POW

What POW does

POW Gloves is a Pacific Northwest-based specialty handwear brand founded in 2002 that designs, tests, and sells high-performance gloves, mitts, liners, headwear, and performance socks for winter sports and year-round outdoor use. The company organizes its catalog into nine product series — Cascade (premium GORE-TEX deep-winter), Storm (all-day dependability), Seasons (lightweight transitional), Utility (work/play functional), Liner (touch-enabled lightweight), Headwear (beanies, balaclavas, neck gaiters), Women's (tailored fits), Youth (kids), and Merino Socks — with retail prices ranging from $25 for accessories to $220 for premium Cascade GORE-TEX gloves. Underlying technology is anchored by GORE-TEX waterproof breathable membranes (including the new PFC-free ePE membrane), HIPORA and SoDry waterproof inserts, Primaloft Gold and 3M Thinsulate insulation systems, Grade A goatskin leather from top tanneries, and Pittards Oiltac leather grip technology, with most styles built on a proprietary Pre-Curve pattern construction and offered in multiple fit profiles.

POW sells through a hybrid go-to-market model: direct-to-consumer e-commerce at powgloves.com (with free shipping over $100 and a Pro Deals discount program), an authorized US dealer network of 100+ ski/snowboard and outdoor retailers, and international distribution partners covering 43+ countries across North America, Europe, Asia Pacific, the Middle East, and South America. The company maintains design and product testing operations in Washington State (Mt. Baker Ski Area as a core product partner), with returns processing handled via a third-party logistics partner in Montana. Cause-marketing collaborations (notably Boarding for Breast Cancer) and artist collaboration drops (Schoph, Alina Carbello) supplement the core technical assortment.

POW operates as a privately held, founder/CEO-led (Greg Danielson) company. It has raised a single disclosed funding round of $2.5M in September 2014 from Alliance of Angels, Columbia Pacific Advisors, Comerica Incorporated, and Intel Capital, with no subsequent disclosed funding, M&A, or institutional ownership events. Revenue is not publicly disclosed; the company employs 11-50 people and is registered as a Washington-state entity.

Name

POW

Legal name

POW Gloves

Website

https://powgloves.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

POW Gloves is a Pacific Northwest specialty handwear brand founded in 2002 that designs, tests, and sells premium winter sports gloves, mitts, headwear, and performance socks via DTC, US dealers, and international distributors in 43+ countries.

Ownership category

akta.pro rank

Product category

Winter Sports Handwear and Outdoor Gloves

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industries

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Winter sports gloves
• Ski and snowboard gloves
• Performance handwear
• Outdoor accessories
• Waterproof mittens

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: POW generates revenue through direct-to-consumer sales of gloves, mitts, triggers, liners, headwear, and performance socks via their e-commerce website powgloves.com. Products are sold at various price points ranging from $25 for basic accessories to $220 for premium GORE-TEX gloves.
2. Dealer/Retail Network: POW distributes through authorized retail dealers across the United States and internationally. Dealers include ski/snowboard shops, outdoor retailers, and resort shops. Store locator shows over 100 US dealer locations.
3. International Distribution: POW sells through international distributors covering over 43 countries worldwide, including Australia, Canada, Japan, South Korea, European countries, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

POW Gloves designs, manufactures, and sells premium handwear and related accessories for skiing, snowboarding, and year-round outdoor use. The portfolio includes men's, women's, and youth gloves and mitts across multiple performance tiers, complemented by liners, headwear, and performance socks, sold globally under the "Built to Last" brand with premium materials such as Grade A leather and GORE-TEX technology.

