Rejuvica Health

What Rejuvica Health does

Rejuvica Health is a privately held direct-to-consumer herbal supplements company operating as Rejuvica LLC from Gilbert, Arizona. Founded in 2016, the company sells alcohol-free liquid herbal tinctures and extracts formulated for liver support, nerve support, sleep, hormonal balance, cardiovascular health, respiratory function, digestion, metabolic health, and other wellness categories, including a pet supplement (Ancient Pet Liver) and gender-segmented product lines. The company markets 49+ SKUs spanning single-herb extracts (e.g., Active Turmeric, Active Ashwagandha, Active Melatonin) and bundled collections (e.g., Total Health Bundle, Stressentials, Cardiovascular Foundation Support), targeting health-conscious consumers seeking alcohol-free, vegan, Non-GMO alternatives to capsules and alcohol tinctures.

The company's core technology is a proprietary glycerite-based cold-extraction process that uses water and palm-derived glycerin in precise ratios through maceration, blending, and temperature-controlled extraction in an in-house kettle. This process was developed and brought in-house after a contract manufacturer failed to meet quality standards, and it underpins Rejuvica's positioning around immediate bioavailability, palatability, and standardization. The company is GMP registered, third-party tested, and packages products in amber glass bottles for stability.

Rejuvica generates revenue through direct e-commerce on its Shopify storefront (rejuvica.com) and through the Amazon marketplace, with a mix of one-time purchases and monthly subscription/auto-delivery options. Pricing spans roughly $17-$55 per single bottle, with multi-bottle bundles (2-bottle and 3-bottle packs) offering discounts up to 35%, and curated bundles priced up to $127.50. Distribution covers North America as the primary market with international shipping via FedEx. The company employs 11-50 people, is bootstrapped with no disclosed external funding, and markets through content (blog), email, SMS/MMS, and customer reviews as social proof.

Name

Rejuvica Health

Legal name

Rejuvica LLC

Website

https://rejuvica.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rejuvica Health is a Gilbert, Arizona-based direct-to-consumer brand selling 49+ alcohol-free glycerite liquid herbal supplements across liver, nerve, sleep, hormone, cardiovascular, and metabolic categories via its Shopify storefront and Amazon marketplace.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAFAFAF

Botanical/Herbal & Adaptogen Functional Beverage Production

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

Keywords

• Liquid herbal extracts
• Alcohol-free supplements
• Glycerite tinctures
• Liver support drops
• Nerve support formula

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-Commerce Product Sales: Rejuvica generates revenue primarily through direct-to-consumer sales via their own e-commerce website (rejuvica.com). Products are sold as one-time purchases or through subscription/auto-delivery plans. Volume discounts are offered for multi-bottle purchases.
2. Marketplace Sales: Rejuvica sells products through the Amazon marketplace, reaching customers beyond their owned e-commerce channel. VitaLiver alone has over 12,300 Amazon reviews.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rejuvica Health manufactures and sells a catalog of 49+ alcohol-free, glycerite-based liquid herbal supplements (drops and tinctures) under its own brand, sold direct-to-consumer through its own e-commerce site and via Amazon. Products span liver, nerve, sleep, urinary, female, male, adrenal, cardiovascular, metabolic, and immune health categories, and are produced using a proprietary cold-extraction process the company highlights as more bioavailable than standard alcohol tinctures.

Product overview

Rejuvica Health is a provider of advanced natural liquid herbal supplements and tinctures. The company offers a diverse portfolio of over 40 products including targeted wellness formulas (VitaLiver, Nervestra, NerveFactor, BladderPro, Prostavec, etc.), single-herb liquid extracts (Active Turmeric, Active B12, Active Biotin, Active Melatonin, Active Rhodiola, Active Ashwagandha, etc.), and bundled product collections (Metabolism Booster Bundle, Total Health Bundle, Immune + Lung Support Bundle, Stressentials, etc.). The company emphasizes alcohol-free glycerite extraction using a proprietary cold-extraction process, wild-crafted/organic herbs, and glycerin derived from palm fruit as a preservative. Products target various health areas including liver detox, nerve support, sleep, respiratory health, hormonal balance, cardiovascular health, digestive support, and metabolic function.

