What Changers.com does

Changers (legally Blacksquared GmbH) is a Berlin-based B2B SaaS company founded in 2012 by Daniela Schiffer that operates the Changers Fit platform, a gamified corporate wellness and climate-engagement application. The product combines health promotion (step, cycling, theme challenges) with climate-protection mechanics (CO2 footprint calculation, tree-planting via NGO partners, Gold Standard CO2 certificates), addressing enterprise HR and Corporate Social Responsibility teams' need to engage employees on sustainability and well-being. Technically, Changers Fit is a mobile app with a corporate admin portal, integrating with Garmin, Fitbit, Jawbone, Misfit, Apple Health, Google Fit, Strava, Endomondo, and using MotionTag's machine-learning technology for automatic mobility classification; it supports White Label deployments for branded programs (e.g., PSD HerzFahrt) and a Challenge Microsite for non-smartphone participants. Commercially, the company sells enterprise SaaS subscriptions (B2B) to large corporates such as Lidl, EY, ING, Heineken, PSD Bank Berlin-Brandenburg, and ADVANTAG Services, monetized via recurring company-paid employee access and a 14-day free trial; revenue, pricing, and headcount detail are not publicly disclosed beyond a 11–50 employee band.

Name

Changers.com

Legal name

Blacksquared GmbH

Website

https://changers.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Changers (Blacksquared GmbH) is a Berlin-based B2B SaaS provider of the Changers Fit gamified platform combining corporate wellness and climate engagement, selling enterprise subscriptions and white-label deployments to clients including Lidl, EY, ING, Heineken, and PSD Bank Berlin-Brandenburg across the DACH region.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

akta.pro secondary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Corporate wellness platform
• Employee engagement software
• Sustainability gamification
• Fitness tracking app
• Climate action challenges

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise SaaS Subscription: Companies pay for employee access to the Changers Fit platform. Employees receive access through company-provided accounts. Revenue is generated through corporate subscriptions with varying tiers based on company size and features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Changers.com sells a B2B SaaS platform called Changers Fit that enables companies to run gamified team challenges promoting employee health, climate protection, and engagement. The platform combines step, cycling, CO2, and theme challenges with mobility tracking, ReCoins reward points, leaderboards, and tree-planting or donation outcomes, and is delivered through a consumer mobile app, an enterprise admin portal, and an optional White Label solution for branded deployments.

Product overview

Changers.com operates a unified corporate wellness and sustainability platform called Changers Fit, which consists of the core Changers Fit App for employees, a White Label solution for custom branded deployments, and Challenge Microsites for company-specific web-based participation. The platform combines gamification, health promotion, and climate protection through team challenges — including step challenges, cycling challenges, CO2 challenges, and theme challenges — where employees earn bonus points (ReCoins) for sustainable mobility and healthy activities. The White Label version allows companies to deploy the platform under their own brand for internal wellness programs, charity events, or community initiatives. The Challenge Microsite provides a no-smartphone entry point for employees to manually track activities. A live white label instance is the PSD HerzFahrt app for the PSD Bank's charitable cycling event.

Differentiator

Problem solved

Functional benefit

Brands

• Changers Fit White Label: White label version of the Changers Fit app platform that can be customized for other organizations, such as the PSD HerzFahrt charity cycling app.

Products and services

• Changers Fit App Corporate wellness and sustainability mobile app that runs gamified team challenges (step, cycling, CO2, theme) for employees, with GPS and manual route tracking, ReCoins rewards, leaderboards, tree planting, and donations. For corporate HR, CSR, and mobility teams who deploy it via the Changers admin portal.
• White Label Health App Customizable, white-label version of the Changers Fit platform that companies and partners can deploy under their own brand for corporate wellness programs, charity events, or employee engagement initiatives. Includes company-specific branding, donation projects, and tree planting programs.
• Challenge Microsite Company-branded web portal (hosted at subdomain such as company.changers.com or unternehmen.changers.com) where employees can participate in challenges, manually enter activities and distances, view team rankings, and access company aggregate statistics without needing a smartphone.

