SD Worx UK & Ireland

What SD Worx UK & Ireland does

SD Worx UK & Ireland is the United Kingdom and Republic of Ireland operation of SD Worx, a privately held European HR and payroll solutions provider headquartered in Antwerp, Belgium and founded in 1945. The UK & Ireland business operates from regional headquarters in London and additional offices in Manchester, Glasgow, Reading, Dublin, and Limerick, employing a UK team of over 400 staff across implementation, sales, marketing, product, IT, and finance. It serves small businesses, mid-sized organisations, large enterprises, and international businesses, with enterprise anchors including Asda (150,000 employees), Hertz (40-year partnership), ISS (38,000+ UK employees), Costco, Bureau Veritas, Molson Coors, Nobia, and ASTRID.

The company's core platform combines cloud-based SaaS payroll software, fully managed payroll outsourcing services, HR software, workforce management (time & attendance, scheduling, task management), and a dedicated SAP SuccessFactors implementation track. Underlying technology includes proprietary capabilities such as SD Worx Legal Watch (an AI-driven regulatory monitoring platform built with AI specialist Faktion), multi-agent Agentic AI for payroll administration, AI-driven validation and continuous payroll processing, and the PersoPay SAP-based payroll engine. The platform is integrated natively with SAP SuccessFactors and Workday (across six European countries including the UK) and is delivered with ISO 27001, ISAE 3402 Type II, and ISAE 3000 certifications, supporting a 99.9% UK payroll accuracy rate across approximately 6 million employee salaries processed globally.

SD Worx UK & Ireland generates revenue through subscription-based SaaS fees for software access, managed services fees for fully outsourced payroll operations, and professional services for implementation and consulting engagements. Pricing is quote-based and tailored to employee count and chosen delivery model; enterprise customers receive custom multi-year contracts with dedicated account management, while SMB and mid-market customers access scalable subscription pricing, often with annual billing. Distribution combines direct enterprise field sales, inside sales for mid-market and SMB, an SAP/Workday partner channel, and self-service digital touchpoints including the mysdworx mobile app and TrustWorx customer portal.

Name

SD Worx UK & Ireland

Legal name

SD Worx Limited

Website

https://sdworx.co.uk

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SD Worx UK & Ireland provides cloud-based HR, payroll, and workforce management software plus fully managed payroll outsourcing to small businesses, mid-market firms, and large enterprises across the UK and Ireland, with deep SAP SuccessFactors and Workday integration capabilities and AI-driven compliance tooling.

Ownership category

akta.pro rank

Product category

HR & Payroll Software

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)

akta.pro secondary industries

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)

Keywords

• HR and payroll software
• Managed payroll services
• SAP SuccessFactors solutions
• Workforce management
• Multi-country payroll

Headquarters

HQ city

Salford

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payroll Services and Software: SD Worx provides cloud-based payroll software (SaaS) and fully managed payroll outsourcing services. Revenue is generated through subscription fees for software access and service fees for managed payroll operations. The company processes approximately 6 million employee salaries globally.
2. HR Software and Services: Core HR software solutions including HR software, workforce management, and SAP SuccessFactors implementation services. Offered as SaaS or through professional services engagements.
3. Managed Payroll Services (MPS): External payroll software with expert support, combining technology platform with managed service delivery. Currently used by 36.3% of UK customers.
4. Professional Services and Consulting: Implementation, consulting and advisory services for HR transformation, SAP implementations, and change management. Professional services teams support customer onboarding and ongoing optimisation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SD Worx UK & Ireland provides cloud-based HR and payroll software (SaaS) combined with fully managed payroll outsourcing services for UK and Irish organisations. Its offering includes payroll software, HR software, workforce management (time and attendance, scheduling, planning), SAP SuccessFactors implementation and support, AI-driven regulatory compliance monitoring, payroll consulting, and employee self-service via the mysdworx mobile app. Products are sold both as standalone SaaS subscriptions and as managed services covering the full payroll lifecycle, with dedicated UK-based delivery teams and 99.9% payroll accuracy.

