Arvore de Livros
Arvore de Livros (Árvore) is a Brazilian K-12 edtech that sells a reading and writing platform with a 120,000+ title library, AI-powered fluency assessment aligned to BNCC, and physical book bundles to private and public schools across Brazil, reaching 350,000+ educators.
- Company typePrivate
- Founded2014
- HeadquartersRio De Janeiro, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Arvore de Livros does
Arvore de Livros (doing business as Árvore) is a Brazilian educational technology company founded in 2013 and headquartered in Rio de Janeiro. It operates a K-12 reading and writing platform sold to private and public school networks in Brazil via a B2B2C motion, reaching 350,000+ educators. The platform's core product, Ler, bundles a 120,000+ title digital library sourced from 80+ countries with leveled reading (CEFR and A-Z), AI-powered personalized recommendations, a gamified reading experience (Floresta), Running Records fluency measurement, and an AI-based reading fluency assessment aligned to the Brazilian National Common Curricular Base (BNCC).
The company's technology stack is centered on the BNCC-aligned reading fluency assessment, a recommendation engine trained on engagement data, and an embedded intelligent assistant. Product extensions include the SuperAutor sub-brand for writing development and the Comunicar module for communication skills. The company also bundles physical books (3-4 titles per student annually, including workbooks and educator guides) alongside the digital subscription, creating a hybrid physical-digital offering.
Revenue is generated primarily through annual B2B subscriptions to schools, supplemented by one-time physical book sales, with a quote-based pricing model and a sales-led go-to-market driven by demo requests. Marketing combines content marketing, case studies, social media, and free educational materials aimed at school decision-makers. The only disclosed funding event to date is a 2020 investment from BrazilLAB; ownership structure, headcount beyond the stated 1-10 range, and financial performance are otherwise undisclosed.
Arvore de Livros firmographics
Firmographics- Name
- Arvore de Livros
- Legal name
- Árvore
- Website
- https://www.arvore.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arvore de Livros (Árvore) is a Brazilian K-12 edtech that sells a reading and writing platform with a 120,000+ title library, AI-powered fluency assessment aligned to BNCC, and physical book bundles to private and public schools across Brazil, reaching 350,000+ educators.
- Ownership category
- akta.pro rank
Where Arvore de Livros is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Arvore de Livros business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- School Subscription (Digital Platform): Subscription-based model for schools providing access to the digital reading platform, including the catalog of 120k+ books, reading fluency assessment tools, gamification features, and progress tracking dashboards for educators.
- Physical Books (Printed Materials): Sale of physical books to schools, with each school receiving 3-4 titles per student including student workbooks and educator guides.
- Writing Development Platform (SuperAutor): Complete writing development experience that transforms students into 'SuperAuthors', sold as an additional product/service to schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for educational institutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Arvore de Livros product offering
Product offeringCore offering
Árvore de Livros sells a subscription-based digital reading and writing platform to Brazilian schools, combining a curated library of 120,000+ titles (books, audiobooks, newspapers, magazines) with AI-powered reading fluency assessment, gamification, personalized recommendations, and CEFR/A-Z leveling. Schools also receive bundled physical books (3–4 titles per student with workbooks and educator guides), and can purchase the SuperAutor writing development add-on.
Product overview
Árvore (Arvore de Livros) is an educational technology platform offering a complete K-12 reading and writing journey. The core platform, Ler, integrates a digital library of 120,000+ titles with leveled books, AI-powered personalized recommendations, gamification, Running Records, and an AI-based Reading Fluency Assessment. Physical book bundles (3–4 titles per student with student workbooks and educator guides) complement the digital offering. The SuperAutor writing development product extends the platform into writing skills. English language reading materials are also available (A1–B2 CEFR levels). The platform serves both private and public school networks across Brazil, with 350,000+ educators and tools for digital literacy development.
Differentiator
Problem solved
Functional benefit
Brands
- SuperAutor: A complete writing development experience that transforms students into SuperAuthors, featuring complete writing practice and development tools.
