Gabe’s
Gabe's is a US off-price retailer operating 161 stores across 20 states, selling brand-name apparel, footwear, and home goods at up to 70% off department store prices. It serves value-conscious consumers and families through a truckload-buying model, backed by Warburg Pincus.
- Company typePrivate
- Founded1961
- HeadquartersMorgantown, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Gabe’s does
Gabe's (legal entity Gabriel Brothers, Inc.) is a US off-price physical retail chain headquartered in Morgantown, West Virginia, founded in 1961. It operates 161 stores across 20 states concentrated in the Mid-Atlantic, Midwest, and Southeast, supported by six distribution centers in West Virginia and Ohio. The company sells brand-name apparel, footwear, home goods, and essentials at savings of up to 70% off department store prices (and up to 90% on Blue Tag items) by purchasing excess inventory, closeouts, and buyouts from national retailers in truckloads. There is no online or telephone shopping; all sales are in-store on a pay-and-carry basis with limited layaway at select locations.
Gabe's is privately held and controlled by private equity sponsor Warburg Pincus, with no public listing. In October 2024, the company secured a $175 million revolving credit facility from Second Avenue Capital Partners and Ares Management to fund ongoing US expansion. In 2023, Gabe's acquired Old Time Pottery, a Tennessee-based home merchandise chain, broadening assortment into home and seasonal categories. Customer engagement is built around the tiered Unbelievable Rewards! loyalty program (Insider, VIP, MVP), a mobile app, military discounts, and value-add services such as layaway and Amazon Hub Locker package pickup. Revenue is generated exclusively through one-time in-store retail transactions.
As of late 2024, Gabe's was undergoing a leadership restructuring with active searches for a permanent CEO and CFO, accompanied by stated plans to expand into the Western US. The company currently operates with 5,001-10,000 employees and continues to open new stores in 2025 across Florida, Alabama, Tennessee, Georgia, Oklahoma, and Indiana.
Gabe’s firmographics
Firmographics- Name
- Gabe’s
- Legal name
- Gabriel Brothers, Inc.
- Website
- https://gabesstores.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Gabe's is a US off-price retailer operating 161 stores across 20 states, selling brand-name apparel, footwear, and home goods at up to 70% off department store prices. It serves value-conscious consumers and families through a truckload-buying model, backed by Warburg Pincus.
- Ownership category
- akta.pro rank
Gabe’s industry classification
Industry- Product category
- Off-Price Retail
- NAICS
- General Merchandise Retailers (455), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Variety Stores (5331), Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Off-Price Kids & Family Department Stores (CRAGAEAE)
- akta.pro secondary industry
- Off-Price Department Stores (Apparel-Led) (CRAEABAB)
Keywords
Where Gabe’s is headquartered
LocationHeadquarters
- HQ city
- Morgantown
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Gabe’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail merchandise sales: Gabe's generates revenue through one-time retail sales of discounted brand-name merchandise across multiple departments including ladies, mens, kids, home, footwear, and essentials. All sales are on a pay-and-carry basis with only a few locations offering layaway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard off-price retail - no membership required |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Gabe’s product offering
Product offeringCore offering
Gabe's operates an off-price retail chain selling brand-name apparel, footwear, home goods, and essentials through more than 149 physical stores across 20 US states at up to 70% off department store prices (and up to 90% off on Blue Tag items). Inventory is sourced via truckload buying and closeout/excess inventory purchases from national retailers, with new deals arriving daily to drive repeat in-store foot traffic. Customer engagement is supported by the Unbelievable Rewards! loyalty program, a mobile app, layaway, gift cards, military discounts, and Amazon Hub package pickup.
Product overview
Gabe's is an off-price retail chain offering a single unified retail experience across physical stores. The core offering centers on brand-name merchandise at up to 70% savings, organized into departments (Ladies, Mens, Kids, Home, Footwear, Essentials, & More). The portfolio includes the acquired brand Old Time Pottery (home merchandise). Customer engagement is powered by the Unbelievable Rewards! loyalty program with three tiers (Insider, VIP, MVP), supported by the Gabe's mobile app. Additional services include Layaway payment plans, Military Discounts, Gift Cards, and Amazon Hub package pickup. Blue Tags designate the deepest discounts.
Differentiator
Problem solved
Functional benefit
Brands
- Old Time Pottery: A home merchandise chain acquired by Gabe's in 2023, offering home and seasonal products at discounted prices across multiple US locations.
Products and services
- Gabe's off-price retail stores Physical off-price retail stores offering brand-name apparel, footwear, home goods, and essentials at up to 70% off department store prices across Ladies, Mens, Kids, Home, Footwear, and Essentials departments. Customers shop in-store only; no telephone or online purchasing is offered.
- Old Time Pottery Home merchandise store chain offering a broader assortment of home and seasonal products at discounted prices. Now operates as part of the Gabe's brand family.
- Unbelievable Rewards!® loyalty program Free tiered loyalty program available to Gabe's shoppers. Members earn 1 point per dollar spent, redeem 50 points for $5 off coupons, and receive tier-specific perks including birthday rewards, anniversary gifts, and exclusive promotions.
- Gabe's mobile app Free Gabe's mobile application for iOS and Android that lets loyalty members scan reward cards in store, access coupons, track purchases, manage receipts, and locate stores.
- Layaway payment plan In-store layaway service allowing customers to pay for merchandise over time, available only to Unbelievable Rewards members aged 18 and older, at select locations.
