Quality Counts

What Quality Counts does

Quality Counts (QC) is an employee-owned transportation data collection, processing, and analysis firm founded in 2003 in Tigard, Oregon, serving state DOTs, city and county governments, metropolitan planning organizations, engineering consulting firms, and academic researchers across all 50 states and internationally. The company performs video-based turning movement counts, segment counts using tubes and side-fire radar, parking studies via aerial and ALPR methods, drone and fixed-wing aerial surveys, and near miss intersection safety analysis, maintaining an inventory of nearly 2,000 cameras and 2,000 automated traffic recorders deployable concurrently to support large-scale statewide programs.

QC's technology stack centers on three integrated products: QC Hub, a free self-serve project management platform for ordering and managing collection projects; DataLens, an AI-powered video processing solution using proprietary machine vision to tabulate and classify vehicles, trucks, cyclists, and pedestrians with claimed up to 99% accuracy and to detect near miss events using PET and TTC methodologies; and DataPoint, a cloud-based SaaS data management and analysis platform with GIS interface, Highway Capacity Manual planning tools, and tiered subscription pricing up to $799/month for 1,000 stations. Adjacent proprietary capabilities include CARS horizontal curve assessment, ADAM ADA curb ramp photog

Name

Quality Counts

Legal name

Quality Counts, LLC

Website

https://qualitycounts.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Counts is an employee-owned transportation data collection and analysis firm founded in 2003, serving state DOTs, MPOs, cities, counties, and engineering consultants across all 50 states with video-based traffic counts, AI-powered DataLens processing, and the DataPoint SaaS analytics platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transportation Data Collection Services: Professional services revenue from video-based turning movement counts, segment counts (tube, radar, video), parking studies, aerial surveys, intercept surveys, and specialized studies. Projects range from small traffic impact analyses to large-scale statewide count programs. Services provided across all 50 states and internationally.
2. DataPoint SaaS Subscription: Cloud-based traffic data management platform with tiered pricing based on number of stations. Includes free tier up to 30 stations, paid tiers up to $799/month for 1,000 stations. Managed services available at hourly rates for data processing, file reformatting, quality control, and custom reporting.
3. DataLens Access: AI video processing platform for clients who collect their own video and want QC to process it. Access request form available for video hours processing.
4. Equipment and Technology Services: Drone and fixed-wing aerial survey services, ALPR technology for plate matching, and specialized data collection equipment deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Quality Counts provides transportation data collection, management, and analysis services for public agencies, engineering consultants, and researchers. The company captures traffic video and other field data using cameras, tube counters, side-fire radar, drones, and fixed-wing aircraft, then processes footage through its proprietary DataLens AI platform, manages project workflows through QC Hub, and delivers analytics and visualization through the DataPoint SaaS platform. Service offerings span intersection counts, segment counts, parking studies, near miss safety analysis, aerial surveys, and ADA curb ramp photogrammetry across all 50 U.S. states and internationally.

Product overview

Quality Counts (QC) operates a multi-product platform architecture for transportation data collection, management, and analysis. The core product suite consists of three integrated solutions: (1) QC Hub serves as the central project management application for ordering and managing data collection projects; (2) DataLens is an AI-driven video processing solution using proprietary machine vision models to tabulate and classify vehicles, pedestrians, and cyclists from traffic footage; and (3) DataPoint is a cloud-based GIS platform for traffic data management, visualization, and analysis. These three products are designed to work together end-to-end—from project request through video delivery and data analysis. The company also provides a comprehensive range of data collection services including intersection counting, segment counting, parking studies, near miss detection, drone operations, and fixed-wing aerial surveying. Key proprietary capabilities include near miss conflict analysis using PET/TTC methodologies, automated QA/QC processes, and CARS horizontal curve assessment technology. The company has pursued an aggressive acquisition strategy, having acquired L2 Data Collection, Traffic Data Collection LLC, Spack Solutions Traffic Counting Division, and Silver State Traffic to expand geographic coverage and service capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• QC Hub: Project management platform for transportation data collection efforts ranging from small TIAs through state count programs.
• DataPoint
• DataLens

