CarePartners Senior Living

What CarePartners Senior Living does

CarePartners Senior Living is a private, for-profit senior living operator headquartered in Mercer Island, Washington, founded in 1996 through founder Bill Moore's investment and development vehicle (Round Lake LLC) and built via the 2008 acquisition of CarePartners Management Group. The company operates 34 senior living communities across Washington State and Arizona, delivering independent living, assisted living, memory care, and respite care services through three sub-brands: Vineyard Park (premium market-rate assisted and independent living), The Cottages (boutique memory care using a proprietary small-cottage model limited to 10-20 residents per cottage with circular open-concept layouts), and Select Option Communities (Medicaid-accessible assisted and independent living). The core technology is the cottage-based memory care model and the full continuum-of-care architecture, supported by 24-hour caregiver staffing and on-site licensed nurses.

The business model is direct-to-consumer residential fees with multiple payer streams: private pay (month-to-month rental with entrance fee, with care level upgrades priced separately), Medicaid/COPES state assistance (with a unique spend-down program that prevents forced relocation when private funds are exhausted), long-term care insurance, and short-term respite care that may be Medicare-eligible. Pricing ranges from $2,600-$8,500/month for assisted living, $10,000-$18,000/month for skilled nursing, and $25-$45/hour for home care visits. Sales is consultative, driven by family-facing online discovery (community locator, virtual tours, concierge services), healthcare professional referrals (hospitals, rehab centers, discharge planners), and content marketing. Differentiation centers on the Staying Together program (couples remain together across care levels without transfer fees), the Medicaid Spend-Down program (residency continuity on public funding), and the aging-in-place philosophy that the first move is the only move. As of April 2026, the company announced unification of all 34 communities under the Vineyard Park Senior Living brand, effective May 1, 2026, alongside a new CEO (Shawn Tacey) and COO (Shilpa Patel) appointed in February 2026.

Name

CarePartners Senior Living

Legal name

Care Partners Management Group LLC

Website

https://carepartnersliving.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

CarePartners Senior Living is a private, for-profit operator of 34 senior living communities across Washington and Arizona, offering independent, assisted, memory, and respite care through three sub-brands targeting premium, boutique, and Medicaid-accessible segments.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living communities
• Assisted living services
• Memory care facilities
• Independent living residences
• Respite care services

Headquarters

HQ city

Mercer Island

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Private Pay / Residential Fees: Primary revenue from monthly residential fees charged to residents. Fees cover housing, meals, housekeeping, activities, and base care services. Month-to-month rental with initial entrance fee. Second residents pay reduced rate.
2. Care Level Upgrades: Additional fees based on level of care assessment. Residents are charged only for services they need and use through customized care plans.
3. Medicaid / State Assistance: Accept Medicaid reimbursement through spend-down program. Residents who deplete private funds can transition to state assistance without leaving the community.
4. Long-Term Care Insurance: Accept long-term care insurance policies as payment for care services.
5. Respite Care: Temporary stay services for caregivers needing relief. Covered by Medicare (short-term) and potentially Medicaid through long-term care programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CarePartners Senior Living operates 34 senior living communities across Washington State and Arizona, providing independent living, assisted living, memory care, and respite care services. The company offers a full continuum of care through three distinct sub-brands: Vineyard Park (premium market-rate), The Cottages (boutique small-house memory care limited to 10-20 residents per cottage), and Select Option Communities (Medicaid-accessible). Residents pay recurring monthly fees that scale with level of care, and the company accepts private pay, long-term care insurance, and Medicaid.

Product overview

CarePartners Senior Living operates a multi-brand portfolio of senior living communities across Washington and Arizona. The company offers independent living, assisted living, memory care, and respite care services through three distinct brand lines: (1) Vineyard Park (premium market-rate independent and assisted living), (2) The Cottages (industry-renowned small-house memory care model limited to 10-20 residents), and (3) Select Options (accessible care for those with financial constraints or Medicaid). Supporting programs include the Staying Together program for couples and the Medicaid Spend-Down Program. CarePartners Management Group manages 34 communities following the April 2026 brand unification to Vineyard Park.

Differentiator

Problem solved

Functional benefit

Brands

• Vineyard Park: Premium boutique-style independent and assisted living communities with market-rate amenities and upscale finishes.
• The Cottages
• Select Option Communities

Products and services

• Independent Living Self-contained retirement living communities offering seniors their independence while providing services such as transportation, dining, housekeeping, and 24/7 staff availability to maintain health and safety.
• Assisted Living
• Memory Care
• Respite Care
• The Cottages (Memory Care Sub-Brand)
• Vineyard Park (Premium Sub-Brand)
• Select Option Communities (Accessible Sub-Brand)

Quantifiable outcome

• Cottages limited to 10-20 residents (vs 40-60 in traditional facilities)
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Sunrise Senior Living: Established national operator known for higher-acuity assisted living and memory care. Directly comparable on memory care expertise and premium service positioning, though at much larger scale.
• Five Star Senior Living: National senior living operator with independent living, assisted living, and memory care communities. Comparable service mix and private-pay model, with broader geographic footprint and public ownership.
• Atria Senior Living: Large privately held operator of senior living communities across the U.S. and Canada. Comparable continuum-of-care and premium positioning but with substantially broader geographic reach.
• Brookdale Senior Living: Largest U.S. senior living operator (NYSE: BKD) with ~650 communities offering independent, assisted, memory care, and skilled nursing. Comparable service lines but national scale and public-company capital structure differentiate it from CarePartners.

Direct peers

• Merrill Gardens: Privately held senior living operator with a strong Pacific Northwest footprint and a continuum-of-care model spanning independent, assisted, and memory care. Directly comparable to CarePartners/Vineyard Park on geography, service mix, and private-pay positioning. New CarePartners COO Shilpa Patel previously worked at Merrill Gardens.
• Benchmark Senior Living: Privately held New England–headquartered operator of independent, assisted, and memory care communities. Comparable premium private-pay positioning and resort-style amenity offering similar to Vineyard Park.
• Pegasus Senior Living: Privately held operator of independent, assisted, and memory care communities across multiple U.S. regions. Comparable on multi-brand private-pay positioning and continuum-of-care delivery model.
• Enlivant: Operator of assisted living and memory care communities across the U.S., with significant exposure to Medicaid-supported residents. Closely comparable to the Select Options brand and CarePartners' Medicaid spend-down strategy.
• Senior Lifestyle: Privately held senior living operator offering independent, assisted, memory care, and skilled nursing nationwide. Comparable continuum-of-care model with mix of market-rate and accessible price points.

Regional players

• Cascade Living Group: Pacific-Northwest-focused senior living operator offering independent, assisted, and memory care across Washington, Oregon, and other states. Direct regional overlap with CarePartners' Washington footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carepartnersmgt
• YouTubeyoutube.com/c/Carepartnersliving
• Facebookfacebook.com/CarePartners.Management.Group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarePartners Senior Living