- Military discount program 10% in-store discount available every Tuesday to active duty military members and veterans presenting valid military ID.
- Gabe's gift cards Gift cards issued by Mountaineer Corporate Services LLC, redeemable for merchandise at all Gabe's locations, with no expiration dates and no service fees.
- Amazon Hub Locker service Amazon Hub Locker service hosted at select Gabe's store locations, allowing customers to pick up and return Amazon.com packages using a pickup code.
- Blue Tag Finds Promotional pricing program in which items marked with a Blue Tag are offered at up to 90% off compared to big-box and mall brand prices, spanning home, pet, ladies, baby, kids, and footwear departments.
Quantifiable outcome
- Up to 70% savings off department store prices on fashion and footwear
- +1 more outcomes
Companies that use Gabe’s
Customer profileSegments2 records
Ideal customer profiles1 record
Gabe’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Gabe’s partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Old Time PotterycoreHome merchandise chain acquired by Gabe's in 2023. Tennessee-based retailer specializing in home and seasonal products. Combined, the companies offer customers a broader assortment of home products at incredible prices. Now operates as part of the Gabe's brand family.
- AmazonminorAmazon Hub Locker partnership allowing customers to pick up and return Amazon.com packages at select Gabe's store locations. Provides convenience service and drives foot traffic to stores.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Gabe’s competitors and assessment
Company assessmentDirect peers
- Ross Stores: Ross Stores operates the largest US off-price apparel and home chain (Ross Dress for Less, dd's DISCOUNTS). It is a direct peer to Gabe's in the off-price, no-membership, branded-merchandise model serving value-conscious shoppers.
- HomeGoods (TJX): HomeGoods is TJX's off-price home furnishings chain. With Old Time Pottery now part of Gabe's, HomeGoods is a direct competitor in off-price home and seasonal merchandise.
- Ollie's Bargain Outlet: Ollie's is a closeout retailer selling brand-name merchandise at deep discounts across categories including housewares, books, toys and apparel. Its closeout-buying model and broad assortment directly mirror Gabe's.
- Big Lots: Big Lots is a US closeout and discount retailer offering a broad assortment across furniture, food, apparel and seasonal categories. It overlaps directly with Gabe's on closeout buying and broad general-merchandise value retailing.
- The TJX Companies: TJX is the parent of TJ Maxx, Marshalls and HomeGoods and is the category leader in US off-price retail. It directly competes with Gabe's on the core branded-merchandise, closeout-buying model across apparel and home.
- Marshalls (TJX): Marshalls is the family off-price apparel and home division of TJX, offering brand-name and designer merchandise at everyday discounts. It directly competes with Gabe's for value-conscious family shoppers.
- Burlington Stores: Burlington is a national off-price retailer of apparel, accessories and home goods. It is a direct off-price peer to Gabe's with overlapping product categories and a similar treasure-hunt shopping experience.
Broad incumbents
- Dollar Tree: Dollar Tree is a national multi-banner extreme-value retailer. It competes with Gabe's for budget-conscious shoppers across household and seasonal merchandise, though at much lower price points and with less branded apparel.
Regional players
- Old Navy (Gap): Old Navy is Gap Inc.'s value-focused family apparel chain. It competes with Gabe's for value-conscious family apparel shoppers, particularly in the ladies, mens and kids categories, though through a fixed-price full-price model rather than closeout.
Emerging players
- Five Below: Five Below operates an extreme-value specialty retail chain targeting teen and family shoppers with products mostly priced at $5 or below. It overlaps with Gabe's on value-conscious family and household goods shoppers but with a more focused, lower-ticket assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gabe’s social profiles
Digital presenceGabe’s compliance and trust
Trust signalCompliance3 records
Gabe’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gabe’s leadership team
Management profileNumber of profiles
Profiles2 records
Gabe’s subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gabe’s funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gabe’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gabe’s
What does Gabe’s do?
Gabe's operates an off-price retail chain selling brand-name apparel, footwear, home goods, and essentials through more than 149 physical stores across 20 US states at up to 70% off department store prices (and up to 90% off on Blue Tag items). Inventory is sourced via truckload buying and closeout/excess inventory purchases from national retailers, with new deals arriving daily to drive repeat in-store foot traffic. Customer engagement is supported by the Unbelievable Rewards! loyalty program, a mobile app, layaway, gift cards, military discounts, and Amazon Hub package pickup.
Is Gabe’s a public or private company?
Gabe’s is a private company. It is classified as private equity controlled and is currently operating.
When was Gabe’s founded?
Gabe’s was founded in 1961. It employs 5,001 to 10,000 people.
Where is Gabe’s based?
Gabe’s is headquartered in Morgantown, United States, in the North America region.
How does Gabe’s make money?
One revenue line is on record: retail merchandise sales.
Who are Gabe’s's main competitors?
Direct peers on record are Ross Stores, HomeGoods (TJX), Ollie's Bargain Outlet, Big Lots, The TJX Companies, Marshalls (TJX) and Burlington Stores. Dollar Tree is listed as a broad incumbent. Old Navy (Gap) is listed as a regional player. Five Below is listed as an emerging player.
Does Gabe’s have an API?
No public API is recorded for Gabe’s.
What industry is Gabe’s in?
Gabe’s's product category is Off-Price Retail. Its primary akta.pro industry code is CRAGAEAE, Off-Price Kids & Family Department Stores, with a secondary code of CRAEABAB, Off-Price Department Stores (Apparel-Led). Its NAICS code is 455 and its SIC code is 5331.