Atlantic Vision Partners
- Company typePrivate
- Founded1988
- HeadquartersRichmond, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Atlantic Vision Partners does
Atlantic Vision Partners (AVP) is a private Management Services Organization (MSO) headquartered in Richmond, Virginia, that provides centralized administrative and operational support to affiliated ophthalmology and optometry practices across the Mid-Atlantic and Southeast. Founded in 1988 (via the Harman Eye Center legacy) and backed by Sheridan Capital Partners since 2019, AVP's core offering bundles back-office functions — accounting and payroll, human resources, information technology, insurance and credentialing, legal and compliance, marketing and advertising, operations, talent acquisition, training, and provider recruitment — behind a physician-led Clinical Advisory Board. Affiliated practices retain their local brands and clinical autonomy while gaining access to shared infrastructure, advanced diagnostic and surgical technology, and a structured 2-3 month practice transition process.
Following its announced 2026 strategic merger with SEES Group, AVP operates one of the largest eye care networks in the region at 88 locations spanning Virginia, North Carolina, Tennessee, Georgia, and Alabama. The company's GTM is enterprise-field-sales oriented, targeting both retiring practice owners seeking transition and monetization, and individual optometrists/ophthalmologists seeking employment with the corporate support of an MSO. Revenue is generated primarily through management services fees, typically structured as a percentage of practice revenue or fixed service fees, in exchange for handling non-clinical operations.
Underlying technology includes EHR integration and diagnostic/surgical equipment access, with proprietary features centered on a "bottom-up" management philosophy and centralized corporate support infrastructure rather than software differentiation. Leadership includes CEO Roberto Conte, CFO Andrew Kerr (multi-site healthcare background), CHRO Alexandra McGroarty (formerly Clarivate, JP Morgan Chase, DaVita), and CMO Dr. Binoy Jani (founder of Vista Eye Specialists). The combined organization competes in the regional roll-up segment of U.S. eye care alongside peers such as EyeCare Partners and U.S. Eye, with growth driven primarily by affiliation-driven M&A rather than organic technology leverage.
Atlantic Vision Partners firmographics
Firmographics- Name
- Atlantic Vision Partners
- Legal name
- Atlantic Vision Partners, LLC
- Website
- https://atlanticvisionpartners.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Atlantic Vision Partners industry classification
Industry- Product category
- Healthcare Practice Management (Eye Care MSO)
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Primary Care Networks, Groups & MSOs (HLAFAGAE)
Keywords
Where Atlantic Vision Partners is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Atlantic Vision Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Management Services Organization Fees: AVP operates as a management services organization (MSO) providing administrative and operational support to affiliated eye care practices. Revenue is generated through management fees, typically a percentage of practice revenue or fixed service fees, in exchange for handling business operations including HR, payroll, billing, credentialing, marketing, and compliance.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Atlantic Vision Partners product offering
Product offeringCore offering
Atlantic Vision Partners operates as a Management Services Organization (MSO) providing comprehensive administrative, operational, and clinical support to affiliated ophthalmology and optometry practices across the Southeast and Mid-Atlantic. Its offering includes accounting and payroll, HR, IT, insurance and credentialing, legal and compliance, marketing, operations, talent acquisition, training and education, and provider recruitment, delivered through a structured practice affiliation and transition model that preserves partner brand identity and clinical autonomy.
Product overview
Atlantic Vision Partners operates as a Management Services Organization (MSO) for integrated eye care. The company provides a unified platform of administrative support services (Accounting, HR, IT, Insurance, Legal, Marketing, Operations, Talent Acquisition, Training) combined with practice transition and provider recruitment services, all backed by a physician-led Clinical Advisory Board. Affiliated practices maintain their own brands while benefiting from centralized corporate infrastructure and support. The recent merger with SEES Group has expanded the network to 88 locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Administrative Support Services Comprehensive back-office support services delivered to affiliated ophthalmology and optometry practices, encompassing Accounting & Payroll, Human Resources, Information Technology, Insurance & Credentialing, Legal & Compliance, Marketing & Advertising, Operations, Talent Acquisition, Training & Education, and Provider Recruitment. Designed to reduce administrative burdens so providers can focus on patient care.
- Practice Transition Services Structured transition planning and execution services that guide eye care practice owners through affiliation with AVP, including due diligence, valuation, and integration support via a multi-month NDA-to-definitive-agreement process.
- Provider Recruitment Services Recruitment and onboarding support for optometrists and ophthalmologists joining the AVP network, including credentialing, marketing, scheduling setup, and sign-on and relocation bonuses.
- Clinical Advisory Support Physician-led clinical guidance for affiliated providers, including access to the Chief Medical Officer, the Clinical Advisory Board, and a collaborative network of experienced physicians for consultation, best-practice sharing, and MIPS/compliance support.
- Affiliated Eye Care Practices Network Network of branded affiliated ophthalmology and optometry practices (e.g., Harman Eye Center, Dominion Eye Associates, Mid-Atlantic Eyecare, Vista Eye Specialists, Shenandoah LASIK & Cataract Center) delivering medical, optical, and surgical eye care services to patients across the Southeast and Mid-Atlantic, with 88 locations post-merger.
