House of Kaizen

Name

House of Kaizen

Legal name

Netexponent LLC

Website

https://houseofkaizen.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Growth Diagnostic Services: Sprint-based diagnostic engagements that compare client's current marketing and product growth program against optimal growth models to define a roadmap. Process takes a few weeks culminating in a work session to review findings and define future roadmap.
2. Evidence Engine (Pre-Test Research): On-demand, hypothesis-honing research sprints delivered at efficient flat fees. Provides 2-3 customer-centered validated growth hypotheses tied to quantified user evidence within days. Includes 30-min goal call, method match, rapid fieldwork, and test-ready hypotheses output.
3. Media Management: Strategic consulting with hands-on management for full-funnel activation including affiliate & partnership programs, paid social, paid search, programmatic & display, video & connected TV, and creative optimization.
4. A/B Testing & Experimentation: Iterative experimentation programs covering landing pages, funnel steps, on-site/product UI, checkout/pricing, and personalization. Work in sprints, monthly cadences, or as embedded ongoing experimentation support.
5. Workshops & Training: Instructor-led workshops for peer cohorts or private sessions training internal teams on House of Kaizen best practices. Topics include Subscriber Growth Framework, Subscriber-Centric Goal Alignment, Actionable Subscriber Research, Evolving the Value Proposition, Testing Strategy & Blueprints.
6. SubscriptionWorks Membership: Active professional community with knowledge sharing events where peers learn from each other. Includes access to AMAs with industry leaders, workshop discounts, and networking.
7. Ongoing Collaborations: Long-term embedded partnership arrangements where HoK team works alongside client teams implementing optimizations across the entire subscriber journey. Engagements range from 1-day workshops to 15+ years of continuous growth. Some engagements structured with partial performance-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

House of Kaizen is a subscription growth consultancy that combines advisory with hands-on execution to maximize customer lifetime value for recurring revenue businesses. Services span Growth Diagnostic assessments, rapid pre-test customer research (Evidence Engine), A/B testing and experimentation, full-funnel media management, ongoing embedded partnerships, and team training workshops, all grounded in the proprietary Subscriber Growth Framework.

Product overview

House of Kaizen is a subscription growth consultancy offering a portfolio of advisory and experimentation services. The core offering centers on four integrated services: Growth Diagnostic (a collaborative assessment process), Evidence Engine (rapid customer research), A/B Testing (experimentation-led growth), and Media Management (digital marketing optimization), supported by Ongoing Engagements for continuous execution. Additional offerings include Workshops for team training, SubscriptionWorks Membership for peer community, and the proprietary Subscriber Growth Framework as a foundational methodology. Services are organized by industry vertical (Media & Publishing, Health & Wellness, Travel Loyalty, Finance) and span the full subscriber journey from acquisition through retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Diagnostic A collaborative diagnostic process that identifies growth opportunities by examining hundreds of characteristics across the subscriber journey to find alignment between subscriber expectations and product experience. Delivered as a sprint engagement culminating in a roadmap work session.
• Evidence Engine (Pre-Test Research) Fractional customer research service providing hypothesis-honing research that delivers 2-3 validated growth hypotheses with quantified user evidence within one week. Includes a goal call, method match, rapid fieldwork, and test-ready hypotheses output.
• A/B Testing Experimentation-led growth service combining customer research, analytics, journey audits, and heatmaps to generate and execute rigorously designed A/B tests across landing pages, funnel steps, product UI, checkout/pricing, and personalization.
• Media Management Digital media management service providing strategic consulting with hands-on management for full-funnel activation, including affiliate and partnership programs, paid social, paid search, programmatic and display, video and connected TV, and creative optimization.
• Ongoing Engagements Flexible ongoing collaboration ranging from in-house support to fully outsourced execution, working alongside clients to optimize every stage of the subscriber journey through testing and learning. Some engagements structured with partial performance-based pricing.
• Workshops Instructor-led workshops for peer cohorts or private sessions training internal teams on House of Kaizen best practices, including the Subscriber Growth Framework, Subscriber-Centric Goal Alignment, Actionable Subscriber Research, Evolving the Value Proposition, and Testing Strategy & Blueprints.
• SubscriptionWorks Membership Active professional community hosting knowledge-sharing events and AMAs where peers learn from each other and industry experts in subscription growth. Includes access to AMAs with industry leaders, workshop discounts, and networking opportunities.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves1 record

Direct peers

• Ladder: Growth marketing agency running testing-led digital acquisition, CRO, and creative programs. Comparable to House of Kaizen in combining media management with experimentation and targeting subscription and DTC brands seeking sustainable growth.
• Conversion.com: Conversion rate optimization and experimentation consultancy with a strong research-backed testing methodology. Directly comparable to House of Kaizen in service mix (CRO audits, A/B testing, research), client profile, and methodology-led positioning.
• Invesp: Conversion rate optimization consulting firm offering audits, A/B testing, and personalization services. Comparable to House of Kaizen in being a research-driven CRO consultancy serving e-commerce and subscription clients with a methodology-centric approach.
• CXL: Conversion optimization consultancy, training, and community for marketers and growth teams. Comparable to House of Kaizen in combining CRO consulting with workshops and a professional community (analogous to SubscriptionWorks), targeting growth and experimentation practitioners.
• KlientBoost: Growth marketing agency focused on paid media, CRO, and creative testing for SaaS and subscription brands. Comparable to House of Kaizen in combining media buying with landing-page experimentation and serving recurring-revenue clients.
• Hook: Digital growth agency specializing in performance creative, paid media, and CRO. Overlaps with House of Kaizen's media management and full-funnel optimization work for subscription and recurring-revenue clients.
• Widerfunnel: Growth experimentation consultancy running A/B testing and conversion-rate optimization programs for subscription and SaaS businesses. Highly comparable to House of Kaizen in methodology (testing-led), target buyer (mid-market and enterprise recurring-revenue teams), and service model (diagnostic-to-ongoing).
• Speero: Experimentation and CRO agency providing testing, personalization, and customer research services. Overlaps directly with House of Kaizen's Evidence Engine and A/B testing offerings, and serves a similar enterprise and subscription-leaning client base.

Broad incumbents

• 2X: B2B marketing consultancy and managed services provider covering demand generation, content, and ABM. Comparable as a broader marketing services firm that also runs outcome-based engagements, but with a much wider portfolio than House of Kaizen's subscription-focused niche.

Emerging players

• Growth Squad: Boutique growth marketing consultancy offering experimentation, lifecycle, and analytics services. Similar go-to-market motion to House of Kaizen (advisory + hands-on) but at an earlier scale and narrower vertical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-kaizen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Kaizen