Büroomaailm

What Büroomaailm does

Büroomaailm, operated by the Estonian public limited company Infotark AS, is an omnichannel retailer of office supplies, office technology, IT hardware, office furniture, and school and art supplies founded in 1993 and headquartered in Tallinn, Estonia. The company distributes through six physical retail stores spanning Tallinn, Tartu, Pärnu, Jõhvi, Narva, and Valga alongside a Magento-based e-commerce storefront (byroomaailm.ee) that delivers nationwide, with free shipping in Estonia for orders over €75. The product catalog spans more than a dozen top-level categories including computers, printers and multifunction devices, ergonomics, paper goods, ink and toner, promotional gifts, home appliances, and household supplies, supported by value-added services such as custom printing with logos, binding, and lamination. The technology stack is a standard Magento e-commerce deployment integrated with retail store inventory, with no proprietary AI/ML or data-engineering capability disclosed.

Commercially, Büroomaailm runs a hybrid B2B/B2C model with four identified customer segments — corporate businesses, individual consumers, educational institutions, and government organizations — and runs three go-to-market motions in parallel: enterprise field sales via dedicated customer managers, direct-to-consumer via online and physical retail, and channel partnerships with principal office-supply brands including HP, Canon, Brother, Leitz, Pilot, Dahle, Panasonic, Navigator, Durable, and Kensington. A tiered subscription-style loyalty program discounts prices 5-15% based on annual customer spend (with €2,500 and €10,000 thresholds), and recurring monthly partner-brand campaigns are co-marketed through email, blog, Facebook, and Instagram. Revenue is generated primarily through one-time product sales (categorized as one-time license in the data) with a smaller professional-services stream from custom printing and document finishing. The company is privately held with no disclosed external investors, operates exclusively in Estonia, and reports headcount in the 51-100 range.

Name

Büroomaailm

Legal name

Infotark AS

Website

https://byroomaailm.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Büroomaailm, operated by Estonian Infotark AS, is an omnichannel office-supply retailer operating six retail stores across Estonia and the byroomaailm.ee e-commerce platform, serving business customers, consumers, schools, and government with office supplies, technology, furniture, and printing services.

Ownership category

akta.pro rank

Product category

Office Supplies and Equipment Retail

NAICS

Office Supplies and Stationery Retailers (45941), Office Supplies and Stationery Retailers (459410)

SIC

Retail-Furniture Stores (5712), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Calendars, Planners & Organization Supplies Retail (CRALABAJ)

akta.pro secondary industries

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Mudroom Organization (HSAFAJAB)

Keywords

• Office supplies retail
• IT equipment distribution
• Office furniture supply
• School and art supplies
• Ergonomic office products

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Retail and e-commerce sales of office supplies, office technology, computers, printers, furniture, stationery, school supplies, art supplies, and household goods. Revenue generated through direct product sales both in-store and online.
2. Professional Services: Printing services including custom printing with company logos, binding, and lamination services offered to business customers for corporate branding and document processing needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Büroomaailm is an Estonian multi-channel retailer that sells office supplies, office equipment, computers and IT hardware, printers, ink and toner, office furniture, paper products, school and art supplies, promotional gifts, home appliances, and household goods through its e-commerce platform www.byroomaailm.ee and six physical retail stores across Estonia. It also offers value-added services such as custom printing with company logos, binding, and lamination for business customers.

Product overview

Büroomaailm is an Estonian e-commerce and retail company offering a comprehensive range of office supplies, office equipment, computers and IT hardware, furniture, school and art supplies, paper products, promotional gifts, ink and toner cartridges, home appliances, and household goods. The product portfolio includes multiple product categories: Arvutustehnika (computers and IT equipment with 3D printers, desktops, laptops, tablets, monitors, peripherals), Printerid (printers and multifunction devices), Kontoritehnika (office equipment including laminators, shredders, calculators), Kontoritarbed (office supplies), Mööbel (furniture including ergonomic chairs, desks), Paberikaubad (paper products), Tint ja tooner (ink and toner cartridges), Reklaamkingitused (promotional gifts), Kodutehnika (home appliances), and Toidu-ja majapidamiskaubad (food and household goods). The company operates both an e-commerce platform and physical retail stores across Estonia, offering over 30 years of industry experience with services including printing, embossing, binding, and lamination.