Differentiator

Problem solved

Functional benefit

Products and services

• VitaLiver
• Better Nail
• Nervestra
• NerveFactor
• NoctuRest
• Restavin
• BladderPro
• Balanced Femme
• Prostavec
• Active Adrenal
• Cleanse Drops
• Bright Lungs
• Hydrocin
• Active Iodine + iAbsorb Bundle
• Active Ginseng
• CardioVance
• IntestiClear
• Zenapin IR
• Activated Male
• Cherry Force
• Uricel
• Thyrobin
• Metaven
• NatalNourish
• Active Turmeric
• Active B12
• Active Biotin
• Active Melatonin
• Active Rhodiola
• Active Kava Kava
• Active Ashwagandha
• Active Milk Thistle
• Active Mullein
• Active Olive Leaf
• Active Lemon Balm
• Active Holy Basil
• Active Polygala
• Active Valerian
• DigestaPro
• Metabolism Booster Bundle
• Total Health Bundle
• Stressentials
• Adrenal Restoration System
• Cardiovascular Foundation Support
• Male Vitality System
• Immune + Lung Support Bundle
• Detox + Cleanse Bundle
• Rejuvica Healthy Essentials Bundle

Quantifiable outcome

• Over 2.5 million bottles sold
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Herb Pharm: Herb Pharm is a long-standing U.S. liquid herbal extract manufacturer selling glycerites and alcohol tinctures through DTC and retail — directly comparable to Rejuvica on product format (liquid herbal extracts) and customer segment (herbal wellness consumers).
• Gaia Herbs: Gaia Herbs is a leading U.S. liquid herbal extract brand with a similar organic/wild-crafted positioning, broad SKU portfolio, and DTC + retail distribution — a direct format and audience peer to Rejuvica.
• WishGarden Herbs: WishGarden Herbs sells condition-targeted liquid herbal formulas (including women's health and hormone balancing drops) via DTC — overlapping closely with Rejuvica's glycerite-based targeted liquid formulations.

Broad incumbents

• Nature's Way: Nature's Way is a large, established herbal supplement brand with broad distribution across mass retail, drugstores, and online — competing broadly with Rejuvica for the same herbal supplement consumer but with a much wider portfolio and offline presence.
• NOW Foods: NOW Foods is a large-scale supplement manufacturer selling a broad range of vitamins, herbs, and botanical products across DTC and wholesale — overlapping with Rejuvica's category and audience as a wide-portfolio incumbent.
• Solaray: Solaray is an established botanical/herbal supplement brand within a larger supplement house — comparable to Rejuvica on the herbal/botanical supplement axis but with broader formats (capsules, tablets, blends) and wider retail distribution.
• Standard Process: Standard Process is a long-running whole-food and herbal supplement manufacturer sold primarily through practitioner channels — adjacent to Rejuvica on botanical/herbal manufacturing and target audience overlap (health-conscious consumers).
• Pure Encapsulations: Pure Encapsulations is a practitioner-grade supplement brand covering many of the same health areas as Rejuvica (liver, thyroid, hormone, sleep) — comparable on product positioning toward purity and quality, though primarily capsule-based and practitioner-distributed.

Others

• Mountain Rose Herbs: Mountain Rose Herbs is a major supplier of bulk organic and wild-crafted herbs and offers its own line of herbal extracts — adjacent to Rejuvica both as a potential supplier and as a comparable organic/wild-crafted ethos competitor.

Emerging players

• Ritual: Ritual is a venture-backed DTC supplement brand competing for similar health-conscious, ingredient-skeptical consumers via subscription DTC — comparable on GTM motion and customer persona, though focused on multivitamins rather than liquid herbal extracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rejuvica
• Facebookfacebook.com/Rejuvica

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejuvica Health