Boarding for Breast Cancer

What Boarding for Breast Cancer does

Boarding for Breast Cancer (B4BC) is a 501(c)(3) non-profit foundation founded in 1996 and headquartered at 227 East Compton Blvd, Gardena, California. The organization's mission is tri-focused: preparing young people with education on early detection of breast cancer, promoting active lifestyles as a means of breast cancer prevention, and providing survivorship support for those affected by the disease. B4BC targets the youth and active lifestyle segments, with particular penetration into action sports communities (snowboarding, skateboarding, surfing), and serves younger breast cancer survivors through dedicated retreats and programming.

B4BC's core product footprint consists of an award-winning mobile application for iOS and Android that enables users to set monthly breast self-exam reminders and access BSE education, alongside a portfolio of year-round grassroots events including Skate the Lake (28-mile Lake Tahoe skate/bike/roll event since 2004), Skate the Coast (19-mile Santa Monica-to-Redondo skating event), Love Your Peaks (winter mountain resort campaign), It's Tits! (women's snowboarding summit at Mt. Hood), and the #BeHealthyGetActive fitness campaign. Survivorship programs include the Chasing Sunshine surf/ocean wellness retreats, the Sacred Survivorship Lounge, the Mammoth Retreat snowboarding program, and the Sister Saturdays storytelling series. There is no public API, no proprietary ML pipeline, and no disclosed software architecture beyond the consumer mobile app.

B4BC's revenue model is donation-dependent, drawing from individual donations via Classy/PayPal/GoFundMe Charity, event-based fundraising with minimum fundraising thresholds (e.g., $25 minimum for Skate the Lake), merchandise sales through a Shopify storefront, and brand collaborations with outdoor and action sports partners (YETI Power Pink, Coal Headwear, SunBum, The North Face, Burton, Vans) where a portion of co-branded product proceeds support B4BC's programs. The organization is led by Co-Founder and President Lisa Hudson and Community & Wellness Director Megan Pischke, and operates on a small, dedicated staff structure. Customer segments are individuals (donors, participants, survivors) rather than enterprise buyers, with no publicly disclosed revenue figures.

Name

Boarding for Breast Cancer

Legal name

Boarding for Breast Cancer, Inc

Website

https://b4bc.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Boarding for Breast Cancer (B4BC) is a 501(c)(3) non-profit foundation founded in 1996 that delivers breast cancer early detection education, active-lifestyle prevention programming, and survivorship support to young people and breast cancer survivors through action sports events, a mobile self-exam app, and grassroots community programs.

Ownership category

akta.pro rank

Product category

Non-profit Health Advocacy (Breast Cancer Awareness)

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Breast cancer education
• Breast cancer prevention
• Cancer survivorship support
• Breast self-exam app
• Action sports fundraising

Headquarters

HQ city

Gardena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations and Fundraising: Primary revenue stream through individual donations, online fundraising pages (GoFundMe Charity), and event-based fundraising. Participants create fundraising pages and solicit donations for events like Skate the Lake and Skate the Coast.
2. Merchandise Sales: B4BC operates an online shop selling merchandise including beanies, apparel, and collaborative products with partner brands. Products available through Shopify storefront and partner retailers.
3. Brand Collaborations and Licensing: Partnerships with outdoor/sports brands (Coal Headwear, SunBum, YETI) to create co-branded products like face masks, beanies, and caps. Proceeds support B4BC's outreach, prevention, and survivorship programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Boarding for Breast Cancer is a 501(c)(3) non-profit foundation that delivers breast cancer education, prevention, and survivorship programs through year-round action sports events (snowboarding, skateboarding, surfing), a free iOS/Android mobile app that prompts monthly breast self-exams and provides BSE instruction, youth-focused Educational Outreach Experiences, and tailored Survivorship Programs including surf/ocean wellness retreats. The organization raises funds through donations, event registration tied to minimum fundraising commitments, corporate sponsorships, merchandise sales, and brand collaborations.

Product overview

Boarding for Breast Cancer (B4BC) is a 501(c)(3) nonprofit foundation that offers a portfolio of educational, survivorship, and event-based programs centered on breast cancer prevention and survivor support. The core offerings include the award-winning B4BC Mobile App for breast self-exam reminders, the Educational Outreach Experience for youth education, and Survivorship Programs including Chasing Sunshine Wellness Retreats and the Sacred Survivorship Lounge. The organization runs signature events including Skate the Lake, Skate the Coast, Love Your Peaks, and It's Tits! to promote active lifestyles and raise funds. Additional offerings include the #BeHealthyGetActive fitness campaign and a merchandise shop operated through Shopify. Together, these programs provide education on early detection, promote healthy active lifestyles, and deliver survivor support services.