Quantifiable outcome
- Over 40,000 cataract surgeries performed by founder Dr. Harman
- +2 more outcomes
Companies that use Atlantic Vision Partners
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Atlantic Vision Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Atlantic Vision Partners partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SEES GroupcoreStrategic merger combining Atlantic Vision Partners with SEES Group to create one of the largest and most comprehensive eye care networks in the Southeast and Mid-Atlantic. The combined organization spans 88 locations across Virginia, Tennessee, Georgia, Alabama, and beyond. This partnership strengthens commitment to expanding patient access, investing in clinical innovation, and delivering world-class ophthalmic and optometric care.
- Change HealthcareminorChange Healthcare, a unit of UnitedHealth, is a third-party service provider that experienced a data breach. AVP notified patients of the privacy incident involving potential exposure of personal and health information shared for specific services.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Atlantic Vision Partners competitors and assessment
Company assessmentDirect peers
- EyeSouth Partners: PE-backed ophthalmology and optometry MSO based in Atlanta with a similar affiliation/partnership model across the Southeast. Directly comparable in scale, GTM, and target practice profile to AVP, including overlap in Georgia, Virginia, and the broader Southeast.
- American Vision Partners: PE-backed ophthalmology MSO affiliated with Barnet Dulaney Perkins Eye Center in the Southwest. Directly comparable in affiliation/partnership model, mix of optometry and ophthalmology services, and PE sponsorship profile.
- US Eye: PE-backed eye care platform operating a network of ophthalmology and optometry practices across the Southeast. Comparable as a regional MSO consolidator with similar affiliation economics and surgical mix to AVP.
- Keplr Vision: PE-backed optical and vision care platform partnering with independent optometry practices. Comparable as a multi-site vision services consolidator, with a heavier emphasis on the optometric/retail optical side than AVP's blended model.
- Midwest Eye Consultants: PE-backed optometry and ophthalmology group in the Midwest offering a similar affiliation model to independent eye care providers. Comparable as a regional MSO with overlapping service mix and provider recruitment approach.
- Quigley Eye Specialists: Florida-based multi-location ophthalmology and optometry practice group with surgical centers. Comparable as a regional eye care consolidator offering integrated medical, surgical, and optical services.
- Center For Sight: Multi-location ophthalmology and optometry practice group in Florida with on-site optical and surgical centers. Comparable as a regional, integrated vision care provider operating under a similar clinical-and-optical service mix.
Broad incumbents
- EyeCare Partners: One of the largest PE-backed, multi-specialty eye care platforms in the US, with a national footprint of hundreds of ophthalmology and optometry locations. Comparable as an MSO consolidator, but materially larger and more geographically diversified than AVP.
- Clarkson Eyecare: Large multi-state optometry and ophthalmology network (now part of a broader national platform) offering full-service eye care across multiple states. Comparable as a multi-site vision services consolidator, though larger and more geographically diversified than AVP.
Others
- VSP Vision: Largest US vision benefits and eye care services company, operating vision insurance, optical retail, and provider practice support businesses. Adjacent to AVP as an ecosystem participant on the payor and optical retail side, rather than a direct affiliation competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Atlantic Vision Partners social profiles
Digital presenceAtlantic Vision Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Vision Partners leadership team
Management profileNumber of profiles
Profiles16 records
Atlantic Vision Partners funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Vision Partners M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Vision Partners
What does Atlantic Vision Partners do?
Atlantic Vision Partners operates as a Management Services Organization (MSO) providing comprehensive administrative, operational, and clinical support to affiliated ophthalmology and optometry practices across the Southeast and Mid-Atlantic. Its offering includes accounting and payroll, HR, IT, insurance and credentialing, legal and compliance, marketing, operations, talent acquisition, training and education, and provider recruitment, delivered through a structured practice affiliation and transition model that preserves partner brand identity and clinical autonomy.
Is Atlantic Vision Partners a public or private company?
Atlantic Vision Partners is a private company. It is classified as private equity controlled and is currently operating.
When was Atlantic Vision Partners founded?
Atlantic Vision Partners was founded in 1988. It employs 501 to 1,000 people.
Where is Atlantic Vision Partners based?
Atlantic Vision Partners is headquartered in Richmond, United States, in the North America region.
How does Atlantic Vision Partners make money?
One revenue line is on record: management Services Organization Fees.
Who are Atlantic Vision Partners's main competitors?
Direct peers on record are EyeSouth Partners, American Vision Partners, US Eye, Keplr Vision, Midwest Eye Consultants, Quigley Eye Specialists and Center For Sight. Broad incumbents are EyeCare Partners and Clarkson Eyecare. VSP Vision is listed as an others.
Does Atlantic Vision Partners have an API?
No public API is recorded for Atlantic Vision Partners.
What industry is Atlantic Vision Partners in?
Atlantic Vision Partners's product category is Healthcare Practice Management (Eye Care MSO). Its primary akta.pro industry code is HLAFAGAE, Primary Care Networks, Groups & MSOs. Its NAICS code is 62132 and its SIC code is 3851.