Keplr Vision
Keplr Vision is a privately held management services organization providing non-clinical administrative support to independent optometry practices nationwide, operating an affiliated network spanning at least 34 U.S. states under an optometrist-led leadership model.
- Company typePrivate
- Founded2019
- HeadquartersBloomington, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Keplr Vision does
Keplr Vision is a management services organization (MSO) that provides non-clinical administrative support services to independent optometry practices across the United States. Founded in 2019 and headquartered at 3 Bryant Park in New York City, with an additional office in Bloomington, Illinois, the company operates a nationwide affiliated practice network spanning at least 34 states. The organization is differentiated by its optometrist-led leadership model, with clinicians represented "at every level" of the organization, and a stated mission to preserve independent optometry as "the highest form of eyecare" while delivering a "Patient First" experience through standardized, technology-forward care.
The company's core service is centralized back-office, practice management, and administrative support that allows independent optometrists to retain clinical autonomy while benefiting from scale. Rather than developing distinct named software products, Keplr Vision delivers its value through shared-services infrastructure across the affiliated network, which includes multi-location operators such as All About Eyes (17 locations across Illinois and Iowa), Eye Care One (12 locations in Michigan and South Carolina), Pritchett Eye Care (9 locations in Nevada), ClearVision Eye Centers (8 locations in Nevada), Nittany Eye Associates (5 locations in Pennsylvania), Central Oregon EyeCare (5 locations), Family Eyecare Specialists (4 locations in Idaho), and Gaddie Eye Center (3 locations in Kentucky), alongside numerous single-location independents. Affiliated practices retain their local clinical brand identities (e.g., 20/15 EyeCare, Advanced Eyecare Specialists) and operate under the Keplr Vision umbrella for non-clinical functions.
Keplr Vision generates revenue through management services fees paid by affiliated practices for the non-clinical support it provides, operating on a managed-services revenue model. Its go-to-market is direct B2B sales targeting independent practice owners nationwide, supplemented by industry events (e.g., NYC Eyewear Design Week, Optical Women's Association networking) and organic social channels (LinkedIn, Facebook, X). Distribution is exclusively domestic (United States), and the company does not publish pricing or fee structures. No funding rounds, acquisitions, leadership changes, or M&A disclosures are present in the available source material, and the company is described as privately held with no disclosed parent or institutional sponsor.
Keplr Vision firmographics
Firmographics- Name
- Keplr Vision
- Legal name
- Keplr Vision
- Website
- https://keplrvision.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Keplr Vision is a privately held management services organization providing non-clinical administrative support to independent optometry practices nationwide, operating an affiliated network spanning at least 34 U.S. states under an optometrist-led leadership model.
- Ownership category
- akta.pro rank
Keplr Vision industry classification
Industry- Product category
- Healthcare Management Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where Keplr Vision is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Keplr Vision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Management Services Fees: Keplr Vision generates revenue by providing non-clinical administrative support services to affiliated optometry practices. The company serves as a management services organization (MSO), likely charging fees for back-office operations, practice management support, and administrative services that allow independent optometrists to focus on patient care while benefiting from shared services and scale.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Keplr Vision product offering
Product offeringCore offering
Keplr Vision is a management services organization that provides non-clinical administrative support services to independent optometry practices across the United States. Its offering covers back-office operations, practice management, and shared administrative services, while clinical care remains under the optometrists' direction. The company is led by optometrists at every level to maintain a patient-first orientation.
Product overview
Keplr Vision operates as a management services organization (MSO) that provides non-clinical administrative support services to optometry practices nationwide. The company does not offer distinct named products or modules but rather delivers services through a network of affiliated optometry practices. Their value proposition centers on Patient First experience, the highest standard of care, and the latest technology, along with non-clinical support services instrumental in achieving vision health. The organization advocates for regular comprehensive eye exams and full-scope medical eye care utilizing best-in-class technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Optometry Practice Management Services Organization (MSO) Support
Companies that use Keplr Vision
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Keplr Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keplr Vision partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- 20/15 EyeCare (Sandy Springs, GA)minorAffiliated independent optometry practice in the Keplr Vision network receiving non-clinical administrative support services.
- 20/20 EyeCare - Carbondale (CO)minorAffiliated independent optometry practice in the Keplr Vision network receiving non-clinical administrative support services.
- 20/20 EyeCare - Glenwood Springs (CO)minorAffiliated independent optometry practice in the Keplr Vision network receiving non-clinical administrative support services.
- Accent Eyewear (Hillsboro, OR)minorAffiliated independent optometry practice in the Keplr Vision network receiving non-clinical administrative support services.
- All About Eyes (Illinois/Iowa - 17 locations)minorMulti-location affiliated independent optometry practice network in the Keplr Vision network receiving non-clinical administrative support services across Illinois and Iowa.
- ClearVision Eye Centers (Nevada - 8 locations)minorMulti-location affiliated independent optometry practice network in the Keplr Vision network receiving non-clinical administrative support services across Nevada.