Quantifiable outcome

• 21% to 50% increase in user retention through gamified features
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• PSD Bank Berlin-BrandenburgflagshipStrategic or Co-development Partner · 13 July 2024Technology partner for PSD HerzFahrt charity cycling event. White Label app enables participants to track cycling kilometers with donations going to pediatric cardiac clinic at Charité. Over 250,000 kilometers cycled and 55,000 euros donated in 2024.
• MotionTagcoreTechnology or IntegrationTechnology partnership for automatic mobility tracking. MotionTag provides machine learning-based mobility detection that measures all journeys in real-time and differentiates mobility types. Used for fully automatic tracking of all journeys including bus, train, car, and flight. Data hosted in Germany in compliance with GDPR.
• Wells for ZoecoreStrategic or Co-development PartnerNGO partnership for tree planting in Malawi as part of CO2 Challenge. Employees earn trees by traveling sustainably (e.g., 100km by bicycle). Each tree represents 200kg CO2 reduction and is planted by Wells for Zoe with local population.
• ADVANTAG Services GmbHcoreStrategic or Co-development PartnerPartnership for Gold Standard CO2 certificates. Company premiums for CO2 savings are offset against Gold Standard CO2 certificates from ADVANTAG, enabling verifiable climate protection impact.
• Garmin, Fitbit, Jawbone, MisfitcoreTechnology or IntegrationIntegration partnerships with major fitness tracker brands. App connects with fitness trackers to receive step counts and calculate distances. Supports cycling kilometers and floor climbing data from compatible devices.
• Apple Health, Google FitcoreTechnology or IntegrationIntegration with Apple Health (iOS) and Google Fit (Android) for semi-automatic step and distance tracking. Synced data used for challenge participation and bonus point calculation.
• Iplantatree.orgminorStrategic or Co-development PartnerTree planting partner for reforestation projects in Germany. Trees planted in CO2 challenges through this partner organization.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MoveSpring (Stridekick): MoveSpring is a corporate wellness platform focused on step, cycling, and activity challenges with leaderboards and team competitions — directly mirroring Changers Fit's core challenge mechanic and target buyer (HR/wellness managers at mid-market and enterprise).
• Wellable: Wellable offers corporate wellness challenges, activity tracking, and rewards programs with fitness-tracker integrations. It targets the same HR/wellness buyer as Changers and competes head-to-head on step and cycling challenges for enterprise employee engagement.
• GoJoe: GoJoe is a corporate wellness and team engagement app that uses gamified step and activity challenges for employees. It shares Changers' social, team-based gamification approach and sells to the same enterprise HR/CSR buyer.
• Klima (Klima-Taler): Klima-Taler is a climate-engagement gamification platform (linked from Changers' own website as a sister solution) that rewards sustainable mobility with tangible climate impact. It is the closest functional comparable for Changers' CO2 Challenge and tree-planting mechanics, albeit focused on cities rather than corporates.
• Meditopia for Work: Meditopia's B2B offering delivers corporate wellness programs (mental health, mindfulness, sleep) with employer dashboards. It targets the same HR/wellness buyer and increasingly overlaps with Changers' broader health-and-mindfulness challenge scope.

Broad incumbents

• Limeade: Limeade is a well-established enterprise employee wellbeing and engagement platform offering a broader suite (wellbeing programs, communications, analytics) than Changers. It competes for the same enterprise buyer but serves larger customers with deeper program needs.
• Virgin Pulse: Virgin Pulse is one of the largest global corporate wellness platforms, offering activity tracking, challenges, mental health, and benefits navigation. It competes against Changers in the enterprise wellness space but with a much broader portfolio and global footprint.
• Blue Zones (corporate wellness): Blue Zones offers corporate wellbeing programs built around longevity principles, including activity and lifestyle challenges. It competes for the same corporate wellness budget and overlaps with Changers on step and lifestyle challenges, though with a much stronger content brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/changerscom
• Facebookfacebook.com/changerscom
• LinkedInlinkedin.com/company/changerscom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changers.com