Differentiator

Problem solved

Functional benefit

Products and services

• Arvutustehnika (Computers and IT Equipment) Desktop computers, laptops, tablets, computer peripherals, 3D printers, monitors, keyboards, mice, cables, adapters, computer components, storage devices, software, networking equipment, and accessories sold to business and consumer customers.
• Printers and Office Combinations Laser printers, inkjet printers, color laser printers, plotter printers, scanner-printer-copier-fax combinations, and printer accessories for office and home-office buyers.
• Kontoritehnika (Office Equipment) Presentation technology, label printers, price tag guns, calculators, cash register systems, laminators, binding machines, paper shredders, batteries, labeling machines, measuring devices, telephones, and office communication devices.
• Kontoritarbed (Office Supplies) Archive boxes, basic office essentials, document management supplies, folders and albums, writing instruments, tapes and adhesives, bags and cases, picture frames, whiteboard supplies, and desktop accessories.
• Mööbel ja sisustus (Furniture and Interior) Office chairs, ergonomic chairs, customer chairs, desks, tables, cabinets and shelves, soft furniture, information displays, clocks, school furniture, floor mats, equipment stands, safes, interior/exterior decoration, lighting, and whiteboards.
• Kool ja kunst (School and Art Supplies) Digital products, drafting tools, school bags, art supplies, craft materials, sports equipment, toys, workbenches, notebooks and covers, educational supplies, robotics, globes, maps, microscopes, and music education materials targeted at schools and families.
• Paberikaubad (Paper Products) Copy paper, colored paper, printer paper, design paper, notebooks, sketchbooks, watercolor paper, labels, stickers, envelopes, stamps, calendars, planners, sticky notes, and paper for various printers.
• Tint ja tooner (Ink and Toner) Toner cartridges for HP, Canon, Brother, Samsung, Xerox, Kyocera, Konica-Minolta, Lexmark, and Ricoh printers; ink cartridges; drums and imaging units; and fax supplies.
• Reklaamkingitused (Promotional Gifts) Advertising merchandise catalogs, electronics, exclusive products, seasonal items, gift bags, stationery, writing instruments, home and kitchen items, bags, sports gear, thermoses, office supplies, tools, keychains, and lanyards for corporate gifting.
• Kodutehnika (Home Appliances) Audio equipment, car accessories, photo and video equipment, beauty and health products, consumer electronics, major appliances, kitchen technology, coffee machines, espresso machines, security technology, and cleaning equipment.
• Toidu- ja majapidamiskaubad (Food and Household Goods) Household chemicals, cleaning supplies, coffee and tea, dishes, food items, water and beverages, disposable dishes, garbage bags, first aid supplies, batteries, tools, and pet supplies.
• Custom Printing, Binding, and Lamination Services Professional printing services including custom printing with company logos, binding, and lamination offered to business customers for corporate branding and document processing needs.
• Kasutatud arvutid ja printerid (Used Computers and Printers) Refurbished and pre-owned computers, laptops, and printers sold at reduced prices.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• HPcoreChannel Partner/ Reseller/ DistributorHP products including printers, computers, and office technology sold through Büroomaailm stores and e-commerce platform
• CanoncoreChannel Partner/ Reseller/ DistributorCanon printer supplies, toners, and imaging products distributed through Büroomaailm
• BrothercoreChannel Partner/ Reseller/ DistributorBrother label makers, printers, and supplies featured regularly in monthly partner campaigns
• LeitzcoreChannel Partner/ Reseller/ DistributorLeitz office organization products, ergonomic accessories, and stationery sold through the platform
• PilotcoreChannel Partner/ Reseller/ DistributorPilot pens and writing instruments available in stores and online
• DahlecoreChannel Partner/ Reseller/ DistributorDahle paper shredders and office equipment offered as monthly featured partner
• PanasoniccoreChannel Partner/ Reseller/ DistributorPanasonic batteries, office technology, and home appliances distributed through Büroomaailm
• NavigatorcoreChannel Partner/ Reseller/ DistributorNavigator paper products including copy paper sold in stores and online
• DurablecoreChannel Partner/ Reseller/ DistributorDurable office supplies, desk organizers, and accessories featured as partner brand
• KensingtoncoreChannel Partner/ Reseller/ DistributorKensington ergonomic products, laptop accessories, and security products available
• Post-itminorChannel Partner/ Reseller/ DistributorPost-it sticky notes and office organization products sold through platform
• OxfordminorChannel Partner/ Reseller/ DistributorOxford stationery and school supplies available in stores and online
• ApliminorChannel Partner/ Reseller/ DistributorApli school and office supplies distributed through Büroomaailm
• Sun-FlexcoreChannel Partner/ Reseller/ DistributorSun-Flex ergonomic products including armrests and desk accessories featured in product range
• ScotchminorChannel Partner/ Reseller/ DistributorScotch tape and adhesive products sold through the platform
• DataCopyminorChannel Partner/ Reseller/ DistributorDataCopy office paper and supplies available in stores
• ParkerminorChannel Partner/ Reseller/ DistributorParker premium pens and writing instruments available as gift items

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lyreco: Major European B2B office supplies direct seller (workplace solutions) with catalogs, contract pricing, and dedicated account management. Highly comparable to Büroomaailm's B2B office supplies, furniture and service offering.
• Viking Office Products: European office supplies catalog and e-commerce retailer (now under Office Depot), targeting SMBs with multi-category office products and contract pricing - mirrors Büroomaailm's SMB- and enterprise-led model.

Broad incumbents

• ALSO Group: European B2B technology distributor with vendor partnerships across IT brands. Comparable in the IT/computing category that Büroomaailm sells, though focused on channel distribution rather than end-buyer retail.
• Office Depot Europe: Global office supplies retailer with multi-channel B2B/B2C operations across Europe. Comparable product categories and SMB/customer-manager-led sales motions.
• Bechtle: Large European B2B IT systems retailer serving SMB and enterprise with computers, peripherals and workplace technology. Overlaps with Büroomaailm's IT and computer equipment assortment.
• Staples Solutions: European arm of Staples serving businesses with office supplies, furniture, IT and print services via catalog and e-commerce. Larger incumbent with overlapping multi-category office product range.

Regional players

• Kaut-Bullinger: German multi-channel office and workplace supplies retailer combining physical stores, catalog and e-commerce with B2B focus. Comparable breadth of categories including furniture and printing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Byroomaailm
• Instagraminstagram.com/byroomaailm
• LinkedInlinkedin.com/company/byroomaailm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Büroomaailm