Emerce
Emerce is a Dutch B2B digital media platform (founded 1998, Amsterdam) serving Dutch-speaking digital business, media, and marketing professionals with daily news, events, training, a jobs marketplace, and a €995/year premium subscription.
- Company typePrivate
- Founded1998
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Emerce does
Emerce is a privately held Dutch B2B digital media company, founded in 1998 and headquartered in Amsterdam, that operates a multi-product platform serving Dutch-speaking digital business decision-makers in online business, media, and marketing. The company describes itself as the most-read and most-important information platform in its Dutch digital business niche, distributing content via topic-based channels (E-commerce, Marketing, Media, Venture, Tech, Innovation) and adjacent verticals (Travel, Food, Fashion, Health).
The platform is built around the Emerce.nl news site and is extended through a modular suite of sub-products: Emerce TV (video content), Emerce Academy (training courses on Advanced SEO, GEO, and Retail Media), Emerce Events (EDAY, Website van het Jaar, AI Live, E-commerce Live!, Digital Marketing Live!), Emerce Jobs (a marketplace for digital professionals), Emerce Knowledgebase (research reports and whitepapers), Emerce Account (the premium subscription product), Agency Finder/Eguide (agency directories), Movers & Shakers (career tracking), Industry Wire (press release aggregation), and Talks (expert presentations). The site publishes daily, has an active editorial cadence, and the premium offering is bundled with event tickets and the Emerce 100 print publication.
Emerce monetizes through three primary streams: (1) Premium Subscriptions via Emerce Account at €995/year (recurring, including premium article access, free event tickets worth €135 each for select events, a 10% event discount, and the Emerce 100 print publication), (2) Advertising and Sponsorships across its news and content pages, and (3) Event Tickets and Academy training fees. The go-to-market is content-led and freemium: free accounts provide access to videos, whitepapers, and commenting, while premium subscribers unlock the full content and event bundle. The company has 11-50 employees and operates primarily in the Netherlands, with editorial coverage of pan-European digital industry developments. One disclosed funding round from Axivate Capital is on record (March 2013); the founder is Oscar Kneppers.
Emerce firmographics
Firmographics- Name
- Emerce
- Legal name
- Emerce
- Website
- https://emerce.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emerce is a Dutch B2B digital media platform (founded 1998, Amsterdam) serving Dutch-speaking digital business, media, and marketing professionals with daily news, events, training, a jobs marketplace, and a €995/year premium subscription.
- Ownership category
- akta.pro rank
Where Emerce is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Emerce business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Premium Subscriptions: Emerce Account Premium subscription providing full access to premium articles, free event tickets for E-commerce Live! and Digital Marketing Live!, 10% discount on Emerce Events tickets, and physical Emerce 100 publication
- Advertising and Sponsorships: The platform hosts sponsored content and likely generates revenue through advertising placements visible across its news and content pages
- Event Tickets: Revenue from paid events including EDAY, Website van het Jaar, AI Live, and other industry conferences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free account with basic access to content |
| Subscription | Annual | Premium subscription with full access and event benefits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Emerce product offering
Product offeringCore offering
Emerce operates a Dutch-language online media platform covering online business, digital marketing, media, e-commerce, venture, and technology. It produces daily news, expert opinion pieces, research reports, and video content, and complements this with industry events (EDAY, Website van het Jaar, AI Live), professional training (Emerce Academy), a job board, an agency directory, and a premium subscription tier.
Product overview
Emerce is a multichannel platform providing online business, media, and marketing content. The core offering is the Emerce.nl news platform covering channels including E-commerce, Marketing, Media, Venture, Tech, and Innovatie. The platform operates a modular structure with multiple integrated sub-products: Emerce TV (video content), Emerce Academy (training courses), Emerce Events (industry events like EDAY, AI Live), Emerce Jobs (job board), Emerce Knowledgebase (research reports and whitepapers), Emerce Account (premium subscription), Agency Finder (agency directory), Eguide, Movers & Shakers (career tracking), and Industry Wire (press releases). Emerce Account serves as the subscription tier unlocking premium content access across the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Emerce.nl News Platform Primary online news and content platform providing articles, insights, opinion pieces, and analysis on e-commerce, marketing, media, venture, tech, and innovation topics, targeted at Dutch digital business decision-makers.
