Slumberland

What Slumberland does

Slumberland is a Thailand-based premium mattress and bedding manufacturer and retailer operating under Hilding Anders (Thailand) Limited, the Thai subsidiary of the Swedish multinational Hilding Anders Group. The company designs, produces, and sells mattresses, bedding accessories, and related sleep products through a multi-channel distribution network that includes owned retail showrooms (Sleep Gallery, Modern Store, Retail Shop), department store partnerships (Index Living Mall, SB Design Square, HomePro, Central, Robinson, The Mall, Bluport), its own e-commerce platform at slumberland.co.th, and Southeast Asian online marketplaces (Shopee, Lazada, TikTok Shop, AMaze, ThisShop). Its product portfolio is organized into dedicated sub-brands — Vitalize, TempSmart, Prestige, Experiential, Signature, and Home — supported by accessories such as the Imperial Pillow, Cotton Satin Collection, and Sanitized®-treated bed protectors. Pricing spans entry-level mattresses at THB 8,900 to premium models above THB 100,000.

The company's underlying technology centers on materials science rather than software: TempSmart™ regulates sleep-surface temperature, KIKOO Cool Science provides passive cooling without electricity, the FIR Vitalize line embeds bioceramic yarn that converts body heat into far infrared rays, and Sanitized® fabric treatment offers antimicrobial protection. These are applied through proprietary product engineering and supported by the parent group's R&D infrastructure. Warranties extend up to 15 years on selected models, and the company operates dedicated warranty registration, product claim, and delivery service channels.

Slumberland operates a dual-segment business model. The primary segment is direct-to-consumer retail targeting individual buyers seeking premium sleep solutions, supported by sleep-education content marketing and a member program offering 10% discounts. The secondary segment is B2B hotel contract business, where Slumberland has supplied bedding to international hotel chains — Hilton, Marriott (JW Marriott, Sheraton, W Hotels), Hyatt (Park Hyatt), Accor (Sofitel, Somerset), InterContinental, Conrad, Waldorf Astoria, Ascott, and others — for over 40 years, alongside cruise lines and serviced residences. Headquarters is located at 76 Moo 5 Lumlukka Rd., Buengkamproy, Lumlukka, Pathumthani 12150, Thailand, with employee headcount in the 101-250 range.

Name

Slumberland

Legal name

Hilding Anders (Thailand) Limited (ฮิลดิ้ง แอนเดอร์ส (ประเทศไทย) จำกัด)

Website

https://slumberland.co.th

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Slumberland is a Thailand-based premium mattress and bedding manufacturer and retailer, operating as Hilding Anders (Thailand) Limited. It sells through 77+ retail partners, e-commerce marketplaces, and B2B hotel contracts serving individual consumers and international hospitality chains.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (337910), Mattress Manufacturing (33791)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Mattress manufacturing
• Bedding products
• Sleep technology
• Hotel bedding supply
• Bedding accessories

Headquarters

HQ city

Rangsit

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Mattress Sales: One-time purchase of mattresses including spring, foam, and hybrid mattresses. Products sold through retail stores, department stores, and e-commerce platforms with prices ranging from THB 8,900 to over THB 100,000.
2. Bedding Accessories: One-time sales of bedding accessories including pillows, comforters, bedding covers, bed protectors. Sold through same retail and e-commerce channels as mattresses.
3. Hotel Contract Business: B2B supply of mattresses and bedding to hotel chains and cruise lines. Long-term contract relationships with hospitality partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Slumberland Thailand manufactures and sells premium mattresses (spring, foam, latex, and hybrid constructions) and bedding accessories through owned retail stores, department-store partnerships, e-commerce, and online marketplaces, targeting individual consumers. It also operates a B2B project business supplying mattresses and bedding to international hotel chains, resorts, and cruise lines via the Hotel Beds Collection.

