Alvarado
Alvarado is a U.S.-based manufacturer of secured entry control products including optical turnstiles, full height turnstiles, and pedestrian security gates, serving Fortune 500 enterprises, government facilities, sports venues, and warehouses since 1956. A wholly-owned subsidiary of dormakaba Group since 2019, the company sells globally through a dealer network.
- Company typePrivate
- Founded1956
- HeadquartersChino, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alvarado does
Alvarado Mfg. Co., Inc. is a U.S.-based manufacturer of secured entry control and crowd management products founded in 1956 and headquartered in Chino, California. The company designs, produces, assembles, and tests in-house a portfolio of optical turnstiles (SU5000, Argus V60, Argus 40/60/80, SU2000), full height turnstiles (MST, CPST, CLST/CLSTT), waist high turnstiles (EDC, EDM), pedestrian security gates (MSG, VSG, SW1000), and security revolving doors (SRD). Proprietary technology includes the patent-pending Argus V60 sensor algorithm for sub-1-inch tailgating detection, IP-enabled turnstile firmware (SU5000), GateKeeper browser-based monitoring software, and GateLink10 admission control software deployed at 200+ sports and entertainment venues globally.
The company operates a horizontal business model serving eight industry verticals: corporate facilities, data centers, sports and entertainment venues, government facilities, healthcare, higher education, retail, and warehouses. Revenue is generated primarily through hardware sales via a worldwide dealer network, supplemented by fee-based professional services (site reviews, commissioning, training) and recurring technical support contracts. Quote-based pricing on enterprise sales targets Fortune 500 companies, government entities, and large venue operators. Notable customers include Microsoft, Sony, General Motors, Walmart, T-Mobile, Bank of California, Hershey, 7-Eleven, Subaru, NASCAR, NBA teams, and MLB teams, with claims of 80% market share among the largest stadiums in Australia and New Zealand.
Since 2019, Alvarado has operated as a wholly-owned subsidiary of dormakaba Group, a Swiss multinational in the global security and access solutions market. The company maintains its brand identity and U.S. manufacturing base while leveraging dormakaba's global resources. The product portfolio is UL, ETL, CSA, and CE certified, supporting deployments across regulated and international markets. Beyond turnstiles, Alvarado sells complementary asset protection products (corner guards, floor bumpers, bollards, forklift collision avoidance) and crowd control solutions (stanchions, retail turnstiles, post and rail systems) to the same customer base.
Alvarado firmographics
Firmographics- Name
- Alvarado
- Legal name
- Alvarado Mfg. Co., Inc.
- Website
- https://alvaradomfg.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alvarado is a U.S.-based manufacturer of secured entry control products including optical turnstiles, full height turnstiles, and pedestrian security gates, serving Fortune 500 enterprises, government facilities, sports venues, and warehouses since 1956. A wholly-owned subsidiary of dormakaba Group since 2019, the company sells globally through a dealer network.
- Ownership category
- akta.pro rank
Alvarado industry classification
Industry- Product category
- Pedestrian Security Equipment
- NAICS
- Security Systems Services (56162)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)
- akta.pro secondary industry
- Gate Automation, Access Control & Operator Repair (HSAIAJAD)
Keywords
Where Alvarado is headquartered
LocationHeadquarters
- HQ city
- Chino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alvarado business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Turnstile and Gate Hardware Sales: Alvarado manufactures and sells optical turnstiles, full height turnstiles, waist high turnstiles, and pedestrian security gates. Products are sold through a worldwide dealer network.
- Professional Services: Fee-based professional services including pre-installation site and operational review, on-site system commissioning and training, and classroom and hands-on operational training at Alvarado's facility.
- Technical Support Services: Technical support services including email, phone, and onsite support through trained partner network, along with spare parts delivery.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Alvarado product offering
Product offeringCore offering
Alvarado manufactures and sells physical security entry control products, including optical turnstiles, full height turnstiles, waist high turnstiles, pedestrian security gates, and security revolving doors for controlled-access facilities. The company also produces asset protection and crowd control products such as corner guards, floor bumpers, bollards, stanchions, post-and-rail systems, and forklift collision-avoidance products for retail, warehouse, and public-space environments. Software products such as the GateKeeper control software support the company's hardware offerings for managing pedestrian throughput.
Product overview
Alvarado is a U.S.-based manufacturer of secured entry and crowd control products, founded in 1956 and acquired by dormakaba Group in 2019. The company offers a comprehensive portfolio organized into four product categories: (1) Secured Entry Control — optical turnstiles (SU5000, Argus V60, Argus 40/60/80, SU2000), full height turnstiles (MST, CPST, CLST/CLSTT), waist high turnstiles (EDC, EDM), pedestrian security gates (MSG, VSG, SW1000), security revolving doors (SRD), and GateKeeper monitoring software; (2) Sports and Entertainment — GateLink10 admission control software with intelligent entry hardware serving over 200 global locations, plus Patron Counting and GateWatch solutions; (3) Asset Protection — corner guards, floor bumpers, posts and bollards, and forklift collision avoidance products for retail and warehouse environments; (4) Crowd Control — retail turnstiles, pedestrian gates, rope/belt stanchions, and post/rail systems. Products are sold through a worldwide dealer network and supported by technical services including installation reviews, commissioning, and training. Alvarado positions itself as the USA's leading turnstile manufacturer with thousands of installations worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- GateKeeper: Alvarado's popular turnstile control and monitoring software for optical turnstiles. A web-based application that allows control of day-to-day operational functions including lane configuration, passage overrides, and real-time alarm monitoring.
