Penafiel Group
Grupo Peñafiel is the wholly-owned Mexican subsidiary of Keurig Dr Pepper, manufacturing and distributing 125+ beverage brands including Peñafiel mineral water, Squirt, Clamato, Dr Pepper, and Schweppes through 3 plants and 35+ distribution centers to Mexican consumers across retail and HoReCa channels.
- Company typePrivate
- Founded1928
- HeadquartersMiguel Hidalgo, Mexico
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Penafiel Group does
Grupo Peñafiel is a Mexican beverage manufacturer and distributor operating as the wholly-owned Mexican subsidiary of Keurig Dr Pepper (NASDAQ: KDP). The company manufactures, markets, and distributes a portfolio of more than 125 own, licensed, and allied brands spanning still water, sparkling water, flavored waters, carbonated soft drinks, mixers, ready-to-drink teas, and energy drinks. Flagship and heritage brands include Peñafiel (mineral water and variants Adas, Twist, Coco, Purezza, Sabores, Soft, Tónica, Aguafiel), Clamato, Squirt, and international licensed brands Dr Pepper, Schweppes, Canada Dry, Snapple Tea, Orange Crush, RC Cola, IBC Root Beer, and Venom. The group operates three manufacturing plants in Tehuacán, Tecámac, and Tlajomulco; more than 35 distribution centers across Mexico; and employs more than 5,000 people, making it the third-largest carbonated beverage company in Mexico by market position.
The business model is the manufacture, marketing, and sale of branded beverages through a multi-channel distribution network covering convenience stores, supermarkets and hypermarkets, club stores, the on-premise/HoReCa channel, and online ordering platforms. Revenue is generated through volume-based branded sales across price points and occasions; pricing is not publicly disclosed. The corporate structure comprises six entities, including Peñafiel Bebidas (beverages), Peñafiel Aguas Minerales (mineral water production), Manantiales Peñafiel (spring water sourcing), Comercializadora de Bebidas (commercialization), and shared-services entities Peñafiel Servicios Comerciales and Peñafiel Servicios. Group operations are led by Director General Gilberto Maldonado, with functional VPs overseeing Legal and Corporate Affairs, Finance, HR, Supply Chain, Sales, Marketing, and R&D, operating under the corporate governance of Keurig Dr Pepper.
Recent strategic activity in 2025 has centered on portfolio refreshes and channel extension rather than structural change: Peñafiel Adas underwent a brand image refresh across all SKUs and flavors, and Peñafiel Agua Mineral launched a 355ml non-returnable glass format targeted at the on-premise restaurant and consumption-center channel to reinforce presence and block competitive entry. No acquisitions, divestitures, M&A activity, or funding rounds are disclosed, and consolidated revenue figures are not publicly reported.
Penafiel Group firmographics
Firmographics- Name
- Penafiel Group
- Legal name
- Grupo Peñafiel
- Website
- https://grupopenafiel.com.mx
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Grupo Peñafiel is the wholly-owned Mexican subsidiary of Keurig Dr Pepper, manufacturing and distributing 125+ beverage brands including Peñafiel mineral water, Squirt, Clamato, Dr Pepper, and Schweppes through 3 plants and 35+ distribution centers to Mexican consumers across retail and HoReCa channels.
- Ownership category
- akta.pro rank
Penafiel Group industry classification
Industry- Product category
- Non-alcoholic beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Penafiel Group is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices4 records
Markets served
Penafiel Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beverage Sales: Grupo Peñafiel generates revenue through the manufacturing, marketing, and distribution of branded beverages including mineral water, flavored waters, carbonated soft drinks, and mixers under brands such as Peñafiel, Clamato, Squirt, Schweppes, and Dr Pepper across the Mexican market.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Penafiel Group product offering
Product offeringCore offering
Grupo Peñafiel manufactures, markets, and distributes a portfolio of more than 125 own, licensed, and allied beverage brands in Mexico, including mineral water, flavored waters, carbonated soft drinks, mixers, teas, and energy drinks. The company operates three manufacturing plants and over 35 distribution centers, making it the third-largest carbonated beverage company in Mexico and the local subsidiary of Keurig Dr Pepper.
Differentiator
Problem solved
Functional benefit
Brands
- Peñafiel: Core brand of mineral water and flavored beverages.