Differentiator

Problem solved

Functional benefit

Products and services

• B4BC Mobile App

Quantifiable outcome

• Over $700,000 raised for education, prevention, and survivorship programs since 2004
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Coal HeadwearcoreGTM or Marketing Partner · 21 July 2020B4BC X Coal Headwear Face Mask collaboration: 3-pack of reversible, double-layer cotton masks meeting CDC requirements for non-medical protective face coverings. Washable, reversible masks in pink, black, and boobie prints. Funds support B4BC's outreach, prevention and survivorship programs.
• YETIcoreGTM or Marketing PartnerYETI is a major sponsor of B4BC events and campaigns. The partnership includes YETI Power Pink product collections where a portion of proceeds support B4BC's mission.
• SunBumcoreGTM or Marketing PartnerSunBum is a key sponsor for events like Skate the Coast and Love Your Peaks. Provides product donations for event swag bags and fundraising prizing.
• Coal HeadwearcoreGTM or Marketing PartnerLongstanding partnership including special edition beanies and caps. Collaborated on B4BC X Coal Headwear Face Mask project during COVID-19 pandemic to support B4BC's outreach, prevention and survivorship programs.
• The North FacecoreGTM or Marketing PartnerSponsor for Love Your Peaks winter campaign and It's Tits! event, providing product donations and event support.
• BurtoncoreGTM or Marketing PartnerSponsor for Love Your Peaks winter campaign and Shred the Love events.
• Suja OrganiccoreGTM or Marketing PartnerSponsor for Skate the Lake and Skate the Coast events. Provides organic beverage products for events and fundraiser prizing.
• VanscoreGTM or Marketing PartnerSponsor for Love Your Peaks campaign and other B4BC events.
• Arbor CollectiveminorGTM or Marketing PartnerSponsor providing snowboarding and skateboarding products for B4BC events.
• evominorGTM or Marketing PartnerSponsoring B4BC events and campaigns.
• Traeger GrillsminorGTM or Marketing PartnerProvides Traeger grill products for cooking at events like Skate the Coast and Ocean Wellness Days.
• LivOn LabminorGTM or Marketing PartnerSponsor for B4BC events and survivorship programs.
• WelwazeminorGTM or Marketing PartnerSponsored B4BC Ocean Wellness Days in October 2021, offering Celbrae preventive test screenings to members of the B4BC community as a means of early detection.
• Nutcase HelmetsminorGTM or Marketing PartnerSponsor for Nutcase 9 Ball Elimination Roller-race event.
• Sector9minorGTM or Marketing PartnerSponsor for Skate the Coast and Love Your Peaks events.
• DakineminorGTM or Marketing PartnerSponsors B4BC events including Love Your Peaks and Skate the Coast.
• Pura VidaminorGTM or Marketing PartnerSponsor providing yoga classes and products for events.
• GoProminorGTM or Marketing PartnerSponsor for B4BC events and Love Your Peaks campaign.
• GoFundMecoreChannel Partner/ Reseller/ DistributorB4BC conducts event fundraising through GoFundMe Charity's platform where participants create personal fundraising pages.
• 686minorGTM or Marketing PartnerSponsor providing winter apparel prizes for Love Your Peaks top fundraisers.
• Snowboy ProductionscoreStrategic or Co-development PartnerPartner for It's Tits! women's snowboarding event at Mt. Hood. Snowboy Productions creates the course and provides the platform for this global women's summit.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Susan G. Komen Foundation: The largest breast cancer non-profit in the US, with national fundraising, research grants, and awareness campaigns. Represents the dominant incumbent B4BC competes against for donor mindshare and corporate sponsorship.
• American Cancer Society: The largest US cancer-focused non-profit spanning all cancer types, with extensive corporate partnerships, events, and research funding. Represents the broadest incumbent B4BC indirectly competes with for donor and sponsor attention.
• Breast Cancer Research Foundation: Major breast cancer research-focused non-profit with significant corporate partnerships and donor base. Comparable as a major incumbent in the broader breast cancer philanthropy landscape.

Direct peers

• Living Beyond Breast Cancer: Non-profit offering education, community, and support services specifically for breast cancer survivors. Directly comparable to B4BC's survivorship programs, wellness retreats, and survivor storytelling (Sister Saturdays).
• First Descents: Non-profit that delivers outdoor adventure programs (kayaking, surfing, climbing) for young adult cancer survivors. Highly comparable model combining action sports, survivorship retreats, and community-driven programming.
• National Breast Cancer Foundation: Non-profit providing breast cancer education and early-detection resources including self-exam guidance. Comparable educational and prevention mission to B4BC's app and outreach programs.
• Protect Our Winters: Action-sports athlete-led non-profit, comparable in its use of professional athlete ambassadors and grassroots events to drive mission engagement. Comparable GTM model though different cause area (climate).
• Keep A Breast Foundation: Action-sports-focused breast cancer non-profit that similarly blends board/surf/snow culture with breast cancer education, prevention, and survivor support. Most direct peer given near-identical target demographic and mission framing.
• Young Survival Coalition: Non-profit focused specifically on young women affected by breast cancer, providing survivor resources, education, and community support. Directly aligned with B4BC's younger-survivor segment.

Emerging players

• Outdoor Outreach: Non-profit using outdoor sports and adventure experiences for underserved youth development. Comparable in mission-driven use of action sports as engagement platform, though serving a different beneficiary population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/B4BCFoundation
• Instagraminstagram.com/b4bc
• LinkedInlinkedin.com/company/boarding-for-breast-cancer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boarding for Breast Cancer