Moneyball

What Moneyball does

Moneyball is an Australian sports-technology company founded in 2014 and headquartered in Sydney, whose stated vision is to revolutionise fantasy sport in Australia. Detailed source material describes a social-first mobile betting platform distributed exclusively through the Apple App Store and Google Play, with no web-based betting product. Core features include the Copy Bet mechanic (users replicate other punters' wagers, including those placed by sports personalities, with real-cash refund incentives when a bet is copied), fast withdrawals processed in approximately 8.74 seconds, Banter Channels and Group Chats for community interaction, Follow Other Punters, weekly Live Streams featuring sports stars, an SGM Tracker for live player-prop monitoring, and a Pick'Em product for sports predictions. The platform holds wagering licences from the Northern Territory Wagering Commission and is compliant with South Australian Gambling Codes of Practice, with integration into the BetStop National Self-Exclusion Register.

The business model is built on transaction fees (a margin or commission) on real-money bets placed through the app; the app is free to download and individual stake sizes are user-determined. Distribution is mobile-only and Australia-only, with acquisition driven by app-store discovery, an Instagram-led social presence, a formal affiliate program, and influencer partnerships with sports personalities. The target segment is Australian sports bettors seeking social and community-led wagering, differentiated from incumbent betting apps by community engagement, copy-betting social mechanics, and withdrawal speed.

Operationally, the firmographic data indicates a small team of 1-10 employees, and the only disclosed capital event is an August 2015 funding round of approximately AUD $1.3M from Black Sheep Capital. Engagement signals include a #1 Apple App Store ranking in category and a 4.7+ average rating across more than 13,000 reviews, suggesting meaningful consumer traction. The principal strategic risks are single-geography concentration (Australia only), heavy dependence on continued app-store discoverability, and exposure to evolving Australian responsible-gambling regulation.

Name

Moneyball

Legal name

Dabble Sports Pty Ltd

Website

https://moneyball.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Moneyball is an Australian sports-betting platform founded in 2014, operating a social-first mobile betting app exclusively for Australian punters. It monetises real-money wagers via transaction fees, differentiating through Copy Bet, fast withdrawals, and community features.

Ownership category

akta.pro rank

Product category

Mobile Sports Betting

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Player Wallets, Escrow & Custodial Account Services (MPAEALAK)

Keywords

• Fantasy sports platform
• Social betting app
• Mobile wagering
• Online sports betting
• Copy betting community

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Betting Transaction Fees: Revenue generated from the total value of bets placed through the platform, likely taking a margin or commission on each wager

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Moneyball operates a social-first mobile sports betting platform (commercially branded as Dabble) available exclusively through iOS and Android apps for Australian punters. The platform combines wagering with social-media-style features such as Copy Bet, community chat channels, group chats, and live streams featuring sports personalities. Revenue is generated through margins on betting transactions placed through the platform.

Product overview

Dabble is a social-first mobile betting platform that operates exclusively through its mobile app (iOS and Android). The product portfolio centers on the core Dabble App, which integrates social betting features including Copy Bet (allowing users to replicate other punters' wagers with cash incentives), Pick'Em sports betting, Fast Withdrawals (processed in ~8.74 seconds), SGM Tracker for live match monitoring, Banter Channels for community engagement, Group Chats for private social interaction, and Live Streams featuring sports personalities. The platform emphasizes its social community aspect, combining social media-style interactions with gambling features, and is marketed with the tagline 'You Better Believe It.'

Differentiator

Problem solved

Functional benefit

Products and services

• Dabble Mobile Betting App

Quantifiable outcome

• Withdrawal time of 8.74 seconds
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Northern Territory Wagering Commission (NTWC)coreOthersDabble Sports is Licensed and regulated by the Northern Territory Wagering Commission (NTWC), the primary regulatory body overseeing wagering operations in the Northern Territory of Australia. This is a mandatory licensing requirement for Australian online wagering providers.
• South Australian GovernmentcoreOthersFully compliant with South Australian Gambling Codes of Practice, demonstrating regulatory compliance and authorization to operate in South Australia.
• BetStop – National Self-Exclusion RegisterminorOthersIntegration with BetStop, the National Self-Exclusion Register, enabling users to self-exclude from all Australian online wagering providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BoomBet: Australian mobile sportsbook targeting similar digitally native punters. Overlaps with Dabble on mobile-only app distribution and Australia-only geographic focus.
• Neds: Australian-licensed online sportsbook focused on mobile-first punters with promotional and social-style engagement features. Comparable target customer and distribution model to Dabble.
• Betr: Australian social-first micro-betting and pick'em app, the closest direct competitor to Dabble's social wagering model. Both target younger Australian punters with community-led, mobile-only product experiences.
• PointsBet Australia: Australian-licensed online sportsbook with a strong mobile app focus and product-led acquisition. Overlaps with Dabble on mobile-first wagering and same-game-multi products, though PointsBet is broader in market coverage.

Broad incumbents

• Bet365 Australia: Global online sportsbook giant with a strong Australian operation. Competes on depth of markets and pricing rather than social features.
• DraftKings: US-listed online sportsbook and pick'em operator with social/community-style product features (e.g., free-to-play pools). Comparable as a digital-first sportsbook exploring social engagement, though operating in a different regulatory regime.
• Sportsbet: Largest Australian online sportsbook by market share, operated by Flutter Entertainment. Competes with Dabble on the full sportsbook product but lacks Dabble's social-first community features.
• FanDuel: US online sportsbook with strong mobile app engagement and social/community product extensions. Demonstrates the broader market for community-augmented sports wagering that Dabble is pioneering in Australia.
• TAB (Tabcorp): Australian incumbent wagering operator with retail, online, and app presence. A broad incumbent serving similar Australian punters but with a more traditional product set.
• Ladbrokes Australia: Major Australian sportsbook with a large mobile user base and wide product coverage. Incumbent competitor with significantly more capital and brand recognition than Dabble.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/dabblecomau
• Xx.com/MoneyBallcomau
• Facebookfacebook.com/moneyballcomau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moneyball