Products and services
- Ler Core digital reading platform for K-12 schools, providing a curated library of 120,000+ titles (books, audiobooks, newspapers, magazines from 80+ countries) with AI-powered personalized recommendations, gamification, Running Records fluency measurement, reading goals, activity reports, and Reading Fluency Assessment. Sold as an annual subscription license to schools.
- Comunicar Communication skills development solution that complements the Ler reading and writing journey, addressing language and literacy skills in K-12 schools as part of the broader Árvore platform offering.
- SuperAutor A complete writing development experience that transforms students into 'SuperAuthors,' offered as a companion product to the Ler platform's reading journey for K-12 schools.
Quantifiable outcome
- Students read 6x more than the national average when using the platform
- +3 more outcomes
Companies that use Arvore de Livros
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Arvore de Livros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Arvore de Livros partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Arvore de Livros competitors and assessment
Company assessmentDirect peers
- Learning A-Z: US-based provider of leveled reading resources (Raz-Kids, Reading A-Z) used by K-12 schools globally. Directly comparable product offering: leveled digital readers + school subscription + fluency tools.
- Newsela: US-based K-12 digital reading platform offering leveled articles and texts for schools, with assessment tools. Closest international comparable to Árvore's leveled digital library + fluency assessment model for schools.
- Letrus: Brazilian literacy platform serving schools with reading and writing instruction and assessment. Directly comparable in geography (Brazil), customer base (schools), and core offering (literacy assessment).
- Reading Eggs: Online reading program for primary school students, sold to schools and parents via subscription. Comparable gamified reading instruction, leveled library, and educator dashboards model.
- Epic!: Children's digital library subscription platform serving schools and families with a large catalog of e-books and audiobooks. Comparable catalog-led subscription model targeting K-12 students and educators.
Emerging players
- Bookful: Digital library/reading app for children with interactive books and school distribution. Comparable B2B2C catalog-and-engagement model for primary school reading.
- Duolingo ABC: Duolingo's early literacy app offering gamified reading instruction for children. Comparable gamified reading engagement model and brand power, with growing Brazilian Portuguese reach.
Broad incumbents
- Storytel: Global audiobook and e-book subscription service. Comparable on subscription audiobook/ebook distribution model and broad catalog scale, though primarily B2C rather than B2B schools.
- Geekie: One of Brazil's largest edtech companies, offering adaptive learning content and assessments to schools across multiple subjects. Overlaps in Brazilian K-12 B2B school sales motion but broader than literacy-only focus.
- Khan Academy (Brazil): Global free edtech platform with growing Brazilian Portuguese content and K-12 reading/language offerings. Competes for the same school procurement budgets as a free alternative in Brazilian public schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights1 record
Customer concentration
Arvore de Livros social profiles
Digital presenceArvore de Livros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arvore de Livros leadership team
Management profileNumber of profiles
Profiles1 record
Arvore de Livros funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arvore de Livros M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arvore de Livros
What does Arvore de Livros do?
Árvore de Livros sells a subscription-based digital reading and writing platform to Brazilian schools, combining a curated library of 120,000+ titles (books, audiobooks, newspapers, magazines) with AI-powered reading fluency assessment, gamification, personalized recommendations, and CEFR/A-Z leveling. Schools also receive bundled physical books (3–4 titles per student with workbooks and educator guides), and can purchase the SuperAutor writing development add-on.
Is Arvore de Livros a public or private company?
Arvore de Livros is a private company. It is classified as unknown and is currently operating.
When was Arvore de Livros founded?
Arvore de Livros was founded in 2014. It employs 1 to 10 people.
Where is Arvore de Livros based?
Arvore de Livros is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Arvore de Livros make money?
Three revenue lines are on record. School Subscription (Digital Platform) is the primary driver. The others are physical Books (Printed Materials) and writing Development Platform (SuperAutor).
Who are Arvore de Livros's main competitors?
Direct peers on record are Learning A-Z, Newsela, Letrus, Reading Eggs and Epic!. Emerging players are Bookful and Duolingo ABC. Broad incumbents are Storytel, Geekie and Khan Academy (Brazil).
Does Arvore de Livros have an API?
No public API is recorded for Arvore de Livros.