms and styles sold at Old Time Pottery stores.
- Outdoor Living Outdoor furniture, cushions, and patio décor items for outdoor spaces sold at Old Time Pottery stores.
- Bed & Bath Bedding, bathroom accessories, and linens for home comfort sold at Old Time Pottery stores.
- Kitchen & Dining Kitchen items, tableware, and dining essentials sold at Old Time Pottery stores.
- Planters Plant pots and containers for indoor and outdoor gardening sold at Old Time Pottery stores.
- Floral Artificial and decorative floral arrangements for home decoration sold at Old Time Pottery stores.
- Storage Organization and storage solutions for home organization sold at Old Time Pottery stores.
- Pet Items Pet-related products and accessories available at Old Time Pottery locations, sourced from the Gabe's partnership.
- Apparel, Footwear & Essentials Clothing, shoes, and everyday essentials available at Old Time Pottery stores, sourced from the Gabe's family partnership.
- Old Time Pottery Gift Cards Old Time Pottery-branded gift cards sold in-store and redeemable at Old Time Pottery locations only.
- Unbelievable Rewards! Loyalty Program Brand-wide customer loyalty and rewards program integrated with parent Gabe's, providing members with deals and benefits across Old Time Pottery and Gabe's shopping experiences.
Companies that use Old Time Pottery
Customer profileSegments2 records
Ideal customer profiles2 records
Old Time Pottery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Old Time Pottery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gabe'scoreOld Time Pottery is now part of the Gabe's family. Gabe's, established in 1961, is a leading off-price retailer offering up to 70% off department store prices. The acquisition brought Old Time Pottery's home décor focus under the broader Gabe's umbrella. Old Time Pottery accepts Old Time Pottery gift cards (but not Gabe's gift cards) and serves similar customer demographics seeking bargains on brand-name merchandise.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Old Time Pottery competitors and assessment
Company assessmentDirect peers
- HomeGoods: TJX-owned off-price home furnishings retailer offering rugs, furniture, decor, lighting, and kitchenware at everyday low prices. Most direct competitor to Old Time Pottery in the discount home category with substantially larger national footprint.
- At Home: Home décor superstore offering broad assortment of furniture, rugs, wall décor, and seasonal items at value prices. Direct competitor in the home décor category with larger national footprint.
- Big Lots: Discount closeout retailer carrying furniture, rugs, home décor, and seasonal merchandise. Direct competitor in off-price home goods; filed for bankruptcy in 2024 and has since emerged with restructured operations.
- Ross Stores: Off-price retailer offering apparel, home, and accessories at 20-60% off department store prices. Direct competitor with material home décor assortment comparable to OTP's Gabe's-sourced offerings.
- TJ Maxx: TJX-owned off-price department store with a substantial home goods and decor department. Direct competitor offering brand-name home merchandise at deep discounts; OTP's parent Gabe's positions itself similarly at up to 70% off.
- Marshalls: TJX-owned off-price retailer with a home department and similar treasure-hunt merchandising approach. Direct competitor to Gabe's/OTP in the discount brand-name space.
- Kirkland's: Specialty home décor retailer offering furniture, wall art, lighting, and seasonal décor. Comparable assortment depth in home décor with both physical stores and e-commerce.
- Ollie's Bargain Outlet: Closeout retailer carrying brand-name merchandise at deep discounts across home, toys, and books. Comparable off-price model with regional store concentration in secondary markets.
- Burlington Stores: Off-price retailer offering apparel and home goods at 25-65% off comparable department store prices. Direct competitor in the off-price home category with national footprint.
- HomeSense: TJX-owned off-price home furnishings chain operating alongside HomeGoods in the US. Direct competitor focused exclusively on home furnishings, decor, and rugs at discount prices.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Old Time Pottery social profiles
Digital presenceOld Time Pottery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Time Pottery leadership team
Management profileNumber of profiles
Profiles4 records
Old Time Pottery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Time Pottery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Time Pottery
What does Old Time Pottery do?
Old Time Pottery operates a chain of brick-and-mortar discount retail stores selling home décor, furniture, rugs, lighting, outdoor living items, bed and bath goods, kitchen and dining products, planters, florals, storage, and organization merchandise, plus apparel, footwear, toys, and pet items sourced through its affiliation with parent company Gabe's. The company sells directly to retail customers at everyday low prices with no e-commerce channel, targeting budget-conscious consumers across the U.S. Midwest and Southeast.
Is Old Time Pottery a public or private company?
Old Time Pottery is a private company. It is classified as family owned and is currently operating.
When was Old Time Pottery founded?
Old Time Pottery was founded in 1986. It employs 1,001 to 5,000 people.
Where is Old Time Pottery based?
Old Time Pottery is headquartered in Murfreesboro, United States, in the North America region.
How does Old Time Pottery make money?
One revenue line is on record: retail Merchandise Sales.
Who are Old Time Pottery's main competitors?
Direct peers on record are HomeGoods, At Home, Big Lots, Ross Stores, TJ Maxx, Marshalls, Kirkland's, Ollie's Bargain Outlet, Burlington Stores and HomeSense.
Does Old Time Pottery have an API?
No public API is recorded for Old Time Pottery.