- Emerce TV Video content platform offering recorded talks, interviews, and video programming to subscribers and registered users.
- Emerce Academy Paid training and education platform offering courses on advanced digital marketing topics such as SEO, GEO (Generative Engine Optimization), and Retail Media for marketing professionals.
- Emerce Events Industry conference and event portfolio including EDAY, Website van het Jaar, AI Live, E-commerce Live!, Digital Marketing Live!, and Update GEO for networking and knowledge sharing among Dutch digital professionals.
- Emerce Jobs Job board platform connecting employers with marketing, online media, and e-business professionals in the Dutch market.
- Emerce Knowledgebase Repository of industry research reports and whitepapers such as the Emerce Rapport Buy Now Pay Later 2026 and E-commerce Tech 2026 available to subscribers and registered users.
- Emerce Account (Premium Subscription) Annual premium subscription providing access to premium articles, videos, whitepapers, free tickets to select Emerce events, 10% discount on Emerce Events tickets, and the physical Emerce 100 publication.
- Emerce Agency Finder Online directory service to help brands and marketers find and connect with Dutch digital agencies.
- Emerce Movers & Shakers Editorial section and tracker of senior personnel appointments and career transitions within the Dutch digital business and marketing industry.
- Emerce Industry Wire Press-release and industry-news aggregation section distributing corporate announcements and industry updates.
- Emerce Talks Online platform hosting recorded talks and presentations delivered by industry experts at Emerce events.
- Eguide Online guide and directory platform curating Dutch digital industry resources, vendors, and tools.
Companies that use Emerce
Customer profileSegments2 records
Ideal customer profiles2 records
Emerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emerce partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Emerce competitors and assessment
Company assessmentRegional players
- Fonk: Dutch B2B media covering marketing, mobile, and digital professionals; an adjacent Dutch trade media platform with overlapping audience and advertising inventory.
- MT (Management Team): Established Dutch business decision-maker media platform serving the same Dutch executive audience but with broader business focus rather than digital-specific coverage.
- Sprout: Dutch B2B media platform targeting entrepreneurship and innovation professionals; operates in an adjacent Dutch professional niche with comparable content and subscription model.
Direct peers
- MarketingWeek: UK B2B marketing trade publication combining subscription content, events, and awards for marketing professionals; same B2B marketing media business model.
- MarketingTribune: Dutch B2B marketing media platform covering the same Dutch marketing, advertising, and digital professional audience with comparable news, jobs, and events offerings.
- The Drum: Global B2B marketing media brand combining daily news, awards, and events for marketing professionals; closest international analog to Emerce's integrated content-events model.
- Digiday: Digital media and advertising trade publication covering the same digital marketing, media, and commerce beats with news, research, and events.
- Adformatie: Long-standing Dutch advertising and media trade publication serving the same advertising and media professional audience with news, opinion, and industry awards.
- Econsultancy: B2B digital marketing research, training, and events business serving digital professionals with content and learning; directly comparable to Emerce's Academy and Knowledgebase offerings.
Broad incumbents
- Adweek: Major US-based advertising and media trade publication covering the same marketing/media audience but with broader geographic scope and a larger portfolio of products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Emerce social profiles
Digital presenceEmerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emerce leadership team
Management profileNumber of profiles
Profiles1 record
Emerce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emerce
What does Emerce do?
Emerce operates a Dutch-language online media platform covering online business, digital marketing, media, e-commerce, venture, and technology. It produces daily news, expert opinion pieces, research reports, and video content, and complements this with industry events (EDAY, Website van het Jaar, AI Live), professional training (Emerce Academy), a job board, an agency directory, and a premium subscription tier.
Is Emerce a public or private company?
Emerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emerce founded?
Emerce was founded in 1998. It employs 11 to 50 people.
Where is Emerce based?
Emerce is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Emerce make money?
Three revenue lines are on record. Premium Subscriptions are the primary driver. The others are advertising and Sponsorships and event Tickets.
Who are Emerce's main competitors?
Regional players on record are Fonk, MT (Management Team) and Sprout. Direct peers are MarketingWeek, MarketingTribune, The Drum, Digiday, Adformatie and Econsultancy. Adweek is listed as a broad incumbent.
Does Emerce have an API?
No public API is recorded for Emerce.