Product overview

POW is a handwear brand specializing in winter sports gloves, mitts, and accessories. The product portfolio includes nine distinct product series organized by use case: Cascade Series (premium deep winter performance), Storm Series (all-day dependability), Seasons Series (lightweight transitional use), Utility Series (work and play outdoor), Liner Series (technical lightweight), Headwear Series (beanies, balaclavas), Women's Series (women-specific fits), Youth Series (kids), and Merino Sock Series (performance socks). Additionally, POW offers specialty collections including B4BC (breast cancer awareness), Artist Series (collaboration designs), and GORE-TEX Technology integration across premium products. The company was founded in 2002 and is designed and tested in Washington State, with global distribution in over 43 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Cascade Series Premium deep-winter performance glove and mitt collection priced from approximately $110 to $220, featuring top-tier GORE-TEX technology and Grade A leather for uncompromising warmth and performance in the harshest winter conditions. Targeted at serious skiers and snowboarders seeking the brand's highest-performing handwear.
• Storm Series Mid-winter glove and mitt line priced from $60 to $150 offering all-day dependability with technical materials, over/under-cuff options, and ventilation systems across a wide temperature range, including GORE-TEX-equipped premium models such as the Tormenta GTX.

Quantifiable outcome

• Products sold in over 43 countries worldwide
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mt. Baker Ski AreacoreStrategic or Co-development PartnerMt. Baker Ski Area is both a Product Partner and Event Partner. Products are designed and tested at Mt. Baker, and the resort hosts POW events. Strong Pacific Northwest heritage connection.
• Boarding 4 Breast Cancer (B4BC)coreStrategic or Co-development PartnerB4BC is POW's Cause Partner. POW creates a dedicated B4BC collection with special designs, with proceeds supporting breast cancer awareness and research.
• Summit ParksminorStrategic or Co-development PartnerResort Partner collaborating with POW on various mountain activities and events.
• Points North (Alaska Heliski)minorStrategic or Co-development PartnerResort Partner for POW's Alaskan operations and heliskiing activities.
• Mt. SpokaneminorStrategic or Co-development PartnerResort Partner in Washington state, supporting local mountain community partnerships.
• Mint ToursminorStrategic or Co-development PartnerBrand Partner for snowboarding tours and travel experiences.
• Hotham BoardridersminorStrategic or Co-development PartnerAustralian Brand Partner supporting snowboard community and events.
• Dragon Lodge SnowboardingminorStrategic or Co-development PartnerBrand Partner for snowboarding experiences and community events.
• GORE-TEXcoreTechnology or IntegrationPremium brand partnership providing GORE-TEX waterproof breathable technology in POW gloves. Includes new ePE membrane technology with reduced environmental impact. POW's highest-performing products feature GORE-TEX technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dakine: Established snow and outdoor accessories brand owned by Marquee Brands; offers gloves, mittens, and handwear that directly compete with POW's Storm and Cascade series across ski/snowboard and resort retail channels.
• Outdoor Research: Seattle-based outdoor accessories maker specializing in technical gloves and gloves for ski, snowboard, and climbing; directly comparable in PNW heritage and performance handwear positioning.
• Gordini: Family-owned winter gloves and mittens specialist with long heritage in ski and snowboard handwear; competes in similar price tiers with technical waterproof and insulated constructions.
• Hestra: Swedish family-owned premium glove specialist with deep ski/snowboard heritage; competes head-to-head with POW in performance handwear, particularly in GORE-TEX-equipped gloves at premium price points.
• Reusch: German specialty glove maker with deep alpine and ski racing heritage; competes at the premium technical end of the market with proprietary insulation and membrane technologies.
• Level ( gloves brand): Italian premium ski and snowboard glove brand with GORE-TEX-equipped lines; directly competes with POW's Cascade and Storm series in international markets.
• Swany: Heritage ski glove manufacturer known for leather and insulated winter gloves; directly comparable handwear-only brand competing for similar specialty ski shop distribution channels.

Broad incumbents

• Burton: Dominant snowboard hardgoods and outerwear brand with deep athlete sponsorship; competes with POW across ski/snowboard gloves and accessories while offering a much broader category portfolio and marketing scale.
• The North Face: Global outerwear and outdoor brand with ski/snowboard glove offerings; competes for premium winter consumer spend and dealer shelf space with significantly larger marketing budgets and product breadth.

Emerging players

• Black Diamond Equipment: Climbing and ski touring brand with growing winter glove and mitten line; overlaps with POW in technical insulation, dexterity, and backcountry performance segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/info
• Instagraminstagram.com/powgloves
• Xx.com/powgloves
• LinkedInlinkedin.com/company/pow-gloves

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POW