HELLA

What HELLA does

HELLA Sonnen- und Wetterschutztechnik GmbH is an Austrian manufacturer of exterior sun shading and weather protection systems, headquartered in Abfaltersbach, Austria, and founded in 1959. The company produces a broad portfolio that includes awnings, terrace roofs, venetian blinds, roller shutters, vertical awnings, insect screens, interior blinds, and fall protections, organized across three application domains: Terrace & Garden, Window & Façade, and Build & Renovate (including box, soffit, top-mounted, installation, and plaster base systems for new construction and retrofit). Its flagship connected platform, the ONYX Smart Home System, enables automatic, app-based, and voice-controlled operation of shading products via integration with Amazon Alexa, Google Home, and IFTTT, and uses a line of ONYX.TAG and ONYX.WEATHER sensors (wind, sun/brightness, temperature/humidity) for weather-responsive automation. The ONYX.CENTER is positioned as a compact wireless hub (8cm side length, 1.3cm height) with multi-room range, while the ONYX.CONNECTOR supports retrofit smart-home integration without replacing existing motors.

HELLA sells through an authorized dealer/merchant network in Austria and adjacent markets, with quote-based pricing (not publicly disclosed) and an online merchant portal for ordering and support. Revenue is generated primarily through hardware sales of shading products and ONYX smart-home components, targeting residential homeowners (primary), hotel and hospitality venues (primary), and commercial buildings and renovation/retrofit projects (secondary). The company's marketing channels include a multi-language website (EN, DE, IT, PL, CZ, HU, HR, SK, FR), an active social media presence, CGI visualization campaigns (including a campaign featuring Vienna's Rathaus), comprehensive technical documentation/CAD downloads, and product launch events (such as the VENTUR slat roof debut at the Porsche Museum in Stuttgart on 20 April 2024, designed in collaboration with Studio F. A. Porsche). The firm operates with 101–250 employees and is privately held.

Note on source contamination: One data block contains facts about the German automotive company Hella GmbH & Co KGaA (EUR 6.0 billion in 9-month 2025 sales, Professor Peter Laier as chairman). These facts pertain to a distinct entity and are not applied to the Austrian HELLA sun protection manufacturer analyzed here.

Name

HELLA

Legal name

Hella GmbH & Co KGaA

Website

https://hella.info

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

HELLA is an Austrian manufacturer of exterior sun shading and weather protection systems — awnings, venetian blinds, roller shutters, terrace roofs, and the ONYX smart-home control platform — sold via an authorized dealer network to residential, hospitality, and commercial customers across Central Europe.

Ownership category

akta.pro rank

Product category

Exterior sun and weather protection systems

NAICS

Blind and Shade Manufacturing (337920), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Hardware Retailers (44414)

SIC

Asphalt Paving & Roofing Materials (2950), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Smart Lighting & Shading Systems (HSAPAPAC), Screens, Storm Doors/Windows & Insect Protection Systems (IMADAIAK), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Skylights, Roof Windows & Daylighting (IMADAFAL)

Keywords

• Sun protection systems
• Venetian blind systems
• Roller shutters
• Terrace roofing
• Awning systems

Headquarters

HQ city

Abfaltersbach

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sun Protection Products: HELLA manufactures and sells a comprehensive range of sun protection products including awnings, terrace roofs, venetian blinds, roller shutters, insect screens, and fall protections. Revenue is generated through direct sales to consumers and professional installers via dealer network.
2. Smart Home Control Systems: ONYX smart home system including control centers, sensors, connectors, and motors for automated sun protection control. Sold as add-on systems to existing installations and integrated with new product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HELLA manufactures and sells exterior sun and weather protection systems for buildings, including awnings, terrace roofs, bioclimatic slat roofs (VENTUR line), venetian blinds, roller shutters, vertical awnings, insect screens, and fall protections. Its offer is complemented by the ONYX smart home control system (hub, sensors, motors, retrofit connectors) that automates these shading products via Amazon Alexa, Google Home, and IFTTT. Products are sold through an authorized dealer and professional installer network for residential, hotel/hospitality, and commercial building projects.

Product overview

HELLA Sonnen- und Wetterschutztechnik GmbH is an Austrian manufacturer of sun shading and weather protection systems. The product portfolio centers on exterior shading solutions including awnings, terrace roofs (VENTUR slat roof line), venetian blinds, roller shutters, insect screens, and fall protections. The ONYX Smart Home System serves as the core platform enabling automatic, voice (Alexa, Google Home), and app-based control of all sun protection products. Products are designed for residential and commercial applications with various integration options including new construction box systems, renovation plaster base systems, and smart home connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• HELLA: Automotive lighting and electronics brand serving the automotive industry

