Atlas Assistants
Atlas Assistants is a Lisbon-based, bootstrapped executive-assistant placement agency that vets the top 1% of applicants, trains them on its proprietary Atlas EMS methodology, and matches them to 7-8 figure entrepreneurs via monthly subscriptions ranging from $1,300 to $3,000.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Atlas Assistants does
Atlas Assistants is a hiring agency and executive-assistant placement firm founded by Zion Kim in 2023 and operating from Lisbon, Portugal. The company recruits, vets (top 1% of ~2,000 weekly applicants through a 7-stage process), trains, and matches executive assistants to 7-8 figure entrepreneurs and C-suite executives, primarily in the United States. Its core product is a subscription-based EA placement service — full-time at $3,000/month and part-time at $1,300/month — supplemented by a $3,000 one-time onboarding fee and a separately sold 12-week EA Accelerator certification program ($3,500-$4,000).
The company's underlying technology is the proprietary Atlas Executive Management System (Atlas EMS), a four-pillar framework (Goal & Vision Alignment, Proactive Partnership, Standardized Systems, Ongoing Growth & Development) implemented through 11 installed systems including the Executive Atlas documentation template, the Inbox Zero System, Calendar Management, Travel Management, and prioritization frameworks (ABCDE, Sacred Six, Ivy Method). Delivery relies on distributed human EAs based in Macedonia, Serbia, and the Philippines serving US time zones, with bi-weekly coaching, a Slack community for certified EAs, and a Top Available EAs marketplace portal. Co-branded curriculum is delivered with executive coach Regina Gerbeaux, lending operational credibility from her prior roles as Chief of Staff to Matt Mochary, COO of Mochary Method, and Head of Operations at On Deck.
Atlas is bootstrapped with no external institutional investment and is sold via a sales-led GTM motion (operational profile questionnaire + strategy call) layered with content-marketing lead generation through free templates (Executive Atlas Notion template, Inbox Zero guide, Inbox SOP) and testimonial-driven referrals. The company reports roughly 100 successful placements and 125,914 cumulative client hours saved.
Atlas Assistants firmographics
Firmographics- Name
- Atlas Assistants
- Legal name
- Atlas Assistants
- Website
- https://atlasassistants.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlas Assistants is a Lisbon-based, bootstrapped executive-assistant placement agency that vets the top 1% of applicants, trains them on its proprietary Atlas EMS methodology, and matches them to 7-8 figure entrepreneurs via monthly subscriptions ranging from $1,300 to $3,000.
- Ownership category
- akta.pro rank
Atlas Assistants industry classification
Industry- Product category
- Executive Assistant Staffing Services
- NAICS
- Office Administrative Services (56111), Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- Errand Running & Task Assistance (HSACAIAB)
Keywords
Where Atlas Assistants is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlas Assistants business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Executive Assistant Placement - Full-Time: Monthly subscription for fully vetted and trained full-time executive assistant services. Includes initial onboarding, matching, and ongoing support. Pricing tiers at $3,000/month or $2,500/month.
- Executive Assistant Placement - Part-Time: Monthly subscription for part-time executive assistant services (80 hours/month) at $1,300/month.
- Onboarding Fee: One-time onboarding fee of $3,000 covering implementation of the Entrepreneur Assistant Operating System, creation of the Atlas, and onboarding of both client and EA.
- EA Certification Program: Training program for existing EAs to learn the Atlas EMS methodology. Offered as one-time payment ($3,500) or payment plan ($4,000 total).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-Time EA - Premium Tier |
| Subscription | Monthly | Full-Time EA - Standard Tier |
| Subscription | Monthly | Part-Time EA |
| One time/ perpetual license | Pay-as-you-go | Onboarding Fee |
| One time/ perpetual license | Pay-as-you-go | EA Certification Program - Pay in Full |
| One time/ perpetual license | Multi-year contract | EA Certification Program - Payment Plan |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Atlas Assistants product offering
Product offeringCore offering
Atlas Assistants is a hiring and training agency that recruits, vets, and matches full-time and part-time executive assistants to entrepreneurs and executives. Clients receive a dedicated EA trained on the proprietary Atlas Executive Management System (Atlas EMS), an Entrepreneur Assistant Operating System installed during onboarding, and ongoing bi-weekly coaching and support. The company bundles placement with standardized SOPs and documentation tools such as the Executive Atlas and Inbox Zero System, designed to reclaim 10-20 hours per week for clients.
Product overview
Atlas Assistants offers a suite of services centered on hiring, training, and placing executive assistants with entrepreneurs and executives. The core offering combines an Executive Assistant Placement Service (with full-time at $3,000/month and part-time at $2,500/month tiers) with a proprietary Entrepreneur Assistant Operating System that includes an Energy Audit and the Atlas Executive Atlas. The flagship training product is the Atlas Executive Management System (Atlas EMS) — a structured framework of four pillars with 11 installed systems — delivered through the Executive Assistant Accelerator, an 8-12 week program with bi-weekly coaching calls and mentorship. Supporting the core services are free resources including the Executive Atlas (Notion template), the Inbox Zero System (training and quick-start guide), and the Inbox SOP (checklist document). The company also maintains a Top Available EAs portal for direct candidate browsing. The EMS Slack Community provides ongoing peer support for graduates. The entire portfolio is designed to systematically reclaim 10-20+ hours per week for clients.
