Zoé Water
Zoé Water is a Mexico-based online retailer founded in 2012 that sells bottled alkaline water in multiple flavors direct-to-consumer through its website and a WhatsApp sales channel, targeting Mexican consumers in the differentiated hydration segment.
- Company typePrivate
- Founded2012
- HeadquartersCiudad De León, Mexico
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zoé Water does
Zoé Water is a Mexico-based, private online retailer that sells bottled alkaline water (agua alcalina) in multiple flavors. The company operates a single-product consumer brand, with its primary sales channel being its own website (zoewater.com.mx) and customer interaction routed through a single WhatsApp contact number (+52 1 56 1025 9878). Founded in 2012 and headquartered in Ciudad De León, Mexico, the company fits the profile of a niche bottled-beverage D2C brand targeting Mexican consumers seeking alkaline water as a differentiated hydration product.
The business model is a direct-to-consumer e-commerce play on a commoditized beverage category. The website functions as a landing page with product branding and a click-to-chat WhatsApp conversion path, suggesting low-friction, quote- or order-based transactions rather than a fully automated checkout. Pricing is not publicly disclosed; consumers are pushed to WhatsApp for a quote, which is consistent with small-volume, possibly B2B2C distribution (e.g., offices, gyms, small retailers) or curated D2C orders rather than mass retail. There is no disclosed investor base, no leadership team, no parent company, no subsidiaries, and no patents, certifications, or partnerships in the source data.
On technology, the firm shows no proprietary platform, no app, no AI components, no integrations, and no disclosed supply chain or bottling infrastructure. Headcount is reported at 101–250 employees, which is notable relative to the thin public footprint and suggests either a manufacturing/logistics operation or that the headcount figure reflects the broader distribution/contract network rather than a corporate employee base. Overall, available evidence supports characterizing Zoé Water as a small, operationally opaque, single-category beverage brand with minimal public disclosure and no observable technology or capital-markets activity.
Zoé Water firmographics
Firmographics- Name
- Zoé Water
- Legal name
- Zoé Water
- Website
- https://zoewater.com.mx
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zoé Water is a Mexico-based online retailer founded in 2012 that sells bottled alkaline water in multiple flavors direct-to-consumer through its website and a WhatsApp sales channel, targeting Mexican consumers in the differentiated hydration segment.
- Ownership category
- akta.pro rank
Zoé Water industry classification
Industry- Product category
- Bottled Alkaline Water
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alkaline/Ionized Bottled Water Production (AFAFACAG)
- akta.pro secondary industries
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)
Keywords
Where Zoé Water is headquartered
LocationHeadquarters
- HQ city
- Ciudad De León
- HQ country
- Mexico
- HQ region
- Latin America
Markets served
Zoé Water business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales
Zoé Water product offering
Product offeringCore offering
Zoé Water is an online store based in Ciudad De León, Mexico that supplies and sells bottled alkaline water in a range of flavors. The company operates a direct-to-consumer ordering model, with purchases initiated via its website and a WhatsApp contact channel.
Product overview
Zoé Water is a Mexican company that sells alkaline water (agua alcalina). The company operates as a single-product water brand, offering alkaline water for consumer purchase through their website. No detailed product portfolio, modules, or multiple product offerings are present in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Zoé Alkaline Water
Companies that use Zoé Water
Customer profileIdeal customer profiles1 record
Zoé Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zoé Water partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Zoé Water competitors and assessment
Company assessmentDirect peers
- Mountain Valley Spring Water: Premium spring water brand sold in glass bottles via D2C and retail. Comparable as a higher-end bottled water brand using direct-to-consumer and home delivery, mirroring Zoé Water's D2C lean.
- Alkaline88: US-based branded alkaline water company selling 8.8 pH bottled water through retail and D2C. Most direct pure-play alkaline water peer, sharing product positioning, target consumer, and D2C/retail blending strategy.
- AQUAhydrate: Premium alkaline bottled water brand with celebrity backing and pH 9+ positioning. Direct pure-play alkaline water peer in the same premium functional hydration category Zoé Water targets.
- Essence pH10: Direct-to-consumer alkaline water brand (pH10). Comparable as a small specialty alkaline water competitor using direct digital/online channels akin to Zoé Water's WhatsApp/web model.
- Crystal Geyser Alpine Spring Water: Independent US bottled water producer with private-label and branded premium offerings including flavored waters. Comparable as an independent, multi-flavor water producer competing on premium positioning.
Broad incumbents
- Smartwater (Glacéau): Coca-Cola-owned premium bottled water brand (with alkaline SKUs). Comparable as a premium hydration incumbent whose branded alkaline/variety extensions create competitive pressure on smaller alkaline brands.
- Bonafont: Mexico's leading bottled water brand, owned by Danone. Directly comparable as a Mexican-focused bottled water producer with broad distribution and premium alkaline/variety offerings that compete with Zoé Water's positioning.
- Ciel: Coca-Cola FEMSA's flagship bottled water brand in Mexico. Comparable as a high-volume national water brand competing for the same consumers across retail and foodservice channels.
- Electropura: Mexican bottled water producer (Coca-Cola FEMSA) offering plain and flavored water. Competes for mainstream and premium hydration demand in the same Mexico-centric geography as Zoé Water.
- Penafiel: Heritage Mexican sparkling mineral water brand (Keurig Dr Pepper/PepsiCo). Comparable as a premium-positioned Mexican water brand targeting consumers willing to pay above commodity pricing for differentiated water.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Zoé Water social profiles
Digital presenceZoé Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoé Water leadership team
Management profileNumber of profiles
Zoé Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoé Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoé Water
What does Zoé Water do?
Zoé Water is an online store based in Ciudad De León, Mexico that supplies and sells bottled alkaline water in a range of flavors. The company operates a direct-to-consumer ordering model, with purchases initiated via its website and a WhatsApp contact channel.
When was Zoé Water founded?
Zoé Water was founded in 2012. It employs 101 to 250 people.
Where is Zoé Water based?
Zoé Water is headquartered in Ciudad De León, Mexico, in the Latin America region.
Who are Zoé Water's main competitors?
Direct peers on record are Mountain Valley Spring Water, Alkaline88, AQUAhydrate, Essence pH10 and Crystal Geyser Alpine Spring Water. Broad incumbents are Smartwater (Glacéau), Bonafont, Ciel, Electropura and Penafiel.
Does Zoé Water have an API?
No public API is recorded for Zoé Water.
What industry is Zoé Water in?
Zoé Water's product category is Bottled Alkaline Water. Its primary akta.pro industry code is AFAFACAG, Alkaline/Ionized Bottled Water Production, with a secondary code of AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte). Its NAICS code is 312112 and its SIC code is 2080.