- Eye Care One (Michigan/South Carolina - 12 locations)minorMulti-location affiliated independent optometry practice network in the Keplr Vision network receiving non-clinical administrative support services.
- Eye Care Associates of Michiana (Indiana)minorAffiliated independent optometry practice with multiple locations in the Keplr Vision network receiving non-clinical administrative support services.
- Nittany Eye Associates (Pennsylvania - 5 locations)minorMulti-location affiliated independent optometry practice network in the Keplr Vision network receiving non-clinical administrative support services across Pennsylvania.
- Central Oregon EyeCare (Oregon - 5 locations)minorMulti-location affiliated independent optometry practice network in the Keplr Vision network receiving non-clinical administrative support services across Oregon.
- Pritchett Eye Care Associates (Nevada - 9 locations)minorMulti-location affiliated independent optometry practice network in the Keplr Vision network receiving non-clinical administrative support services across Nevada.
- Family Eyecare Specialists (Idaho - 4 locations)minorMulti-location affiliated independent optometry practice network in the Keplr Vision network receiving non-clinical administrative support services in Idaho.
- Gaddie Eye Center (Kentucky - 3 locations)minorMulti-location affiliated independent optometry practice network in the Keplr Vision network receiving non-clinical administrative support services in Kentucky.
- Heitmeier Eyecare (Louisiana - 2 locations)minorMulti-location affiliated independent optometry practice network in the Keplr Vision network receiving non-clinical administrative support services in Louisiana.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Keplr Vision competitors and assessment
Company assessmentOthers
- Dentistry Support Group / Affinity Dental Management (analog): Specialty MSO analog in dentistry providing non-clinical administrative support to affiliated practices — illustrates the broader healthcare-specialty MSO playbook Keplr applies within optometry.
Broad incumbents
- Pearle Vision (Luxottica): Established retail optometry franchise network within Luxottica/EssilorLuxottica serving the same optometric exam-and-eyewear customer, providing indirect competitive context for Keplr's affiliated practices.
- Vision Source: Largest US optometric alliance providing network, vendor, and administrative support to independent optometry practices; overlapping GTM with Keplr but organized as a network/alliance rather than an owned MSO.
- National Vision Holdings: Public retail optical chain operating America's Best and Eyeglass World; comparable end customer (optometry/eyewear consumer) but a vertically integrated retailer rather than an MSO for independents.
Direct peers
- EyeCare Partners: PE-backed optometry and ophthalmology MSO/roll-up platform that acquires and provides non-clinical administrative support to affiliated practices across the US — directly comparable business model to Keplr Vision.
- AEG Vision: PE-supported optometry platform providing management services to affiliated independent practices; competes head-to-head with Keplr for acquisition of independent optometry practices in overlapping US regions.
- MyEyeDr (Capital Vision Services): Optometry and optical retail platform combining practice ownership with managed services and retail operations; comparable to Keplr on the affiliated-practice support side, with additional retail overlay.
- Vantage EyeCare: Optometry/ophthalmology service organization formed through consolidations of independent practices; comparable MSO model providing shared administrative services to affiliated providers.
- BlueSky Vision: PE-backed optometric platform supporting affiliated practices with administrative and operational services; nearest comparable competitor to Keplr's MSO service offering in the Midwest and broader US.
- Total Vision: Optometry MSO acquiring and operating independent optometry practices with shared administrative infrastructure; directly comparable scale and model to Keplr Vision.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Keplr Vision social profiles
Digital presenceKeplr Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keplr Vision leadership team
Management profileNumber of profiles
Profiles2 records
Keplr Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keplr Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keplr Vision
What does Keplr Vision do?
Keplr Vision is a management services organization that provides non-clinical administrative support services to independent optometry practices across the United States. Its offering covers back-office operations, practice management, and shared administrative services, while clinical care remains under the optometrists' direction. The company is led by optometrists at every level to maintain a patient-first orientation.
Is Keplr Vision a public or private company?
Keplr Vision is a private company. It is classified as management employee owned and is currently operating.
When was Keplr Vision founded?
Keplr Vision was founded in 2019. It employs 101 to 250 people.
Where is Keplr Vision based?
Keplr Vision is headquartered in Bloomington, United States, in the North America region.
How does Keplr Vision make money?
One revenue line is on record: management Services Fees.
Who are Keplr Vision's main competitors?
Dentistry Support Group / Affinity Dental Management (analog) is listed as an others. Broad incumbents are Pearle Vision (Luxottica), Vision Source and National Vision Holdings. Direct peers are EyeCare Partners, AEG Vision, MyEyeDr (Capital Vision Services), Vantage EyeCare, BlueSky Vision and Total Vision.
Does Keplr Vision have an API?
No public API is recorded for Keplr Vision.
What industry is Keplr Vision in?
Keplr Vision's product category is Healthcare Management Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.