Products and services
- Optical Turnstiles
- Full Height Turnstiles
- Waist High Turnstiles
- Pedestrian Security Gates
- Security Revolving Doors
- GateKeeper Control Software
- Gate Admission Solutions
- Corner Guards
- Floor Bumpers
- Post and Bollards
- Forklift Collision Avoidance Products
- Retail Turnstiles
- Pedestrian Gates
- Rope and Belt Stanchions
- Post and Rail Systems
Quantifiable outcome
- GateLink10 installed in over 200 locations globally
- +3 more outcomes
Companies that use Alvarado
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles4 records
Alvarado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Alvarado partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- dormakaba GroupflagshipIn 2019, Alvarado joined dormakaba Group, one of the leading companies in the global security and access solutions market. The acquisition has allowed Alvarado to expand their product portfolio while continuing their long-term commitment to customers. Alvarado now has added resources and support of dormakaba, one of the world's premier companies for safety, security, and sustainability.
- Integrated Security Solutions (ISS)coreISS (Integrated Security Solutions, LLC) of Nebraska is a true turnkey supplier of all security and life safety systems. They specialize in identifying potential vulnerabilities and creating integrated security solutions. ISS partnered with Alvarado to implement SU3000 optical drop-arm turnstiles integrated with temperature monitoring and access control at a large food packing facility.
- SES IntegrationcoreSES Integration is an entry systems expert located in Atlanta, Georgia specializing in design, installation, and support of entry solutions. They deploy holistic entry solutions in healthcare, manufacturing, distribution, and sports and entertainment. SES partnered with Alvarado to implement SU5000HA optical turnstile at Nourish + Bloom autonomous grocery store.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Alvarado competitors and assessment
Company assessmentBroad incumbents
- ASSA ABLOY: Swedish-listed global leader in access solutions, with brands across locks, electronic access, and entrance automation. Overlaps with Alvarado through its pedestrian door and entrance automation portfolio and competes for the same enterprise, government, and venue customers.
- Siemens Smart Infrastructure: Siemens' building technologies division provides building access, security, and automation solutions globally, including physical access control hardware. Overlaps with Alvarado at large enterprise, healthcare, and infrastructure customers.
- dormakaba: Swiss-listed parent company of Alvarado and one of the top three global providers of access solutions, including door hardware, electronic access, and entrance systems. Owns and distributes overlapping turnstile/security entry product lines, providing both parent resources and intra-portfolio competition for Alvarado.
- Honeywell Building Technologies: Honeywell's building technologies division provides access control, video surveillance, and integrated security solutions including pedestrian entry products. Competes with Alvarado for enterprise and government facility security projects at scale.
- Johnson Controls: Global building technology provider offering integrated access control, security, and building management solutions, including pedestrian entry systems. A broad incumbent competing with Alvarado in corporate, healthcare, government, and education facility projects.
Emerging players
- Brivo: US-based cloud-native access control platform serving commercial real estate. While primarily a software/credentialing play, Brivo and adjacent mobile-credential vendors (e.g., Openpath/LenelS2) increasingly define the buyer experience upstream of turnstile hardware, making them strategic adjacencies for Alvarado's hardware.
Direct peers
- Boon Edam: Royal Boon Edam is a Dutch-headquartered global manufacturer of security entry solutions, including optical turnstiles, full-height turnstiles, revolving doors, and speed gates. It is the closest direct competitor to Alvarado in the turnstile and secure-entry hardware category for corporate, government, and venue customers.
- Automatic Systems: Belgian manufacturer of pedestrian and vehicle access control equipment, including optical turnstiles, speed gates, full-height turnstiles, and tripod turnstiles. Directly competes with Alvarado in corporate, transit, and stadium access projects worldwide.
- Magnetic AutoControl: German manufacturer of vehicle and pedestrian barriers, including turnstiles and gates for access control. Comparable to Alvarado in the physical access control hardware category, particularly for parking, perimeter, and corporate entrance applications.
- Gunnebo: Swedish provider of security entrance control and asset protection solutions, offering speed gates, full-height turnstiles, and security booths. Directly competes with Alvarado across European and global enterprise and venue security projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Alvarado social profiles
Digital presenceAlvarado compliance and trust
Trust signalCompliance10 records
Alvarado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alvarado leadership team
Management profileNumber of profiles
Profiles1 record
Alvarado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alvarado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alvarado
What does Alvarado do?
Alvarado manufactures and sells physical security entry control products, including optical turnstiles, full height turnstiles, waist high turnstiles, pedestrian security gates, and security revolving doors for controlled-access facilities. The company also produces asset protection and crowd control products such as corner guards, floor bumpers, bollards, stanchions, post-and-rail systems, and forklift collision-avoidance products for retail, warehouse, and public-space environments. Software products such as the GateKeeper control software support the company's hardware offerings for managing pedestrian throughput.
Is Alvarado a public or private company?
Alvarado is a private company. It is classified as corporate owned and is currently operating.
When was Alvarado founded?
Alvarado was founded in 1956. It employs 51 to 100 people.
Where is Alvarado based?
Alvarado is headquartered in Chino, United States, in the North America region.
How does Alvarado make money?
Three revenue lines are on record. Turnstile and Gate Hardware Sales are the primary driver. The others are professional Services and technical Support Services.
Who are Alvarado's main competitors?
Broad incumbents on record are ASSA ABLOY, Siemens Smart Infrastructure, dormakaba, Honeywell Building Technologies and Johnson Controls. Brivo is listed as an emerging player. Direct peers are Boon Edam, Automatic Systems, Magnetic AutoControl and Gunnebo.
Does Alvarado have an API?
No public API is recorded for Alvarado.
What industry is Alvarado in?
Alvarado's product category is Pedestrian Security Equipment. Its primary akta.pro industry code is IMADAIAI, Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices), with a secondary code of HSAIAJAD, Gate Automation, Access Control & Operator Repair. Its NAICS code is 56162 and its SIC code is 3829.