Differentiator
Problem solved
Functional benefit
Brands
- Atlas EMS (Executive Management System): The core training program and methodology for executive assistants, designed to transform the relationship between executives and their assistants into a high-performance partnership through standardized systems, proactive partnership, goal alignment, and ongoing growth.
Products and services
- Atlas Executive Assistant Placement Service End-to-end recruiting, vetting, matching, and onboarding of executive assistants for entrepreneurs and executives; includes initial onboarding, executive management system setup, and ongoing bi-weekly training and support.
- Full-Time Executive Assistant Service Subscription-based dedicated executive assistant delivering comprehensive business and personal support including inbox management, calendar management, travel coordination, operations, sales, marketing, HR, and personal tasks at $2,500-$3,000/month.
- Part-Time Executive Assistant Service Subscription-based dedicated executive assistant delivering executive and personal support at $1,300/month for clients who require 80 hours per month.
- Entrepreneur Assistant Operating System A one-time $3,000 implementation package covering onboarding and installation of the Atlas Executive Management System, including Energy Audit, Atlas documentation, and onboarding of both client and EA.
- Atlas EMS Certification / Executive Assistant Accelerator Program Paid 8-12 week training and certification program for executive assistants based on the Atlas Executive Management System (four pillars: Goal & Vision Alignment, Proactive Partnership, Standardized Systems, Ongoing Growth & Development). Offered as a one-time payment of $3,500 or a $4,000 payment plan, including bi-weekly coaching, mentorship calls, and Slack community access.
Quantifiable outcome
- 125,914 hours saved for clients
- +3 more outcomes
Companies that use Atlas Assistants
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Atlas Assistants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Atlas Assistants partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Atlas Assistants competitors and assessment
Company assessmentBroad incumbents
- Upwork: Upwork is the largest freelance talent marketplace and a broad alternative for executives hiring remote support; it competes indirectly with Atlas by offering a lower-friction (but less curated) path to the same outcome.
- Fiverr: Fiverr operates a global freelance marketplace for virtual assistants and executive support; while not a curated EA service, it serves as a broader incumbent competing for the same customer wallet share.
Direct peers
- MyOutDesk: MyOutDesk provides virtual assistant and executive assistant placement for real estate, business, and professional services, with curated matching and subscription engagement comparable to Atlas.
- Time Etc: Time Etc is a UK-founded virtual assistant service matching trained VAs to entrepreneurs and executives; its subscription plans, US-time-zone coverage, and curated talent pool closely mirror Atlas Assistants' model.
- Boldly: Boldly (formerly Worldwide101) provides premium US-based executive assistants and remote professionals to entrepreneurs and executives, overlapping with Atlas's higher-end EA placement and ongoing support model.
- Wing: Wing provides dedicated virtual assistants to founders and executives with subscription pricing and a managed talent pool, making it one of the most direct functional competitors to Atlas's placement offering.
- Magic: Magic is a virtual assistant service providing on-demand US-based assistants for entrepreneurs and executives, targeting the same premium segment as Atlas with subscription-style offerings.
- Wishup: Wishup is an India-based virtual assistant platform offering pre-vetted, trained remote assistants on monthly subscription plans, comparable in target customer (entrepreneurs and executives) and operating model.
- Prialto: Prialto offers managed virtual executive assistant services with dedicated EAs, training programs, and subscription pricing to executives globally, comparable in service tier and support model.
- Belay: Belay is a US-based virtual staffing agency that places executive assistants, bookkeepers, and virtual assistants with entrepreneurs and small businesses, using a similar curated matching model and subscription-style engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Atlas Assistants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlas Assistants leadership team
Management profileNumber of profiles
Profiles2 records
Atlas Assistants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlas Assistants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlas Assistants
What does Atlas Assistants do?
Atlas Assistants is a hiring and training agency that recruits, vets, and matches full-time and part-time executive assistants to entrepreneurs and executives. Clients receive a dedicated EA trained on the proprietary Atlas Executive Management System (Atlas EMS), an Entrepreneur Assistant Operating System installed during onboarding, and ongoing bi-weekly coaching and support. The company bundles placement with standardized SOPs and documentation tools such as the Executive Atlas and Inbox Zero System, designed to reclaim 10-20 hours per week for clients.
Is Atlas Assistants a public or private company?
Atlas Assistants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlas Assistants founded?
Atlas Assistants was founded in 2020. It employs 11 to 50 people.
Where is Atlas Assistants based?
Atlas Assistants is headquartered in Austin, United States, in the North America region.
How does Atlas Assistants make money?
Four revenue lines are on record. Executive Assistant Placement - Full-Time is the primary driver. The others are executive Assistant Placement - Part-Time, onboarding Fee and EA Certification Program.
Who are Atlas Assistants's main competitors?
Broad incumbents on record are Upwork and Fiverr. Direct peers are MyOutDesk, Time Etc, Boldly, Wing, Magic, Wishup, Prialto and Belay.
Does Atlas Assistants have an API?
No public API is recorded for Atlas Assistants.
What industry is Atlas Assistants in?
Atlas Assistants's product category is Executive Assistant Staffing Services. Its primary akta.pro industry code is HSACAIAB, Errand Running & Task Assistance. Its NAICS code is 56111 and its SIC code is 7361.