Good Growth
Good Growth is a UK-based data and technology consultancy that applies proprietary analytics models, scientific methodology, and a build-and-deploy platform to help global enterprise brands — across retail, fashion, media, FMCG, and telco — turn digital underperformance into measurable commercial outcomes.
- Company typePrivate
- Founded2011
- HeadquartersExeter, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Good Growth does
Good Growth is a UK-headquartered data and technology consultancy founded in 2011, operating as Good Growth Ltd, Good Growth Data Ltd, and (since the 2023 acquisition of AMIGO Technology) Good Growth Technology Ltd. The firm is organised across offices in London (registered), Exeter (data), Birmingham (technology), and New York (Americas), with a headcount of 51-100 staff comprising engineers, data scientists, mathematicians, and organisational strategists. Its core product is a portfolio of four consulting service lines — Customer Insight & Analytics, Innovation & Experimentation, Marketing Effectiveness & Attribution, and Business Intelligence — delivered against a proprietary scientific methodology and supported by over 40 proprietary ecommerce analytics models and 10+ years of industry benchmarks.
The firm monetises primarily through enterprise consulting retainers and project-based engagements, with the post-AMIGO Good Growth Technology platform enabling adjacent build-and-deploy technology work such as rapid DTC website delivery. The technology stack combines proprietary analytics models, a Test & Learn framework integrating Customer Behaviour, Voice, and Engagement data, and a custom platform capable of deploying customer journey innovations onto legacy client systems. The business owns two published Kogan Page books on digital strategy as methodology IP, and has secured ISO 27001 and ISO 27701 certifications supporting enterprise data handling.
Commercial positioning targets global enterprise brands across retail, fashion/apparel, media & entertainment, FMCG, and telecommunications, with named clients including Puma, Channel 4, Kraft Heinz, Wickes, Diageo, O2, Waitrose, Lidl, and New Look. Go-to-market is exclusively direct enterprise field sales — the website's primary CTAs are 'Let's Talk' and 'Contact' — with no self-serve or product-led motion and no external institutional investors disclosed.
Good Growth firmographics
Firmographics- Name
- Good Growth
- Legal name
- Good Growth Ltd
- Website
- https://goodgrowth.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Good Growth is a UK-based data and technology consultancy that applies proprietary analytics models, scientific methodology, and a build-and-deploy platform to help global enterprise brands — across retail, fashion, media, FMCG, and telco — turn digital underperformance into measurable commercial outcomes.
- Ownership category
- akta.pro rank
Good Growth industry classification
Industry- Product category
- Digital Commerce Consulting
- NAICS
- Marketing Consulting Services (541613), Management, Scientific, and Technical Consulting Services (5416), Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Product & Growth Marketing Strategy (MPAAAFAE), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
Keywords
Where Good Growth is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Good Growth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting & Advisory Services: Good Growth provides data analytics, customer insight, innovation & experimentation, marketing effectiveness, and business intelligence consulting engagements. These are project-based or retainer engagements with enterprise clients, involving collaborative workshops, data analysis, and strategic recommendations. Revenue is generated through professional service fees under multi-year client relationships.
- Technology Build & Implementation: Following the acquisition of AMIGO Technology, Good Growth can now build and deploy technology solutions for clients (e.g., digital checkout journeys, website builds). This generates revenue through custom development and technology delivery projects.
- Data & Benchmarking: Good Growth provides industry benchmarks based on over 10 years of client work, helping customers understand 'what good looks like' and the scale of growth possible. This likely forms part of their bundled service delivery under retainer or project engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Good Growth product offering
Product offeringCore offering
Good Growth is a data and technology consultancy that helps global brands identify and resolve digital commerce failures through four service offerings: Customer Insight & Analytics, Innovation & Experimentation, Marketing Effectiveness & Attribution, and Business Intelligence. The firm combines 40+ proprietary ecommerce analytics models with a scientific test-and-learn methodology and the Good Growth Technology platform (built on the acquired AMIGO Technology) to diagnose digital performance issues, design hypotheses, and implement customer journey innovations on legacy systems at speed. Engagements are delivered to enterprise clients via bespoke, retainer or project-based consulting engagements.
Product overview
Good Growth is a data and technology business offering a portfolio of four consulting service offerings — Customer Insight & Analytics, Innovation & Experimentation, Marketing Effectiveness & Attribution, and Business Intelligence — underpinned by a suite of proprietary technology and IP. Central to the portfolio is Good Growth Technology (built following the acquisition of AMIGO Technology), which enables Good Growth to build and deploy digital solutions at speed, complementing its 40+ proprietary e-commerce analytics models and distinctive scientific methodology. The company also publishes industry-leading books on digital strategy. The offering is structured as professional services combined with proprietary models, technology, and methodological IP, rather than a single software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Insight & Analytics Good Growth's customer insight and analytics service uses a scientific methodology to separate data (what) from insight (why), combining quantitative and qualitative data from customer behaviour, voice and engagement sources to generate hypotheses and actionable growth recommendations for enterprise clients.
- Innovation & Experimentation Applies a rigorous test-and-learn programme to digital channels using hypothesis-led experimentation to drive innovation and continuous improvement in customer experience and commercial outcomes for global brands.
- Marketing Effectiveness & Attribution Helps clients understand the role of each marketing channel in driving conversion, optimising marketing budgets and improving ROI through data-driven attribution modelling for enterprise customers.