Product overview

Slumberland is a premium mattress and bedding brand operating under Hilding Anders (Thailand) Ltd. The product portfolio consists of multiple mattress sub-brands organized by technology and comfort levels: Vitalize Series (featuring Far Infrared Rays technology with Bioceramic yarn), TempSmart Series (temperature-regulating mattresses), Prestige Series (luxury mattresses), Experiential Series (premium comfort mattresses), Signature Series (high-end sophisticated designs), and Home Series (affordable options). Supporting products include bedding accessories such as the Imperial Pillow with cervical support, Cotton Satin Collection (comforters and bedding covers), Microbrushed Linen Collection, and Bed Protector with Sanitized® treatment. Technology features include TempSmart™ for temperature regulation and KIKOO Cool Science for passive cooling. The company also offers Hotel Beds Collection for the hospitality industry. Products are sold through physical stores (Sleep Gallery, Modern Store, Retail Shop), the official e-commerce website, and third-party online marketplaces (Shopee, Lazada, TikTok Shop, AMaze, ThisShop).

Differentiator

Problem solved

Functional benefit

Brands

• Slumberland: Main brand for mattresses, bedding, and sleep products.
• Vono
• Vitalize
• Tempsmart
• Prestige
• Experiential
• Signature
• Home
• Hotel Collection
• Star Series
• Care Series
• SpinePro Series

Products and services

• Vitalize Series Mattresses Mattress line using Far Infrared Rays (FIR) Bioceramic yarn technology that converts body heat into beneficial wavelengths. Includes Vitalize 1, Vitalize 2, Vitalize 3, and Vitalize Active models aimed at health-oriented sleepers.
• TempSmart Series Mattresses Temperature-regulating mattress collection featuring TempSmart™ cooling technology, including Grand Duchess, Kensington, Windsor Extra, Identity, Superior, Grand Duke, Grand Regent, and Grand Serenade models.
• Prestige Series Mattresses Luxury mattress collection with premium materials and advanced comfort systems, including E-Zmart, Ezy Flex, Catherina, Imperial Crown, Premio Deluxe, Imperial Empire, Royal Impression, Imperial March, Royal Luxury, Royal Guard, and Royal Excellency models.
• Experiential Series Mattresses Premium experiential-comfort mattress line including Body Zone, Tiara (Pet Friendly), Harmony, Alaska, New Rococo, Terra, Stratosphere Plus, Pilatus, Jubilee, Aqua, Amily, and Alps models.
• Signature Series Mattresses High-end mattress collection with sophisticated design, including Lilibeth, Oscars, Arayah, Delight, Jaspia, Relaxy, Purity, Emmv, New Farfalla, Bristol, and Aphrodite models.
• Home Series Mattresses Affordable mattress and bedding collection including Cloud, Fantastic, Princess, Fantasia, Presia, Bora Bora, and Microbrushed Linen Collection items targeted at value-conscious Thai consumers.
• Hawaii Mattress Dual-sided entry mattress with zoning technology, imported fabric, and dust-mite protection; soft natural-latex feel on one side and firm feel on the reverse. Priced at THB 17,900 (discounted from THB 42,900).
• Fiji Mattress Mid-range mattress combining natural latex layers with Comfort Plush Barrel structure and Sanitized® antimicrobial fabric protection for comfort and hygiene. Priced at THB 12,900 (discounted from THB 32,900).
• Maldives Mattress Entry-level mattress with natural latex layer, Bonnell spring system, and Sanitized® fabric protection against mold, bacteria, and dust mites. Priced at THB 8,900 (discounted from THB 22,900).
• New Elegance Mattress Zoning concept mattress developed for back-support preference with bendable 30° design, imported fabric for heat dissipation, and double-sided latex/firm construction. 10-year warranty. Discounted to THB 20,900 from THB 52,900.
• Ambery Mattress Luxurious mattress with Comfort Plush Barrel structure, plush top stitching, 3-zone support, high-quality foam, and a natural latex layer for flexibility and pressure reduction.
• Vitalize 2 Mattress FIR Vitalize mattress with Bioceramic yarn, 15-inch height, single-sided design, and 15-year warranty; targets sleepers seeking Far Infrared Ray body-balance benefits.
• Vitalize 3 Mattress Premium FIR Vitalize mattress with memory-foam-like cooling effect, plush top for luxurious appearance, 14-inch height, and firmness level 4.
• Imperial Pillow Premium cervical support pillow combining microfiber filling with Neck Support Foam (50D density); TC300 cotton cover with breathable 3D Mesh panels. Size 43 × 65 × 14 cm, priced at THB 1,990 (discounted from THB 4,990).
• Cotton Satin Collection Comforter — WEMBLEY Premium 500-thread-count cotton satin comforter with breathable, wrinkle-resistant fabric; available in Twin and King sizes, priced at THB 4,190 (discounted from THB 10,900).
• Cotton Satin Collection Comforter — Elland Cotton satin comforter designed to give an impressive appearance to the bed with premium-quality cotton fabric, also discounted to THB 4,190 from THB 10,900.
• Cotton Satin Collection Bedding Cover — WEMBLEY Cotton satin bedding cover with air-circulation features; available in Twin, Queen, and King sizes, discounted to THB 2,590 from THB 6,490.
• Bed Protector — Saniguard Protective mattress cover treated with Sanitized® antimicrobial finish to protect against mold, bacteria, and dust mites.
• Hotel Beds Collection (B2B Contract Bedding) B2B contract bedding solutions for hotels, cruise lines, and passenger ferries. Slumberland has supplied major international chains — including Ascott, Conrad, Hilton, InterContinental, JW Marriott, Park Hyatt, Sheraton, Sofitel, Somerset, Waldorf Astoria, and W Hotels — for over 40 years.
• Slumberland Thailand E-commerce Storefront Direct online sales channel at slumberland.co.th offering the full Slumberland Thailand product catalog in Thai and English, including store locator, warranty registration, and member program.

