dna Model Management
DNA Model Management is a New York-based, privately-held fashion modeling agency founded in 1996 that represents established and emerging talent across women's, men's, and celebrity divisions, booking them into luxury fashion campaigns, editorial shoots, runway shows, and brand advertising work for enterprise clients.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What dna Model Management does
DNA Model Management is a privately-held, full-service fashion modeling agency founded in 1996 and headquartered at 1 State Street Plaza, New York. The agency represents a roster of established and emerging talent organized into five divisions: Women's Main Board, Women's Development, Men's Main Board, Men's Development, and Celebrity Representation. It serves luxury and high-fashion end markets, booking models into editorial shoots, runway shows, and brand campaigns for enterprise clients across fashion houses, publications, beauty, jewelry, automotive, and mass-market retail.
The agency's underlying technology is a relatively standard online model portfolio platform that publishes individual model pages containing digitals, comp cards, images, measurements, Instagram links, and direct booking contact information, supported by an email-based photo submission funnel for aspiring models. There is no software product, mobile app, API, or proprietary model beyond the portfolio/CMS surface, and no disclosed AI, data, or integration capabilities. Marketing reach is delivered through Instagram, Facebook, and an industry newsletter, with no paid media or platform automation documented.
DNA earns revenue by acting as the model's exclusive representative and taking a commission on fees negotiated for each booking. Pricing is not publicly disclosed and is negotiated per assignment based on model profile, client, and usage terms. The go-to-market is enterprise field sales conducted through booker agents organized by division, with named client relationships including Chanel, Louis Vuitton, Gucci, Saint Laurent, Bvlgari, Burberry, Givenchy, Ralph Lauren, Celine, Tom Ford, Michael Kors, Chloe, Zara, Mango, Audi, Pandora, MAC Studio, Victoria's Secret, and major fashion publications (British Vogue, Vogue Turkey). The agency employs 51–100 people and is co-founded by Jerome-Joelle Bonnouvrier and David Bonnouvrier; ownership, financials, and funding history are not publicly disclosed.
dna Model Management firmographics
Firmographics- Name
- dna Model Management
- Legal name
- DNA Model Management
- Website
- https://dnamodels.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DNA Model Management is a New York-based, privately-held fashion modeling agency founded in 1996 that represents established and emerging talent across women's, men's, and celebrity divisions, booking them into luxury fashion campaigns, editorial shoots, runway shows, and brand advertising work for enterprise clients.
- Ownership category
- akta.pro rank
Where dna Model Management is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
dna Model Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Model Representation and Commission: DNA Model Management earns commission revenue by representing models and booking them for fashion shows, editorial shoots, advertising campaigns, and commercial work. The agency takes a percentage of modeling fees as commission.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
dna Model Management product offering
Product offeringCore offering
DNA Model Management is a New York-based fashion model representation agency founded in 1996. The agency represents models and books them for editorial, commercial, runway, and luxury brand campaigns, serving fashion houses, magazines, and advertisers.
Product overview
DNA Model Management is a traditional model management agency representing fashion models for editorial, commercial, and luxury brand work. The agency operates as a single unified service offering with distinct division boards organized by gender (Women and Men), with each division having a Main Board for established talent and a Development Board for emerging models. Additional services include celebrity representation and a photo submission process for aspiring models. The agency is headquartered in New York and does not operate as a software platform or SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- Women Main Board Model Representation
- Men Main Board Model Representation
- Model Development Boards
- Celebrity Representation
Companies that use dna Model Management
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
dna Model Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
dna Model Management partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
dna Model Management competitors and assessment
Company assessmentDirect peers
- Next Management: Next Management is an international modeling agency with offices in New York, London, Paris, and Milan, representing both editorial and commercial talent. Comparable to DNA in offering multi-board representation (main and development) to luxury and fashion clients.
- IMG Models: IMG Models is one of the world's largest and most prestigious modeling agencies, representing editorial and commercial talent across women's, men's, and development divisions. Directly comparable to DNA in serving the same luxury fashion house clients with similar commission-based representation.
- Supreme Management: Supreme Management is a New York-based boutique modeling agency with women's and men's divisions. Operates as a direct peer to DNA in the mid-to-upper tier of fashion model representation for luxury and editorial clients.
- Elite Model Management: Elite is a global modeling agency with offices across major fashion capitals and a roster that includes both iconic supermodels and emerging talent. Operates a parallel division structure to DNA (main board, development) and competes for the same luxury campaigns.
- Wilhelmina Models: Wilhelmina is a publicly traded modeling and talent management agency representing models, talent, and influencers. Comparable to DNA in the model representation business and in serving both luxury and commercial clients, with a broader celebrity and influencer portfolio.
- Storm Management: Storm Management is a London-based modeling agency with a long history representing supermodels including Kate Moss. Comparable to DNA in representing top editorial and luxury fashion talent, though primarily serving the UK and European markets.
- The Society Management: The Society Management (part of the Elite network) is a New York-based modeling agency representing editorial fashion talent. Directly competes with DNA for the same top-tier editorial and luxury brand bookings in the US market.
- Ford Models: Ford Models is a long-established New York-based modeling agency with women's, men's, and development divisions. Directly comparable to DNA as a fellow US-rooted agency representing fashion models for editorial and commercial bookings.
Emerging players
- Heroes Model Management: Heroes Model Management is a New York-based boutique modeling agency focused on editorial and high-fashion talent. A smaller, emerging peer that competes with DNA for emerging development-board talent and fashion-forward campaigns.
Broad incumbents
- Creative Artists Agency (CAA) - Models: CAA is a major global talent and entertainment agency that includes model representation within a much broader portfolio spanning actors, athletes, and musicians. Comparable to DNA only in the model representation niche, where it competes for top luxury brand campaigns with integrated cross-category talent offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
dna Model Management social profiles
Digital presencedna Model Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
dna Model Management leadership team
Management profileNumber of profiles
Profiles2 records
dna Model Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dna Model Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dna Model Management
What does dna Model Management do?
DNA Model Management is a New York-based fashion model representation agency founded in 1996. The agency represents models and books them for editorial, commercial, runway, and luxury brand campaigns, serving fashion houses, magazines, and advertisers.
Is dna Model Management a public or private company?
dna Model Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dna Model Management founded?
dna Model Management was founded in 1996. It employs 51 to 100 people.
Where is dna Model Management based?
dna Model Management is headquartered in New York, United States, in the North America region.
How does dna Model Management make money?
One revenue line is on record: model Representation and Commission.
Who are dna Model Management's main competitors?
Direct peers on record are Next Management, IMG Models, Supreme Management, Elite Model Management, Wilhelmina Models, Storm Management, The Society Management and Ford Models. Heroes Model Management is listed as an emerging player. Creative Artists Agency (CAA) - Models is listed as a broad incumbent.
Does dna Model Management have an API?
No public API is recorded for dna Model Management.