Product overview

SD Worx UK & Ireland offers an integrated HR and payroll platform combining multiple modules. The core portfolio includes Payroll Software (cloud-based SaaS) and Payroll Outsourcing Services as the primary offerings, complemented by Payroll Consulting Services and Payroll Services for Small Business. HR capabilities are delivered through HR Software and HR Insights (analytics). Workforce Management encompasses Time & Attendance, Scheduling & Planning, Task & Activity Management, and Access Control. A dedicated SAP Solutions track provides SAP Payroll Solutions, SAP HCM Software, SAP Workforce Management, SAP Cloud Jump (migration), and SAP Add-ons. Additional products include the mysdworx mobile app for iOS/Android, TrustWorx customer portal, SD Worx Legal Watch (AI-driven compliance), and SD Worx Staffing Solutions for recruitment. Subsidiary Protime provides specialist workforce management technology.

Differentiator

Problem solved

Functional benefit

Brands

• Team SD Worx - Protime: Women's professional cycling team sponsorship brand representing SD Worx and Protime
• TrustWorx
• mysdworx

Products and services

• Payroll Software Cloud-based SaaS payroll software enabling accurate, compliant payroll processing for UK businesses of all sizes, currently used as a core product by UK customers with 99.9% accuracy rate.
• Payroll Outsourcing Services Fully managed payroll outsourcing service with expert support, compliance management, and dedicated UK-based teams. Currently used by 36.3% of UK customers including Asda (150,000 employees across 600+ locations) and ISS (38,000+ employees).
• Payroll Consulting Services Expert payroll advice and consulting for complex payroll challenges, legislation compliance, and strategic payroll management offered to UK clients as a standalone advisory service.
• Payroll Services for Small Business Specialized payroll solutions tailored for SMEs, offering simplified processes and cost-effective payroll management for small UK businesses.
• HR Software Digital HR solution for managing employee data, HR processes, and workforce administration with self-service capabilities for UK organisations.
• Time & Attendance Workforce management tool for tracking employee time, attendance, and work hours with automated capture and reporting, sold as a standalone workforce management solution.
• SAP Payroll Solutions SAP-based payroll processing and HCM solutions tailored to customer needs with expert implementation and support, leveraging SD Worx's position as an SAP SuccessFactors implementation specialist.
• SAP HCM Software Human Capital Management software built on the SAP SuccessFactors platform covering the entire employee lifecycle, implemented and supported by SD Worx for UK customers.
• SD Worx Legal Watch AI-driven regulatory monitoring platform that translates regulatory changes into timely, reliable, and actionable insights for customers across European countries, developed with AI specialist Faktion.
• Agentic AI in Payroll Scalable, multi-agent AI model for transforming payroll into a more proactive and insight-driven service, deployed for payroll administration across SD Worx customers.
• mysdworx App Mobile application for employees to access payroll information, payslips, time tracking, and HR self-service on iOS and Android devices.
• Protime Workforce Management European specialist in workforce management providing time & attendance, planning, and task management solutions, operated as a wholly-owned subsidiary of SD Worx.