Quantifiable outcome

• Temperature regulation reduces nighttime awakenings
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Ascott The ResidencecoreStrategic or Co-development PartnerInternational serviced residence and hotel chain partnership for supplying premium bedding to guest rooms.
• Conrad Hotels & ResortscoreStrategic or Co-development PartnerHilton-owned luxury hotel brand using Slumberland bedding for guest comfort.
• HiltoncoreStrategic or Co-development PartnerGlobal hospitality brand partnership for premium hotel bedding solutions.
• InterContinental Hotels GroupcoreStrategic or Co-development PartnerMajor international hotel group using Slumberland bedding across properties.
• Marriott International (JW, Sheraton, W Hotels)coreStrategic or Co-development PartnerMultiple Marriott brands served including JW Marriott, Sheraton, and W Hotels.
• Hyatt (Park Hyatt)coreStrategic or Co-development PartnerPark Hyatt luxury brand using Slumberland bedding for guest rooms.
• Accor (Sofitel, Somerset)coreStrategic or Co-development PartnerAccor Group brands including Sofitel luxury and Somerset serviced residences.
• Hilding Anders GroupcoreOthersParent company providing global brand positioning, R&D support, and operational infrastructure. Slumberland Thailand is operated by Hilding Anders (Thailand) Ltd.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Mlily: China-origin mattress brand aggressively expanding across SE Asia e-commerce and retail; emerging competitor in mid-tier foam and hybrid mattresses.
• Emma Sleep: European DTC mattress brand expanding into Asian marketplaces; represents the digital-direct model that may erode traditional showroom-driven brands like Slumberland.

Direct peers

• Dunlopillo (Thailand): Premium latex and spring mattress brand sold in Thailand via department stores and owned showrooms; directly competes with Slumberland's mid-to-premium mattress tiers.
• King Koil: U.S.-origin premium mattress brand with significant Thai retail presence and worldwide hotel-supply business; closest analogue to Slumberland's dual consumer/B2B model.
• Sealy: Global premium mattress brand with active distribution in Thailand and Asia; competes head-to-head in spring, foam and hybrid categories.
• Vono: Established Thai-origin mattress and bedding brand sold through department stores; directly overlapping with Slumberland's mass-to-mid segment offering.
• Tempur: Premium memory-foam mattress brand with global retail and hotel presence; competes in the top price tier where Slumberland's Experiential and Signature collections sit.
• Serta: International innerspring and hybrid mattress brand distributed in Thailand; overlaps in mid-market mattress and bedding categories.
• Sleepy's: Mattress retailer/brand distributing internationally across Asia; competes with Slumberland in retail-store-led mattress and bedding sales.

Others

• Hilding Anders Group: Swedish multinational parent of Slumberland Thailand and operator of multiple other regional bedding brands across Europe and Asia; relevant as the corporate parent and benchmark for cross-market playbooks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1EqyYDSk0IgkxzgCNTFZ8A
• Facebookfacebook.com/slumberlandthailand
• LinkedInlinkedin.com/company/slumberland-thailand
• Instagraminstagram.com/slumberland.thai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slumberland