Fun World

What Fun World does

Fun World, operating as a division of Easter Unlimited, Inc., is a US-headquartered (Carle Place, NY) designer, manufacturer, and distributor of festive costumes and seasonal decorations, with Halloween as its dominant vertical. The company was founded in 1959 by Sam Rosenberg as S. Rosenberg Christmas Co. and acquired by Stanley Geller in 1963; third-generation family member Alan Geller joined in 1981 and created the GHOST FACE mask that became the central antagonist of the Scream franchise. Fun World operates one of three largest Halloween product platforms globally, with a vertically integrated manufacturing footprint spanning the USA, China, Vietnam, Cambodia, Spain, and India — including the Mt. Union, PA factory noted as the only remaining American facility manufacturing Easter grass and Halloween spider web.

The product portfolio spans Halloween costumes and accessories (across infants through plus-size adults), decorations, masks, makeup, wigs, and SFX/light-up items, plus seasonal lines for Christmas, Easter, Valentine's Day, St. Patrick's Day, Harvest, SummerWeen, Patriotic, and Graduation. Fun World owns or claims rights to the GHOST FACE intellectual property and licenses additional entertainment properties including Dead By Daylight, The Elf on the Shelf, Scary Movie, and Popeye. Distribution combines a network of approximately 30 independent sales representatives covering all US regions, Canada, Hong Kong, France, UK, and Nordic countries with a direct e-commerce storefront at fun-world.net; pricing is not publicly disclosed and is negotiated via the sales-rep channel.

Revenue mechanics center on wholesale/B2B sales to retailers and resellers plus DTC e-commerce, with seasonal demand concentration tied to Halloween, Christmas, and Easter. The company reports no external institutional ownership or PE/VC backing, remaining family-controlled across three generations, with a registered trademark portfolio anchored by GHOST FACE and the Fun World brand.

Name

Fun World

Legal name

Easter Unlimited, Inc.

Website

https://fun-world.net

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Fun World is a US-based, family-owned designer, manufacturer, and distributor of festive costumes and seasonal decorations — primarily Halloween, Christmas, and Easter — operating one of the three largest Halloween product platforms globally, with manufacturing in six countries and distribution across all continents except Antarctica.

Ownership category

akta.pro rank

Product category

Costumes and Seasonal Decorations

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industries

Seasonal & Holiday Craft Supplies Retail (CRALACAI), Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)

Keywords

• Halloween costumes
• Seasonal decorations
• Costume manufacturing
• Licensed character costumes
• Festive holiday products

Headquarters

HQ city

Carle Place

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Costume Sales: Fun World generates revenue through the manufacture and sale of Halloween costumes for children, adults, and toddlers. The company sells a wide variety of themed costumes including classic, scary, storybook, occupations, and licensed characters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fun World designs, manufactures, and distributes festive costumes and seasonal decorations for Halloween, Christmas, Easter, and other holidays. The company operates its own factories across the USA, China, Vietnam, Cambodia, Spain, and India, and supplies retailers, wholesalers, and consumers through a network of independent sales representatives and a direct e-commerce website. Its flagship proprietary brand is the GHOST FACE® mask and costume line, which became iconic through the Scream movie franchise.

Product overview

Fun World is a costume manufacturing company and one of the three largest Halloween creators and suppliers in the world. The company operates as a division of Easter Unlimited, Inc. and offers a comprehensive portfolio of seasonal costume and decoration products. The core product lines include Halloween costumes (for all ages and categories including girls, boys, women, men, plus sizes, and infants), Halloween accessories, Halloween decorations, Halloween makeup, and Halloween masks. Seasonal offerings span Christmas, Easter, Valentine's Day, St. Patrick's Day, Harvest, SummerWeen, Patriotic, and Graduation occasions. A notable proprietary brand is the GHOST FACE® mask and costume line, which originated in 1991 and became famous through the Scream movie franchise. The company also holds licenses for Dead By Daylight, The Elf on the Shelf, Popeye, and other entertainment properties. Fun World maintains manufacturing facilities in the USA, China, Vietnam, Cambodia, Spain, and India, with their Pennsylvania factory being notable as the only remaining American factory manufacturing Easter grass and Halloween spider web.