Products and services

• VEN­TUR bioclimatic slat roof Bioclimatic slat roof for terraces, designed in collaboration with Studio F. A. Porsche; modular system withstands strong winds and heavy snow for year-round outdoor use. Three models: VENTUR ONE, VENTUR SUN with photovoltaic slats, and VENTUR SKY with retractable roof. Targeted at private terrace and hotel/hospitality projects.
• ONYX smart home system Central control system for HELLA sun protection products enabling automatic, voice, and app-based operation of venetian blinds, outdoor blinds, awnings, and roller shutters. Integrates with Amazon Alexa, Google Home, and IFTTT, and works with the line of ONYX sensors (wind, sun, temperature, weather), ONYX.CENTER hub, ONYX.CONNECTOR, ONYX.NODE, and ONYX.SILENT motors.
• Awnings HELLA exterior awning range for terraces and gardens, including standard, terrace, and cassette awnings providing sun protection and extending usable outdoor living space.
• Terrace roofs Roofing structures for terraces, including the VENTUR bioclimatic slat roof line and traditional terrace roof designs, turning terraces into usable outdoor living spaces in summer and shoulder seasons.
• Overglass and underglass awnings Awnings designed for overglass or underglass installation; the SOLANYA and SOLEYA designs are highlighted as new plain, linear models offering protection from wind and unwanted views.
• Wind and sight screens Protective screens offering wind protection and privacy screening for terraces and outdoor areas.
• Parasols and sails Standalone sun protection products including parasols, large parasols, and sun sails in various sizes and styles for terraces and gardens.
• Venetian blinds Flexible exterior venetian blinds providing adjustable light control and sun protection; available in various slat types including AF 60, AF 80, and ARB 80, for window and façade applications.
• Roller shutters Exterior roller shutters functioning as a climate buffer like an additional window pane; support energy savings while providing security and light control.
• Vertical awnings Vertically-oriented exterior awnings for window and façade applications, providing sun and glare protection.
• Insect screens Integrated insect protection solutions for windows and doors, including options integrated into other HELLA products.
• Fall protections Safety barriers for floor-to-ceiling windows, available in different designs and colours, integrated with HELLA's window/facade systems.
• Interior blinds Interior window treatments providing climate and light comfort with various design options, complementing HELLA's exterior shading portfolio.
• Box systems Pre-boxed systems integrating window and sun protection into wall structures for seamless new-construction integration (light, privacy, and noise protection).
• Soffit systems Soffit integration systems for combining window and shading solutions in building envelopes.
• Top-mounted systems Top-mounted sun protection elements with integrated outdoor blinds, roller shutters, or vertical awnings mounted on windows.
• Installation systems (recess/installation products) Products for integration into existing shafts (e.g., recess awnings, outdoor blinds, roller shutters, vertical awnings), enabling renovation/retrofit integration.
• Plaster base systems Façade integration systems for plaster façades enabling discreet integration of outdoor blinds and awnings with thermal bridge minimization.

Quantifiable outcome

• Energy savings through automated shading control - ONYX system optimizes energy input by automatically controlling sun protection based on weather conditions

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Warema: German premium manufacturer of external sun shading systems including awnings, external venetian blinds, terrace roofs, and motor/controls. Direct head-to-head competitor to HELLA across Central Europe with overlapping product range and premium positioning.
• Griesser: Swiss/Austrian manufacturer of external blinds, roller shutters, awnings, and sun protection systems. Closely comparable to HELLA geographically (Austrian/Swiss neighbor) and across product mix.
• ROMA: German specialist in external roller shutters, venetian blinds, and awnings with motor/control offerings. Direct competitor across exterior sun protection and motorized controls in DACH markets.
• Markilux: German specialist in premium awnings and patio roof systems. Competes most directly with HELLA in awnings and terrace roof categories including the VENTUR product family.
• Weinor: German manufacturer of awnings, terrace roofs (e.g. Terrazza), and vertical blinds. Comparable premium positioning and product range, with strong overlap in German-speaking markets.
• Elero: German maker of tubular motors, radio controls, and drives for roller shutters, venetian blinds, and awnings. Competes directly with HELLA ONYX and ONYX.SILENT motor components in the control/motor layer.
• Aluprof: Polish manufacturer of roller shutters, external blinds (venetian), and sun protection systems with growing Central/Eastern European presence. Comparable product mix and emerging competition in HELLA markets.

Broad incumbents

• Somfy: French global leader in tubular motors, radio controls, and smart home automation for window coverings and awnings. Competes with the ONYX system on controls while also serving as a motor supplier across shading applications.
• Hunter Douglas: Dutch global leader in window coverings and architectural products with deep R&D and distribution capabilities. Competes in premium blinds and exterior sun protection at a significantly larger scale than HELLA.

Others

• Velux: Danish global leader in roof windows and skylights. Adjacent rather than directly competing, but VENTUR terrace roofs and roof-integrated systems conceptually overlap with Velux's outdoor/roof-light domain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hella.sonnenschutz
• LinkedInat.linkedin.com/company/hella-sonnen-und-wetterschutztechnik
• Instagraminstagram.com/hella_sonnenschutz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELLA