Rabinovici & Associates

What Rabinovici & Associates does

Rabinovici & Associates, operating under the brand name RAB2B (with the healthcare-focused sub-brand RAB2H), is a privately held B2B marketing agency headquartered in Hallandale, Florida, founded in 1994. The firm provides integrated marketing services — strategy, brand, creative, content marketing, digital design and web development, demand and lead generation, data and analytics, MarTech implementation, and AI-powered marketing — delivered to enterprise clients in the technology and healthcare verticals. Services are sold via a consultative, relationship-driven go-to-market model, with engagements structured as project-based and retainer arrangements priced on a custom, quote basis; pricing is not publicly disclosed.

The firm's core delivery spans nine service disciplines plus a dedicated HubSpot implementation practice for complex B2B organizations and the RAB2H healthcare sub-brand. Underlying technology is martech- and AI-tooling oriented rather than proprietary-software oriented: HubSpot for marketing automation and revenue infrastructure, AI-powered marketing capabilities integrated into client strategies, and data and analytics platforms supporting campaign and pipeline measurement. No patents, proprietary AI models, or venture funding are disclosed, and headcount is stated as 11–50 employees.

Customer concentration appears moderate-to-high based on a roster of named enterprise logos (Zebra Technologies, Cisco, HP, Baxter, Boston Scientific, Choice Hotels, DFIN, Lumen, LTIMindtree, Panduit, Kramer, RF IDeas, OGP, IBML, Dermsquared, Highstreet, Elevate), with the Zebra relationship explicitly framed as exceeding a decade. The firm has been independently recognized as #7 in the B2B Marketing U.S. Agencies Benchmarking Report and as a Top 10 Fastest Grower. Revenue, ownership structure, and management-team details are not publicly disclosed in the available materials.

Name

Rabinovici & Associates

Legal name

rab2b

Website

https://rabinovicionline.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Rabinovici & Associates (RAB2B) is a privately held B2B marketing agency serving enterprise technology and healthcare brands with integrated strategy, brand, creative, content, digital, demand generation, MarTech, and AI-powered marketing services via custom project and retainer engagements.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B marketing services
• Brand strategy
• Demand generation
• Content marketing
• MarTech implementation

Headquarters

HQ city

Hallandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Agency Services: Professional services revenue from strategy, brand, creative, content marketing, digital design, demand generation, MarTech, and AI services. Revenue appears to be project-based and retainer arrangements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rabinovici & Associates (RAB2B) is a B2B marketing agency that designs and executes integrated marketing programs for enterprise technology and healthcare brands. Core services span strategy, brand, creative, content marketing, data and analytics, digital design and web development, demand and lead generation, MarTech (including HubSpot implementation), and AI-powered marketing solutions. Dedicated sub-practice RAB2H delivers human-centric marketing services specifically for healthcare brands.

Product overview

RAB2B is a B2B marketing agency serving technology and healthcare brands. The company offers a comprehensive suite of marketing services organized around core disciplines: Strategy, Brand, Data & Analytics, Creative, Content Marketing, Digital Design & Web Development, Demand & Lead Generation, MarTech, and AI. The agency also provides specialized HubSpot implementation services for complex enterprise B2B organizations and operates RAB2H as a dedicated healthcare marketing practice. These offerings function as integrated service lines rather than discrete software products, with teams collaborating across disciplines to deliver unified marketing solutions. The agency was recognized as a top performer, ranking #7 in the B2B Marketing U.S. Agencies Benchmarking Report.

Differentiator

Problem solved

Functional benefit

Brands

• RAB2H: Human-centric marketing division built to advance healthcare with clarity, creativity and measurable outcomes.

Products and services

• B2B Marketing Services Portfolio (Strategy, Brand, Creative, Content Marketing, Data & Analytics, Digital Design & Web Development, Demand & Lead Generation, MarTech, AI) Integrated B2B marketing service offerings covering strategy, branding, demand generation, content marketing, creative services, digital design and web development, data analytics, and MarTech solutions for enterprise technology and healthcare clients.
• AI Marketing Services AI-powered marketing consulting and execution services leveraging artificial intelligence for marketing automation, content generation, and data-driven decision making in B2B contexts.
• HubSpot Implementation Services HubSpot implementation and optimization services specifically designed for complex enterprise B2B organizations, including revenue infrastructure setup and marketing automation integration.
• RAB2H Healthcare Marketing Solutions Specialized healthcare marketing solutions focused on human-centric marketing strategies for advancing healthcare brands with clarity, creativity, and measurable outcomes.

Quantifiable outcome

• 68% increase in web conversions for DFIN
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationRAB2B offers HubSpot implementation services specifically designed for complex B2B organizations, positioning themselves as a partner for revenue infrastructure built for enterprise orgs. This is a technology partnership providing implementation and optimization services for HubSpot's marketing automation platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartBug Media: SmartBug Media is a B2B marketing agency and HubSpot Elite partner, comparable to RAB2B's HubSpot implementation services for complex enterprise organizations. Both compete on inbound marketing, MarTech implementation, and full-funnel B2B services.
• Bluetext: Bluetext is a full-service B2B marketing agency serving technology and enterprise clients with strategy, branding, digital, and demand-gen services, closely comparable to RAB2B in scope and target market.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency focused on technology and enterprise clients, offering demand generation, content, and account-based marketing services directly comparable to RAB2B's core offerings.
• Velocity Partners: Velocity Partners is a B2B marketing agency dedicated to technology vendors and enterprise IT/MedTech brands, with a comparable vertical focus and content-plus-demand-gen service model to RAB2B.
• Walker Sands: Walker Sands is a full-service B2B marketing agency with deep technology and healthcare vertical practices, very similar in positioning to RAB2B. Both serve enterprise B2B clients with integrated strategy, demand generation, content, and PR services.
• TopRank Marketing: TopRank Marketing is a B2B marketing agency specializing in technology and enterprise clients, offering content marketing, demand generation, and AI-powered marketing services similar to RAB2B's service mix.
• IMPACT: IMPACT is a B2B and HubSpot-focused agency offering strategy, branding, web development, and inbound marketing services for mid-market and enterprise clients, comparable to RAB2B's integrated service portfolio.
• 90octane: 90octane is a B2B marketing agency focused on demand generation, marketing automation, and HubSpot services, overlapping with RAB2B's mid-funnel and MarTech service lines for technology and complex B2B clients.

Emerging players

• Refine Labs: Refine Labs is a B2B marketing agency known for demand generation and category design services targeting SaaS and technology clients, with partial overlap to RAB2B's tech vertical and demand generation capability.

Broad incumbents

• Deloitte Digital (Heat): Deloitte Digital's Heat is a large incumbent B2B marketing agency serving many of the same enterprise technology and healthcare clients as RAB2B, representing the kind of full-stack global competitor RAB2B faces for enterprise marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rab2b-agency
• Instagraminstagram.com/rab2b_agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabinovici & Associates