Quantifiable outcome

• 99.9% accurate, compliant payroll service
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• ChecksminorStrategic or Co-development Partner · 6 May 2026Fast-growing Dutch company developing specialised cloud software for organisations with complex planning challenges, demanding schedules, and intricate regulations. Acquired by SD Worx subsidiary Protime to strengthen workforce planning offering.
• FaktioncoreTechnology or Integration · 28 April 2026AI specialist partner for developing SD Worx Legal Watch regulatory monitoring platform. Advanced AI technology and Faktion's expertise combined to translate regulatory change into actionable insights.
• Pointlogic HRcoreStrategic or Co-development Partner · 7 February 2020Acquired innovative software supplier for reward and management solutions and associated consulting services in the Netherlands and Belgium. Pointlogic HR continues to operate independently within SD Worx from Rotterdam location.
• WorkdaycoreTechnology or Integration · 12 December 2019Integration between SD Worx tools and Workday enables customers to maximise payroll and HR data in six European countries: Belgium, France, Germany, Switzerland, the Netherlands, and the United Kingdom. Integration provides smooth multi-country payroll data flows.
• intuominorStrategic or Co-development Partner · 31 January 2019Partnership with Belgian scale-up specialised in HR tech with talent enablement platform offering digital alternative to traditional evaluation cycles and engagement surveys.
• Globalization PartnersminorGTM or Marketing PartnerHR partner providing global employment and expansion services. Partnership extends SD Worx market reach for multinational customers seeking global HR solutions.
• Lace PartnersminorStrategic or Co-development PartnerHR consultancy partner providing advisory and consulting services. Partnership delivers combined expertise to HR transformation projects.
• Lightrise ConsultingminorImplementation/ SI/ Consulting PartnerHR consulting partner specialising in implementation and advisory services for HR technology solutions.
• Phase 3minorGTM or Marketing PartnerHR marketing and consulting partner extending market reach for HCM solutions in UK market.
• SAP SuccessFactorscoreTechnology or IntegrationSD Worx is an SAP SuccessFactors implementation specialist providing custom cloud-based SAP systems and processes. Local payroll experts provide high-end assistance including legal compliance checks, post payroll, and data input capabilities for SAP HCM suite customers.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ADP (Automatic Data Processing): Global payroll and HCM leader (~$20B revenue) operating across more than 140 countries including multi-country payroll in Europe. Most directly comparable as a top-tier payroll provider competing for the same enterprise and mid-market customers as SD Worx.
• Sage Group: UK-headquartered accounting, payroll, and HR software provider (Sage HR, Sage Payroll). Direct competitor in the UK & Ireland SMB and mid-market segments where SD Worx UK & Ireland primarily operates, with strong overlap in customer profile and channel.
• Workday: Enterprise HCM and cloud payroll platform. SD Worx is a Workday integration partner across six European countries, but Workday is increasingly competing directly in multi-country payroll, making it both a channel partner and a primary competitor for SD Worx's enterprise HCM layer.
• Ceridian / Dayforce: Cloud HCM and payroll platform (Dayforce) serving mid-market and enterprise globally. Competes head-to-head with SD Worx for multi-country payroll contracts and HR transformation engagements, with particular overlap in workforce management.
• UKG (Ultimate Kronos Group): US-based provider of workforce management, HR, and payroll solutions formed from the merger of Ultimate Software and Kronos. Competes directly with SD Worx in WFM and HCM for mid-market and enterprise customers across Europe.
• Alight Solutions: US-based cloud-based payroll, HR, and benefits administration provider serving large enterprises. Highly comparable managed-services model and multi-country payroll capabilities overlap directly with SD Worx's enterprise outsourcing practice.
• Zalaris: Nordic-headquartered HR and payroll outsourcing and SaaS provider operating across Northern and Central Europe. Closely comparable business model (managed payroll + SaaS) and geographic footprint, often competing in the same pan-European RFPs as SD Worx.

Emerging players

• Ramco Systems: India-headquartered cloud payroll and HCM provider with multi-country capabilities across Asia-Pacific, Middle East, and parts of Africa/Europe. Competes for global payroll RFPs and represents an emerging alternative for multi-country payroll outsourcing.
• HiBob: Israel/UK-headquartered modern HRIS platform rapidly expanding across UK and Europe. While lighter on native payroll, HiBob is increasingly integrated with payroll providers and competes for the same mid-market HR transformation deals that SD Worx UK & Ireland targets.

Broad incumbents

• SAP (SuccessFactors): Enterprise software incumbent with SuccessFactors HCM suite. SD Worx is an SAP SuccessFactors implementation specialist, making SAP simultaneously a critical channel partner and a broad competitor whose native payroll roadmap (and partner ecosystem) shapes SD Worx's enterprise opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sd-worx
• Xx.com/SDWorxUKI

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD Worx UK & Ireland