Products and services

• QC Hub Free online project management application for private firms and public agencies to order and manage transportation data collection projects, ranging from small TIAs through state count programs. Supports survey requests, order management, document storage, project sharing, data downloads, and seamless DataPoint integration.
• DataLens AI video processing solution that uses machine vision to tabulate and classify vehicles, trucks, cyclists, and pedestrians from traffic count footage, processing intersection approaches and mid-block segments with up to 99% accuracy under ideal parameters. Includes near miss conflict analysis using PET and TTC methodologies.
• DataPoint Cloud-based transportation data management and analysis SaaS platform with GIS interface for traffic engineers and planners. Provides data visualization, automated data uploads from count equipment, capacity ratio and LOS analysis, Highway Capacity Manual planning tools, scenario generation, and one-click data exports in multiple formats.
• Count Intersections Video-based intersection data collection service capturing turning movements, queues, delays, saturation flow, compliance, and timestamped behavioral studies. Uses pole-mounted cameras with AI processing via DataLens to deliver data for traffic engineers and planners.
• Count Segments Segment volume, speed, and classification data collection service using camera, tube counter, and side-fire radar technologies (Wavetronix SmartSensor HD, Houston Radar Speedlane). Processes 13 FHWA axle-based classes for highway and arterial segment conditions.
• Study Parking Parking inventory, occupancy, and turnover data collection service using aerial imagery (drones/fixed-wing), ALPR license plate matching, intercept surveys, and GIS heat mapping for municipalities and private parking operators.
• Detect Near Miss Events AI-powered intersection safety analysis service using PET (Post-Encroachment Time) and TTC (Time to Collision) methodologies to detect near miss events from video used for turning movement counts, integrating with standard TMC data collection for same-day or expedited turnaround.

Quantifiable outcome

• 99% accuracy when ideal video parameters are met
• +5 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Silver State TrafficcoreStrategic or Co-development Partner · 2 April 2026Acquisition of Las Vegas-based Silver State Traffic expanding QC's presence in the Southwest region. Silver State had built strong reputation for traffic data collection and trusted client relationships in Nevada and broader Southwest. Operates under QC brand with same staff now backed by QC's nationwide resources.
• L2 Data CollectioncoreStrategic or Co-development Partner · 25 June 2024Acquisition of L2 Data Collection, a pioneer in Utah-Idaho region since 2004 (20 years in business). Added 14 total branch locations serving all 50 states and Puerto Rico. L2 customers gained access to QC Hub, DataLens AI processing, DataPoint platform, UAS/drone and fixed-wing services, and CARS horizontal curve assessment technology.
• Traffic Data Collection, LLC (TDC)coreStrategic or Co-development Partner · 24 June 2022Acquisition of TDC, the longest-serving data collection firm in SE Michigan with 26+ years of experience and over 25,000 traffic studies conducted since 1996. TDC customers gained access to DataPoint, nationwide UAS/fixed-wing services, CARS technology, and ADAM for ADA curb ramp photogrammetry.
• Spack Solutions (Traffic Counting Division)coreStrategic or Co-development Partner · 16 April 2021Acquisition of the Traffic Counting Division of Spack Solutions (formerly TDI, Inc), which serves 3,200+ clients in 73 counties and 50 states. Spack retained Count Cloud platform and hardware division. QC gained traffic count service customers and expanded to 12 total branch locations.
• FAA (Federal Aviation Administration)coreStrategic or Co-development PartnerPart 107 certified drone operations require FAA compliance. QC uses LAANC (Low Altitude Authorization and Notification Capability) for airspace authorization at 726 airports. Kittyhawk app used for airspace classification and restriction verification.

Scale indicators15 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• INRIX: Large-scale traffic intelligence platform providing real-time and historical traffic data, road analytics, and smart city solutions. Overlaps with QC's data analytics and DOT-facing offerings but operates at a much larger, multi-modal scale.
• Econolite: Major traffic management and ITS provider offering signal controllers, detection equipment, and traffic management software. Overlaps with QC on agency customers and is a potential competitor in detection-based data collection.
• Iteris: Larger, publicly-traded intelligent transportation systems provider offering traffic engineering, data analytics, and smart mobility solutions. Competes with QC in transportation analytics and counts at the enterprise/DOT level with broader ITS product portfolio.
• Kapsch TrafficCom: Global intelligent transportation systems provider covering tolling, traffic management, and connected vehicle solutions. Comparable at the ITS level and competes for DOT ITS contracts that often bundle data collection.
• Cubic Transportation Systems: Large transportation technology provider offering fare collection, traffic management, and real-time passenger information. Adjacent to QC's transportation data services but focused on transit and urban mobility systems.

Direct peers

• TrafficCast: Traffic data collection and analytics firm serving DOTs and agencies with travel time, volume, and origin-destination data. Comparable in scope and customer base to QC's data collection services business.
• StreetLight Data: Transportation analytics SaaS company using big data and machine learning to provide traffic counts and mobility insights. Compares to QC's DataPoint platform but relies primarily on aggregated mobile/device data rather than ground-truth video.
• Miovision: Canadian-headquartered traffic data collection and AI video analytics provider offering intersection counts, traffic studies, and SaaS tools to public agencies. Closest direct competitor to QC's intersection counting and DataLens video processing capabilities.
• AllTrafficSolutions: Traffic data collection and management solutions provider offering temporary and permanent count equipment plus cloud-based analytics. Directly comparable to QC's segment counting and SaaS offerings.

Others

• Wavetronix: SmartSensor HD side-fire radar manufacturer whose equipment QC uses for segment data collection. Both a supplier to and adjacent competitor of QC in the radar-based traffic detection market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@qualitycounts1819
• Facebookfacebook.com/QualityCountsUSA
• LinkedInlinkedin.com/company/quality-counts-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Counts