- Peñafiel Adas
- Peñafiel Adas Sin Calorías
- Peñafiel Twist
- Peñafiel Coco
- Peñafiel Purezza
- Peñafiel Sabores
- Peñafiel Sabores sin azúcar
- Peñafiel Soft
- Peñafiel Aguafiel
- Peñafiel Tónica
- Clamato
- Squirt
- Squirt sin azúcar
- Schweppes
- Schweppes Coctél
- Orange Crush
- Crush Sabores
- Dr Pepper
- Canada Dry
- RC Cola
- Venom
- Snapple Tea
- Snapple Tea Diet
- IBC Root Beer
- AW
- Core
Products and services
- Peñafiel Agua Mineral Natural spring mineral water from Peñafiel springs, sold across retail and on-premise channels in Mexico. Targeted at general consumers seeking hydration and at restaurants as table water or cocktail mixer.
- Peñafiel Adas Flavored mineral water available in multiple flavors (including a zero-calorie variant), targeted at general consumers seeking flavored hydration without calories.
- Peñafiel Twist Flavored sparkling water variant under the Peñafiel brand family, offered to general consumers seeking flavored carbonated hydration.
- Clamato
Companies that use Penafiel Group
Customer profileSegments3 records
Ideal customer profiles2 records
Penafiel Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Penafiel Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keurig Dr PeppercoreGrupo Peñafiel is the Mexican subsidiary of Keurig Dr Pepper, the leading beverage company in North America. Keurig Dr Pepper provides the portfolio of 125+ brands and corporate governance while Grupo Peñafiel manages operations in Mexico with 5,000+ employees, 3 manufacturing plants, and 35+ distribution centers.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Penafiel Group competitors and assessment
Company assessmentDirect peers
- Coca-Cola FEMSA: Largest Coca-Cola bottler in Mexico and Latin America, operating carbonated soft drinks, water, and juices through its own brand and distribution network — the dominant direct competitor to Peñafiel in Mexican CSDs and bottled water.
- Arca Continental: Second-largest Coca-Cola bottler in Mexico with deep presence in CSDs, water (Great Value), and emerging beverage categories; competes directly with Peñafiel across retail and foodservice channels in Mexico.
- Jarritos: Heritage Mexican carbonated soft drink brand distributed across the US and Mexico; competes with Peñafiel's CSD portfolio (Squirt, Dr Pepper, Orange Crush) in the flavored CSD segment.
- PepsiCo Mexico: PepsiCo's Mexican operations market Pepsi, 7UP, Mirinda, and other CSDs plus Sabritas snacks; competes head-to-head with Peñafiel across CSD and HoReCa channels in Mexico.
- Bonafont (Danone Waters): Danone's bottled water brand in Mexico, primarily competing in still water and flavored water — directly comparable to Peñafiel Agua Mineral and Peñafiel Adas.
- Topo Chico: Iconic Mexican mineral water brand (now owned by Coca-Cola) sold as sparkling mineral water and mixer; competes directly with Peñafiel Agua Mineral and Peñafiel Twist in mineral water and mixers.
Regional players
- Evian (Danone): Global premium still water brand under Danone; competes with Peñafiel Purezza and Peñafiel Aguafiel in the premium water segment, primarily through imported/imported-equivalent channels in Mexico.
- Perrier (Nestlé Waters): Premium French sparkling mineral water brand (under Nestlé Waters/Bluetriton); comparable product positioning to Peñafiel Agua Mineral in the premium hydration and mixer segments but with limited Mexico-specific distribution overlap.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Penafiel Group social profiles
Digital presencePenafiel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penafiel Group leadership team
Management profileNumber of profiles
Profiles10 records
Penafiel Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Penafiel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penafiel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penafiel Group
What does Penafiel Group do?
Grupo Peñafiel manufactures, markets, and distributes a portfolio of more than 125 own, licensed, and allied beverage brands in Mexico, including mineral water, flavored waters, carbonated soft drinks, mixers, teas, and energy drinks. The company operates three manufacturing plants and over 35 distribution centers, making it the third-largest carbonated beverage company in Mexico and the local subsidiary of Keurig Dr Pepper.
Is Penafiel Group a public or private company?
Penafiel Group is a private company. It is classified as corporate owned and is currently operating.
When was Penafiel Group founded?
Penafiel Group was founded in 1928. It employs 1,001 to 5,000 people.
Where is Penafiel Group based?
Penafiel Group is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does Penafiel Group make money?
One revenue line is on record: beverage Sales.
Who are Penafiel Group's main competitors?
Direct peers on record are Coca-Cola FEMSA, Arca Continental, Jarritos, PepsiCo Mexico, Bonafont (Danone Waters) and Topo Chico. Regional players are Evian (Danone) and Perrier (Nestlé Waters).
Does Penafiel Group have an API?
No public API is recorded for Penafiel Group.
What industry is Penafiel Group in?
Penafiel Group's product category is Non-alcoholic beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 3121 and its SIC code is 2080.