- Business Intelligence Helps organisations better apply their data assets by turning confusion into clarity through robust measurement frameworks, dashboards and data landscapes that enable informed decision-making.
- Leading Digital Strategy (book) Industry-leading book authored by Good Growth, published by Kogan Page, covering how ecommerce channels work and guiding business leaders on making the best strategic choices for their digital business.
- Optimizing Digital Strategy (book) Companion book authored by Good Growth, published by Kogan Page, mapping commercial and customer-focused challenges from performance marketing through to personalisation, on-demand retailing and AI, and explaining how leaders can optimise their digital strategies.
Quantifiable outcome
- For every £1 invested, customers see a return of £75
- +4 more outcomes
Companies that use Good Growth
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles1 record
Good Growth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Good Growth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TechWM (Birmingham Tech Week)coreGood Growth is a sponsor of Birmingham Tech Week 2024 and 2023, the UK's largest regional tech festival organised by TechWM. The event brings together over 7,500 attendees from across the West Midlands. Good Growth's CEO James Hammersley, CTO Jake Clarkson, and Operations Director Emmie Cooney participated in the event, which features leadership discussions, digital skills symposia, and technology conferences. The partnership aligns with Good Growth's mission to harness data and technology for sustainable growth.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Good Growth competitors and assessment
Company assessmentDirect peers
- Bounteous: Bounteous is a digital analytics, experience, and commerce consultancy serving enterprise brands across North America and Europe. Its blend of data science, experimentation, and technology delivery closely mirrors Good Growth's diagnose-to-deploy positioning.
- Conversion.com: Conversion.com is a digital analytics and CRO agency that helps enterprise ecommerce brands improve conversion through experimentation and data-led insight. It directly competes with Good Growth's Innovation & Experimentation and Marketing Effectiveness offerings for similar retail and DTC clients.
- Crafted: Crafted is a UK digital agency focused on ecommerce, content, and customer experience for enterprise brands. Its combination of ecommerce build, data-led insight, and UK enterprise client base makes it a close comparable to Good Growth.
- House of Kaizen: House of Kaizen is a London-based A/B testing and conversion optimisation agency serving enterprise ecommerce and media clients. Its test-and-learn, analytics-led model mirrors Good Growth's methodology and target buyer.
Broad incumbents
- Jellyfish: Jellyfish (part of Brandtech Group) is a global digital marketing and media agency with strong capabilities in analytics, performance marketing, and ecommerce. It serves enterprise clients with similar marketing-effectiveness and measurement mandates as Good Growth.
- Publicis Sapient: Publicis Sapient is Publicis Groupe's digital business transformation arm, with deep capability in data, analytics, ecommerce platforms, and customer experience. It competes for the same global-brand transformation budgets as Good Growth.
- Accenture Song: Accenture Song (formerly Accenture Interactive) is Accenture's creative, commerce, and customer-experience practice serving global brands. It is a broad incumbent that competes on enterprise ecommerce, marketing effectiveness, and digital transformation work.
- Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, offering analytics, ecommerce, and customer experience consulting to global enterprises. It competes with Good Growth on enterprise CRM, analytics, and digital commerce engagements, though as part of a much broader portfolio.
Emerging players
- Codehouse: Codehouse is a UK-based digital agency specialising in Sitecore, ecommerce platforms, and digital experience delivery. It overlaps with Good Growth Technology's build-and-deploy offering for enterprise clients on legacy CMS stacks.
- Crealytics: Crealytics is a performance marketing and ecommerce analytics firm serving global retail and DTC brands. Its focus on marketing attribution, feed optimisation, and customer insight overlaps with Good Growth's Marketing Effectiveness and Customer Insight services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Growth social profiles
Digital presenceGood Growth compliance and trust
Trust signalCompliance2 records
Good Growth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Growth leadership team
Management profileNumber of profiles
Profiles10 records
Good Growth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Good Growth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Growth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Growth
What does Good Growth do?
Good Growth is a data and technology consultancy that helps global brands identify and resolve digital commerce failures through four service offerings: Customer Insight & Analytics, Innovation & Experimentation, Marketing Effectiveness & Attribution, and Business Intelligence. The firm combines 40+ proprietary ecommerce analytics models with a scientific test-and-learn methodology and the Good Growth Technology platform (built on the acquired AMIGO Technology) to diagnose digital performance issues, design hypotheses, and implement customer journey innovations on legacy systems at speed. Engagements are delivered to enterprise clients via bespoke, retainer or project-based consulting engagements.
Is Good Growth a public or private company?
Good Growth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Growth founded?
Good Growth was founded in 2011. It employs 51 to 100 people.
Where is Good Growth based?
Good Growth is headquartered in Exeter, United Kingdom, in the Europe region.
How does Good Growth make money?
Three revenue lines are on record. Consulting & Advisory Services are the primary driver. The others are technology Build & Implementation and data & Benchmarking.
Who are Good Growth's main competitors?
Direct peers on record are Bounteous, Conversion.com, Crafted and House of Kaizen. Broad incumbents are Jellyfish, Publicis Sapient, Accenture Song and Deloitte Digital. Emerging players are Codehouse and Crealytics.
Does Good Growth have an API?
No public API is recorded for Good Growth.
What industry is Good Growth in?
Good Growth's product category is Digital Commerce Consulting. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAAFAE, Product & Growth Marketing Strategy. Its NAICS code is 541613 and its SIC code is 8742.