Differentiator

Problem solved

Functional benefit

Products and services

• Halloween Costumes
• Halloween Accessories
• Halloween Decorations Seasonal Halloween decorations including animated/SFX items, creepy creatures, cauldrons, garland/banners, graveyard items, hanging decorations, indoor decor, lights, skeletons/bones, skulls, spiders, spiderwebs, and standing figures.
• Halloween Makeup
• Halloween Masks Masks including carnivale, famous faces, horror, Ghost Face (licensed), and humorous categories.
• GHOST FACE® Licensed Costumes and Masks Licensed GHOST FACE® costumes and masks from the Scream movie franchise, which Fun World claims as their own creation. Includes various Ghost Face mask designs and costumes with styles including glitter, chrome, light-up, and variations.
• Christmas Costumes and Decorations Christmas-themed costumes including Santa, Mrs. Claus, accessories, hats/gifts, decorations, gift wrap, pageants, and specialty items such as the Creepy Christmas Ghost Face.
• Easter Products Easter baskets, buckets, bags, egg decorating supplies, biodegradable items, fillable eggs, toys/games, costumes/accessories, and party/decor items.
• Egg Decorating and Easter Grass Egg decorating products and Easter grass in various styles including basic, premium, paper, and biodegradable options.
• Licensed Character Costumes Licensed costumes from various entertainment franchises including Dead By Daylight, The Elf on the Shelf, Scream, Scary Movie, and Popeye.
• Wigs and Beards
• SFX/Light-Up Costume and Decor Products
• Valentine's Day Products
• St. Patrick's Day Products
• Harvest Products

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ghost Face IP (Licensing Dispute with Paramount/Spyglass/Alterian)coreOthers · 8 May 2026Fun World was named in legal litigation involving ownership of the Ghost Face mask used in the Scream horror franchise. Paramount Skydance and Spyglass Media Group settled their dispute with film makeup studio Alterian, but Fun World (which also claims to have created the mask in 1991) was named in the litigation. The company did not immediately comment on the settlement, indicating ongoing legal matters regarding this IP.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rubie's Costume Company: The largest US costume manufacturer and wholesale supplier of Halloween costumes, accessories, and licensed character products. Closest direct competitor to Fun World across categories, customers (mass and specialty retail), and distribution (wholesale reps).
• Disguise Inc. Specialty costume company producing licensed and branded Halloween and dress-up costumes. Competes head-to-head with Fun World in character-licensed costumes (e.g., family and entertainment franchise licenses) and shares the wholesale-to-retail model.
• Morris Costumes: US-based costume manufacturer and wholesaler of Halloween and dress-up costumes serving party stores, retailers, and theatrical customers. Overlaps with Fun World in product breadth, seasonal focus, and B2B wholesale GTM.
• Forum Novelties: Manufacturer and wholesaler of Halloween costumes, masks, wigs, and party/seasonal accessories. Comparable to Fun World in SKU breadth (masks, wigs, costumes, decor) and wholesale distribution to party and seasonal retailers.
• HalloweenCostumes.com (Pure Costumes): Large online specialty retailer of Halloween costumes and accessories; also operates costume manufacturing (Morris). A comparable in product mix and a digitally native counterpart to Fun World's rep-led wholesale model, putting pressure on the DTC channel.

Broad incumbents

• Spirit Halloween: Operates the largest seasonal Halloween specialty store chain in North America, sourcing costumes, masks, and decor from multiple manufacturers including Fun World. A significant customer/buyer for the category and an important comparable in terms of scale, even though it is a retailer rather than manufacturer.
• Party City Holdco: National party goods and Halloween retailer that sources seasonal costumes and decorations from wholesalers like Fun World. A key customer and a broader-line competitor for shelf space, party supplies, and seasonal decor categories.

Regional players

• Smiffys: UK-based costume and fancy dress manufacturer and wholesaler, one of Europe's largest dress-up brands. Comparable product mix (costumes, accessories, party) and B2B model, but primarily serves UK and European markets rather than North America.

Emerging players

• Elope: Designer and manufacturer of licensed and branded costume accessories, hats, masks, and novelties (including pet costumes). Partial overlap with Fun World's accessory and licensed-product lines, particularly in headwear and Halloween accessories.

Others

• Oriental Trading Company: Large direct-to-consumer and B2B supplier of party supplies, novelties, and seasonal merchandise. Adjacent rather than directly competitive: overlaps with Fun World's décor, novelties, and seasonal categories but does not focus on character costumes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FunWorldTweets
• Facebookfacebook.com/FunWorldCostume
• LinkedInlinkedin.com/company/fun-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fun World